Digital first and Print Next Approach:

The Digital only subscription is seeing a rise and the proportion of revenue from Digital news is
growing. (Table below-source US Census Bureau, Newspaper industry revenue in US). There also an
increased rate of Digital only subscription (at about 6.8% quarterly growth for 2014q1 to 2020q1 for
a leading newspaper like The Newyork times) and print subscriptions are seeing a decline.

Year 2010 2011 2012 2013 2014 2015 2016 2017 2018
Print 94% 93% 90% 90% 88% 81% 79% 77% 78%
contribution
Digital 6% 7% 10% 10% 12% 19% 21% 23% 22%

Total
revenue 28,587 26,846 24,866 23,666 23,322 23,565 22,435 22,601 21,172
(Mn US $)

Products and services:

Bundling of services, as data suggests that 2/3rds of those who subscribe, do so for one source. A
multitude of services like- Podcasts and video snippets, Gamified platform where experts and
readers interact, Allied services like asset comparison tool, product recommendation and review and
Career awareness services.

Survey results suggests that young readers prefer video streaming, hence emphasize on content-
create a content platform for financial education, documentaries, investigative journalism projects,
TV content and live broadcasts.

Provide variety in bundling based on personalisation:

 For e.g.: Basic: Digital Paper, live broadcasts, snippets of video, podcasts, investigative
journalism projects.
 Ultra: Basic+ Educational content (with certifications in partnership with Industry (e.g.
financial forecasting essentials)
 Super Ultra: Ultra+ career choice, counselling

On demand services: Certifications, career counselling etc

A mature well-developed phone app, as most millennials consume content on smartphones, with
interactive features, creation of virtual communities and inbuilt forums based on interests and
topics.

Digital Smart Classifieds: The local classifieds can now be more targeted based on customer live
location, psychography and other preference of customer.
Customer engagement/promotion/Data Collection

Nudge for free reads: Users can be

allowed to redeem the points earned
due to regular reading, shares to
read more free articles and lesser
ads.

Allow multiple signup methods like LinkedIn and Social media, with user permissions to access
preliminary profile data like employment status, industry and relevant personalisation can be done.

Nudge print subscribers churned to Digital platform and incentivise switching, A growing proportion
of consumers couple their traditional consumption of print media with newer forms such as web and
mobile.

Trust and Brand is of key in Newspaper industry: Create a free open access free fact checker tool.
This drives customer traffic to the site and builds brand authenticity.

Innovate revenue streams:

Advertisements and Subscription (both print and digital) continues to be major chunk or revenue
and there is a need to innovate additional revenue streams.

 Licensing and News content selling to third party platform

 On demand services and revenue from other content should be grown
 Bulk subscription focussed on corporate, school and number of users bundling.
 Outsource excess printing capacity to commercial printing (e.g. books, invites etc)
 Digital platforms, such as Facebook, google are major competitor in digital ad space, this can
should be tackled by growing presence on Social Media, Creating sponsored posts on these
pages. (For e.g.: A leading Newspaper, Newyork times has 25 Million interactions on
Facebook page)
 Distribution services for others (Tapping extensive operations network)