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b. Based on data collected in the test market, the company constructed a 98% confidence
interval for the proportion of all consumers who might buy their brand. The resulting
interval is 16% to 28%. What conclusion should the company reach about the new
marketing campaign? Explain.
b. Let's perform a one sample z-test for proportions: What is the value of the test statistic?
10-1
Copyright © 2017 Pearson Education, Inc.
10-2 Chapter 10 Testing Hypotheses about Proportions
b. Let's perform a one sample z-test for proportions: What is the value of the test statistic?
1. A company manufacturing computer chips finds that 8% of all chips manufactured are
defective. Management is concerned that high employee turnover is partially responsible
for the high defect rate. In an effort to decrease the percentage of defective chips,
management decides to provide additional training to those employees hired within the
last year. After training was implemented, a sample of 450 chips revealed only 27
defects. Was the additional training effective in lowering the defect rate?
(0.06 − 0.08)
z= = –1.56
0.08 × 0.92
450
P-value = 0.0594
At α = 0.01 we fail to reject the null hypothesis. At the 0.01 level of significance, we
cannot conclude that the additional training significantly lowered the defect rate.
2. A company that sells eco-friendly cleaning products is concerned that only 19.5% of
people who use such products select their brand. A marketing director suggests that the
company invest in new advertising and labeling to strengthen its green image. The
company decides to do so in a test market so that the effectiveness of the marketing
campaign may be evaluated.
b. Based on data collected in the test market, the company constructed a 98% confidence
interval for the proportion of all consumers who might buy their brand. The resulting
interval is 16% to 28%. What conclusion should the company reach about the new
marketing campaign? Explain.
The 98% confidence interval contains the hypothesized value of 19.5%. Therefore, at a
significant level of α = 0.02, the data do not provide convincing evidence that the
marketing campaign increases the percentage of customers for the company’s products.
3. A survey claims that 7 out of 10 customers recommend Western Drugs for pharmacy
issues. To test this claim, a random sample of 100 customers is obtained from the list of
rewards customers. Of these 100 customers, 75 indicate that they recommend using
Western Drugs for pharmacy needs. We would like to know if this claim is accurate.
b. Perform a one sample z-test for proportions: What is the value of the test statistic?
(0.75 − 0.7)
z= = 1.09
0.7 × 0.3
100
P-value = 0.2757
4. A business school has found that over the years, out of all the students who are offered
admission, the proportion who accept is 0.70. After a new director of admissions is
hired, the university wants to check if the proportion of students accepting has changed
significantly. Suppose they offer admission to 1200 students and 888 accept. Is this
evidence of a change from the status quo?
b. Let's perform a one sample z-test for proportions: What is the value of the test statistic?
(0.74 − 0.70)
z= = 3.02
0.7 × 0.3
1200
P-value = 0.0025
1. A report on the U.S. economy indicates that 28% of Americans have experienced
difficulty in making mortgage payments. A news organization randomly sampled 400
Americans from 10 cities named the “fastest dying cities in the U.S.” (Forbes Magazine,
August 2008) and found that 136 reported such difficulty. Does this indicate that the
problem is more severe among these cities?
z = 2.67
P-value = 0.0038
At α = 0.05 we reject the null hypothesis. At the 0.05 level of significance, we can
conclude that the percentage of Americans in these cities experiencing difficulty making
mortgage payments is significantly higher than 28% (or that the problem is more severe).
2. Suppose minorities form 29% of a local population. A local business has 125
employees, of which 28 are minorities. Did the business discriminate in its hiring
practices?
(0.224 − 0.290)
z= = –1.626
0.29 × 0.71
125
P-value = 0.1039
3. A company that has a 10% market share launches a marketing campaign. At the end
of the campaign period, the company conducts a survey in order to assess whether its
market share has increased. The result of the survey issued to 500 customers was 12.5%.
(0.125 − 0.100)
z= = 1.86
0.10 × 0.90
500
P-value = 0.0314
At α = 0.05 we can reject the null hypothesis. There is sufficient evidence to conclude
that the company’s market share has increased.
A. z = -1.56
B. z = -2.57
C. z = 1.56
D. z = 1.96
E. z = -2.57
A. 0.0297
B. 0.0594
C. 0.1638
D. 0.1188
E. 0.5940
A. The data do not provide convincing evidence that the marketing campaign increases
the percentage of customers for the company’s products.
B. The data do provide convincing evidence that the marketing campaign increases the
percentage of customers for the company’s products.
C. The new marketing campaign is effective in increasing the percentage of customers
buying their brand.
D. The company should launch the new marketing campaign.
E. None of the above.
A. ± 1.96
B. ±2.575
C. -1.645
D. ±1.645
E. 1.96
A. There is sufficient evidence that the business discriminated in its hiring practices.
B. We cannot draw any direct conclusions from these data.
C. The company should institute examine its recruitment and hiring practices based on
these data.
D. There is no evidence that the business discriminated in its hiring practices.
E. Both A and C
1. C
2. A
3. B
4. D
5. A
6. B
7. B
8. A
9. D
10. E
A. z = -1.28
B. z = -2.67
C. z = 2.67
D. z = 1.96
E. z = -1.28
A. 0.2156
B. 0.0539
C. 0.1078
D. 0.4312
E. None of the above.
A. p = 0.15
B. p > 0.15
C. p < 0.15
D. µ > 0.15
E. µ ≠ 0.15
A. 0.0314
B. 0.1256
C. 0.0628
D. 0.0066
E. None of the above
A. Inconclusive.
B. There is no indication the medical bill problem is more severe among the cities
surveyed.
C. There is insufficient evidence to conduct the test.
D. There is evidence that the medical bill problem is more severe among the cities
surveyed.
E. None of the above.
A. 0.787
B. 0.016
C. -0.787
D. 2.479
E. None of the above.
A. The null hypothesis is not supported: more than 70% of customers recommend
Western Drugs for pharmacy issues.
B. The null hypothesis is not supported: less than 70% of customers recommend Western
Drugs for pharmacy issues.
C. The null hypothesis is not supported: the percentage of customers who recommend
Western Drugs for pharmacy issues is not equal to 75%.
D. More information is required to draw a valid conclusion
E. The null hypothesis is supported: 70% of customers recommend Western Drugs for
pharmacy issues.
1. A
2. C
3. A
4. B
5. D
6. C
7. B
8. A
9. E
10. D