The Two Sides of Marketing: How To

Get Customers, and How to Keep

Them
Looking for ways to stay profitable while gaining new customers, and keeping
existing ones? Here are Harv Eker’s successful business tips for diversifying
your product offering two product lines: products to get them in and products
to keep them there.

You mean there’s two sides of marketing?? This is probably news to a lot of

people. Most business people, if they’re thinking about it at all, think that
marketing is mostly compromised of getting people’s initial interest. While
that’s obviously a huge part of the success-building game.

Getting customers in the door the first time is the costliest and most time-
consuming part of a company’s life. In fact, it costs five times more to gain a
new customer than to keep the one you already have; another crucial aspect
many businesses fail at. Offering one product to a new customer is great, but
not offering more, different, or ever-newer products keeps them as one time
customer.

Diversify Your Product Line To Increase Your

Business and Succeed
Unsuccessful businesses fail to follow up with additional products or
services. They don’t have an array of complementary items to offer.

Successful businesses that do have a variety of offerings create perpetually-

new customers by delivering ever more products and services to the same
people, while still gaining new customers.

This is the only way to build more revenue and gain their trust, and the
next most important thing you can capture from a customer after you’ve
gotten their attention and interest is trust.
In this age of ever-increasing skepticism and cynicism, trust is hard to come
by. If people don’t trust you, they’re less likely to listen to you, and even less
likely to spend their money on you.

Stop yourself from becoming too bogged down and overwhelmed with these
three strategies, and diversify your product line!

When customers return, they developed a trust with you. Create a circle of
trust where you deliver with satisfaction. Satisfaction is where the money’s at.

These customers are providing your future wealth. You’ll make some money
from one-time customers, but obviously not as much as repeat customers.

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Offer Products To Get Them In and Products To Keep
Them There
So one end of your marketing strategy is to get first-timers in the door, and
the other end is to have a line-up of products and services that you can
offer once they’re in.

Two marketing systems, two product lines.

One gets them into the circle; the other keeps them in. You almost have
to treat these two ends as if you’re running two separate but similar
businesses. That’s how separate they should be.
How To Apply This Concept:
Your exercise is to set a line-up of front end and back end products and
services for a business you have now or, a business you’d like to start in the
future.

Creativity and imagination are your allies. If you can’t think of products or
services, make them up! Innovations happen by creative people figuring out
how to make something that exists even better, or by being imaginative
enough to anticipate future wants and needs and creating something that may
not even exist now.

Also think; “What am I absolutely great at that I could duplicate beyond me,
over and over again?”

Look at what your clients want and how you can support them. If you execute
this right, you’ll go from a decent income to real wealth relatively fast. The
headaches are in the front end, but the money comes back!

Harv’s fitness company went from zero to millions and millions of dollars in
revenue in under 2.5 years because he followed specific principles and unique
marketing strategies.

He reveals a lot of what he used in his 500 Million Dollar Secret web class,

and he’d like to invite you to join him as his guest on one of his upcoming
calls.

It’s free to attend, click here to reserve your spot now.

So now it’s your turn!  Have you set up both ends of your marketing?  If so,
share with us your experiences, success, and struggles.  Do you have a
product idea?  How did you come up with it?  Share with us here so others
who are stuck at this stage can learn from you.  This online blog community is
for you, so make sure you take advantage of it!