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Impact of Reality shows on the Behavior of Youth 1

Chapter 01

INTRODUCTION

        Mass media means of communication that reach and influence large numbers of people. A

medium is a ‘channel of communication’ - a means through which people send and receive

information.[CITATION NAV16 \l 1033 ]

        Television with its multiple possibilities of informing, entertaining, and educating its

viewers and also with its absolute skills to entertain the minds of millions, carved its place in the

hearts of masses. Radio, TV, movies, video games, cell phones have assumed central roles in our

daily lives. The TV has demonstrated a potentially profound effect, both positive and negative on

youth, cognitive, social, and behavioral development and we can say overall personality.

(Sharma, 2015). Television is a popular and powerful source of information and entertainment.

Television has played a complicit role in the process of social change by acting as a catalyst. One

cannot underestimate the impact of these reality shows on society especially on Youth. These

reality shows are very powerful and can influence our young generations within a fraction of

second. [ CITATION Mrs151 \l 1033 ]

        Television is a powerful medium that can influence a person‘s attitude and help to shape

their perceptions on a wide variety of topics. Several studies have demonstrated that the

information and exposure provided by television can influence a wide range of attitudes and

behavior beyond providing entertainment. [ CITATION Div17 \l 1033 ]

        Reality shows may seem like just entertainment. Reality shows are the trump cards of the

producers of the television industry. The common audience has become bored watching the

never-ending melodramatic daily soap. Reality shows are conceived with emotional quotient in
Impact of Reality shows on the Behavior of Youth 2

place and replace the only alternative melodramatic serials. The content in these shows are fresh

and live compared to the other programs.[ CITATION Mrs151 \l 1033 ]

        The entertainment factor has proven to be vital in visual media, especially on television.

The change in television content is huge in terms of concepts, narration, production qualities as

well as the distribution. Reality-based programming has a history that spans 60-plus years.

However, in recent years, reality television has become the most popular form of entertainment.

Reality shows became the USP of every television channel in earning huge revenue.

[ CITATION Pra14 \l 1033 ]

        Reality television shows portray a modified and highly influenced form of day-to-day life

and sensationalize to attract viewers and increase advertising revenue. [ CITATION Rad151 \l

1033 ]. ‘‘A reality show is the live telecast of the performance or activity of the persons who

may be the expert or non-expert of the respective field in an unpredictable environment &

unscripted manner’’ [ CITATION Div171 \l 1033 ]

        Reality television is a genre of television programming that documents apparently

unscripted real-life situations and often features an otherwise unknown cast. It differs from

documentary television in that the focus tends to be on drama and personal conflict, rather than

simply educating viewers. Reality TV programs also often bring participants into situations and

environments that they would otherwise never be a part of. The genre has various standard

tropes, including “confessionals” used by cast members to express their thoughts, which often

double as the shows’ narration. In competition-based reality shows, a notable subset, there are

other common elements such as one participant being eliminated per episode, a panel of judges,

and the concept of immunity from elimination. (Huston and Wright, 1997) 
Impact of Reality shows on the Behavior of Youth 3

         Reality television consists of programs that pretend to showcase people appearing as

themselves in a variety of different contexts and scenarios. Many reality programs revolve

around competitions; other feature celebrities in their day to day lives. Some shows center on

small groups of otherwise unknown people, subtle their interactions with one another, to help

come in the limelight and gain fame. (Rhimes, 2005) Whatever from these reality shows take,

they seek to create entertainment from the uncertainty of unscripted moments and events.

        Reality television broke the routine to create interesting concepts and innovative ideas that

made them stand out from the regular show. With the worldwide small screen sector coming up

with new concepts for reality shows. Every day on television some new reality shows are being

introduced, enabling the viewers to choose to pick one from many shows. [ CITATION

Div171 \l 1033 ]

        With the increase in the number of reality shows, its impact is also increasing. One of them

is CHAMPIONS, a television reality show broadcast on the BOL channel in Pakistan. This study

focused to find out the impact of Champions with Waqar Zaka on the behavior of youth.  

Statement of a Problem

        In this society, reality TV remains to be today’s most popular category. As television shows

that are categorized under reality TV become increasingly popular, teens in our society begin to

discover sex, drugs, and vulgar language at younger ages. Reality TV continues to become

widespread, it becomes easier for youth to become obsessed with the reality shows that are easily

available for them to watch. It is the technique to increase the TRP ratings. So fierce is the

competition in this segment that every channel boast of at least two to three Reality shows. The

Pakistani television industry is also moving to reality television shows like Pakistan idol, Kuch

Kar Dekha, Champions. [ CITATION Ree16 \l 1033 ]


Impact of Reality shows on the Behavior of Youth 4

        The majority of so-called reality shows are scripted and everything is closely relatable.

Initially, people fell for the delight of the show but now audiences understand that stories are

developed well in advance. Some of the fights on the television are staged to increase the rating

of the show. If we try to figure out what is so entertaining about reality shows, we can reach this

conclusion: it is the humiliation and mocking of the contestants that make people entertained.

[ CITATION Posnd \l 1033 ] The research is all about the impact of reality shows on behavior of

youth, a study of Champions Hosted by Waqar Zaka.

        Even though reality shows have become extremely popular, it does not mean they are

beneficial for their audiences. Liberal doses of abuse are hurled on the shows because the

directors think that more and more people will watch them. It is a huge mistake because bad

words are caught by teens and kids affecting their personality as well as behavior. [ CITATION

Posnd \l 1033 ]

Rational of the Study

        In today’s violent world atmosphere, with an image of terrorism and war on everyone’s

television and in their thoughts, the vapidness of reality television may be a welcome distraction.

Along with the distraction comes fascination. These shows are unscripted, allowing the viewers

the satisfaction of watching events unfold and not knowing what may occur. We also may be

fascinated with people on these shows for another basic reason. We could be them. Along with

the belief that reality ruins the self-esteem of viewers, it is the belief that these shows are

clouding the value system in society. (Lambard, 2003)

Significance of the Study


Impact of Reality shows on the Behavior of Youth 5

        Media analysis is an essential part of understanding society and this is because the media

specifically reality shows that telecasted through television are constraining to have a positive or

negative impact on society. Television is possibly the most widespread mass medium because it

combines sound and pictures and no skills are necessary to watch. So, reality shows with

celebrities act as a clutter-breaking property for viewers; it gives increased visibility and a

chance to reach out to a larger TV- viewing audience. Though the star quotient is important as it

attracts viewers directly; basically, it is fascinating content that keeps viewers interested in these

shows, and thus the study in question notifies the importance of the study to identify the impact

of Reality shows on the behavior of youth. [ CITATION Jan20 \l 1033 ]. Champions is a reality

show which is an ongoing reality show on BOL entertainment TV. As a researcher we are going

to research the behavioral change of our youth after watching this reality show Champions

hosted by Waqar Zaka either it’s positive or negative.

Objectives

The main objective of this study is to gain insight as how the reality shows effect on youth;

a case study of CHAMPIONS hosted by WAKAR ZAKA

 To find out the impact of watching emotional and daring acts in Champions on the

morality (concerning moral values regarding cultural like language, dressing and social

interaction including friendship relationships) of youth.

 To analyze the change in personality of youth through viewing reality TV program

Champions.

 To investigate that watching Champions increases higher chances of having lower self-

esteem among youth.


Impact of Reality shows on the Behavior of Youth 6

 To investigate that watching Champions increases higher chance of having lower self-

esteem (regarding to body–image satisfaction) among youth.

Hypothesis:

H(nod) : watching Champions hosted by Waqar Zaka has positive impact on behaviour of

youth

H1: watching Champions hosted by Waqar Zaka has negative impact on behaviour of youth

Research Questions

Q. Why our youth have a lot of interest in reality shows?

Q. How they receive the reality show Champions hosted by Waqar Zaka?

Q. Which type of changes came in the behavior of youth after watching champions?

Q. Does this reality show champions have any worth seeing or not?

Q. Does this reality show champions hosted by Waqar Zaka play a vital role in social

learning?

Q. What effects does reality television programming have on those that watch it?

Q. What are the principal appeals of reality television programs to viewers?


Impact of Reality shows on the Behavior of Youth 7

Chapter 02

Background

Reality TV is a type of television programming which aims to show how ordinary

people behave in everyday life, or in situations, often created by the programme makers, which

are calculated to represent everyday life. (Collins)

What is the purpose of reality show?

The point of reality TV is to act as Entertainment, it is done so under the invention of reality, and

is trick in the sense that it is often dramatised or subjectively described. The step of calling it

reality gives benefits to an audience and therefore an urge to watch, which leads to views and

profit. Reality TV is popular because it is reasonable and easy to produce, and is a category that

almost guarantees a viewer support, therefore meaning fake reality TV is also common because

drama sells. However, contrary to popular belief, not all reality TV is naturally false. Most are at

the very least edited in order to make the footage watchable and interesting, if it was not then

you would find that reality is very normal and tiring.

There is reality to be found within reality TV as there is also scripting, but it is all in how

that reality is granted, and whether or not it is being used to manipulate. Absolutely precise based

reality TV does exist, and many of the early shows are, certainly, more similar to dramatised

documentaries. 

Reality TV is condensed and edited for entertainment purposes. We can discuss what

“real” is for each one of us, but that would get us nowhere. Different shows and crews would

have different ways of generating the content material, but I would tend to trust that what I see,
Impact of Reality shows on the Behavior of Youth 8

specially results, eliminations and so on, happened for the reasons presented.[ CITATION

jah18 \l 1033 ]

Is reality TV scripted?

Scripted reality (sometimes also euphemized as structured reality or constructed

reality) in television and entertainment is a subgenre of reality television with some or all of the

contents being scripted or pre-arranged by the production company. While there is considerable

overlap in the usage of the terms scripted reality TV and reality TV, the scripted variant will

usually not leave the plot or the story's outcome to chance. (Wikipedia)

Why Reality TV bad?

The reality television genre, and specially reality television shows have been subject to

significant criticism since the genre first rose to worldwide popularity in the 1990s. Much of the

criticism has centered on the use of the word "reality", and such shows' attempt to present

themselves as a direct recounting of circumstances that have occurred. Crditics have argued that

reality television shows reveal reality in ways that are false or even dishonest through tricky

editing, coaching participants on what to say and how to behave, generating storylines ahead of

time, and staging or re-staging scenes for the cameras.

Other criticisms of reality television shows include that they are intended to humiliate or exploit

participants (particularly on competition shows), that they make celebrities out of untalented

people who do not deserve fame, and that they glamorize vulgarity and materialism. Actor and

filmmaker Gary Oldman described reality television as "the museum of social decay", while

journalist Ted Koppel questioned whether it marked "the end of civilization".

Reality Bite
Impact of Reality shows on the Behavior of Youth 9

A reality show’s segment producers or story editors usually assemble storyboards and

shooting scripts, important tools shaping the direction of the show. In the TV sitcom and drama

world, these folks would be known as writer. This distinction could be seen as a disservice to the

segment producers and story editors, but it benefits the show in that it lowers production costs,

and it helps preserve the idea that the show are real and unscripted. [ CITATION Met20 \l 1033 ]

Reality TV has morphed from radio game show and amateur talent competition to

hidden camera stunt show to dating show to documentary-style series. The genre now

encompasses unscripted dramas, makeover sagas, celebrity exposés, lifestyle-change shows,

dating shows, talent extravaganzas and just about any kind of competition you can think of (and

a few that you probably can't. [ CITATION Met20 \l 1033 ]

By definition, reality TV is essentially unscripted programming that doesn't employ

actors and focuses on footage of real events or situations. Reality shows also often use a host to

run the show or a narrator to tell the story or set the stage of events that are about to unfold.

Unlike scripted shows like sitcoms, dramas and newscasts, reality TV does not rely on writers

and actors, and much of the show is run by producers and a team of editors. [ CITATION

Met20 \l 1033 ]
Impact of Reality shows on the Behavior of Youth 10

Chapter 03

Literature review

[ CITATION Rob03 \l 1033 ] conducted a research on the reality based programs and its

purpose is to identify the psychology of its appeal. Despite the general presence of reality-based

television programming for more than a decade and its recent increasing popularity, the extant

literature on the phenomenon is limited. In Study 1, we considered how the viewing public

constructs the so-called genre of reality-based TV. Multidimensional space analysis based on the

Q-sort responses of 38 city residents indicated reality-based TV shows (a) are largely distinct

from most major programming genres, although they do not form a particularly cohesive genre

of their own, and (b) are viewed as only moderately real. In Study 2, we evaluated the lay

hypothesis that reality-based TV is popular because it appeals to the voyeuristic nature of the

U.S. population. We also considered other gratifications received from viewership as well as

personality traits that might predict reality-based TV consumption. The results of a survey of 252

city residents suggested that (a) the role of voyeurism in the appeal of reality-based television is

questionable, (b) regular viewers receive different and more varied gratifications from their

viewing than do periodic viewers, and (c) impulsivity seeking and need for cognition do not

predict overall reality-based TV viewing, although they might predict viewing of particular

programs. Future research directions proposed include investigating dimensions that might

distinguish different breeds of reality-based programming and studying the more specific

cognitive and emotional elements that contribute to the "genre's" appeal.

[ CITATION MiR19 \l 1033 ] conducted a study about effect of reality television shows and the

mediating role of parasocial experiences. This study used cultivation theory to explore the
Impact of Reality shows on the Behavior of Youth 11

relationship between exposure to reality television shows and college students’ beliefs about

wealth and materialism. In addition, this study suggested parasocial experiences with reality

show casts via social media as a mediating variable explaining the cultivation effects of reality

shows. The survey results from 178 college students indicated a significant relationship between

reality show exposure and beliefs about wealth and materialism. Also, the parasocial relationship

developed with reality show casts had significant mediating impact. Findings contribute to the

application of cultivation theory in explaining the effects of reality television show viewing in

the new media environment.

[ CITATION Jac18 \l 1033 ] conducted a research on Verbal Aggression, Race, and Sex on

Reality TV: Is This Really the Way It Is? This content analysis examines verbal aggression, race,

and gender presented in a composite week of popular reality TV programming on cable and

broadcast television. Results show that African Americans were found to be overrepresented and

depicted disproportionately as more verbally aggressive and more likely to be victims of verbal

aggression than other races/ethnicities. African American women were more likely than men to

be involved in verbal aggression, both as aggressor and victim. The results are discussed in terms

of the potential effects of exposure to verbal aggression and the accompanying contextual factors

found in reality TV programming.

[CITATION Rac \l 1033 ] conducted a research on Genre-specific television viewing: state

of the literature. Television programs continue to be important storytelling mechanisms for

people around the world. Moving away from traditional research examining relationships with

general television exposure, a large body of literature has examined associations with the

viewing of genre-specific television programs. The purpose of this state of the literature was to

synthesize the research approaches and findings from studies exploring various perceptions
Impact of Reality shows on the Behavior of Youth 12

related to genre-specific television exposure. A thorough review of the literature produced 84

articles for inclusion in the review. Each article was categorized, analyzed, and discussed based

on (1) genre focus of the investigation, (2) theoretical framework, and (3) measurement of

television exposure. The review presents implications from findings and directions for future

research.

[ CITATION Nic18 \l 1033 ] conducted a research on Reality television portrayals of

Kavos, Greece: tourists behaving badly. Reality television programmes are an increasingly

ubiquitous element of popular culture. While other forms of popular culture’s impact on tourists’

perceptions of destination image have been considered in the extant literature, the impact of

reality television is under-researched. This article provides a qualitative thematic analysis of

televisual media portrayals of the tourist destination of Kavos, on the Greek island of Corfu,

whose economy is almost solely reliant upon an increasingly short high-summer season. Reality

television portrayals of tourist behavior have generated negative publicity about the resort’s

image that may negatively affect potential tourists’ perceptions of Kavos as a destination.

[ CITATION Dey18 \l 1033 ] conducted a research on Use and Gratifications of Singing

Competition Reality Shows: Linking Narcissism and Gratifications Sought with the Multimedia

Viewing of Chinese Audiences. Singing competition reality shows have gradually come to

dominate the mainland Chinese TV program market. This study explores the gratifications that

Chinese audiences seek from watching such shows. An analysis first reveals that the most salient

gratifications sought are ambition, suspense, social interaction, and high production quality.

Second, narcissism significantly enhances the gratifications that audiences seek in viewing such

shows. Third, individuals’ preferences in terms of their ambitions and quality of productions are

significantly associated with their choice of media platforms. Finally, social interaction
Impact of Reality shows on the Behavior of Youth 13

gratification sought and a preference for high-production quality were found to be highly related

to Chinese audiences’ viewing and postviewing activities. We found support for these

propositions in data collected from a probability sample of 559 respondents. The implications of

the findings are discussed.

[ CITATION Min16 \l 1033 ] conducted a research on Inspirational Reality TV: The

Prosocial Effects of Lifestyle Transforming Reality Programs on Elevation and Altruism. In light

of recent theories of meaningful media that suggest a host of psychological benefits, the present

study uniquely extends the boundaries of the effects of reality TV from simply offering pleasure,

diversion, and amusement to its viewers to also providing deep insight and meaning. In

particular, a between-subjects experiment (N = 143) examined differences in affective, cognitive,

and motivational responses to lifestyle transforming versus game based reality programs.

Findings indicate that lifestyle transforming reality TV produced stronger feelings of elevation

and perceptions of the program as moving and thought-provoking than game reality TV, which

in turn increased motivations for altruism. Avenues for future research and theoretical

implications of meaningful and inspiring reality TV for positive psychology are discussed.

[ CITATION Shu16 \l 1033 ] conducted a research on


Reality TV, materialism, and associated consequences: An exploration of the influences of

enjoyment and social comparison on reality TV’s cultivation effects. This study applied

cultivation theory to examine the effects of reality TV on viewer materialism and the associated

consequences of materialism. At first glance reality TV appeared to be the programming most

strongly associated with materialism. However, the direct effect waned after introducing

enjoyment and social comparison as mediators. In particular, the results showed that enjoyment
Impact of Reality shows on the Behavior of Youth 14

fully mediated the cultivation effect of reality TV on materialism. This study demonstrated that

media effects were not only mediated by individual differences in personalities but also

determined by the viewing experiences.

[ CITATION LMo13 \l 1033 ] conducted a research on Modeling Meanness: Associations

Between Reality TV Consumption, Perceived Realism, and Adolescents' Social Aggression.

Although research documents connections between adolescents' television exposure and both

their physical and social aggression, less is known about contributions of reality television.

Might this genre be even more influential than other media formats because it features real-life

people and may be perceived as more realistic? To examine this question, we surveyed 174

adolescents who indicated their regular exposure to five media formats or genres, their

consumption of 23 socially aggressive reality TV programs, their perceptions of the realism of

reality TV content, and their engagement in each of 22 socially aggressive acts. As expected,

frequent consumption of socially aggressive reality programming was associated with higher

levels of social aggression, contributing above and beyond other media. Moreover, findings were

particularly strong among adolescents attributing higher levels of realism to this content. Gender,

however, did not moderate these associations. Implications for future analyses of adolescent

media use are discussed.

[ CITATION Nic12 \l 1033 ] conducted a research on Reality Bites: An Investigation of the

Genre of Reality Television and Its Relationship to Viewers’ Body Image. Utilizing a unique

methodological approach, this study investigated subtypes of reality television (RTV) to study

the influence of exposure to RTV on body image (body dissatisfaction and drive for thinness) as

compared a more traditional weekly report of RTV viewing. Young adults (N = 472) completed

online surveys measuring their exposure to RTV and perceptions of their own body image. Four
Impact of Reality shows on the Behavior of Youth 15

types of RTV were uncovered. Regression analyses using these 4 factors demonstrated that

exposure to competition-based RTV shows (e.g., Dancing with the Stars) predicted increased

body dissatisfaction and drive for thinness. On the other hand, the weekly self-report of RTV

viewing did not reveal any relationships between weekly exposure to RTV and body image.

These findings underline the need for cultivation-based media studies that include program-

based measures of genre-specific media exposure, especially when seeking to capture media

effects related to RTV.

[ CITATION Tia11 \l 1033 ] conducted a research on African American Stereotypes in

Reality Television. In the early 1990s, reality television was a fledging type of voyeuristic

television programming that was catching the attention of American viewers. Twenty years later,

reality television is the format of choice for many traditional and cable networks. This study

analyzes ten reality television shows airing in 2005 and 2008 to investigate whether producers

cast participants who fit into traditional and new African American stereotypes. The analysis

determined all ten shows had at least one participant who fit into stereotypical characters,

including the angry black woman, hoochie, hood rat, homo thug, sambo, and coon.

[ CITATION Ste04 \l 1033 ] conducted a research on Why People Watch Reality TV. We

assessed the appeal of reality TV by asking 239 adults to rate themselves on each of 16 basic

motives using the Reiss Profile standardized instrument and to rate how much they watched and

enjoyed various reality television shows. The results suggested that the people who watched

reality television had above-average trait motivation to feel self-important and, to a lesser extent,

vindicated, friendly, free of morality, secure, and romantic, as compared with large normative

samples. The results, which were dose-dependent, showed a new method for studying media.

This method is based on evidence that people have the potential to experience 16 different joys.
Impact of Reality shows on the Behavior of Youth 16

People prefer television shows that stimulate the feelings they intrinsically value the most, which

depends on individuality.

[ CITATION Lis10 \l 1033 ] conducted a research on Audience Activity and Reality

Television: Identification, Online Activity, and Satisfaction. This study is an examination of

audience activity in reality television. This genre was chosen because the program producers

encourage activity with Web-based video footage, photos, program summaries and speculations,

online discussions, and voting. Hypotheses predicted that audience viewing motives would be

significant predictors of identification, online post-exposure activity, and satisfaction. In general,

the study's hypotheses were supported. Identification was predicted by watching for social

learning and cognitive and emotional involvement. Engaging in online activity after watching

was predicted by elaboration and feeling negative emotion. Viewing satisfaction was predicted

by viewing motive; cognitive and emotional involvement; and, surprisingly, less online activity

after watching.

[ CITATION Sar10 \l 1033 ] conducted on Does Reality Backbite? Physical, Verbal, and

Relational Aggression in Reality Television Programs. Aggression portrayed realistically is more

likely to be imitated than non-realistic aggression. However, despite its ultimate claim to reality,

the portrayal of aggression in reality television programs has rarely been examined. The aim of

this study was to assess the frequency and portrayal of three different types of aggression in

popular reality and non-reality programs on UK television. As a whole, there was more relational

aggression in reality programs than in non-reality programs. When programs were analyzed

separately, some programs contained high levels of relational and verbal aggression, yet no

physical aggression. Implications for television ratings are discussed.


Impact of Reality shows on the Behavior of Youth 17

[ CITATION Rob06 \l 1033 ] conducted a research on Emotional and Cognitive Predictors

of the Enjoyment of Reality-Based and Fictional Television Programming: An Elaboration of the

Uses and Gratifications Perspective. This article reports the results of two studies designed to

compare predictors of enjoyment of reality-based and fictional television programming. In Study

1, 260 adults completed a survey of their cognitive and emotional reactions to either the fictional

or reality-based programming that they generally watch. In Study 2, 502 adults completed a

similar survey but with a particular reality-based or fictional program in mind. Results suggest

first that though voyeurism (i.e., curiosity about others) appears to be a key distinguishing

gratification between reality and fictional programming, it is not always a predictor of reality

television enjoyment. Indeed, many predictors of enjoyment, like happiness, parasocial

relationships, social comparison, self-awareness, negative outcome, and dramatic challenge,

varied as much among types of reality programs as between reality and fiction. Of particular

interest, three variables—learning, suspense, and transportation—had opposite effects on

enjoyment, depending on their programming context. The implications of these findings, as well

as the role of perceived realism and our ability to explain more variance in enjoyment of reality

versus fictional programming, are addressed. Apart from its insight into the reality television

phenomenon, this research helps to more clearly articulate the cognitive and emotional

underpinnings of enjoyment and further offers a unique theoretical perspective on the connection

between the uses and gratifications paradigm and the construct of enjoyment.

[ CITATION Ant11 \l 1033 ] conducted a study on The appeal


of Reality Television For Teen and Pre-Teen Audiences. With the continued popularity of reality

television among young viewers, it is vital to identify pre-teen and teen audiences who not only

watch a reality program but have a high level of connectedness to it. Connectedness extends
Impact of Reality shows on the Behavior of Youth 18

beyond just viewing the program and involves further engagement—posting on social

networking sites, for instance, or buying products placed on the show. The authors report on a

study that incorporated a national Harris Online survey of 1,098 preteens and teens in the United

States to identify psycho-demographic groups that are likely to have high connectedness to

reality programming. The findings will help network programmers and advertisers to make more

effective decisions related to scheduling, media buying, product placements, and social-

networking strategies.

[ CITATION MRH13 \l 1033 ] conducted a study on


Developing a multi-item measurement scale for developing country teenagers' consumtion

related cognition through involvement in reality television The aim of this paper is to develop

and confirm a multi-item measurement scale for consumption related cognition development

through teenagers' involvement in Reality Television (RTV). Various researchers have proposed

product knowledge, consumer role perception, purchasing intentions as the domain items for

teenagers' consumption related cognition. Using a multi-step process, this research refined and

adapted a multi-item measurement scale for developing country teenagers' consumption related

cognition through RTV involvement. These were then tested and confirmed using exploratory

and confirmatory factor analyses techniques. A six-item measurement scale for the developing

country teenagers' consumption related cognition by RTV has been confirmed. These items

include: understand product usage instruction from RTV, RTV helps to recall about products,

RTV make aware about particular brands, RTV provides a lot of product information, RTV is a

good way to learn about products/brands and advertisements shown in RTV gives new product

ideas. Understanding consumption related cognition through RTV involvement of teenagers in

their consumption behavior is critical for further theory building in the consumer behavior field.
Impact of Reality shows on the Behavior of Youth 19

These measurement items can now form the basis for various further researches, particularly on

developing country teenagers' RTV involvement and its effect on their consumption behavior.

[ CITATION Joa05 \l 1033 ]conducted a research on "Reality


TV, Faking It, and the Transformation of Personal Identity," Joanne Morreale examines the

hybrid makeover, game, and reality TV show Faking It as a cultural form that portrays the

transformation of personal identity through performance. Morreale argues that the contents and

performance of the show intensify the link between consumer culture and the fabrication of

identity by teaching that fulfillment comes from becoming, rather than having, a commodity. In

the show, participants learn to perform new selves that are perceived as "better." Faking It thus

puts on display the processes of fabrication whereby the self is created and is best understood

through the logic of simulation rather than representation.

[ CITATION Tra04 \l 1033 ] conducted a research on Youth


Media’s Impact on Audience & Channels of DistributionPrepared for The Open Society Institute

and The Surdna Foundation by Social Policy Research Associates, An Exploratory Study. Youth

media intends to provide audience members with new information to increase awareness and

interest in subjects as diverse as obesity, immigration laws, and the environment; groups shared

that in many cases, they have a responsibility to raise awareness on some of these issues that

simply are not being covered by mainstream media. On the survey, three-quarters of respondents

(76%) listed raising young people’s awareness or knowledge of youth issues as an intended

impact on their primary audience. Whether a message is expressed in the form of a factual news

message, a youth commentary, or a film documentary, youth media groups not only want young
Impact of Reality shows on the Behavior of Youth 20

people to be aware of issues, but also to be able to clearly comprehend the issue or debate

presented. Survey and interview data also reinforced the assumption that young people are a

primary target audience for the majority of youth media organizations. Of the survey

respondents, 91% target youth as a primary audience, with 40% organizations targeting youth

alone as their primary audience.

[ CITATION Che08 \l 1033 ] conducted a research on


Reality TV and interpersonal Relationship Perceptions. The objective of this research was to

understand the relationship between viewer motives for watching reality TV, reality TV

exposure, and interpersonal relationship perceptions. The interpersonal relationship perceptions

that were examined included: attachment styles, love styles, and machiavellianism. Watching for

positive outcomes was positively related to reality TV viewing and watching for interpersonal

outcomes was negatively related. While controlling for overall TV viewing, reality TV was

found to be positively associated with a game-playing and cunning view of relationships, and

negatively related to an avoidant attachment style. Watching reality shows with traditional values

was negatively related to a game-playing perspective of love, and watching half-hour network

dating shows was positively related to this game-playing perspective. Watching reality shows

that were filmed in a documentary style was positively related to a cunning view of relationships.

Reality TV was found to mediate the relationship between motives and outcomes in three

models: first, between interpersonal motives and machiavellianism; second, between positive

outcomes and the avoidant attachment style; and third, between interpersonal motives and the

avoidant attachment style. Interpersonal attraction and perceived reality were not found to
Impact of Reality shows on the Behavior of Youth 21

moderate the relationship between motives for watching reality TV and interpersonal relationship

perceptions. Focus group interviews further explained these findings.

[ CITATION Ron06 \l 1033 ] conducted a research on Reality Television and Third-Person

Perception. A survey of 640 students from 2 universities was conducted to understand young

people's estimates of the effects of 3 reality television programs on themselves and others.

Respondents perceived reality television programs to affect others more than themselves,

locating this genre in the "socially undesirable" content category. The perceptual gap was

influenced somewhat by their view of the programs as realistic but not by actual exposure,

enjoyment of, or identification with the programs, all of which had no effect on perceptual gaps.

A predicted pattern of greater third-person perception on more socially distant others (based on

age) was partially supported.

[ CITATION WJa97 \l 1033 ] conducted a survey on Antisocial acts in reality programming

on television. This study poses two questions about the portrayals of aggressive behavior on non‐

fictional television programs. First, to what extent do the patterns of antisocial activity in

televised non‐fictional programming correspond to patterns in the real world? These patterns

were assessed by comparing the patterns of criminal acts, as well as the demographics of the

perpetrators and victims. Second, what is the meaning of the antisocial activity? An answer to

this question is constructed through an analysis of contextual variables of consequences,

reward/punishments, intention, and style. The data base for the analysis contains 2126 antisocial

acts found in a composite week of 65.5 hours of non‐fiction television programming.

The patterns of antisocial activity presented in non‐fictional television were not found to

correspond well with patterns in the real world. Also, contextual patterns (low rates of
Impact of Reality shows on the Behavior of Youth 22

punishment, high rates of absence of negative consequences, high prevalence of intentions)

would increase the likelihood that viewers would be negatively influenced by this type of

content.

[ CITATION Chr12 \l 1033 ] conducted a research on Surviving Survivor: A Content

Analysis of Antisocial Behavior and Its Context in a Popular Reality Television Show. The

scope and nature of reality television has changed since researchers last conducted a content

analysis of the antisocial behavior for this type of programming. This study examines the content

of seven seasons of Survivor, one of America's longest running reality television programs, to

determine the types, frequency, and context of antisocial behavior presented in the series as well

as the possible effects of the program on longtime viewers using social learning and cultivation

theories. In the 76.4 hours of programming analyzed for this study, 4,207 antisocial acts were

documented in the coding database. Indirect aggression and verbal aggression were found to be

the most frequently occurring types of antisocial behavior. The number (4,207) and the rate (45.7

acts per hour) of antisocial acts in the seven seasons of Survivor analyzed in this study is higher

than the findings of a previous study of antisocial behavior in reality-based television conducted

in 1997. This study clearly demonstrates that longtime viewers of Survivor get a higher dose of

antisocial behavior than did regular viewers of news programming and other reality-based

programs that aired slightly more than 10 years ago.

[ CITATION Kal19 \l 1033 ] conducted a research on Risky, Dramatic, and Unrealistic:

Reality Television Portrayals of Pregnancy and Childbirth and their Effects on Women’s Fear

and Self-Efficacy. Because portrayals of pregnancy and childbirth on reality television (TV)

often highlight risk, drama, and the use of medical interventions, it is possible that exposure to

this content could influence women’s fear of childbirth and childbirth self-efficacy. To test this
Impact of Reality shows on the Behavior of Youth 23

question, we conducted an experiment among 213 undergraduate women who were assigned to

view a video clip of either medicalized births from reality TV, midwife-attended births from

reality TV, or a neutral childbirth education clip. Findings indicated that childbirth attitudes did

vary across conditions, with participants in the medicalized condition reporting the highest fear

of childbirth and lowest childbirth self-efficacy. Participants’ feelings about potential pregnancy

also varied depending on the clip viewed. Because the likelihood of witnessing a birth in person

before becoming pregnant is lower than in previous years, these findings have significant

implications for how women form their understandings of pregnancy and childbirth.

[ CITATION Amy18 \l 1033 ] conducted a research on Do you see what I see? A character

analysis of health risk behaviors in television shows popular with Black adolescents in the US

Adolescents spend many hours per day watching television, and there are racial differences in

time spent watching television and in show preferences. Prior research suggests there are also

differential associations in how exposure to media content affects adolescent behavior. This

study examines the demographic representation of main characters and health risk behaviors

(i.e., sex, alcohol use, violence, bullying, and their combinations) portrayed in television content

popular with Black and non-Black adolescents. A content analysis of television show characters

(n = 377) from the 2014–2015 season was conducted on shows popular with 14–17-year old

adolescent audiences in the United States. Group popularity was determined by Nielsen ratings

segmented by Black and non-Black (primarily White) adolescents. Results suggest that character

representation varies by whether shows were popular with Blacks or others, and that risk

portrayals are common in all popular content with few group differences. Implications for

adolescent behavior are discussed.


Impact of Reality shows on the Behavior of Youth 24

[ CITATION Pro15 \l 1033 ] conducted a research on


Influence of Reality Television Shows on Society. Mass media means of communication that

reach and influence large numbers of people, esp. newspapers, popular magazines, radio, and

television. Television plays a vital role and most powerful medium of mass communication. The

moving images of television facilitate people, demand attention and eventually influence their

thoughts and behaviour. Now, the youth are interested to see a live reality shows rather than

emotional, scripted drama shows. The study the ‘Opinions of the Youth regarding the influence

of Reality Shows on society was conducted with the objective to study the overall opinions of the

selected Youth regarding the influence of Reality TV shows on the Society. Students of 17–24 of

age from the stream of Science / Technology, Commerce and Social Science from The Maharaja

Sayajirao University of Baroda, Vadodara 2013–14. It proves that the Reality TV Shows are one

of the most influencing format of television medium of communication and have a great

influence on the society as a whole.

[ CITATION Fre16 \l 1033 ] conducted a research on


Watching reality from a distance: class, genre and reality television. The cultural significance of

reality television is based on its claim to represent social reality. On the level of genre, we might

argue that reality television constructs a modern day panorama of the social world and its

inhabitants and that it thus makes populations appear. This article presents a class analysis of the

population of reality television in which 1 year of television programming and over 1000

participants have been analysed. The purpose of this analysis is to deepen our understanding of

the cultural and ideological dimensions of reality television as a genre, and to give a more

detailed picture of the imaginaries of class in this form of television. The results bring new
Impact of Reality shows on the Behavior of Youth 25

knowledge about the reality television genre and modify or revise assumptions from previous

studies. Most importantly, we show that upper-class people and people belonging to the social

elite are strongly over-represented in the genre and appear much more commonly in reality

television than in other genres. This result opens up a re-evaluation of the cultural and

ideological dimensions of the reality television genre.

[ CITATION VVi15 \l 1033 ] conducted a research on


Motivation and Impact of Viewing Reality Television Programme: An Audience Study. Reality

Television Program (RTVP) is a more recent genre in India that has been growing steadily over

the past few years. This paper identifies the potential audience of RTVP, their motives and the

major impacts. Methods: This is a descriptive research, based on inquiry through 1040 structured

questionnaire administrated to television audience of Chennai district during 2014. The data was

analyzed using IBM SPSS 20.0 statistical program with percentage analysis, average ranking

method and factor analysis. Findings: The results revealed that the more number of young

housewives prefer to watch RTVP with fun and entertainment element as a major ingredient.

Further the major motivation to watch RTVP is the opportunity given to show case talented

individuals and it becomes a platform for competition to face big challenges/dreams. The

analysis further revealed that the RTVP have definitive impact on the audience in terms of

emotional affiliation towards a contestant and planned viewing schedule to gratify their quench

for camaraderie.

[ CITATION Mrs15 \l 1033 ] conducted a research on A STUDY ON IMPACT OF REALITY

TV PROGRAMMES ON HOME SCIENCE COLLEGE GIRLS . Reality TV programmes are

gaining popularity among students. Effect of these reality TV progarmmes is a matter of concern.

The Objective of this study is to analysis the change in personality throw viewing reality TV
Impact of Reality shows on the Behavior of Youth 26

programme. This study is conducted in the Sri Ganganagar city of Rajasthan state. Sample size

included 80 girls studying in Government. College, Sri Ganganagar. It is found that the effect of

reality TV programme is easily seen on personality of Home Science girls. These Reality TV

programme have great effect on our society & social values.

[ CITATION Pra14 \l 1033 ] conducted a research on Reeling the Reality: A study on

contemporary Reality Shows and their Influence on other Entertainment Program Genres. Every

General Entertainment Television channel irrespective of its geographical presence appears to be

largely depending on Reality Shows to capture and retain the eyeballs of the audiences for their

survival. The struggle to secure high TRP rating though has changed the definition of reality

shows, with the time- it is obvious that reality shows have remained a popular program format

ever since the day they were conceptualized for telecast. The program genre, which started in

quiz format on Indian television today, appears in various formats with the sole purpose of

entertainment. Reality shows appear to earn maximum revenue by virtue of either providing a

platform for film celebs to publicize their work or by trapping the emotional quotient of the

viewer through scripted scenes, thus becoming a must go program for GECs. A closer look at the

‘shows’ that are being telecast reveals that, these shows are not only formulated, developed and

structured on a borrowed western concept but are further translated tailored to suit the budget

and technical availability of the regional channel. With many social groups expressing their

displeasure against some of the concepts that are being incorporated in Reality shows, there

arises also a situation to study on the influence of these ‘Shows’ on other entertainment program

formats particularly teleserials. As both teleserials and reality shows appear to be locking their

horns not only from business perspective of the channel but also on emotional quotient of their

audience. Demographics of the respondents give wide scope to analyze the study. The majority
Impact of Reality shows on the Behavior of Youth 27

of the participants in the survey are 67% of women and 51% of working professionals of both

genders with 43% of them falling in the age group between 25 years to 30 years who are 39%

graduates and 27% post graduates.

[ CITATION Rad15 \l 1033 ] conducted a research on Impact of Reality Television Shows on

Expatriate Indians in Sultanate of Oman. The aim of this paper is to analyze the impact of reality

television shows. The objective is to examine the impact of reality television shows among the

expatriate parents and children. A sample of 50 households is taken for the study from Nizwa,

Sultanate of Oman. The analysis revealed that mothers are more aware of the negative effects of

reality shows than fathers. Parents feel that television reality shows help participants to showcase

their talents and also to earn quick money. Among the children boys are highly aware of negative

effects of television reality shows than girls. It is also found that there is a difference in the

preference of channel, reality shows, viewing time between boys and girls.

[ CITATION Div17 \l 1033 ] conducted a research on Influence of reality T.V. shows on

behaviour of College going Girls. Reality Shows are genre of television shows or programmes

which feature common people or celebrities and or both, in real life or scripted situations or a

mix of both real and scripted incidents. The purpose of the study was to explore the various

trends and impact of Indian reality shows on college going girls. The research participants were

60 female postgraduate students at CCS HAU University who were asked to fill the

questionnaire. The result indicated that people were really fond of watching reality shows which

range from informative to talent hunt and comedy show types. Majority of the girls felt that

Satyamev Jayate is most entertaining, informative and watched programme among all. Many

respondents watch reality shows for the celebrities and fraternities who make impact on viewers

in most of the aspects like the lifestyle, dressing sense, attitude, behaviour and being interested in
Impact of Reality shows on the Behavior of Youth 28

knowing more fantasies are being observed. Thus it was found to be a strong medium for

empowering young girls.

Chapter 04

Theoretical Framework

Every research has some specific theoretical framework according to its nature and

objectives. A theoretical framework guides your research; determine what thing you will

measure, and what statistical relations you will look for. It specify the relationship between the

concepts in a study and provide a context for examine the problem.

Theoretical Framework indicates all the concepts, definitions and propositions that related to

the research work. It explains the phenomenon upon which the thesis investigation hopes to fill

the vacuum in steam of knowledge. (kerlinger1973).

What differentiates the writing the research of scholars from hat of journalism is a well-

developed and articulate theoretical framework.[ CITATION Muh13 \l 1033 ]. This chapter is present

the major aspect of theoretical framework utilized in this study to develop the understanding.

This study of “Impact of Reality Shows on the behavior of Youth. A study of “Champions
Impact of Reality shows on the Behavior of Youth 29

Hosted by Waqar Zaka” is utilizing to theories as Social learning Theory and Uses &

Gratification theory to elaborate the different relevant concept of the study.

Social Learning Theory

Social learning theory focuses on the learning that occurs within a social context. It

considers that people learn from one another, including such concepts as observational learning,

imitation, and modeling. Among others Albert Bandura is considered the leading proponent of

this theory. General principles of Social Learning theory follows:

 People can learn by observing the behavior is of others and the outcomes of those

behaviors.

 Learning can occur without a change in behaviour. Behaviorists say that learning has to

be represented by a permanent change in behavior; in contrast social learning theorists

say that because people can learn through observation alone, their learning may not

necessarily be shown in their performance. Learning may or may not result in a behavior

change.

 Cognition plays a role in learning. Over the last 30 years social learning theory has

become increasingly cognitive in its interpretation of human learning. Awareness and

expectations of future reinforcements or punishments can have a major affects on the

behavior that people exhibit.

 Social learning theory can be considered a bridge or a transition between behaviorist

learning theories and cognitive learning theories.

How the Environment Reinforces and Punishes Modeling


Impact of Reality shows on the Behavior of Youth 30

People are often reinforced for modeling the behavior of others. Bandura suggested that the

environment also reinforces modeling. This is in several possible ways:

1. The observer is reinforced by the model. For example a student who changes to fit in

with certain group of students has a strong likelihood of being accepted and thus

reinforced by that group.

2. The observer is reinforced by a third person. The observer might be modeling the actions

of someone else, for example, an outstanding class leader or student. The teacher notices

this and compliments and praises the observer for modeling such behavior thus

reinforcing that behavior.

3. The imitated behavior itself leads to reinforcing consequences. Many behaviors that we

learn from others produce satisfying or reinforcing results. For example, a student in my

multimedia class could observe how the extra work a classmate does is fun. This student

in turn would do the same extra work and also receive enjoyment.

4. Consequences of the model's behavior affect the observer’s behavior vicariously. This is

known as vicarious reinforcement. This is where in the model is reinforced for a response

and then the observer shows an increase in that same response. Bandura illustrated this by

having students watch a film of a model hitting an inflated clown doll. One group of

children saw the model being praised for such action. Without being reinforced, the

group of children began to also hit the doll.

Contemporary Social Learning Perspective of Reinforcement and Punishment

1. Contemporary theory proposes that both reinforcement and punishment have indirect
Impact of Reality shows on the Behavior of Youth 31

effects on learning. They are not the sole or main cause.

2. Reinforcement and punishment influence the extent to which an individual exhibits a

behavior that has been learned.

3. The expectation of reinforcement influences cognitive processes that promote learning.

Therefore attention pays a critical role in learning. And attention is influenced by the

expectation of reinforcement. An example would be, where the teacher tells a group of

students that what they will study next is not on the test. Students will not pay attention,

because they do not expect to know the information for a test.

Behaviors That Can Be Learned Through Modeling

Many behaviors can be learned, at least partly, through modeling. Examples that can be;

Red are, students can watch parents read, students can watch the demonstrations of mathematics

problems, or seen someone acting bravely and a fearful situation. Aggression can he learned

through models. Much research indicates that children become more aggressive when they

observed aggressive or violent models. Moral thinking and moral behavior are influenced by

observation and modeling. This includes moral judgments regarding right and wrong which can

in part, develop through modeling.

Effects of Modeling on Behavior

 Modeling teaches new behaviors.

 Modeling influences the frequency of previously learned behaviors.

 Modeling may encourage previously forbidden behaviors.


Impact of Reality shows on the Behavior of Youth 32

 Modeling increases the frequency of similar behaviors. For example a student might see a

friend excel in basketball and he tries to excel in football because he is not tall enough for

basketball.

Educational Implications of Social Learning Theory

1. Social learning theory has numerous implications for classroom use.

a. Students often learn a great deal simply by observing other people

b. Describing the consequences of behavior is can effectively increase the appropriate

behaviors and decrease inappropriate ones. This can involve discussing with learners

about the rewards and consequences of various behaviors.

c. Modeling provides an alternative to shaping for teaching new behaviors instead of using

shaping, which is operant conditioning; modeling can provide a faster, more efficient

means for teaching new behavior. To promote effective modeling a teacher must make

sure that the four essential conditions exist; attention, retention, motor reproduction, and

motivation.

2. Teachers and parents must model appropriate behaviors and take care that they do

not model inappropriate behaviors.

3. Teachers should expose students to a variety of other models. This technique is especially

important to break down traditional stereotypes.

4. Students must believe that they are capable of accomplishing school tasks. Thus it is very

important to develop a sense of self-efficacy for students.


Impact of Reality shows on the Behavior of Youth 33

5. Teachers should help students set realistic mindset for their academic accomplishments. In

general in my class that I am making sure that expectation are not set too low. I want to

realistically challenge my students. However, sometimes the task is beyond a student's ability,

example would be the cancer group.

6. Self-regulation techniques provide an effective method for improving student behaviour.

Observational learning, also called social learning theory, occurs when an observer's behaviour

changes after viewing the behavior of a model. An observer's behavior can be affected by the

positive or negative consequences-called vicarious reinforcement or vicarious punishment of a

model's behavior. There are several guidelines principles behind observational learning, or social

learning theory.

1. The observer will imitate the model's behavior if the model possesses characteristcs-things

such as talent, intelligence, power, good looks, or popularity-that the observer finds attractive or

desirable.

2. The observer will react to the way the model is treated and mimic the model's behavior. When

the model's behavior is rewarded, the observer is more likely to reproduce the rewarded

behavior. When the model is punished, an example of vicarious punishment, the observer is less

likely to reproduce the same behavior.

3. A distinction exists between an observer's "acquiring" a behavior and "performing" a behavior.

Through observation, the observer can acquire the behavior without performing it. The observer

may then later, in situations where there is an incentive to do so, display the behavior.

4. Learning by observation involves four separate processes: attention, retention, production and

motivation.
Impact of Reality shows on the Behavior of Youth 34

 Attention: Observers cannot learn unless they pay attention to what's happening around

them. This Process is influenced by characteristics of the model, such as how much one

likes or identifies with the model, and by characteristics of the observer, such as the

observer's expectations or level of emotional arousal.

 Retention: Observers must not only recognize the observed behavior but also remember it

at some later time. This process depends on the observer's ability to code or structure the

information in an easily rernembered form or to mentally or physically rehearse the

model's actions.

 Production: Observers must be physically and intellectually capable of producing the act.

In many cases the observer possesses the necessary responses. But sometimes,

reproducing the model's actions may involve skills the observer has not yet acquired. It is

one thing to carefully watch a circus juggler, but it is quite another to go home and repeat

those acts.

 Motivation: In general, observers will perform the act only if they have some motivation

or reason to do so. The presence of reinforcement or punishment, either to the model or

directly to the observer, becomes most important in this process.

Attention and retention account for acquisition or learning of a model's behavior; production

and motivation control the performance. Human development reflects the complex interaction of

person, the person's behavior, and the environment. The relationship between these elements is

called reciprocal determinism. A person's cognitive abilities, physical characteristics, personality,

beliefs, attitudes, and so on influence both his and her behavior and environment.

These influences are reciprocal, however. A person's behavior can affect his feelings about
Impact of Reality shows on the Behavior of Youth 35

himself and his attitudes and beliefs about others. Likewise, much of what a person knows comes

from environmental resources such as television, parents, and books. Environment also affects

behavior: what a person observes can powerfully influence what he does. But a person's behavior

also contributes to his environment.

Application with Study:

The theory has relation with the study. According to the theory, people observe different

phenomenon first, then they mold their attitude according to their observation, this molding helps

them to implement different behavior and when they get appreciation from the people particular

behavior fix in the personality of people.

Uses and Gratifications Theory

Theory Katz, Blumler and Gurevitch pioneered the Uses and Gratification Theory in

1974. But according to McQuail (2010), the theory could be traced from the early 1940's when

researchers started investigating why people listen to popular radio programmes and why they

read newspapers daily. Therefore, the theory emerged in response to the needs of explanation to

why people use certain media and the benefit they get from them. Mass communication

researchers are using the U & G Theory to examine, explain, and provide answers to why people

use certain media and what benefits or gratifications they get after that. The basic assumption of

this theory is that people use mass media for different reasons and seek to derive various

gratifications (Gallion, 2010; Wimmer and Dominick, cited in Asemah, 2011). However, the

emergence of social media technologies changes the way people use mass media as they differ in

forms and context.

Therefore, people who use social networks and other computer mediated communications
Impact of Reality shows on the Behavior of Youth 36

are quite different from the mainstream media audiences who relied on specific media contents

(Li, 2005). Social media audiences have the advantage and freedom to actively seek for

information and many messages that are of interest and benefit to them. New media technologies

did not only alter the way information is gathered and distributed but also changes the existing

relationship between mass media and their audiences. Li (2005) stated that people use social

media to satisfy their needs which include cognitive needs, affective needs, personal integrative

needs. social integrative needs, tension release needs, and medium appeal needs. For this. social

media become a fertile research field demonstrating the direct relevance of the Li & G Theory

and its participants (Matei, 2010).

ln the review of the related studies, the researchers synthesized and examined works of

Asemah (2011), Gallion (2010), and Whiting and Williams (2013). According to these scholars.

majority of the people use social media for interaction, killing time, entertainment, seeking and

sharing of information, socialization, self-expression, education, surveillance and

communication.

Social Interaction

Social interaction or integration (Asemah, 2011) is one of the key factors why people use

social media. One of the key functions of mass media is to be a forum for public discussion.

Social networks such as Facebook and Online Forums allow users to participate and interact on

various issues. Whiting and Williams (2013) discovered that 88% of the respondents used social

media to socialize and interact with their family, spouses, new and old friends. A similar finding

was stated by Papoola (2014).

Killing Time
Impact of Reality shows on the Behavior of Youth 37

Many people use media for them to release their tension or as their diversion. In fact,

76% of the respondents in Whiting and Williams (2013) and Edegoh, Asemah and Ekanem et al.

(2013) used Facebook when they feel bored at work or in class waiting for a lesson to start. As

mass media are many and sometimes can be used for the same purpose, Ascmah (2011) added

that sometimes people read books to release tension when waiting or anxious to meet someone.

Entertainment

Entertainment is undoubtedly among the most important functions of mass media as

people often like to be entertained or in a happy mood. The emergence of social media sustain

this trend as Park et al. as cited in Gallion (2010) found that their respondents solely use social

media to satisfy their needs for leisure and amusement. Whiting and Williams (2013) elaborated

that 64% of their respondents used social media to listen to jokes, play games, read funny and

humorous comments, and watch craziest things that can make them laugh.

Seeking and Sharing of Information

Social media makes it easy for people to search and share information that they could not

get elsewhere. According to Park et al. as cited in Gallion (2010), majority of the Facebook users

are happy with the amount of political and civic information they get about campus activities. As

the U & G Theory allows people to use certain media for different needs (demassification). 8O%

of the respondents in Whiting and Williams (2013) used social media to find information about

deals, sales, products, businesses, birthdays, parties, and learn how to do things. Using media

Purposely for information enhances the credibility of the Media information Utility Theory,

which argues that people rely on media for information. This theory is closely related which

argues that peopl to the Media Dependency Theory.


Impact of Reality shows on the Behavior of Youth 38

Socialization

According to Gallion (2010), socialization is one of the central and most essential,

elements of employing the U & G Theory to social media studies. Desire to meet new friends

and sustain relationship are among the socialization needs. In the study on Facebook and

Relationship Management by Edegoh et al. (20)3), respondents of the survey used Facebook is

make new and rediscover old friends.

Self-expression

Some people like to be known while others like to make impact on others. With the

emergence asocial networking sites, people who do not have access to media or afford columns

in newspapers and magazines, turn to social media platforms and act as analysts. pundits.

activists and professionals. This personal identity/integration or self-status allows many people to

engage in social networking. Whiting and Williams (2013) discovered that 56% of their

respondents used social media to express their opinions and thoughts by liking posts, photos and

comments. As there are many online groups for virtual communities, Park et al. cited in Gallion

(2010) claimed that people joined those groups (Facebook) to promote their career. This saves

them the cost of advertising.

Education

One of the cardinal functions of mass media is to educate people. Asemah (2011)

buttressed that people turn to media for learning and self-education. The U & G Theory makes

users more active by doing things themselves. The majority of the respondents in Omekwu, Eke
Impact of Reality shows on the Behavior of Youth 39

and Odoh et al. (2014) and Papoola (2014) used social media for academic purposes. Social

media search engines such as Google and Wikis allow people to look for educational articles to

support their learning.

Surveillance

McQuail et al. cited in (Asernah 2011) stated that individuals used certain media to

inspect what is happening within and outside their domain. In fact, 32% of respondents in

whiting and Williams (2013) used social media to spy and monitor what other people are doing.

Similarly, as conventional media cannot report everything due to the vastness of space, fear and

censorship, people with cameras and mobile phones can upload pictures, images, and videos on

social media platforms. This is what champions the concept of citizens or guerrilla journalism

(papoola, 2014).

Communication

Social media give users an opportunity and freedom to communicate among themselves

by using various groups, discussion boards, pages, and professional and educational forums.

Whiting and Williams (2013) found 56% of their respondents using social media such as

Facebook to talk, gossip and discuss with their friends about the thing they saw or read on social

media. Unlike the traditional media where feedback is delayed or not guaranteed, participants on

social media enjoyed the privilege of immediate feedback.

Application with Study:

The theory has relation with the study. According to the theory people use medium to

gratify their needs and people watch reality show e.g Champions hosted by Waqar Zaka just to
Impact of Reality shows on the Behavior of Youth 40

gratify their need.

Chapter 05

Research Methodology

Research Method

A methodology is a guideline system for solving an issue, with specific components like

phase, tasks, methods techniques, and tools. Research methodology implies more than simply the

methods you propose to use to gather data. It's often necessary to incorporate a consideration of

the concepts and theories which underlie the methods. The methodology of the research is going

to be a quantitative method analysis. The foremost and central point of this study was to research

the impact of “Champions hosted by Waqar Zaka”. The tactic that has been used to carry out this

research is Survey. Survey is additionally conducted online as get access to focus on the

audience watching “Champions hosted by Waqar Zaka”.

Hypothesis
Impact of Reality shows on the Behavior of Youth 41

Ho: Watching “Champions Hosted by Waqar Zaka” has positive impact on behavior of

youth.

H1: Watching “Champions Hosted by Waqar Zaka” has negative impact on behavior of

youth.

Variables of the study

Independent Variable, in this study, the independent variable is “Champions hosted by

Waqar Zaka” as it has influenced youth.

Dependent Variable, in this study, the dependent variable is “Youth” as they being

influenced by watching “Champions hosted by Waqar Zaka”.

Operational Definition

Following are the Operationalization definitions of terms used in this study.

Reality show, is a type of television program that aims to show

how ordinary people behave in everyday life, or in situations, often created by the

program makers, which are intended to represent everyday life. In this study, “Champions

Hosted by Waqar Zaka is taken as to investigate its positive or negative impact on the behavior

of youth.

Youth, is a young person who has not yet reached adulthood and refers to the time period

before you become an adult. An example of a youth is a person who is only 14 years old. An

example of youth is the time period before you turn 18 and become an adult. This study focus is

to collect data from youth between 12-35 years old that’s watching Champions Hosted by Waqar

Zaka.
Impact of Reality shows on the Behavior of Youth 42

Behavior, in this study, the term is taken as watching Champions Hosted by Waqar Zaka

lead the youth to act or imitate accordingly people behavior shown in this reality show in their

real life.

Morality, in this study, morality is taken as it’s a set of values/wrong or right behavior

regarding language, dressing style/dress-code, and friendship relations of youth.

Impact in the research, the researcher used impact word because youth wants to dig out

the impact of Reality Shows on the behavior of Youth. A study of “Champions Hosted by Waqar

Zaka” that how much youth get influenced by watching “Champions hosted by Waqar Zaka” or

not.

Research Design

Research design entails the methodology and different procedures which are used to

conduct the research. There is a need of perfect research design in order to get accurate result. It

deals with the structure of methodology through which a researcher can conclude the research.

Min this research both qualitative and quantitative methods have been used.

Universe

Population

This survey has been carried out in the general population. For this purpose, the

population size that has been determined is spread as the “Youth of age 15-26”.

Sampling Technique
Impact of Reality shows on the Behavior of Youth 43

Simple Random Sampling has been used in this study as the sampling technique. It is

used to select Youth from a large body of population conveniently available to study. Since this

study is looking for respondents who’s watching “Champions Hosted by Waqar Zaka”. And a

certain type therefore purposive sampling was followed. The total Number of respondents for

this research is 100. This number should be sufficient for calculations of percentages. These

include both male and female youth.

Data Collection Tool

The tool of data collection that has been used for the research is questionnaire. Total 31

questions are included in this questionnaire. The questionnaire has been formulated upon a

technique of multiple-choice questions. The data through the questionnaire is being collecting in

the month of June.

Data Tabulation

The data which is collected by the required process is being analyzed and interpret by

utilizing excel or Word.

Interview:

We conducted interviews instead of working on focus group. The reason is that in this

pandemic situation, we are not noble to collect a focus group and conduct our research so we

have to replace the focus group with interview.


Impact of Reality shows on the Behavior of Youth 44

Chapter 06

Graphical Representation

Graphical Representation and Interpretation of the survey Findings

This research is about Impact of Reality shows on the behavior of youth. a study of

Champions Hosted by Waqar Zaka. For the sake of gaining results, researcher has used survey

method by filling the questionnaire.

In this chapter, the results of the findings the primary research data obtained from survey

are presented. The researcher has used survey method to gather data in order to obtain numerical

and factual findings. In the light of survey conducted under study, the following results were

gathered and chalked out as findings.


Impact of Reality shows on the Behavior of Youth 45

Age

45.00%
40% 40%
40.00%

35.00%

30.00%

25.00%

20.00%
16%
15.00%

10.00%

5.00% 4%

0.00%
15-17 18-20 21-23 24-26

Figure 6.1
Impact of Reality shows on the Behavior of Youth 46

Figure 6.1 shows that 4% respondent’s age was 15-17 years, 40% respondent’s age was

18-20 years. 40% respondent’s age was 21-23, and 16% respondent’s age was 24-26 years.

Gender

80.00%

70.00%
70.00%

60.00%

50.00%

40.00%

30.00%
30.00%

20.00%

10.00%

0.00%
female Male

Figure 6.2
Impact of Reality shows on the Behavior of Youth 47

Figure 6.2 shows that 70% female respondents filled this questionnaire and 30% male

respondents filled this questionnaire.

People watch the “Champions Hosted by Waqar Zaka” reality show

120.00%

100.00%
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
0.00%
Yes NO

Figure 6.3
Impact of Reality shows on the Behavior of Youth 48

Figure 6.3 shows that 100% respondents watch Champions Hosted by Waqar Zaka.

People watch Reality shows

100.00%
94.00%
90.00%

80.00%

70.00%

60.00%

50.00%

40.00%

30.00%

20.00%

10.00% 6.00%

0.00%
Yes NO

Figure 6.4
Impact of Reality shows on the Behavior of Youth 49

Figure 6.4 shows that 94% respondents watch Reality shows while 6% respondents do not

watch Reality show but that 6% respondents had watched “Champions Hosted by Waqar Zaka”

Purpose of watching reality shows

90.00% 82.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00% 12.00%
10.00% 4.00% 2.00%
0.00%

Figure 6.5
Impact of Reality shows on the Behavior of Youth 50

Figure 6.5 shows that 82% respondents watch reality show for entertainment purpose,

12% respondents watch reality show for gaining knowledge, 4% respondents watch reality

show for personal satisfaction, and 2% respondents watch reality show for other purpose. The

result is that most of the respondents watch Reality show for entertainment themselves.

“Champions” affect your language

50.00%
45.00%
45.00%

40.00%

35.00%

30.00%
25.00% 26.00%
25.00%

20.00%

15.00%

10.00%

5.00% 4.00%

0.00%
Yes No May Be Don't Know

Figure 6.6
Impact of Reality shows on the Behavior of Youth 51

Figure 6.6 shows that 45% respondents said yes, 25% respondents said No while 26%

said May Be, and 4% respondents said don’t know So, the result seems to be positive that

Champions Hosted by Waqar Zaka affects their Language.


Impact of Reality shows on the Behavior of Youth 52

“Champions” reality show promote the abusive language

80.00%
74.00%
70.00%

60.00%

50.00%

40.00%

30.00%

20.00%
15.00%

10.00% 6.00% 5.00%

0.00%
Yes No May Be Don't Know

Figure 6.7

Figure 6.6 shows that 74% respondents said yes, 6% respondents said no, 15%

respondents said May Be while 5% respondents said don’t know. So, the result seems to be

positive that Champions Hosted by Waqar Zaka show promote abusive language among youth.
Impact of Reality shows on the Behavior of Youth 53

Use of abusive language in your life

45.00%
40.00%
40.00% 38.00%

35.00%

30.00%

25.00%
21.00%
20.00%

15.00%

10.00%

5.00%
1.00%
0.00%
Yes No May Be Don't Know

Figure 6.8

Figure 6.8 shows that 38% respondents said yes, 40% respondents said no, 21%

respondents said may be while 1% respondents said don’t know. So, the result is that
Impact of Reality shows on the Behavior of Youth 54

respondents do and also do not use abusive language after watching Champions in their life

with slightly difference in percentage.


Impact of Reality shows on the Behavior of Youth 55

Learning behavior of Contestants of Champions Hosted by Waqar Zaka

50%
45.00%
45%

40%

35%
31.00%
30%

25% 23.00%

20%

15%

10%

5%
1.00%
0%
Yes No May Be Don't Know

Figure 6.9

Figure 6.9 shows that 45% respondents said yes, 31% respondents said no, 23%

respondents said may be while 1% respondents said don’t know. So the result seems to be

positive that youth do learn the behavior of contestants of Champions hosted by Waqar Zaka.
Impact of Reality shows on the Behavior of Youth 56

Youth like to see Contestants’ dressing style in champions

60.00%
55.00%

50.00%

40.00% 38.00%

30.00%

20.00%

10.00%
5.00%
2.00%
0.00%
Yes No May Be Don't Know

Figure 6.10
Impact of Reality shows on the Behavior of Youth 57

Figure 6.10 shows that 38% respondents said yes, 55% respondents said no, 5%

respondents said may be while 2% respondents said don’t know. So, the result seems that 55%

youth don’t like the dressing style of contestants while 38% youth do like the dressing style of

the contestants of Champions hosted by Waqar Zaka.


Impact of Reality shows on the Behavior of Youth 58

People impress with their dressing style of the Contestants

70.00%

60.00% 59.00%

50.00%

40.00%

30.00%
26.00%

20.00%
14.00%

10.00%

1.00%
0.00%
Yes No May Be Don't Know

Figure 6.11

Figure 6.11 shows that 26% respondents said yes, 59% respondents said no, 14%

respondents said may be while 1% respondents said don’t know. So, the result seems again
Impact of Reality shows on the Behavior of Youth 59

negative because most of youth don’t impress with their dressing style of the contestants of

Champions hosted by Waqar Zaka.

Wear this dressing code/dressing style in your life like contestants in Champions

70.00%

60.00% 58.00%

50.00%

40.00%

30.00% 29.00%

20.00%

11.00%
10.00%
2.00%
0.00%
Yes No May Be Don't Know

Figure 6.12
Impact of Reality shows on the Behavior of Youth 60

Figure 6.12 shows that 29% respondents said yes, 58% respondents said no, 11%
respondents said may be and 2% respondents said don’t know. So, the result seems negative
because youth does not want to wear this type of dressing code/dressing style in their life.

“Champions” have an impact on youth’s dressing code/ dressing style

60.00%
53.00%
50.00%

40.00%

32.00%
30.00%

20.00%
13.00%
10.00%

2.00%
0.00%
Yes No May Be Don't Know

Figure 6.13
Impact of Reality shows on the Behavior of Youth 61

Figure 6.13 shows that 32% respondents said yes, 53% respondents said no, 13%

respondents said may be and 2% respondents said don’t know. So, the result seems that

respondents have no impact of their dressing style in their life but some respondents have an

impact on their dressing style by watching Champions hosted by Waqar Zaka.

The Champions reality show present friendship as a turbulent

45.00%
42.00%
40.00%

35.00%

30.00%
27.00%
26.00%
25.00%

20.00%

15.00%

10.00%
5.00%
5.00%

0.00%
Yes No May Be Don't Know
Impact of Reality shows on the Behavior of Youth 62

Figure 6.14

Figure 6.14 shows that 42% respondents said yes, 27% respondents said no, 26%

respondents said may be and 5% respondents said don’t know. So the result seems to be

positive that champions show present friendship as a turbulent.

“Champions” Reality show present friendship relations as a source of gaining success

70.00%

60.00% 58.00%

50.00%

40.00%

30.00%

20.00%
20.00%
14.00%

10.00% 8.00%

0.00%
Yes No May Be Don't Know

Figure 6.15
Impact of Reality shows on the Behavior of Youth 63

Figure 6.15 shows that 58% respondents said yes, 20% respondents said no, 14%. So
respondents said may be, 8% respondents said don’t know. So, the result seems to be positive
that champions reality show present friendship relations as a source of gaining success.

“Champions” reality shows have an impact on youth’s belief about friendship

relationships

45.00%

40.00% 39.00%

35.00%
35.00%

30.00%

25.00%
20.00%
20.00%

15.00%

10.00%
6.00%
5.00%

0.00%
Yes No May Be Don't Know

Figure 6.16
Impact of Reality shows on the Behavior of Youth 64

Figure 6.16 shows that 39% respondents said yes, 35% respondents said no, 20%

respondents said may be and 6% respondents said don’t know. So, the result seems positive

that champions reality show have impact on youth’s belief about friendship relationships but

on the other side some respondent think that there is no impact on belief of friendship

relationships
Impact of Reality shows on the Behavior of Youth 65

“Champions” reality show promote the act of lying, cheating, and ditching your own

friends

70.00%

60.00%
60.00%

50.00%

40.00%

30.00%

21.00%
20.00%
14.00%

10.00%
5.00%

0.00%
Yes No May Be Don't Know

Figure 6.17

Figure 6.17 shows that 60% respondents said yes, 21% respondents said no, 14%

respondents said may be, and 5% respondents said don’t know. So, the result seems to be
Impact of Reality shows on the Behavior of Youth 66

positive that Champions hosted by waqar zaka the act of lying, cheating, and ditching your

own friends.

If so, then it is a new trend and you like to follow these trends in your life

60.00%

51.00%
50.00%

40.00%
34.00%

30.00%

20.00%

10.00% 8.00% 7.00%

0.00%
Yes No May Be Don't Know

Figure 6.18

Figure 6.18 shows that 34% respondents said yes, 51% respondents said no, 8%

respondents said may be and 7% respondents said don’t know. So, the results seems to be
Impact of Reality shows on the Behavior of Youth 67

negative because in figure 6.18 shows that Champions hosted by Waqar Zaka show promote

lying, cheating, and ditching to your own friends but respondents do not follow this trend.

People act in real life as they (contestants) do in a reality show

70.00%

60.00% 58.00%

50.00%

40.00%
34.00%

30.00%

20.00%

10.00%
5.00%
3.00%
0.00%
Yes No May Be Don't Know

Figure 6.19
Impact of Reality shows on the Behavior of Youth 68

Figure 6.19 shows that 34% respondents said yes, 58% respondents said no, 5%

respondents said may be, and 3% respondents said don’t know. So, the result seems to be

negative that respondents do not act as the contestant act in reality in their real life.

Youth follow them on social media sites for more trends

60.00%
53.00%
50.00%

42.00%
40.00%

30.00%

20.00%

10.00%
4.00%
1.00%
0.00%
Yes No May Be Don't Know

Figure 6.20
Impact of Reality shows on the Behavior of Youth 69

Figure 6.20 shows that 42% respondents said yes, 53% respondents said no, 4%

respondents said may be, 1% respondents said don’t know. So the result seems negative that

respondents don not follow the contestants for more trends and some of the respondents show

positive response that they follow the contestants on social media for more trends.

Intimate contestants in your life

60.00%
55.00%

50.00%

40.00%
34.00%

30.00%

20.00%

10.00%
5.00% 6.00%

0.00%
Yes No May Be Don't Know
Impact of Reality shows on the Behavior of Youth 70

Figure 6.21

Figure 6.21 shows that 34% respondents said yes, 55% respondents said no, 5%

respondents said may be and 6% respondents said don’t know. So the result seems negative

that respondents do not intimate contestants in their life but some show positive response

toward intimate contestants in their life.

People like to act as a reality show because you feel it was an acceptable action among the

public
Impact of Reality shows on the Behavior of Youth 71

50.00%

45.00% 43.00%

40.00% 39.00%

35.00%

30.00%

25.00%

20.00%

15.00%
11.00%
10.00%
7.00%
5.00%

0.00%
Yes No May Be Don't Know

Figure 6.22

Figure 6.22 shows that 39% respondents said yes, 43% respondents said no, 11%

respondents said may be, and 7% respondents said don’t know. So, the result seems negative

that respondents do not like to as a reality show because they don’t feel it’s acceptable in their

society. But some of them think that it’s acceptable in their society.

Relate your personality with contestants


Impact of Reality shows on the Behavior of Youth 72

60.00%
56.00%

50.00%

40.00%
35.00%

30.00%

20.00%

10.00%
6.00%
3.00%
0.00%
Yes No May Be Don't Know

Figure 6.23

Figure 6.23 shows that 35% respondents said yes, 56% respondents said no, 8%

respondents said may be and 3% respondents said don’t know. So the result seems negative

that respondents do not relate their personality with contestants of Champions Hosted by

Waqar Zaka.

Youth imitate their act of lying, and cheating others to achieve your targets
Impact of Reality shows on the Behavior of Youth 73

60.00%

51.00%
50.00%

40.00%
35.00%

30.00%

20.00%

10.00%
10.00%
4.00%

0.00%
Yes No May Be Don't Know

Figure 6.24

Figure 6.24 shows that 35% respondents said yes, 51% respondents said no, 10%

respondents said may be, and 4% respondents said don’t know. So, the result seems negative

that respondents do not imitate the act of lying, cheating and other to achieve their targets but

some respondents absorb this act and use it to achieve their target.

People like to imitate contestants to impress others


Impact of Reality shows on the Behavior of Youth 74

60.00%

50.00% 49.00%

40.00% 39.00%

30.00%

20.00%

10.00%
10.00%
3.00%
0.00%
Yes No May Be Don't Know

Figure 6.25

Figure 6.25 shows that 39% respondents said yes, 49% respondents said no, 10%

respondents said may be and 3% respondents said don’t know. So, the result seems negative

that respondents do not like to imitate contestants just to impress others.

The “Champions” reality show has an impact on your moral values


Impact of Reality shows on the Behavior of Youth 75

50.00%
47.00%
45.00%

40.00%
36.00%
35.00%

30.00%

25.00%

20.00%

15.00%
11.00%
10.00%
6.00%
5.00%

0.00%
Yes No May Be Don't Know

Figure 6.26

Figure 6.26 shows that 47% respondents said yes, 36% respondents said no, 11%

respondents said may be and 6% respondents said don’t know. So, the result seems both

positive and negative that champions reality show has and has not an impact on their moral

values.

“Champions” reality show the impression that a woman's dignity is based on her

appearance
Impact of Reality shows on the Behavior of Youth 76

60.00% 57.00%

50.00%

40.00%

30.00%
24.00%

20.00%
14.00%

10.00%
5.00%

0.00%
Yes No May Be Don't Know

Figure 6.27

Figure 6.27 shows that 57% respondents said yes, 24% respondents said no, 14%

respondents said may be and 5% respondents said don’t know. So the result seems positive that

the Champions hosted by Waqar Zaka shows the impression that a women’s dignity is based

on her appearance.

“Champions reality show presents women as an objective


Impact of Reality shows on the Behavior of Youth 77

70.00%

60.00% 59.00%

50.00%

40.00%

30.00%

20.00% 18.00%
15.00%

10.00% 8.00%

0.00%
Yes No May Be Don't Know

Figure 6.28

Figure 6.28 shows that 59% respondents said yes, 18% respondents said no, 15%

respondents said may be and 8% respondents said don’t know. So, the result seems to be

positive that champions reality show presents women as an objective.

The body image of contestants shown in “Champions” is realistic


Impact of Reality shows on the Behavior of Youth 78

40.00%

35.00%
35.00%
32.00%
30.00%

25.00%
21.00%
20.00%

15.00%
12.00%
10.00%

5.00%

0.00%
Yes No May Be Don't Know

Figure 6.28

Figure 6.29 shows that 35% respondents said yes, 32% respondents said no, 21%
respondents said may be and 12% respondents said don’t know. So, the result seems negative
and positive both that some respondents think that the body image of contestants is not realistic
and some respondents think that the body image of the contestants is realistic.

The contestants show in “Champions” lead you to develop lower self-esteem


Impact of Reality shows on the Behavior of Youth 79

50.00%
45.00%
45.00%

40.00%

35.00% 33.00%

30.00%

25.00%

20.00%

15.00%
11.00% 11.00%
10.00%

5.00%

0.00%
Yes No May Be Don't Know

Figure 6.29

Figure 6.29 shows that 45% respondents said yes, 33% respondents said no, 11%

respondents said may be and 11% respondents said don’t know. So, the result seems positive

that the contestants show in Champions hosed by Waqar Zaka lead respondents to develop

lower self-esteem.

Acts of humiliation shown in “Champions” reality show increase low self-esteem


Impact of Reality shows on the Behavior of Youth 80

60.00%
54.00%

50.00%

40.00%

30.00%

20.00% 17.00%
16.00%
13.00%
10.00%

0.00%
Yes No May Be Don't Know

Figure 6.30

Figure 6.30 shows that 54% respondents said yes, 16% respondents said no, 17%

respondents said may be and 13% respondents said don’t know. So, the result seems positive

that the act of humiliation shown in Champions hosted by Waqar Zaka increase low self-

esteem.

You watch “Champions hosted by Waqar Zaka” show with your family
Impact of Reality shows on the Behavior of Youth 81

70.00%

61.00%
60.00%

50.00%

40.00%
32.00%
30.00%

20.00%

10.00%
4.00% 3.00%
0.00%
Yes No May Be Don't Know

Figure 6.31

Figure 6.31 shows that 32% respondents said yes, 61% respondents said no, 4%

respondents said may be, and 3% respondents said don’t know. So the result seems to be

negative that you cannot watch this reality show Champions hosted by Waqar Zaka with show

family.

“Champions” affect your ethics


Impact of Reality shows on the Behavior of Youth 82

60.00%
56.00%

50.00%

40.00%

30.00%
24.00%

20.00%
15.00%

10.00%
5.00%

0.00%
Yes No May Be Don't Know

Figure 6.32

Figure 6.32 shows that 56% respondents said yes, 24% respondents said no, 15%

respondents said may be and 5% respondents said don’t know. So, the result seems positive

that this show Champions hosted by Waqar Zaka affect our ethics.
Impact of Reality shows on the Behavior of Youth 83

“Champion hosted by Waqar Zaka” show affect our culture

80.00%

70.00% 68.00%

60.00%

50.00%

40.00%

30.00%

20.00% 16.00%
11.00%
10.00%
5.00%

0.00%
Yes No May Be Don't Know

Figure 6.33

Figure 6.33 show that 68% respondents said yes, 16% respondents said no, 11%
respondents said may be and 5% respondents said don’t know. So, the result seems positive
that Champions hosted by Waqar Zaka show effect our culture.
Impact of Reality shows on the Behavior of Youth 84

Chapter 07

Interview Analysis

What is the importance of interview?

The interview is an important data gathering technique involving verbal communication

between the researcher and the subject. Interviews are commonly used in survey designs and in

exploratory and descriptive studies. There is a range of approaches to interviewing, from

completely unstructured in which the subject is allowed to talk freely about whatever they wish,

to highly structured in which the subject responses are limited to answering direct questions.

[CITATION Mat00 \l 1033 ]

Interviews can be defined as a qualitative research technique which involves “conducting

intensive individual interviews with a small number of respondents to explore their perspectives

on a particular idea, program or situation.” Advantages of interviews include possibilities of

collecting detailed information about research questions. Moreover, in this type of primary data

collection researcher has direct control over the flow of process and she/he has a chance
Impact of Reality shows on the Behavior of Youth 85

to clarify certain issues during the process if needed. Disadvantages, on the other hand, include

longer time requirements and difficulties associated with arranging an appropriate time with

perspective sample group members to conduct interviews.[ CITATION Res20 \l 1033 ]

Rationale:

Due to COVID-19 pandemic and lockdown in country, we were not able to conduct

analysis on a focus group so researcher tried another research method that is interview.

Researcher conducted an interview with 2 different producers to know that whether youth have

any impact on their behavior after watching Reality shows or not. Researcher want to know that

is it possible that the Show Champions Hosted by Waqar Zaka have strongly impact on the

behavior of youth. Is reality shows only the source of entertainment or this something new

strategy to increase channel’s rating. It is very important to know that why producers or

channel’s director came up with this type of content where they know that this content will

damage or have an impact on their consumers or youth.

Interview Question

Theme 1:

Q? What do you think that why people watch reality shows?

Q. Do you think that the reality shows promote the abusive language?

Q. Do you think it is the new trend to follow the reality show contestants on social

media?

Q. Do you think that reality show have more demands then dramas, if yes then why so?
Impact of Reality shows on the Behavior of Youth 86

Theme 2:

Q? Do you watch or listen about Champions Hosted by waqar zaka? If yes then in your

opinion what type of show it is?

Q. Being a produce, what do you think that should we develop this type of content for

consumers?

Q. Being a producer, what is the main purpose of this type of reality show like

Champions hosted by waqar zaka?

Q. if you see the high rating of this show champions then you also prefer to come up with this

concept but in different ways?

Theme 3:

Q. Do you think that these type of reality show affect our culture?

Q. Do you think that these type of unrealistic shows can lead to develop lower self-

esteem of viewers?

Q. do you think that these type of reality shows affect the ethics and behavior of our

youth who follow these reality shows (Champion hosted by Waqar Zaka?

Due to Covid – 19, this is impossible that researcher go out and conduct an interview

with the respective person. So, researcher decided to conduct the interview on phone. Researcher

conducted two interviews. One interviewer was a producer in ARY news. He is the producer of

SAR E AAM. Researcher conducted interview on Friday, 05 2020 at 05pmsharp on mobile

phone. And the other person is producer who produces for free lancing with different production
Impact of Reality shows on the Behavior of Youth 87

houses situated in Lahore. Researcher conducted interview on Saturday, 06 2020 at 12pm sharp

on mobile phone

Interpretation of Interview:

Researcher conducted an interview with two different producers. Researcher wanted to

know more about the impact of Reality shows on the Behavior of youth. A study of “Champions

hosted by Waqar Zaka”. We know that reality show is full of unscripted and entertaining factors

and the people who participate in reality show shows the real personality of them on the

Television no acting, no drama etc. so, the consumers or the viewers watch reality shows instead

of watching daily soaps. They want to see that those people who come in reality show, weather

they eat, sleep and do the same things as we do in our daily life. They want to extract more

information about contestants of reality shows. Also he said that “this is the best way to collect

TRP with this type of reality show”. The channel only wants TRP and being a producer we have

to provide that type of content which would likable among society and “Champions hosted by

Waqar Zaka” show have much viewership so the producer also want to produce such type of

shows in future. Reality shows may seem like just entertainment. Reality shows are the trump

cards of the producers of the television industry. The common audience has become bored

watching the never-ending melodramatic daily soap. Reality shows are conceived with emotional

quotient in place and replace the only alternative melodramatic serials. The content in these

shows are fresh and live compared to the other programs.

According to them, they said that it’s not our agenda of the channel or producer to show

or promote abusive language among our viewers. This is true that contestants of reality shows

use abusive language. But this is the reality show, show the real you. So in our daily life we fight
Impact of Reality shows on the Behavior of Youth 88

with other people and use abusive language then those contestants who play and fight in reality

show can also use abusive language with each other. We cannot say that reality shows promote

abusive language instead of contestants of the reality show use abusive language that the viewers

are learning from them and use in their daily life. This is pretty obvious that when the contestants

come on TV in reality show then they become the center of attention for the general public. Not

only the contestants of Reality show but also actors and actresses of daily soap, people want to

follow them on every social media site for more information about that particular person.

Consumers want to know the personal life as well. Being a producer, we always come up with

unique and attractive content among the public and if we want to make money then we definitely

come up with this type of content on screen. Because youth and the general public like to see the

real people, people with no paper script, no editing, no trimming etc. Reality shows are always

the center of concretion for the public. He said that “being a producer I will answer you in

different perspective and being a Pakistani citizen I will answer you in different perspective. So

being a producer, I would like to say that “Champions hosted by Waqar Zaka” show only for the

sake of money and TRP of the channel. BOL TV always uses publicity stunts to make money

and fame among public. This is reality”. TV is a traditional media and traditional media always

follow by the family. So, this is not possible that dramas are less important than reality shows.

Both have different demand level in market. This is not the right thing to say that this show ruin

our culture because our culture is already affected by the western culture. Already our culture is

totally smashed and trashed in front of our eyes so, this is wrong to blame that this show affect

our culture. This had already done by many others ways, already injected in our generation

specially in our youth. “Champions hosted by Waqar Zaka” show is only for the entertainment

purpose. In some extent, when our youth like the way contestant wear, talk or other thing do then
Impact of Reality shows on the Behavior of Youth 89

they definitely copy them in their real life. This is very obvious that if this show shows nudity,

obsinity, abusive language, rough or spam material by the contestants then our youth get

influenced by this content and follow them like they follow other people on social media, they

also trying to do the same as the contestants “Champions hosted by Waqar Zaka” show do in real

and reality TV life. The entertainment factor has proven to be vital in visual media, especially on

television.

Chapter 08

Analysis and Discussion

The research title is “Impact of reality shows on the behavior of youth. a study of

Champions Hosted by Waqar Zaka.” The study is to examine the impact of reality shows on the

behavior of youth. Researcher is studying the Show which was recently on air on Bol

Entertainment Channel and the title is Champions Hosted by Waqar Zaka. The purpose of this

study was to fine out the impact of reality show like behaviorial change, learn their dressing

style, learn abusive language which they us on this show etc. Researcher want to explore that

why people watch Reality show that every channel have atleast one reality show on their

channel.

The study was conducted online among youth who watch “Champions hosted by Waqar

Zaka” show. For the purpose of Data collection, for computing the results, the researcher has

selected the survey method. The population of this study was youth from 15 to 26 years, who
Impact of Reality shows on the Behavior of Youth 90

watch “Champions hosted by Waqar Zaka” show. Researcher has also selected a sample of 100

people due to COVID-19 pandemic. Two variables are “Champions hosted by Waqar Zaka”

show and impact of youth on the behavior of youth. Researcher has also selected the Interview

method and conducted an interview with two producers. The interview method also helps the

researcher to know the thinking of the developer who develops this type of content by which our

youth learn new unique things.

The result shows that most of the people watch reality show for entertainment purpose.

Television is the popular and the source of entertainment. These reality shows are very powerful

and can influence our youth generations within a fraction seconds. Reality shows are the trump

card of the producers of the television industry. A study said that the common audience has

become bored watching the melodramatic daily soap. So, they move towards reality shows. The

results show that when the person is watching reality show even for entertainment purpose they

have some impact on his behavior. Our youth show a lot of interest in reality shows because they

are unscripted and seems realistic. Researcher review some literature for their research work and

after literature review, researcher came up with the result is that “Reality based television

programs increasing its popularity. And this is the new genre of entertainment for youth”.

According to uses and gratification theory, Social media audiences have the advantage and freedom

to actively seek for information and many messages that are of interest and benefit to them. Many

people use media for them to release their tension or as their diversion. The result shows that people

only use those information that gratify themselves. People were really fond of watching reality

shows which range from informative to talent hunt and comedy show types.

“Champions hosted by Waqar Zaka” show effect the youth’s language. When researcher

conducted a research about effect of language on youth, the result seems to be positive that most
Impact of Reality shows on the Behavior of Youth 91

of the people use their language in their daily life. Basically television is a very powerful

medium where variety of shows on air on daily basis and after watching so many reality shows

with different content a person can easily learn their behavior and also they affect their language

as well. Reality shows influence a person’s attitude and help to shape their perception on variety

of new things. After study a research paper, jahng also believe that people or youth have some

changes in their behavior. Researcher used social learning theory and theory said that people

learn and adopt new behavior from their surroundings. So the result is that researcher use

relevant theory that fits on this topic.

“Champions hosted by Waqar Zaka” show promote the abusive language among youth.

After conducting survey, the result seems to be positive regarding promotion of abusive

language. In literature review, a study’s results shows that people were found to be

overrepresented and as more verbally aggressive towards others. And they found this factor in

reality TV programs. (Jack Glascock, 2018). The social learning said that people can learn by

observing the behavior of others and the outcomes of the behavior and our results proof that it’s

true that people learn abusive language when they watch “Champions hosted by Waqar Zaka”

show.

“Champions hosted by Waqar Zaka” show promote abusive language among youth and

after conducting the survey weather youth use abusive language in their life or not. Surprisingly,

the result is neutral that most of the youth do not use abusive language in their daily life but on

the other hand some of the youth use abusive language in their daily life. Social learning theory

said that Learning can occur without a change in behavior. Behaviorists say that learning has to

be represented by a permanent change in behavior; in contrast social learning theorists say that
Impact of Reality shows on the Behavior of Youth 92

because people can learn through observation alone, their learning may not necessarily be shown

in their performance. So, Learning may or may not result in a behavior change.

The results about the learning behavior of contestants of “Champions hosted by Waqar

Zaka” show seems to be positive that youth do learn the behavior of contestants of “Champions

hosted by Waqar Zaka” show. Social learning theory said that many behaviors can be learned, at

least partly, through modeling. Aggression can learned through models. Modeling increases the

frequency of similar behaviors. A study conducted about the consumptions of reality shows’

behavior with the help of cultivation theory and the result was as expected that frequent

consumption of socially aggressive reality programming was associated with higher levels of

social aggression, contributing above and beyond other media.

In above paragraph, researcher noticed that youth learned the behavior of contestants of

“Champions hosted by Waqar Zaka” show but the next results was totally opposite that the

youth do not like to see dressing style of the contestants of “Champions hosted by Waqar

Zaka” show. Youth don’t like to dress up like the contestants do. Social learning theory said

that the observer will react to the way the model is treated and mimic the model's behavior.

When the model's behavior is rewarded, the observer is more likely to reproduce the rewarded

behavior. When the model is punished, an example of vicarious punishment, the observer is less

likely to reproduce the same behavior. Most of the youth don’t impress with the dressing style of

the contestant’s dressing style of the “Champions hosted by Waqar Zaka” show. Also the

results shows that youth don’t want to wear the dressing style/dressing code in their life like

the contestants wear in “Champions hosted by Waqar Zaka” show. So, the result shows that

youth have no impact on their dressing style.


Impact of Reality shows on the Behavior of Youth 93

Researcher wanted to find out that the impact of “Champions hosted by Waqar Zaka”

show on the morality like social interaction including friendship relationships of youth. And

the results seems to be positive that “Champions hosted by Waqar Zaka” show present

friendship as a turbulent among youth. The results shows that “Champions hosted by Waqar

Zaka” show also present friendship relations as a source of gaining success among youth.

Youth got inspired by this kind of behavior where you can betray your own friends just to get

success. Social learning theory said that a distinction exists between an observer's "acquiring" a

behavior and "performing" a behavior. Through observation, the observer can acquire the

behavior without performing it. The observer may then later, in situations where there is an

incentive to do so, display the behavior. The observer will react to the way the model is treated

and mimic the model's behavior. When the model's behavior is rewarded, the observer is more

likely to reproduce the rewarded behavior. When the model is punished, an example of vicarious

punishment, the observer is less likely to reproduce the same behavior. “Champions hosted by

Waqar Zaka” show have an impact on youth belief about friendship relationships.

Researcher wanted to analyze the change in personality of youth through viewing reality

TV program “Champions hosted by Waqar Zaka” show. The result shows that “Champions

hosted by Waqar Zaka” show promote the act of lying, cheating and ditching your own friends.

According to our results, it’s true that “Champions hosted by Waqar Zaka” show promote the

act of cheating, lying, and ditching your friend and it’s a trend but youth have no impact on

their life. They do not follow this trend in their real life. Youth only get emotional by watching

“Champions hosted by Waqar Zaka” show but they have no impact of this trend (act of

cheating, lying and ditching) in their life. Social learning theory said that Observers cannot

learn unless they pay attention to what's happening around them. This Process is influenced by
Impact of Reality shows on the Behavior of Youth 94

characteristics of the model, such as how much one likes or identifies with the model, and by

characteristics of the observer, such as the observer's expectations or level of emotional arousal.

This clears that youth do not pay attention on the lying, cheating and ditching act so they have no

impact on behavior of youth. A study conducted by (Christopher Wilson, 2012) said that

longtime viewers of Reality show (Survivor) get a higher dost antisocial behavior. This show

that youth who regularly follow the “Champions hosted by Waqar Zaka” show act like the way

they act but the youth shows no interest in their act of cheating, lying and ditching act.

Researcher find out that youth do not act like the contestants do in a reality show. The

result seems to be negative. They don’t want to act like the way contestants act in reality show.

Youth do not follow the contestants of “Champions hosted by Waqar Zaka” show on social

media for more trends. But many other youth like to follow them on social media for more

trends. Li (2005) stated in uses and gratification that people use social media to satisfy their

needs which include cognitive needs, affective needs, personal integrative needs. Social

integrative needs, tension release needs, and medium appeal needs. According to the results, this

theory is not applicable in this research because most of the youth do not follow the contestants

of “Champions hosted by Waqar Zaka” show. But some of the respondent or youth follow the

contestants of “Champions hosted by Waqar Zaka” show for new and more trends.

Youth do not intimate contestants of “Champions hosted by Waqar Zaka” show in their

life. The findings show that they have negative impact means they do not apply them in their life.

Again uses and gratification do not apply in this because they don’t follow or intimate the

contestants in their life. Youth do not like to act as contestants do in “Champions hosted by

Waqar Zaka” show because they feel that it was not acceptable action among public. The result

seems negative. Also youth have no change in their personality. They do not relate their
Impact of Reality shows on the Behavior of Youth 95

personality with the contestants in “Champions hosted by Waqar Zaka” show. Most of the youth

don’t want to intimate their act of lying, and cheating others to achieve their targets. Social

learning theory proofs that observer observe the behavior but it’s up to him/her that observer

want to apply this act in their personality or not. And after research, it’s clear that youth have no

impact of their act of lying and cheating in their behavior. Researcher asked the youth that

weather they like to imitate the contestants to impress others or not. And the answers say no.

most of the youth have no interest to impress other by imitate the contestants of “Champions

hosted by Waqar Zaka” show.

The “Champions hosted by Waqar Zaka” show has an impact on the moral values of the

youth. According to the research, the graphs shows that the “Champions hosted by Waqar Zaka”

show have an impact on moral values like language, friendship relationship, honesty, etc. Social

learning theory said that people are often reinforced for modeling the behavior of others. So

when the youth constantly watch this type of content where people use abusive language, act of

lying and cheating then they learn something from that and with the passage of time they can feel

the change in their behavior.

Researcher find out that “Champions hosted by Waqar Zaka” show showed the

impression that a women dignity is based on her appearance. And the result seems positive.

People are appearing themselves in a variety of different context and scenarios. (Rhimes, 2005).

And the very next graph 6.28 shows that “Champions hosted by Waqar Zaka” show also present

women as an objective. When people watch “Champions hosted by Waqar Zaka” show learn

about how they treat a women or how they present on women on national television.

Also the body image of the contestant of “Champions hosted by Waqar Zaka” show is
Impact of Reality shows on the Behavior of Youth 96

realistic. Youth think that the contestant to whom they watch on TV is realistic and because of

this they follow them on social media. According to Uses and gratification n theory, those who

think that they are realistic also follow them on social media because they want to gratify more

information about the contestants. In previous literature review, D, belcher, 2012 conducted a

study on an investigation of the genre of reality television and its relationship to viewer’s body

image. And the findings underline the need for cultivation-based media studies that include

program-based measures of genre-specific media exposure, especially when seeking to capture

media effects related to RTV.

Researcher wanted to know that weather the contestants of the “Champions hosted by

Waqar Zaka” show lead you to develop lower self-esteem or not. The result seems positive that the

contestants of “Champions hosted by Waqar Zaka” show lead the youth to develop lower self-

esteem. When they see how they tackle all the hurdle and difficulties to win a reality show then

they also find out that they give courage to themselves that you can do it. So, because of this

“Champions hosted by Waqar Zaka” show have a positive on the behavior of youth. A study

conducted by Parshanth G, Malur N. l., 2014 said that Every General Entertainment Television

channel irrespective of its geographical presence appears to be largely depending on Reality

Shows to capture and retain the eyeballs of the audiences for their survival. The struggle to

secure high TRP rating though has changed the definition of reality shows, with the time- it is

obvious that reality shows have remained a popular program format ever since the day they were

conceptualized for telecast. Either they show any type of content like act of humiliation etc.

“Champions hosted by Waqar Zaka” show also present the act of humiliation and

because of this it increase the lower self-esteem among youth. Youth watch how the contestants

humiliate other contestants and because of that they also humiliated in their real life just to boast
Impact of Reality shows on the Behavior of Youth 97

up or increase the lower self-esteem. Our result seems positive that the act of humiliation shown

in “Champions hosted by Waqar Zaka” show increase the low self-esteem. This is the negative

impact that youth humiliate others just to increase the lower self-esteem.

“Champions hosted by Waqar Zaka” show affect our ethics. This proof when we conduct

the survey and analysis the result. The result seems positive that “Champions hosted by Waqar

Zaka” show have a negative impact on the ethics of the youth. Also it affect our culture that

when youth watch the “Champions hosted by Waqar Zaka” show they will also act like the way

they act in “Champions hosted by Waqar Zaka” show. Youth follow them and this will affect our

culture.

Chapter 09

Conclusion

The research title was ‘Impact of Reality shows on the behavior of Youth. A study of

“Champions Hosted by Waqar Zaka”. The popularity of the reality shows lies in the fact that

these are short termed yet these present the perfect dose of entertainment. The popularity of the

reality shows lies in the fact that these are short termed yet these present the perfect dose of

entertainment. Reality TV shows are selling like hot cakes.

The aim behind this research is to find out the the impact of reality shows on the behavior

of youth. A study of “Champions Hosted by Waqar Zaka”. This research was done those viewers

whose watching Champions hosted by Waqar zaka. The respondents were selected from the city

of Lahore with the help of survey sampling. Total number of 100 people was taken as

respondents of 15 to 26 years old and data was collected through a questionnaire consisted of 31

questions. Researcher also operationalized the core words and the terms used in present research
Impact of Reality shows on the Behavior of Youth 98

in order to make certain the researcher’s aim about different variables and rest of worlds or terms

in order to carry out the research study.

Theories applicable for this research were uses and gratification theory as viewer’s learn

behavior from the reality show and also need to getting entertainment and information from the

reality show is gratified. A reality show is gratifying the need of viewers as some people watch

reality show just because of entertainment. Social learning theory as these reality shows has a

great influence on youth’s behavior.

To study the impact of reality shows on the behavior of youth. A study of Champions

Hosted by Waqar Zaka, researcher stated four objectives which were the focus point of

researcher throughout the study.

First objective of the study refers to find out the impact of watching emotional and daring

acts in Champions on the morality (concerning moral values regarding cultural like language,

dressing and social interaction including friendship relationships) of youth. In order to determine

this objective, researcher asked few questions and found that 82 respondents watch reality show

for entertainment purpose. In order if we talk about language then the results shows that

“Champions Hosted by Waqar Zaka” affect their language and also promote abusive language

because when they watch “Champions Hosted by Waqar Zaka” they learn their language style

and language and used words in their daily life. But the results shows that the 50% respondents

use abusive language in their life and 50% respondents don not use abusive language. Then we

talk about dressing style, the results shows that youth like to see the dressing style of the

contestants of “Champions Hosted by Waqar Zaka” show but youth do not follow the dressing

style of the contestants so the results shows negative towards dressing style. Then we talk about
Impact of Reality shows on the Behavior of Youth 99

friendship relationships, the results shows that “Champions Hosted by Waqar Zaka” show

present friendship relationships as a turbulent and a source of gaining success. But the result

shows neutral coz 50% youth have an impact or the friendship relati0onshios and 50% have not

belief in friendship relationships. The result shows positive that “Champions Hosted by Waqar

Zaka” show has an impact on our moral values.

Second objective is to analyze the change in personality of youth through viewing reality TV

program Champions Hosted by Waqar Zaka. The researcher determines from the results that

“Champions Hosted by Waqar Zaka” show promote the act of lying, cheating and ditching your

own friends. But youth do not follow this trend. The result shows negative towards this that

youth do not learn this behavior from the contestants of “Champions Hosted by Waqar Zaka”.

Youth do not intimate contestants in their life. The result shows negative so this objective said

that youth have no change in the behavior of the youth through watching reality TV program

“Champions Hosted by Waqar Zaka”.

Third objective is to investigate that watching “Champions Hosted by Waqar Zaka” increases

higher chances of having lower self-esteem among youth. Results of this objective was show

positive that “Champions Hosted by Waqar Zaka” show shows the impression that women’s

dignity is based on her appearance and they presents women as an objective. “Champions Hosted

by Waqar Zaka” show leads to develop lower self-esteem among youth.

Forth objective is to investigate that watching Champions increases higher chance of having

lower self-esteem (regarding to body–image satisfaction) among youth. For this purpose,

researcher asked few questions and results shows that “Champions Hosted by Waqar Zaka”

show has positive impact on the body image satisfaction. Because of act of humiliation in
Impact of Reality shows on the Behavior of Youth 100

“Champions Hosted by Waqar Zaka”show increases the lower self-esteem among youth. The

results shows that “Champions Hosted by Waqar Zaka” show affect the ethics and culture of

youth

The present study was one hypothesis and the hypothesis of this research was the reality

shows has positive impact on the behavior of youth or Reality shows has negative impact on the

behavior of youth, the overall results shows that Reality shows have a negative impact on the

behavior of youth.

Recommendation:

To make the reality shows flourish some recommendations must be followed that will

suggest the producers produce better quality of reality shows having positive impact on the

behavior of youth. here are some suggestions and recommendations.

 The producers of reality shows should show the entertainment element in the reality show

in specific limits. So that the youth learn some productive things from the reality shows.

 They should think out of the box things that will create the original and profitable

revenue in future.

 The producers should portray those reality shows that will not affect our already shattered

culture. They should make reality shows that portray the healthy content to spread the

message of positivity.

Limitations:
Impact of Reality shows on the Behavior of Youth 101

There are some limitations of the research and these are,

 This research had considered a small sample of 100 youth in order to examine the

impact of reality shows on the behavior of youth, which is not enough to represent the

entire universe of Pakistani reality shows viewers.

 This research focus on the youth from the age of 15-26yeas old, that’s why age group

is limited.

 The research is limited to the survey.

Future agenda:

This section presents some recommendations for the future researchers. This research

will further help other researchers who want to do their work easily on this topic. Researcher has

taken survey method to conduct results regarding the impact of reality shows on the behavior of

youth. a study of “Champions Hosted by Waqar Zaka”.

The researcher has taken the “Champions Hosted by Waqar Zaka” show. The new

researcher has taken other case studies.

In future, this research can help other researcher to research on psychological impact of reality

shows on youth by using different methodology like focus group content analysis.
Impact of Reality shows on the Behavior of Youth 102

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Appendix

Table 11.1
Age
Frequency Percentage Cumulative
frequency
15-17 4 4% 4

18-20 40 40% 44

21-23 40 40% 84

24-26 16 16% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 108

Table 11.2
Gender
Frequency Percentage Cumulative
frequency

Female 70 70% 70

Male 30 30% 100

Total 100 100%

Table 11.3
Watch reality shows
Age Frequency Percentage Cumulative
frequency
Yes 94 94% 94

No 6 6% 100

Total 100 100%

Table 11.4
Watch “Champions Hosted By Waqar Zaka”
Age Frequency Percentage Cumulative
frequency
Yes 100 100% 100

No 0 0% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 109

Table 11.5
Purpose of watching reality show
Frequency Percentage Cumulative
frequency
For entertainment 82 82% 82
purpose

For Gaining 12 12% 94


Educational
Knowledge

For Personal 4 4% 98
Satisfaction

Other purpose 2 2% 100

Total 100 100%

Table 11.6
“Champions Hosted By Waqar Zaka” affect your language
Frequency Percentage Cumulative
frequency
Yes 45 45% 45

No 25 25% 70

May be 26 26% 96

Don’t know 4 4% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 110

Table 11.7
“Champions Hosted By Waqar Zaka” Promote abusive language
Frequency Percentage Cumulative
frequency
Yes 74 74% 74

No 6 6% 80

May be 15 15% 95

Don’t know 5 5% 100

Total 100 100

Table 11.8
Use of abusive language in your life
Frequency Percentage Cumulative
frequency
Yes 38 38% 38

No 40 40% 78

May be 21 21% 99

Don’t know 1 1% 100

Total 100 100%

Table 11.9
Learning behavior of Contestants of Champions Hosted by Waqar Zaka
Frequency Percentage Cumulative
Impact of Reality shows on the Behavior of Youth 111

frequency
Yes 45 45% 45

No 31 31% 76

May be 23 23% 99

Don’t know 1 1% 100

Total 100 100%

Table 11.10
Youth like to see Contestants’ dressing style in champions
Frequency Percentage Cumulative
frequency
Yes 38 38% 38

No 55 55% 93

May be 5 5% 98

Don’t know 2 2% 100

Total 100 100%

Table 11.11
People impress with their dressing style of the Contestants
Frequency Percentage Cumulative
frequency
Yes 26 26% 26

No 59 59% 85
Impact of Reality shows on the Behavior of Youth 112

May be 14 14% 99

Don’t know 1 1% 100

Total 100 100%

Table 11.12
Wear this dressing code/dressing style in your life like contestants in Champions
Frequency Percentage Cumulative
frequency
Yes 29 29% 29

No 58 58% 87

May be 11 11% 98

Don’t know 2 2% 100

Total 100 100%

Table 11.13
“Champions” have an impact on youth’s dressing code/ dressing style
Frequency Percentage Cumulative
frequency
Yes 32 32% 32

No 53 53% 85

May be 13 13% 98

Don’t know 2 2% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 113

Table 11.14
The Champions reality show present friendship as a turbulent
Frequency Percentage Cumulative
frequency
Yes 42 42% 42

No 27 27% 69

May be 26 26% 95

Don’t know 5 5% 100

Total 100 100

Table 11.15
“Champions” Reality show present friendship relations as a source of gaining success
Frequency Percentage Cumulative
frequency
Yes 58 58% 58

No 20 20% 78

May be 14 14% 92
Impact of Reality shows on the Behavior of Youth 114

Don’t know 8 8% 100

Total 100 100%

Table 11.16
“Champions” reality shows have an impact on youth’s belief about friendship

relationships
Frequency Percentage Cumulative
frequency
Yes 39 39% 39

No 35 35% 74

May be 20 20% 94

Don’t know 6 6% 100

Total 100 100%

Table 11.17
“Champions” reality show promote the act of lying, cheating, and ditching your own
friends
Frequency Percentage Cumulative
frequency
Yes 60 60% 60

No 21 21% 81
Impact of Reality shows on the Behavior of Youth 115

May be 14 14% 95

Don’t know 5 5% 100

Total 100 100%

Table 11.18
If so, then it is a new trend and you like to follow these trends in your life
Frequency Percentage Cumulative
frequency
Yes 34 34% 34

No 51 51% 85

May be 8 8% 93

Don’t know 7 7% 100

Total 100 100%

Table 11.19
People act in real life as they (contestants) do in a reality show
Frequency Percentage Cumulative
frequency
Yes 34 34% 34

No 58 58% 92

May be 5 5% 97
Impact of Reality shows on the Behavior of Youth 116

Don’t know 3 3% 100

Total 100 100%

Table 11.20
Youth follow them on social media sites for more trends
Frequency Percentage Cumulative
frequency
Yes 42 42% 42

No 53 53% 95

May be 4 4% 99

Don’t know 1 1% 100

Total 100 100%

Table 11.21
Intimate contestants in your life
Frequency Percentage Cumulative
frequency
Yes 34 34% 34

No 55 55% 89

May be 5 5% 94

Don’t know 6 6% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 117

Table 11.22
People like to act as a reality show because you feel it was an acceptable action among

the public

Frequency Percentage Cumulative


frequency
Yes 39 39% 39

No 43 43% 82

May be 11 11% 93

Don’t know 7 7% 100

Total 100 100%

Table 11.23
Relate your personality with contestants
Frequency Percentage Cumulative
frequency
Yes 35 35% 35

No 56 56% 91

May be 6 6% 97

Don’t know 3 3% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 118

Table 11.24
Youth imitate their act of lying, and cheating others to achieve your targets
Frequency Percentage Cumulative
frequency
Yes 35 35% 35

No 51 51% 86

May be 10 10% 96

Don’t know 4 4% 100

Total 100 100%

Table 11.25
People like to imitate contestants to impress others
Frequency Percentage Cumulative
frequency
Yes 39 39% 39

No 49 49% 88

May be 10 10% 98

Don’t know 2 2% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 119

Table 11.26
The “Champions” reality show has an impact on your moral values

Frequency Percentage Cumulative


frequency
Yes 47 47% 47

No 36 36% 83

May be 11 11% 94

Don’t know 6 6% 100

Total 100 100%

Table 11.27
“Champions” reality show the impression that a woman's dignity is based on her

appearance
Frequency Percentage Cumulative
frequency
Yes 57 57% 57

No 24 24% 81

May be 14 14% 85

Don’t know 5 5% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 120

Table 11.28
“Champions reality show presents women as an objective
Frequency Percentage Cumulative
frequency
Yes 59 59% 59

No 18 18% 77

May be 15 15% 92

Don’t know 8 8% 100

Total 100 100%

Table 11.29
The body image of contestants shown in “Champions” is realistic
Frequency Percentage Cumulative
frequency
Yes 35 35% 35

No 32 32% 67

May be 21 21% 88

Don’t know 12 12% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 121

Table 11.30
The contestants show in “Champions” lead you to develop lower self-esteem
Frequency Percentage Cumulative
frequency
Yes 45 45% 45

No 33 33% 78

May be 11 11% 89

Don’t know 11 11% 100

Total 100 100%

Table 11.31
Acts of humiliation shown in “Champions” reality show increase low self-esteem
Frequency Percentage Cumulative
frequency
Yes 54 54% 54

No 16 16% 70

May be 17 17% 87

Don’t know 13 13% 100

Total 100 100%

Table 11.32
Impact of Reality shows on the Behavior of Youth 122

You watch “Champions hosted by Waqar Zaka” show with your family
Frequency Percentage Cumulative
frequency
Yes 32 32% 32

No 61 61% 93

May be 4 4% 97

Don’t know 3 3% 100

Total 100 100%

Table 11.33
“Champions” affect your ethics
Frequency Percentage Cumulative
frequency
Yes 56 56% 56

No 24 24% 80

May be 15 15% 95

Don’t know 5 5% 100

Total 100 100%


Impact of Reality shows on the Behavior of Youth 123

Table 11.34
“Champion hosted by Waqar Zaka” show affect our culture
Frequency Percentage Cumulative
frequency
Yes 68 68% 68

No 16 16% 84

May be 11 11% 95

Don’t know 5 5% 100

Total 100 100%

Impact of Reality shows on the behaviour of youth. A study of “Champions Hosted by

Waqar Zaka”
Impact of Reality shows on the Behavior of Youth 124

Name ----------------------------------

Age 15-17

18-20

21-23

24-26

Gender Male

Female

Other

A. Do you watch the “Champions Hosted by Waqar Zaka” reality show?

Yes no

1. Do you watch Reality shows?

Yes no

2. What is the purpose of watching reality shows?

 For entertainment purpose

 For gaining educational knowledge

 For personal satisfaction

 For other purpose

3. Does “Champions” affect your language?

Yes no don’t know maybe

4. Does “Champions” reality show promote the abusive language?


Impact of Reality shows on the Behavior of Youth 125

Yes no don’t know maybe

5. If yes then, do you use this abusive language in your life?

Yes no don’t know maybe

6. Do you think you are learning their behavior?

Yes no don’t know maybe

7. Do you like to see their dressing style in champions?

Yes no don’t know maybe

8. Do you impress their dressing style?

Yes no don’t know maybe

9. Do you like to wear this dressing code/dressing style in your life?

Yes no don’t know maybe

10. Does “Champions” has impact on your dressing code/ dressing style?

Yes no don’t know maybe

11. Does the Champions reality show present friendship as a trubulent?

Yes no don’t know maybe


Impact of Reality shows on the Behavior of Youth 126

12. Does “Champions” Reality show present friendship relations as a source of gaining

success?

Yes no don’t know maybe

13. Does “Champions” reality show have impact on your belief about friendship

relationships?

Yes no don’t know maybe

14. Does “Champions” reality show promote the act of lying, cheating and ditching your own

friends?

Yes no don’t know maybe

15. If so, do you think it is a new trend and you like to follow these trends in your life?

Yes no don’t know maybe

16. Do you act in real life as they (contestants) do in reality show?

Yes no don’t know maybe

17. Do you follow them on social media sites for more trends?

Yes no don’t know maybe

18. Do you intimate contestants in your life?

Yes no don’t know maybe


Impact of Reality shows on the Behavior of Youth 127

19. Do you like to act as a reality show because you feel it was an acceptable action among

public?

Yes no don’t know maybe

20. Do you relate your personality with contestants?

Yes no don’t know maybe

21. Do you imitate their act of lying, and cheating others to achieve your targets?

Yes no don’t know maybe

22. Do you like to imitate contestants to impress others?

Yes no don’t know maybe

23. Does the “Champions” reality show have impact on your moral values?

Yes no don’t know maybe

24. Does “Champions” reality show impression that a women dignity is based on her

appearance?

Yes no don’t know maybe

25. Does “Champions reality show presents women as an objective?

Yes no don’t know maybe


Impact of Reality shows on the Behavior of Youth 128

26. Do you think the body image of contestants shown in “Champions” is realistic?

Yes no don’t know maybe

27. Does the contestants show in “Champions” can lead you to develop lower self esteem?

Yes no don’t know maybe

28. Does acts of humiliation shown in “Champons” reality show increase low self esteem?

Yes no don’t know maybe

29. Do you watch “Champions with your family?

Yes no don’t know maybe

30. Does this show “Champions” affect your ethics?

Yes no don’t know maybe

31. Does this show affect our culture?

Yes no don’t know maybe


Impact of Reality shows on the Behavior of Youth 129

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