Digital Marketing

for Professionals
Channels
SEO
SMM
Adwords
Content Marketing
Email Automation
Video Marketing

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When we are talking about Digital
Marketing we are actually talking
about Promoting your business
online using of verities of channels.
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Paid Media
 Any Kind of Ads like Facebook Ads, Google Ads.
 Sponsored Contents.
 Sponsored Listings/Featuring. (Classified ads like Bikroy.com)

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Owned Media
 Email Subscriber List
 Website Traffic
 Customer Data like Phone Numbers, Address.
 YouTube Subscribers
 Social Media Fans/Followers/Members

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Earned Media
 Cross Platform Shares. (YouTube to Twitter)
 Recommendations.
 Customer Feedbacks.
 Organic Traffic, like search traffic from Google, YouTube!

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What we do or a business usually does?

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Want big impact?
Use big image.

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Goal of a business is getting clients and keeping
them in, profit is the result.

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We Need to Identify
●The Business Plan ●Mission Statement
●Target Market ●Objectives
●Digital Technology Usage ●Value Proposition
●Channels ●Elevator Pitch

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Is your business digital? Do you have the right Will your online
stracture to make it marketing efforts fit
digital? into your existing
process?

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Note down what our business does and
its Goal

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Value
Proposition
Why do you stand out?
What makes you unique
Why whould someone choose
you over your competitor?

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Class work Time

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Customer
Strategy
Reach the Correct Audience
Understand the Audience
Understand where to find the
audience

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Segment Your Audience

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What is our goal for the segment?
What is the shared value for this segment?
What are the key performance indicators?
What is our target?

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Identify Audience Goal

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Create Marketing Strategy

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Class work Time

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Any Questions?

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