Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
CHAPTER SUMMARY
This chapter introduces the basic elements of organizing. Key topics covered in the chapter are designing
jobs, grouping jobs via departmentalization, establishing reporting relationships, distributing authority,
coordinating activities, and differentiating between positions.
LEARNING OBJECTIVES
After covering this chapter, students should be able to:
1. Identify the basic elements of organizations.
2. Describe the basic alternative approaches to designing jobs.
3. Discuss the rationale and the most common bases for grouping jobs into departments.
4. Describe the basic elements involved in establishing reporting relationships.
5. Discuss how authority is distributed in organizations.
6. Discuss the basic coordinating activities undertaken by organizations.
7. Describe basic ways in which positions within an organization can be differentiated.
MANAGEMENT IN ACTION
Who’s the Boss?
The opening case looks at Treehouse Island Inc., a company that produces courses in web development
and programming and business education to teach students a range of technology-related skills. When
Ryan Carson and Alan Johnson, the two founders, realized the unhappiness of first-line employees, they
decided to cut back on management. They soon decided to cut all management. One of a manager’s
most important jobs is communicating so the company set up a new internal information tool called
Canopy. The new system requires much more time to get any task accomplished, a major drawback.
Carson and Johnson are also unsure how the system will work when the number of employees increases.
Management Update: In April 2015, Tony Hsieh, CEO of Zappos, announced the
company was moving toward a boss-free environment, no titles. Zappos is a successful
business so experts will closely watch their stab at holacracy.
120 © 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Management 12e by Ricky W. Griffin
LECTURE OUTLINE
Group Exercise: You might ask student groups to sketch real or hypothetical
organization charts. You can then use the boxes (jobs) and reporting relationships (lines)
they generate to illustrate some of the elements of organizing introduced in this chapter.
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 121
Chapter 10: Basic Elements of Organizing
Discussion Starter: Ask students if they have experienced highly specialized jobs.
Global Connection: At General Electric’s plant in Puerto Rico, workers rotate to new
jobs every six months. They also get pay raises for each new job they master.
2. Job enlargement increases the total number of tasks workers perform.
There are some positive consequences but training costs usually increase, unions argue
that pay should increase as tasks increase, and in many cases the work remains boring
and routine even after job enlargement.
3. Job enrichment involves increasing both the number of tasks a worker does and the
control the worker has over the job.
Increasing an employee’s sense of responsibility requires managers remove some
controls from the job, delegate more authority, and structure the work in complete units.
Before implementing, work systems need analyzed, which seldom happens. In addition,
managers rarely ask for employee preferences when enriching jobs.
Cross-Reference: Job enrichment is based on the two-factor theory of motivation
developed by Frederick Herzberg. We discuss the two-factor theory in Chapter 15.
4. The job characteristics approach suggests that jobs should be diagnosed and improved
along five core dimensions, taking into account both the work system and employee
preferences.
a) Skill variety, the number of things a person does in a job.
b) Task identity, the extent to which the worker does a complete or identifiable portion
of the total job.
c) Task significance, the perceived importance of the task.
d) Autonomy, the degree of control the worker has over how the work is performed.
e) Feedback, the extent to which the worker knows how well the job is being
performed.
Extra Example: A useful way to illustrate variations on the core job dimensions is by
contrasting the jobs of airline pilot and airline ticket agent. The agent does one basic
thing (process tickets), while the pilot does several (preflight checks, taking off, flying,
landing, etc.). Similar distinctions can be drawn for each of the other dimensions.
122 © 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Management 12e by Ricky W. Griffin
The second building block of organization structure is the grouping of jobs according to some
logical arrangement.
Departmentalization is the grouping of jobs according to some logical arrangement.
A. Rationale for Departmentalization
The rationale for departmentalization is linked to size. As the organization grows, it is no
longer possible for one owner-manager to oversee all of the workers. New managerial
positions oversee workers grouped according to some plan.
B. Common Bases for Departmentalization
Teaching Tip: Using Figure 10.2, stress for students that most organizations use multiple
bases of departmentalization in different areas and/or at different levels.
1. Functional departmentalization groups jobs involving the same or similar activities.
Most common in smaller organization, has three primary advantages.
a) Each department can be staffed by experts in that functional area.
b) Supervision is facilitated because an individual manager needs to be familiar
with only a relatively narrow set of skills.
c) Coordinating activities inside each department is easier.
As an organization grows, several disadvantages emerge.
a) Decision making tends to become slower and more bureaucratic.
b) Employees may concentrate too narrowly on their own unit, losing sight of the
total organizational system.
c) Accountability and performance become increasingly difficult to monitor.
Interesting Quote: “One of the beauties of the vertical, functional organization is that
who you report to and who’s the boss is very, very clear.” (Douglas Lennick, American
Express executive, Fortune, April 3, 1995, 92.).
2. Product departmentalization is grouping activities around products or product groups.
Advantages
a) Integrated and coordinated activities across products and product lines.
b) Enhances speed and effectiveness of decision making.
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 123
Chapter 10: Basic Elements of Organizing
The basic advantage is the ability to use skilled specialists to deal with unique customers
or customer groups. However, a fairly large administrative staff is required to integrate
the activities of the various departments.
4. Location departmentalization groups jobs on the basis of defined geographic sites or
areas.
The primary advantage is it enables the organization to respond easily to unique customer
and environmental characteristics in the various regions. On the negative side, a larger
administrative staff may be required to keep track of units in scattered locations.
Teaching Tip: If possible, identify for your students examples of local organizations that
use customer and location bases of departmentalization.
5. Other forms of departmentalization, such as time, can be used to group activities.
Airlines use this type of structuring. Sequence also can be used to structure an
organization. For example, insurance claim divisions frequently are organized by policy
number sequence.
Group Exercise: Have groups of students search for examples of different forms of
departmentalization in your college or university.
6. Other considerations include two final points about job grouping.
a) Common synonyms for departments: divisions, units, sections, or bureaus.
b) Almost any organization is likely to employ multiple bases of
departmentalization, depending on level.
c) The role of social media in departmentalization is beginning to impact
departmentalization.
The third basic element of organizing is the establishment of reporting relationships among
positions.
A. Chain of Command
1. The chain of command is a clear and distinct line of authority among positions in the
organization. Comprised of two components: unity of command and the scalar principle.
124 © 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Management 12e by Ricky W. Griffin
Teaching Tip: Trace for students the chain of command in your college or university.
Teaching Tip: Have students use the formula shown in the text to calculate the effects of
different spans of management, say for spans of four, eight, and ten subordinates.
C. Tall Versus Flat Organizations
Tall organizations have more layers of management than do flat organizations.
Many businesses today have adopted a flatter organization by widening spans of management.
This may lead to improved employee morale and productivity as well as increased managerial
responsibility. Some companies are adapting the flat structure to improve communication and
flexibility.
Teaching Tip: Use Figure 10.3 to illustrate tall versus flat organizations.
Extra Example: An example of a firm that has always used a flat structure is Toyota.
Have students compare the number of layers in Toyota and its rival, General Motors.
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 125
Chapter 10: Basic Elements of Organizing
Interesting Quote: “In a big organization each layer slows down the process. By
delayering you are giving people the power to change.” (Serge Huot, GE Executive,
Fortune, April 3, 1995, 96.)
D. Determining the Appropriate Span
There are at least eight factors that influence the determination of the appropriate span.
Teaching Tip: Table 10.1 summarizes the eight factors influencing span of management.
1. Competence of supervisor and subordinates (greater equals wider)
2. Physical dispersion of subordinates (greater equals narrower)
3. Extent of nonsupervisory work in manager’s job (more equals narrower)
4. Degree of required interaction (more equals narrower)
5. Extent of standardized procedures (more equals wider)
6. Similarity of tasks being supervised (more similar equals wider)
7. Frequency of new problems (higher equals narrower)
8. Preferences of supervisor and subordinate
Interesting Quote: “Remember the theory that a manager should have no more than six
or seven direct reports? I say the right number is closer to ten or fifteen. …With ten or
fifteen reports, a leader can focus only on the big important issues, not on minutiae.”
(Jack Welch, CEO of General Electric, Harvard Business Review, September–October
1989, 114.)
Global Connection: Many Chinese managers today are still concerned with trying to
identify the “ideal” span of management. U.S. consultants report that when they visit
Chinese businesses, this is one of the most frequently asked questions.
V. DISTRIBUTING AUTHORITY
Another important building block in structuring organizations is the distribution of authority among
positions.
Authority is power that has been legitimized by the organization.
A. The Delegation Process
Delegation is the process by which managers assign work to subordinates.
1. The primary reason for delegation is to allow the manager to get more work done. Also,
the employee may have more expertise than the manager, or the manager may want to
challenge and develop the employee’s skills.
2. The delegation process involves three steps: (1) the manager assigns responsibility or
tasks, (2) gives authority needed to do the job, and (3) establishes accountability.
3. Delegation may be problematic if managers are unwilling to delegate, are too
unorganized to delegate or do not trust their employees enough to delegate. Also,
subordinates may be reluctant to accept delegation.
Teaching Tip: Relate delegation back to job specialization. As managers find it useful to
create new specialized jobs to perform various functions, they similarly may find it useful
and necessary to delegate authority to people performing those jobs.
Discussion Starter: Ask students if they have ever worked for a boss who did not
delegate properly. Explore whether the problem was too little or too much delegation.
126 © 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Management 12e by Ricky W. Griffin
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 127
Chapter 10: Basic Elements of Organizing
128 © 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Management 12e by Ricky W. Griffin
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 129
Chapter 10: Basic Elements of Organizing
Many jobs devoted to information technology require specialization of skills and knowledge—for
example, computer programmers, systems engineers, and web site designers. Positive outcomes of
specialization include efficiency, the development of specialized expertise, and ease in training and
replacing workers. Disadvantages include worker boredom, lack of creativity, and difficulty in
coordinating the work of many diverse specialists.
6. Try to develop a different way to departmentalize your college or university, a local fast food
restaurant, a manufacturing firm, or some other organization. What might be the advantages
of your form of organization?
Responses will vary. One example follows: “Our business department has two units—the
accounting unit and a unit for other subjects. This can be improved by merging accounting with
finance to offer a single accounting and finance degree. The other unit can offer a degree that
combines marketing and management. Finance students already take accounting courses, while
accountants should learn about finance. Likewise, marketing can learn from management and vice
versa.”
7. Consider the list of jobs below. In your opinion, what is the appropriate span of management
for each? Describe the factors you considered in reaching your conclusion.
A physician practices medicine in a privately owned clinic, while also supervising a
number of professional nurses and office staff.
An owner-manager of an auto body shop deals with customers, directs several
experienced mechanics and trains and oversees the work of some unskilled laborers.
A manager in an international advertising agency directs a team of professionals who are
located in offices around the world.
Students’ will give various answers, but here is an example of the factors they should consider. “For
the physician, the span can be relatively wide because workers and managers are experts, they work
in the one physical location, many procedures can be standardized, the tasks are similar, and the
problems are not usually new. On the other hand, the physician must perform a lot of
nonsupervisory work and must interact with workers constantly. In addition, the clerical workers
may require more oversight than the nurses due to professional training and expertise.”
130 © 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Management 12e by Ricky W. Griffin
10. Contact two very different local organizations (retailing firm, manufacturing firm, church,
civic club, and so on) and interview top managers to develop organization charts for each
organization. How do you account for the similarities and differences between them?
Interesting similarities should become evident among the civic organizations and the retail store.
Service orientation will differentiate these organizations from manufacturing firms. The main
different in the latter case may be in the production function. If one of the students chooses a
restaurant, which may be considered a service, discuss the production function. Likewise, if there is
an assembly plant that does not actually manufacture component parts, discuss how it differs from a
restaurant. There will be many avenues to explore in the different types of organizations.
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 131
Chapter 10: Basic Elements of Organizing
This diagnostic skills exercise can be done by individual students or students working together in
groups. The estimated time for completion of the exercise is about 20 minutes.
III. Follow-Up
A. For Scenario A, list the major barriers to decentralization that you foresee.
B. For Scenario B, list the major barriers to centralization that you foresee.
There will be some variation in answers to Questions 1 and 2, but students should mention
items such as resistance to change, changing perceptions of risk, communication barriers, and
power conflicts.
C. In your opinion, which scenario would be easier to implement in reality? In other words, is it
probably easier to move from centralization to decentralization or vice versa? Whatever your
opinion in the matter, be ready to explain it.
Students will probably recognize that the move from centralization to decentralization reduces
power for the fewest people, the top managers. At the same time, the move empowers many
people within the organization who have not had decision-making authority in the past. This
will be a popular move for most employees. In contrast, the change from decentralization to
centralization will reduce power for most employees and therefore is likely to meet more
resistance.
D. Given a choice of starting your career in a firm that’s either highly centralized or high
decentralized, which would you prefer? Why?
Students’ answers will vary, depending somewhat on their self-confidence and risk-taking
propensity. Some students will prefer the relative safety of a centralized organization, which
will shield new, young employees from the risks inherent in decision making. Others will
prefer the decentralized organization, which will give new employees more decision-making
power.
MANAGEMENT AT WORK
132 © 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Management 12e by Ricky W. Griffin
2. Case Question 2: Says Jim Lavoie: “Being acknowledged as part of an organization’s future is all
it takes for an employee to grow deeper roots in it.” First of all, explain what Lavoie means. Then
consider the following questions: Do you basically agree or disagree with Lavoie? Do you think
that it’s important to “grow roots” in an organization that you work for? What might it take for you
to feel that you’re “part of an organization’s future” – that it’s worth it to sink “deeper roots”? What
other factors might be important to you in feeling that you’re something more than a mere cog in
some organizational machine?
Possibly Lavoie means that if the employee has a personal interest in the company, they are likely to
stay and give the company their best efforts. Students may agree or disagree with Lavoie and will
have different opinions on “growing roots”.
3. Case Question 3: According to Lavoie, Mutual Fun is Rite-Solutions’ “Innovation Engine” (IE).
Its function, he says, is twofold: (1) It generates the good ideas that “fuel a Web 2.0 environment,”
and (2) it “engages the Y Generation to strive for the betterment of the organization.” What is a
Web 2.0 environment? What is the Y Generation? Do you work, or are you likely to be working, in
a Web 2.0 environment? What do you think you need to learn in order to succeed in such an
environment? Are you a member of the Y Generation? What values do you have that reflect Y
Generation values?
Student responses will vary but there should be some sense of the rapid expanse and use of
technology in today’s work environment. The Y Generation is comprised of individuals born
between the 1980’s and the year 2000. Most students will work in a Web 2.0 environment as this
work environment is common today. Student’s thoughts on the skills they will need varies. Most
students will be part of the Y Generation and they may mention values such as believing there is
more business success than profit. They want on-the-spot recognition and want to feel personally
responsible for making the world a better place and they tend to only stay at an organization for two
years.
4. According to one researcher on the role of gamification in business,* the difference between a
product created in a factory and one that is crowdsourced is that in the former case, coordination is
supplied by managers. In the latter case, it is provided by a structure that emerges spontaneously
through the actions of the crowd. What about you? Are you more comfortable working with other
people when the requirements of the work are handed down by someone in “authority” or more
comfortable when they “emerge spontaneously” from the interactions of a group? Under which
circumstances are you more “creative”? Has your experience with social media influenced your
attitude toward game playing as a way of connecting or even collaborating with other people?
Student answers will vary widely for all of these questions.
*Neil B. Niman, The Gamification of Higher Education: Developing a Game-Based Business Strategy in
a Disrupted Marketplace (Palgrave Macmillan, 2014), pp. 58-59.
© 2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 133