The company has achieved the distinction of clocking one of fastest

growth rates (of over 12% CAGR) in volumes consistently for over a
decade and has outperformed the industry and competition year-on-
year. GOLIL is a listed entity as a pure –play lubricants player India
since the last 5 years and is focused on continuously adding all round
value for all it’s key stakeholders.

GOLIL’s key strategies of a focused segment wise approach, consistent

market share/reach growths in these identified segments , investments
in innovative brand building (ATL + BTL) initiatives at a local and global
level , passion to strive harder to out perform, superior execution at all
levels, OEM tie-ups and long sustaining partnerships with trade and
customers, differentiation in products/services and a culture in synch
with group and brand values have been the cornerstones of the success
of the organization.

The teams that form the organization have been loyal and committed
and have also evolved capabilities, faster responsiveness/agility to
enable the company to achieve the joint Top 2 position key segments
like the bazaar, in its distribution width amongst private sector lube
players and Top 3 in terms of brand positioning amongst all lube players
.

The global vision for Gulf is to become a Top 10 player and in line with
that, GOLIL is striving to now become an even stronger organization
and a clear No 2 in the private sector. The teams are determined to
continue adding superior value to all its stakeholders and outperform the
industry growth rates and stay ahead of key competitors. The next
milestones would be to grow even faster ( a challenge given the
increased base) and to fortify the company to become an strong
challenger and to then look to become the No 1 brand and company
( Vision of our Honorable Chairman- Mr. Sanjay G Hinduja) in the private
sector . Also to expand in allied/new areas to increase revenues and
profits given the changing business preferences and evolving Electric
Vehicle scenario.

Therefore it is imperative that the leaders (especially Top 2-3 levels of

the organization) , the teams and employees further evolve and
enhance themselves to make the organization fully capable and geared
up to take up a higher mantle and leadership position in the industry in
the next 5-7 years.
Today, the Gulf brand is present in more than 100 countries with
operations in more than seven continents with values “Quality
Endurance & Passion” as its core attributes. The brand and technology
inputs are provided by the parent company, Gulf Oil International to the
India entity and other geographies.

The Gulf Oil International Group’s core business is manufacturing and

marketing an extensive range consisting over 400 performance
lubricants and associated products for all market segments.