Certified Business Analytics Program

Business analytics is a thriving and in-demand field in the industry

today. This comprehensive program consisting of multiple courses will
teach you all you need to know about business analytics, from tools
like Python to machine learning algorithms!

Course Curriculum
Microsoft Excel-beginner to Advanced
Microsoft Excel - Beginners to Advanced:  MS Excel is still the most
widely used tool for day to day work in business analytics across the
world. By the end of this course, you will have mastered Excel, Pivot
Tables, Conditional Formatting and will be ready to crunch numbers
like a pro!

Introduction and Excel installation

Excel Interface and Keyboard Shortcuts

Excel Operations and Formatting

Excel Formula & Referencing

Date-Time & Text Functions

Mathematical Functions in Excel

Financial Functions in Excel

LookUp Functions (VLookup, HLookup, Match, Index)

Logical and Error Functions

Microsoft Excel-beginner to Advanced

Statistical Function

Sort, Filter, and Advance Filter

Pivot Table

Data Visualization in Excel

Conditional Formatting, Advanced Formatting

What-if Analysis Tools: Goal Seek, Scenario manager, & Data Tables

Data Validation and Security of Excel sheets

Printing Excel Files

Project : KPI Dashboard (How to build Dashboard)

MS Excel vs. Google Sheet

Modelling and Simulation

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 Structured Query Language (SQL)

SQL is a must-have skill for every business analytics professional. This

course will start from the basics of databases and structured query
language (SQL) and teach you everything you would need in any
business analytics profession

Introduction to Databases

Installing MySQL / MariaDB

Getting Started with MySQL , DDL, DML, DCL

Create table, Insert, SELECT statement, Datatypes in SQL

Modifying Database Structure: Update, Delete command

Importing & Exporting Data; Backup & restore database

Data Analysis using MySQL

Real Life Project: Data Eyeballing, Data Dictionary, Simple and Advanced
Queries for Data Analysis

Joins: Left, Inner , Cross, Right, Self Join

Introduction to Indexing, Table Constraints, KEY

String Functions, Numeric Functions, Date/Time functions

SQL CheatSheet

Manipulate MySQL from Python

Assignments

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 Master Tableau from Scratch

Convert your data into actionable insights, create dashboards to

impress your clients, and learn Tableau tips, tricks and best practices
for your business analytics role

The Power of Visualization

Getting Started with Tableau, Installation

Tableau interface & connecting with different Data Sources

Loading Dataset & Understanding Variables

Getting Hands-On with Tableau: Labels, Formatting, colors, filters, and

exporting Tableau worksheet

Different Chart Types: Line Charts, Geo-spatial analysis using Maps, Dual axis
charts etc

Calculated fields and Parameters: Feature Engineering, Parameter Analysis

Joining and Blending Data in Tableau

Building Powerful Dashboard in Tableau, Blueprint for Multi-Dashboard View

The Art of Storyboarding in Tableau

Capstone Project

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 Python for Business Analytics Professionals

Learn the most widely used programming language for business

analytics. This course will teach you Python from scratch, including
how to use it for data cleaning, exploration and a whole host of tasks
you’ll perform as a business analyst

Introduction to Python

Setting up Python, Introduction to Jupyter Notebook

Python Basics: Variables and operators

Conditional and Looping Constructs

Data structure and Strings: Tuple, List, Sets, Dictionary

Functions and Modules in Python

Handling Text Files in Python

Python for Data Science

Python Libraries for Data Science

Reading Different Data Files in Python

Preprocessing, Subsetting and Modifying Pandas Dataframes

Sorting and Aggregating Data in Pandas

Visualizing Patterns and Trends in Data: Matplotlib, Seaborn

Assignment

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 Exploratory Data Analysis and Statistics

Statistics forms the backbone of business analytics. Here, you will

learn both descriptive as well as inferential statistics, how to use it for
performing exploratory data analysis, and how all of that fits into the
business analytics world

Introduction

Importance of Stats and EDA

Problem statement and Hypothesis Generation

System Setup, reading and Understanding Data,

Probability for Data Analyst

Exploring Continuous Variables: Central Tendency, KDE plots, Distributions,

Univariate Analysis

Exploring Categorical Variables: Central Tendency, Discrete Distribution

Identifying & Handling Missing Values and Outliers

Central limit Theorem, Confidence Interval and Margin of Error

Bivariate Analysis- Introduction

Continuous Variable: Covariance, Correlataion, Tables and Graphs,

Bivariate Analysis
Continuous Categorical: Hypothesis Testing, Z-test, T-test, Bivariate
Analysis, Chi Squared Test

Multivariate Analysis: Pivot Table, ANOVA, MANOVA

Case Study

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 Machine Learning for Beginners

Learn the basics of core machine learning algorithms like Linear

Regression, Logistic Regression, and Decision Trees. A comprehensive
introduction every business analyst must acquire

Introduction to Machine Learning

Build your first Predictive Model

Evaluation Metric: Confusion Matrix, Accuracy, Precision, Recall, AUC, ROC,

R-Square etc

Build your First ML Model: kNN algorithm

Selecting Right model: Overfit, Underfit, validation, bias-variance

Linear Models: Linear regression, LogReg, ridge, lasso, GD

Dimensionality Reduction

Decision Tree: Chi Square, Information Gain, Reduction in Variance

Basic Feature Engineering

Working with Text Data: Regex, Text cleaning

Naive Bayes

Factor Analysis

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 Time Series Analysis

‘Time’ is the most important factor which ensures success in a

business. It’s difficult to keep up with the pace of time.   But,
technology has developed some powerful methods using which we
can ‘see things’ ahead of time!Nope, not the time machine, we are
talking about the methods of prediction & forecasting. As the name
‘time series forecasting’ suggests, it involves working on time (years,
days, hours, minutes) based data, to derive hidden insights to make
informed decision making.

Introduction to Time Series

Understanding Problem Statements and Data Sets

Exploration and Pre-processing: Feature Extraction, Exploratory Analysis

Modeling Techniques and Evaluation

Holt's Linear Trend model on Daily time series

Holt's Winter's model on Daily time series

Introduction to ARIMA model

SARIMAX model on daily time series

Exercises

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 Structured Thinking and Communication for
Business Analytics Professionals
Whether you are creating dashboards for your business customers or
solving cutting-edge business analytics problems, structured thinking
and communication is a must-have skill for every data professional

Introduction to Structured Thinking

Structured thinking for Data Analytics

Role of Structured Thinking in Data Analytics lifecycle

Problem Statement: Convert Business problem to Data Problem

Hypothesis Building

Data Extraction and Cleaning

Data Modeling

Post modeling: From Model to Strategy, Dashboards

Communication: Pyramid Principle, Emails, Presentation, Storytelling,

Blogging

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