Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
OF HEAVEN
CHOCLATES
SUBMITTED TO: PROF. RAVI AGARWAL
SUBMITTED BY : GROUP 10
TANISHA AGARWAL PGFB1956
NISHA PGFB1932
SHOBHIT KATRAULIYA PGFB1948
GAURAV ANAND PGFB1927
MANAS KARTIKEY PGFB1957
HEAVEN CHOCOLATES-
INTRODUCTION
HEAVEN CHOCLATES is a brand of milk chocolate that is manufactured by
Taste group private Ltd, Every product in the Heaven chocolates line is made with
exclusively milk chocolate.
Heaven chocolates is trying to be at the top of the Indian Chocolate Market not
only because of its most delicious, best tasting chocolate but also because of its
memorable communication. And capture maximum amount of market shares.
COMPETITORS ANALYSIS:
NESTLE HERSHEYS
CADBURY AMUL
SAPPHIRE TOBLERONE
DAIRY MILK
SILK
PERK
FIVE STAR
BOURNVILLE
CELEBRATIONS
ECLAIRS
GEMS
NUTTIES
CONTRIBUTION:
SALES- VARIBALE COST:
=9000000-300000
=8700000
CONTRIBUTION TO SALES RATIO:
SALE- VARIABLE COST/ SALES
= 9000000-300000/9000000
=0.96
BREAK EVEN POINT IN RUPEES
FIXED COST/ CONRIBUTION SALES RATIO
=757500/0.96
= 789062 Rs.
THANKYOU