SYNOPSIS

K.Jagadeswaran
1451310034
049358-COA Enrollment number
 V Yr.
Yr. "A" Sec.
SRM School of Architecture
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 IMAGE 
 IMAGE  TOWER
 TOWER @ Hyderabad
IMAGE – Innovation in Multimedia, Animation, Gaming and Entertainment.

INTRODUCTION
 Animation is an integral part of entertainment. Entertainment in India comprising films and
television are among the leading in the world and a testing zone for aspiring animators. Only
trained animators are capable of creating special e #ects that we see on screens. The growth of
Gaming and Animation is becoming bigger day by day in India.

 AIM
 A futuristic world class Animation and Gaming center with creative and interactive spaces of
art and architecture that would take the
t he current digital scenario of India to a whole next level.

OBJECTIVES
• To o#er UG and PG courses in Visual e #ects , game design and animation

• Create futuristic spaces related to the field

• Create informal learning experience

• Provide high end facilities related to the animation and gaming technology

THRUST AREA
Digital Architecture

SCOPE
The proposal would provide a premium center for the specialized course.

• Studio

• Lab

• Workshops

• Library

• Interactive Spaces

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LIMITATIONS
• Detailed Structural Drawings

• Plumbing And Electrical Layouts

• Cost Estimation of the Project

• Project related Service Drawings

CASE STUDIES
•  Asian Institute Of Gaming and Animation, Banglore

• GIGA, Chennai

• ICAT Design & Media College

LITERATURE STUDIES
• Red Sea Institute of Cinematic Arts, Jordan

• Kantana Film & Animation Institute,Thailand

TYPOLOGY – Institutional

LOCATION – Hyderabad, India

SITE AREA – 10 Acres

The site is located at Hyderabad. This is a proposal for the IMAGE Tower
Tower.. IMAGE – Innovation
in Multimedia, Animation, Gaming and Entertainment. The site located near ORION Mall. The
site is a part of the Knowledge City. It is 18km away from the city and to reach the airport it
takes just 30 minutes travel.

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N

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FIVE STAR HOTEL @ Amaravathi,AP

INTRODUCTION
Five star hotels, the world over
over,, are meeting-places for the rich and powerful-place which
reverberate with business and politics. The hotel industry has its roots in the past in almost
over country of the world.Hotel provides a service to the
t he customer whose requirements are
clean, quiet and comfortable stays. The emphasis lies on good food and good services. The
development in the hotel industry leads to a major break-through in the tourism
t ourism of the country.

 AIM:

To design a five star hotel that

th at is sustainable and has interactive qualities confined within
w ithin the
spaces and to express the quality of space through volume and sense.

JUSTIFICATION
JUSTIFICATION OF THE
TH E STUDY:

• Foreseen demand in future for similar setups.

• Studying a space which is more functional and interactive to the people

• To solve a problem that has to be aesthetically pleasing, functionally working

w orking and have a
good ambience

OBJECTIVES:

• To design a five star hotel with emphasis on contemporary styles and create spaces for
people of various categories (business, vacation and tourists) to spend more with pleasure and
luxury close to nature.

• To evolve and innovative space, comprehensively the functional and spatial research
between the each function and spaces involved.

• To establish approximate relationships between various parts of the hotel complex.

• To provide visual refreshment

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• To provide the best hospitality, while promoting functional e $ciency of spaces and
circulation.

• To evolve and innovative space, comprehensively the functional & spatial relationship
between each function and the spaces

SCOPE:

• Design a Star Hotel with respective to New Technology and Emerging Needs.

• To detail the facade, inferiors, services of the

t he bulking at master plan level

LIMITATIONS:
The detailed drawings such as electrical, plumbing and structural details cannot be rendered due to time
constraints.
Estimation and cost of the project will not be addressed.

THRUST AREA:
% Defining spaces with modern interiors

CASE STUDIES:

• Le meridien, Kochi

• Le meridien, Delhi

LITERATURE STUDY:

• Chrome hotel, kolkatta

• Vivanta by Taj, Banglore

REQUIREMENTS:

•  Administrative o$ce

• Reception with information center

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• Well furnished guest rooms (Minimum 200)

• Banquet halls

• Multi cuisine restaurant and bar

• Business centre

• Health club- gym, spa, Jacuzzi etc

• Shopping arcade - Shops for traditional like jewellery, traditional handicraft etc.

• Swimming pool

• Meeting rooms

SITE DET
DETAILS:
AILS:

SITE LOCA
LOCATION:
TION:

 Amaravathi, Andra pradesh

Site area - 4 Acres(Proposed land by AP,Govt.)

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IT PARK @ CHENNAI

INTRODUCTION

The o$ce building is designed to cater the

t he needs of small and medium size companies who
look for o$ce spaces in the business district of the city. The primary purpose of an o $ce
building is to provide a workplace and working
w orking environment primarily for administrative and
managerial workers.

 AIM

&' To design a structurally

structu rally sound o $ce building which portrays power and innovations as
well as balance with economic e $ciency and sustainable design.

&'  Achieving significant sustainability by the use of Passive design

design elements.

OBJECTIVES

&' Design of flexible and technologically-advanced working environments that are safe,
healthy,, comfortable, durable, aesthetically-pleasing, and accessible.
healthy

&' Integrating the design principle of structure, architecture and facade. These are the 3
main aspects of the building design that
t hat can help achieve e $ciency in construction and cost
through optimizing the three variables and achieving a balance.

&' Use of permanent, durable and local materials such as sand stone on exterior face, low
heat transmission glass, reflective roofing.

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SCOPE

&' Campus style buildings, with the opportunity for enhanced vertical & horizontal
connectivity that promotes knowledge transfer, communication, collaboration and productivity
productivity..

&' Campus planning, Interior Design, Landscape

&' To provide interaction space - indoor and outdoor

&' Increase in economic growth

LIMITATIONS

The design does not include the following in detail:

&' Structural detail

&' Electrical and plumbing layouts

THRUST AREA

&' Use of eco-sensitive materials.

&' Contemporary design

LIVE CASE STUDY

1. Olympia Tech Park, Chennai

2. Krisp IT park, Chennai

LITERATURE
LITERATURE STUDY
ST UDY

1. Sasol O$ce building, South Africa

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SITE DETAIL

Location - siruseri, Chennai

Site are - 34.4 acres

Client - Devinarayan Housing and Property Developments

LOCATION
LOCATION HIGHLIGHTS
HI GHLIGHTS

Siruseri is an emerging residential cum commercial locale in the Tamil Nadu. It is located
around 25 km from the Chennai city, along Old Mahabalipuram Road. property rates are going
up and the middle range properties are showing the steepest rise. A number of locations are at
the threshold of becoming the upcoming future growth corridors, while
wh ile some earlier realty hubs
are struggling to maintain the fine balance between
betw een demand and supply. South Chennai is
among the most rapidly developing locations in the city,
city, having showcased the highest
increase in the property rates.

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SURROUNDING BUILDINGS

&' SIPCOT Industrial Park 2 km | 15 min

&' Novotel Chennai 4 km | 20 min

&' Vivanta By Taj 6 km | 30 min

&'  AMET University 4 km | 20 min

DESIGN PROGRAM

OFFICES

&' O$ces: May be private or semi-private acoustically and/or visually

visually..

&' Conference Rooms

EMPLOYEE/VISITOR SUPPORT SPACES

&' Lobby: Central location for building directory, schedules, and general information

&'  Atria or Common Space: Informal, multi-purpose recreation and social

social gathering space

&' Cafeteria or Dining Hall

&' Private Toilets or Restrooms

&' Child Care Centers

&' Physical Fitness Area

&' Interior or Surface Parking Areas

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DESIGN CONSIDERA
CONS IDERATIONS
TIONS
&' Cost-E#ective

&' Functional/Operational

&' Flexibility

&' Productive

&' Secure / Safe

&' Technical Connectivity

&' Sustainable

DESIGN VARIABLES OVER LIFE CYCLE

1. Site (infinite time

t ime impact): the building’s context – location, landscaping, site density.

2. Shell (50–70 years); the structure, defining shape, size and built form (for example, floor-to-
floor height).

3. Skin (25 years): the

t he building’s cladding.

4. Services (15–20 years): heating, ventilation, lighting and cable distribution etc.

5. Scenery (7–10 years): the fitting out of the internal elements such as ceiling, partitions and
finishes.

6. Systems(+/- 3 years): systems of accommodation and of Information and Communication

Technology.

7. Settings (day to day): management of the furniture and equipment.

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