QFD: House of Quality for smartphone (OnePlus vs iPhone)

Correlations

Positive +
Negative −
No Correlation

Relationships

Strong (5) ●
Moderate (3) ○
Weak (1) ▽
+
Direction of Improvement
+ −
Maximize ▲
+
Target ◇
+ − −
Minimize ▼
+ −
Column # 1 2 3 4 5 6
Direction of Improvement ▼ ▲ ▲ ▲ ▲ ▲ Customer Competitive Assesment
Requirements
Functional

Cost of Production

Operating system

Memory Capacity
Customer Importance (1-5)

Camera piece

Screen
Battery
Relative Weight
Weight Chart

Customer
Requirements OnePlus
Row #

Row #
iPhone
0 1 2 3 4 5

1 |||||| 12% 3 Design ● ▽ ● 4 5 1

2 |||||||| 16% 4 Easy to use ○ ● 4 5 2

3 |||||||| 16% 4 Camera Quality ● ○ ● 4 4 3

4 |||||||||| 20% 5 Storage capacity ○ ○ ○ ● 5 4 4

5 |||||||||| 20% 5 Battery Life ○ ● ● 3 4

Our Product
5

6 |||||||| 16% 4 Price ● ● ○ ○ ○ ● 4 2

Competitor #1
Competitor #2 6

Importance factors 97 92 37 50 27 45
Cost of Production

Operating system

Memory Capacity
Camera

Screen
Battery

Target

Technical Importance Rating 388 576 228 264 156 324

Relative Weight 20% 30% 12% 14% 8% 17%

Weight Chart
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