Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Tutorials ]

Course No. MGT612 Course Title: STRATEGIC MANAGEMENT L: 4 T: 1 P: 0 Cr: 5

Course Planner :- 12375 :: Sandeep Vij

TextBook

1. Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill,
New Delhi, 2008

Other Specific Books

2. David, F.R., Strategic Management: Concepts and Cases, Pearson Education, Ed.12th, New Delhi, 2008
3. Kazmi, K., Strategic Management and Business Policy, Tata McGraw-Hill, New Delhi, 2008
4. Hill & Jones, Strategic Management: an Integrated Approach, Cengage , Sixth Edition

Other Readings

Sr. No. Jouranls atricles as compulsary readings (specific articles, Complete reference)

5 Michael E Porter, “What is Strategy?”, HBR, Nov-Dec 1996, pp.61-78

6 Clayton M Christensen and Michael E Raynor, “Managing the Strategy Development Process” Chapter 8,Excerpted from- The Innovator’s Solution: Creating and
Sustaining Successful Growth.
7 Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Vision Value Gaps and Analysis”, Harvard Business School Publishing, Special Book
Preview of ‘The Execution Premium’
8 Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Vision Value Gaps and Analysis”, Harvard Business School Publishing, Special Book
Preview of ‘The Execution Premium’
9 Collins and Porras, “ Building Your Company’s Vision”, HBR, Sept-Oct 1996, pp.65-77

10 Johnson, Christensen and Kagermann,” Reinventing Your Business Model”, HBR, December 2008, pp.2-10

11 Michael, E. Porter, “The Five Competitive forces that shape Strategy”, Harvard Business Review, January, 2008, pp.78-97

12 Micheal E Porter, “ From Competitive Advantage to Corporate Strategy”, HBR, May-June 1987, pp.2-21

13 Yip, G.S., “Global Strategy: In World of Nations”, Sloan Management Review, Fall 1989, pp. 29-41.

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 14 Yip, Loewe and Yoshino, “How to Take Your Company to the Global Market”, Columbia Journal of World Business, Winter 1988, pp.37-48

15 Robert M Grant, “Resource Based Theory of Competitive Advantage: Implications- For Strategy Formulation”, CMR, Vol. 33, No.3, 1991, pp.114-135

16 Lacobucci and Nordhielm, “ Creative Benchmarking”, HBR Nov-Dec 2000, pp.2-3

17 Robert S Kaplan,” The Limits of Benchmarking”, HBSP Insight, Experience and Ideas for Strategy Focused Organisations.

18 Jerker Densell, “Selection Bias and the Perils of Benchmarking,” HBR, April 2005, pp 1-6.

19 Kaplan and Norton, “Implementing a Balanced Scorecard Management Program”, Chapter 12, Excerpted from the balance scorecard: Translating strategy into
action.
20 Goold, M. and Kathleen, L., “Why Diversify? Four Decades of Management Thinking”, The Academy of Management Executive, August, 1993, pp.7-25.

21 Pearcy and Robbins, “Strategic Transformation as the Essential Last Step in the Process of Business Turnaround, “ Business Horizons,2008, Vol 51, pp. 121-130.

22 Raghunath, S., “A Strategy for Alliance”, Management Review, January-March, 1996, pp.5-11.

23 Raghunath, S., “Alliance Management-The next Millennium Challenges?”, Management Review, March, 1999, pp.103-108.

24 Raghunath, S., “Joint Ventures: Does Termination means failure?”, Management Review, January 1999, pp.11-17.

25 Compbell, Goold and Alexander, “ Corporate Strategy: The Quest for Parenting Advantage”, HBR, March-April 1995, pp.120-132

26 Eisenhardt and Brown, “Patching: Re-stitching Business Portfolios in Dynamic Markets”, HBR, May-June 1999, pp.72-82

27 Neilson, Martin and powers, “The Secrets to Successful Strategy Execution”, HBR, June 2008, pp. 2-13

28 Michael C Mankins and Richard Steele, “Turning Great Strategy into Great Performance”, HBR, July-August 2005, pp.65-72

29 Gadish and Gilbert, “Transforming Corner-Office Strategy into Frontline Action”, HBR, May 2001, pp.2-10

30 Collis and Montogomery, “ Competing on Resources”, HBR , July-Aug 1995, pp.118-128

31 Kim and Mauborgne, “How Strategy Shapes Structure”, HBR Sept 2009, pp. 2-10

32 Kaplan and Norton, “Why System not Structure is Way for Strategic Alignment: A Historical Perspective”, Harvard Business School Publishing

33 Paul Rogers and Marcia Blenco, “Who has the D? How Clear Decision Roles Enhance Organisational Performance”, HBR, Jan 2006, pp.2-10

34 Karen Christensen, “Leadership Lessons from Shakespeare”, Rotman Magazine, Spring 2009, pp.47-50

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 35 Robert S. Kaplan, David P. Norton, "Using the Balanced Scorecard as a Strategic Management System “, HBR, July1 -2007, pp.150-161.

36 Kim and Mauborgue, “ Blue Ocean Strategy”, HBR, Oct 2004, pp.1-9

37 Kim and Mauborgne, “Creating Blue Oceans”, Chapter 1 Excerpted from – Blue Ocean Strategy: How to Create Uncontested Market Space and Make the
Competition Irrelevant.
38 Michael E Porter and Mark R Karmer, “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”, Harvard Business
Review, December 2006, pp. 1-15.
39 Gary Hamel, “Moon Shots for Management”, HBR, Feb 2009, pp.1-9

40 Ghemawat Pankaj and Ghadar Fariborz, “The Dubious Logic of Global Megamergers”, HBR, July-August 2000, pp. 65-72.

41 case 1 (Robin Hood): Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata
McGraw-Hill, New Delhi, 2008, pp.672-673.
42 case2 (Archies Vs Vintage- Are we in the business of Greeting): Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,
Implementation and Control,10th Ed., Tata McGrawHill
43 case3 (The Google Juggernaut): Hill Charles W L and Jones Gareth R, An Integrated Approach to Strategic Management,Indian Edition, 2008, pp. 535-551.

44 case4 (Cola Wars Continue: Coke and Pepsi in 2006):David B Yoffie, Harvard Business School, Case No: 9-706-447, Copyright : President and Fellows of Harvard
College.
45 case5(Gitanjali- A Gem in India’s Crown):Pearce II,J.A., Robinson Jr., RB and Mital, A.,Strategic Management:Formulation, Implementation and Control, 10th Ed.,
Tata McGrawHill,New Delhi,2008,pp.553-57
46 case6(Finland and Nokia: Creating the World’s Most Competitive Economy):Orjan Solvell and Michael E Porter,Harvard Business School,Case No:
9-702-427,Copyright:President and Fellows of HarvardCollege.
47 case7(Singhania and Partners):Preeti Goyal, ACRC Case No: HKU763, Copyright: Asia Case Research Centre, University of Hong Kong,

48 case8 (BHEL Concentrates): Kazmi, A., Strategic Management and Business Policy, 3rd Ed., Tata McGraw-Hill, New Delhi, 2008 pp. 167-168.

49 case9 (Suzlon Energy Ltd- Riding on the Wind):Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008, PP. 125-145

50 case10 (Cyber Media- The Leadership Quest): Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008, pp. 101-124

51 case11 (ASDA(A) Michael Beer and James Weber): Harvard Business School Case No: 9-498-005, , Copyright : President and Fellows of Harvard College.

52 case12 (United Breweries Ltd): Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008, pp.176-193

53 case13 ( Gati Ltd) Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill,
New Delhi, 2008, pp.577-593.
54 case14( Rewrite Rules at Pantaloon):Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008, pp. 146-158

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 55 case15 ( Tech Mahindra Ltd.):Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008, pp.87-100

56 case16 ( Victoria Heavy Equipment Ltd):Paul W Beamish and Thomas A Poynter, IVEY Case No: 908M37, Copyright: Richard Ivey School of Business, The
University of Western Ontario.
57 case17 (GE’s Two Decade Transformation): Jack Welsh’s Leadership Christopher A Bartlett and Meg Wozny, HBS Case No:9-390-150, Copyright : President
and Fellows of Harvard College.
58 case18 (Consultancy Development Organisation):Unnat Kohli, IVEY Case No: 908M34, Copyright: Richard Ivey School of Business, The University of Western
Ontario.
59 case19 (Bata India Ltd): Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008, pp. 159-175

60 Case 20 (Transforming Education Transforming India -The Lovely Journey): Sandeep Vij, 13th Annual Convention of SMF, IIM Lucknow, Noida Campus, 27-29
May, 2010
61 case21 (GE's Growth Strategy- The Immelt Initiative): Christopher A Bartlett , HBS Case No:9-306-087, Copyright : President and Fellows of Harvard College.

Relevant Websites

Sr. No. Web adress (only if relevant to the courses) Salient Features

62 http://www.informationweek.com/news/global-cio/outsourcing/showArticle.jhtml?a The Meaning of N = 1 and R = g

rticleID=207601243
63 http://blogs.hbr.org/hbr/hbreditors/2010/01/the_decade_in_management_ideas.htm The Decade in Management Ideas
l
64 www.hroassociation.org/uploaded/.../outsourcing2.0whitepaper.pdf Outsourcing 2.0

65 https://www.mckinseyquarterly.com/ghost.aspx?ID=/Business_Technology/BT_St Eight business technology trends to watch

rategy/Eight_business_technology_trends_to_watch_2080
66 https://www.mckinseyquarterly.com/How_businesses_are_using_Web_20_A_Mc How businesses are using Web 2.0
Kinsey_Global_Survey_1913
67 www.blueoceanstrategy.com/pre/downloads/BOS_QA.doc Blue Ocean Strategy

68 http://www.mindtools.com/pages/article/newSTR_91.htm McKinsey 7S framework

69 http://www.wepapers.com/DownloadPaper/77469/Download_that_paper_here Transformational Leadership

70 http://www.wepapers.com/DownloadPaper/1089/INFORMATION_TECHNOLOGY_ Technology Strategy

STRATEGY_INTERLINKED_VALUE_CHAINS-_2

Detailed Plan For Lectures

Pedagogical tool
Chapters/Sections of
Homework to be Demonstration/case
Week No. Lecture No. Topic Textbook/other
Assigned to students study/images/anmation
reference
ctc. planned

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Part 1
Week 1 Lecture 1 Nature of Strategic Management. ->Reference :1,Ch 1 case 1
->Reference :3,Ch 4
->Reference :4,Ch 1
Lecture 2 Dimensions, Benefits and Risks of Strategic Management. ->Reference :5,
->Reference :1,Ch 1
Lecture 3 The Strategic Management Process ->Reference :1,Ch1/1 HomeWork 1 Allocation
->Reference :6,
->Reference :7,
->Reference :8,
Lecture 4 The Strategic Management Process ->Reference :1,Ch1/1
->Reference :6,
->Reference :7,
->Reference :8,

Week 2 Lecture 5 Business Vision and Mission ->Reference :1,Ch1/1 case 2

->Reference :9,
->Reference :3,Ch 1
Lecture 6 Importance, Characteristics, and Components of Business Mission ->Reference :1,Ch2/1
->Reference :3,Ch 1
Lecture 7 Importance, Characteristics, and Components of Business Mission ->Reference :1,Ch2/1 case 3
->Reference :3,Ch 1
Lecture 8 Evaluating Mission Statements. ->Reference :1,Ch2/1 HomeWork 2 Allocation
->Reference :10,
->Reference :3,Ch 1

Week 3 Lecture 9 The External Assessment, Porters five Force Analysis. ->Reference :1,Ch4/1
->Reference :11,
Lecture 10 The External Assessment, Porters five Force Analysis. ->Reference :1,Ch4/1 case 4
->Reference :11,
Lecture 11 Industry and Competitive Analysis ->Reference :1,Ch4/1 Term Paper 1 Allocation
->Reference :12,
Lecture 12 The Global Environment: Development of a Global Corporation. ->Reference :1,Ch5/1 case 5
->Reference :13,

Week 4 Lecture 13 The Global Environment: Development of a Global Corporation. ->Reference :1,Ch5/1
->Reference :13,
Part 2
Week 4 Lecture 14 Complexity of Global Environment ->Reference :1,Ch5/1 HomeWork 1 case 6
->Reference :14, Submission

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Part 2
Week 4 Lecture 15 The Internal Assessment: SWOT Analysis ->Reference :1,Ch6/1

Lecture 16 Value Chain Analysis. ->Reference :1,Ch6/1 HomeWork 2

->Reference :2,Ch 4 Submission

Week 5 Lecture 17 Resource Based View of the Firm. ->Reference :1,Ch6/1 case 7
->Reference :15,
Lecture 18 Benchmarking ->Reference :1,Ch6/1
->Reference :16,
->Reference :17,
->Reference :18,
Lecture 19 Long Term Objectives, The Balanced Scorecard ->Reference :1,Ch7/1
->Reference :19,
Lecture 20 Corporate Level Strategies: Concentration ->Reference :1,Ch7/1 case 8
->Reference :3,Ch 5

Week 6 Lecture 21 Corporate Level Strategies: Concentration ->Reference :1,Ch7/1

->Reference :3,Ch 5
Lecture 22 Corporate Level Strategies: Integration ->Reference :1,Ch7/1 case 9
->Reference :3,Ch 5
Lecture 23 Corporate Level Strategies: Diversification ->Reference :1,Ch7/1 HomeWork 3 Allocation case 10
->Reference :20,
->Reference :3,Ch 5
Lecture 24 Corporate Level Strategies: Diversification ->Reference :1,Ch7/1
->Reference :3,Ch 5

Week 7 Lecture 25 Corporate Level Strategies: Restructuring ->Reference :1,Ch7/1 case 11

->Reference :21,
->Reference :3,Ch 7
Lecture 26 Corporate Level Strategies: Restructuring ->Reference :1,Ch7/1 Quiz 1
->Reference :3,Ch 7
Lecture 27 Corporate Level Strategies: Cooperation ->Reference :1,Ch7/1 case 12
->Reference :22,
->Reference :23,
->Reference :24,
->Reference :3,Ch 6
Lecture 28 Revision

MID-TERM
Part 3

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Part 3
Week 8 Lecture 29 Business Level Strategies ->Reference :3,Ch 8

Lecture 30 Business Level Generic Strategies: Differentiation ->Reference :1,Ch8/1 case 13

Lecture 31 Business Level Generic Strategies: Low Cost ->Reference :1,Ch8/1 case 14

Lecture 32 Business Level Generic Strategies: Focus ->Reference :1,Ch8/1 case 15

Week 9 Lecture 33 Business Level strategies: Developing Core Competence & ->Reference :1,Ch8/1 HomeWork 3
Competitive Advantage Submission

Lecture 34 Multi Business Strategy: Portfolio Approaches: BCG Matrix ->Reference :1,Ch9/1

Lecture 35 Multi Business Strategy: Portfolio Approach: GE Nine Cell matrix. ->Reference :1,Ch9/1

Lecture 36 Multi Business Strategy: Parenting Approach. ->Reference :1,Ch9/1 HomeWork 4 Allocation
->Reference :25,

Week 10 Lecture 37 Multi Business Strategy: Patching Approach ->Reference :1,Ch9/1

->Reference :26,
Lecture 38 Strategy Implementation: Short Term Objectives, Functional Tactics. ->Reference :1,Ch10/1
->Reference :27,
->Reference :28,
Lecture 39 Strategy Implementation: Empowering Operating personnel. ->Reference :1,Ch10/1
->Reference :29,
Part 4
Week 10 Lecture 40 Strategy Implementation: Allocation of Resources, Managing ->Reference :30,
Resource Conflict.

Week 11 Lecture 41 Strategy and Structure ->Reference :1,Ch11/1

->Reference :31,
->Reference :2,Ch 7
Lecture 42 Improving effectiveness of Traditional ; organizational Structures. ->Reference :1,Ch11/1 case 16
->Reference :32,
Lecture 43 Creating Agile Virtual Organisations, Modular Organisation. Towards ->Reference :1,Ch11/1
Boundary less Structures
Lecture 44 Leadership and Culture: Strategic Intent. Shaping Organisational ->Reference :1,Ch12/1 case 17
Culture. ->Reference :33,Ch12/1

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Part 4
Week 12 Lecture 45 Leadership and Culture: Role of Leader in Organizational Culture. ->Reference :1,Ch12/1 case 18
->Reference :34,
Lecture 46 Strategy Evaluation :Strategic Evaluation Process ->Reference :1,Ch13/1 HomeWork 4
->Reference :3,Ch 14 Submission

Lecture 47 Strategy Evaluation :Strategic Evaluation Process ->Reference :1,Ch13/1

->Reference :3,Ch 14
Lecture 48 Strategic Control Term Paper 1 case 19
Submission

Week 13 Lecture 49 Balanced Scorecard as tool for Strategic Control ->Reference :35, Quiz 2

Lecture 50 Blue Ocean Strategy ->Reference :36, case 20

->Reference :37,
Lecture 51 Strategy and Society ->Reference :38,

Lecture 52 Revision

Spill Over
Week 14 Lecture 53 7-S Framework, ->Reference :68,
Moon Shots for Management ->Reference :39,
Lecture 54 The Decade in Management Ideas, ->Reference :63, case 21
Transformational Leadership ->Reference :69,
Lecture 55 Innovation and Technology Strategy ->Reference :70,

Lecture 56 Outsourcing 2.0 ->Reference :64,

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 Details of homework and case studies plan
Nature of homework
Homework No. Topic of the Homework (group/individuals/field work

Homework 1 Case Based Test: Individual

Students will be given 10 caselets to be analyzed and submitted in the form of a hand written
assignment. (5 Marks)
Submission will be followed by a written test on these cases. (10 Marks)

Homework 2 Case Analysis & Presentation: Group

This is a group assignment. Students will be assigned cases in group of 5-6 students and each
team will be expected to prepare a report (5 Marks) and present (10 Marks) it in the Tutorials.
Case analyses should be no longer than five (5) double-spaced type-written pages.
The case will be evaluated on the following criteria: quality of analysis, adequacy of
recommendations, writing clarity, and organization.

Homework 3 Articles Based Test - 1: Individual

The students will be required to submit a hand written summary of 10 articles (from articles given
in reference number 5 to 24) to be allotted by the instructor.
Evaluation: 5 Marks for Submission and 10 Marks for the Test based on the allotted articles.

Homework 4 Articles Based Test - 2: Individual

The students will be required to submit a hand written summary of 10 articles (from articles given
in reference number 25 to 40) to be allotted by the instructor.
Evaluation: 5 Marks for Submission and 10 Marks for the Test based on the allotted articles.
*Normally all the homeworks shall be submitted online but in special courses where homeworks cannot be submited online , the insructor can edit the mode of submission while
entering the IP Details

Scheme for CA:out of 100*

Component Frequency Out of (If any) Marks for each Total Marks

Homework 3 4 15 45

Term Paper 1 25 25

Quiz 2 15 30

Total :- 100

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the UMS

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 List of suggested topics for term paper[at least 15] (Student to spend about 15 hrs on any one specified term paper)
Sr. No. Topic
1 Apply the Porter's five forces model on given Industry and analyse the attractiveness of the Industry for
Investment purpose. This term paper may be given to multiple numbers of students by giving different
industry to every student.
2 Comparative Advertising as a Positioning Strategy
3 Impact of Launch of Nano on Indian Four Wheeler Industry
4 Use BCG Matrix to analyze the product portfolio of a given company. Based upon the analysis, suggest
suitable strategies for the assigned company. This term paper may be given to multiple numbers of students
by giving different company to every student.
5 Implications of Global Financial Crisis for the Growth prospects of Indian Economy.
6 A comparison and analysis of marketing strategies of Public and Private Sector Companies. Instructor can
allocate private and public companies (from the same industry) to multiple numbers of students.
7 Identify the Community Development Projects being run by NGOs in India and suggest the measures for
improving the effectiveness of these projects.
8 Mergers and Acquisitions is common news nowadays. Write a case of recent merger/acquisition giving an
analytical account of the reasons, synergies involved and future prospects for the companies involved. This
term paper may be given to multiple numbers of students by giving a different case of merger from the Indian
scenario.
9 Impact of Cloud Computing on the corporate strategy.
10 Implications of Outsourcing 2.0 for Indian SMEs
11 Technology as tool for Strategy
12 Implications of Ambani Brothers' dispute resolution Agreement for the shareholders.
13 Strategies for Inclusive Growth in India
14 Strategic Implications of Educational Reforms for Private Institutions in India.
15 Strategies for Risk Management

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 Plan for Tutorial: (Please do not use these time slots for syllabus coverage)

Tutorial No. Topic Type of pedagogical tool(s) planned

(case analysis,problem solving test,role play,business game etc)

Tutorial 1 1. Formation of Groups Discussion

2. Allocation of Comprehensive Cases (HW2) for Analysis and

Presentation in the tutorials.

3. Explanation of procedure of evaluation of

Group assignments.
Tutorial 2 CNBC VIDEOS Discussion

Tutorial 3 Case Presentation by Students & DoT:HW1 Test

Tutorial 4 Case Presentation by Students (Based on HW2) Role play,Discussion

Tutorial 5 Case Presentation by Students (Based on HW2) Role play,Discussion

Tutorial 6 Review of term paper check the progress of term paper individually

Tutorial 7 Case Presentation by Students (Based on HW2) Role play,Discussion

After Mid-Term
Tutorial 8 Case Presentation by Students (Based on HW2) Role play,Discussion

Tutorial 9 Case Presentation by Students & DoT:HW3 Test

Tutorial 10 Case Presentation by Students (Based on HW2) Role play,Discussion

Tutorial 11 Case Presentation by Students (Based on HW2) & Review of term Role play,Discussion
paper

Tutorial 12 Case Presentation by Students & DoT:HW4 Test

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 Tutorial 13 Case Presentation by Students (Based on HW2) Role play,Discussion

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