The marketing environment focuses on external forces and factors which affect the ability of the

company to create and sustain successful transactions and targeted customer relations. Classified
consumer environment into two categories. Micro Environment and Macro Environment.

Microenvironments consist of the proximate players of the business that are willing to represent its
vendors, manufacturers, intermediaries, consumers, rivals, and the public. With its action, those actors
are controlled by the company.

Macro environment The Macro environment consists of broader social factors influencing the micro-
environments – structural, economic, natural, political, and cultural forces.

To Analyze the marketing environment for a restaurant with adequate examples I

select Take out burger joint restaurant. When we listen to the name of taking out our brain hit up to
imagine a burger. Because their marketing strategy is to provide the best burger in town. If we analyze
the takeout marketing environment firstly we describe take out microenvironment. Suppliers are
important for there running restaurant they contact with well food bakery, Bengal meats, and sarongs
dairy farm. That company supplies regularly to take out main burger equipment. Market intermediaries
enable take out market, sells, and deliver the product to the final purchasers. Which area take out
situated in Banani ., and the Banani area has 2 or 3 burger joints like Chillox or med chief they are the
competitors to take out. The advertisement says that the product will have greater interest and pleasure
for the consumer than the competitors. And the most important category of the microenvironment is
customers. Customer service is the main key point of customer satisfaction. Take out situated in Banani
and Banani have many universities and the commercial complex also corporate area. So take out the
main customer target is university student, job holder. The goal of the e3ntire distribution program is to
support and establish a positive relationship with the target customers.

And 2nd step the restaurant owner should follow is the macro environment. there are 6 categories of
macro or environment like demographic environment. Take out have to demonstrate their customer
status. The economy includes the total structure of taking out the economic system. The natural
environment is Physical and geographical factors. It can play an essential role in establishing and
affecting the non-economic environment. take out have to follow these rules. Technology shapes the
future of every culture. Marketers must monitor product updates to keep track of demand and
consumer needs. The political environment provides the legal framework within which the marketer is
to function. A range of cultural climate decides the society's value system and in turn influences product
marketing.