AN STUDY OF MC.

KINSEY 7S FRAME WORK AT HAPPIEST MINDS PRIVATE

LIMITED BENGALORE

A Project submitted in fulfilment of the requirements for the

award of the degree of

MASTER OF BUSINESS ADMINISTRATION

OF

BANGALORE UNIVERSITY

Submitted by DANIEL JOSEPH T

REGISTER NO. 18UHCMD040

Under the guidance of

ASSIT Prof. SUMA

(2018-2019)

EAST WEST COLLEGE OF MANAGEMENT

#65, off. Magadi Road, Vishwaneedam Post, Bangalore-560091

Bangalore University
2019-2020
 ACKNOWLEDGEMENT

We would like to thank our lecturers who have helped and supported us while doing our
Project report and work.

There is not enough word to offer vote of thanks to our Prof SANDHYA MAM, Head of the
Department of MBA, East West college of Management Bangalore for his help in initiating
the project report in advance for the regular motivation, our guides faculty of MBA
Department, East West College of Management Bangalore, for their admirable help,
suggestions and opinions on the contribution during and after the project report. We would
also like to thank all the faculties of MBA Department for all the support and guidance.

Place: Bangalore
Date:
 TABLE OF CONTENTS
CHAPTER CHAPTERS PAGE
NO. NO.
EXECUTIVE SUMMARY
1 INTRODUCTION 2-4
1.Industry Profile 2
1.1 Macro Scenario 2
1.2 Micro Scenario 4
2 COMPANY PROFILE 6 - 24
2.1 Name of the company and its History 6
2.2 Nature of the Business
2.3 Area of Operation
2.4 Vision and Mission Statements 8
2.5 Product Profile 10
2.6 Competitors Profile 11
2.7 Market share 15
2.8 Awards and Achievements
2.9 Corporate Social Responsibility 20
2.10 SWOT Assessment 24
3 ORGANIZATION STRUCTURE AS WHOLE 39
KEY FUNCTIONAL AREAS 40 - 49
3.1 finance 43
3.2 Human resource 45
3.3 Marketing 47
3.4research and development 49
4 RESEARCH METHOLOGY
5 CASE CONTEXT : McKinsey 7s frame work
5 FINDINGS, SUGGESTIONS AND CONCLUSION 52
6 BIBLIOGRAPHY AND ANNEXURE
 CHAPTER- 1
INDUSTRY PROFILE- MICRO AND MACRO
SCENERIO
 INTRODUCTION
With the ongoing revolution in the field of electronics and communications where
innovations are taking place at the blink of an eye, it is impossible to keep the pace with. It is
the environment that makes sure that whether the result of this attitude is visible or otherwise.
A well planned, properly executed and evaluated industrial helps a lot in including a
professional attitude. It provides a linkage between the student and industry to develop an
awareness of industrial approach to problem solving, based on broad understanding of
process and mode of operation of organization.

During this period, the student gets the real experience for working in the actual industry
environment. Most of the theoretical knowledge that has gained during the courses of their
studies is put to test here. Apart from this the student gets an opportunity to learn the latest
technology, which is immensely helps in them in building their carrier. I had the opportunity
to have a real experience on many ventures, which increased my sphere of knowledge to
great extend. I got a chance to learn many new technologies and was also interfaced to many
instruments.

The word quality holds out different meaning for people, but for an industry it is most
important and can be defined as- the totality of features and characteristics of a product /
services that bear on its ability to satisfy given needs.

And all credits goes to organization Bharat Electronics Limited.

 INDUSTRY PROFILE

Industrialization has seen revolution after revolutions in every decade since its evolution in
the 18th century. From the advent of steam power inventions to the introduction of electricity
a century later, to the third industrial revolution in the 1970’s with the advances in
computing, till today where Industry 4.0 has brought in the fourth Industrial Revolution that
is transforming the economy, jobs, and society.

Industry 4.0 is a recent technological advances where automation, data exchange, cyber-
physical systems, Internet of things, cloud, Big Data and cognitive computing. Industry 4.0 is
supposed to be the backbone to integrate physical objects, human actors, intelligent
machines, product lines and processes across organizational boundaries a way to make smart
industries achieve better manufacturing goals with the use of new technologies and
innovations.

Anticipating the way technology is influencing our day to day life, no one can escape the
Industry 4.0 revolution- the current trend of application of digital technologies in the
industrial production chain. However, implementing Industry 4.0 has many challenges of its
own.

1. IT security issues

2. Reliability and Stability needed for critical M2M communication

3. Maintaining the integrity of the production process

4. Avoid expensive production outrage (IT)

5. Lack of sufficient skill sets

6. Lack of regulation, standard and forms of certification

7. Loss of manual jobs to the process of automation

MICRO AND MACRO SCENERIO

MICRO SCENERIO

Bangalore, India and New Jersey, US March 20 th 2012: Happiest Minds Technologies, a next
generation IT Solutions & Services company, announced expansion of its Product
Engineering Services offerings by adding Engineering R&D Services capabilities and
forming a new division. The division will cater to the needs of Technology Companies from
Hardware, Embedded, Software and Solutions.

The primary focus of the division will be in areas of Communications and Networking,
Storage/Virtualization, Consumer Electronics and Automotive segments. It will leverage on
the existing core strengths of Happiest Minds offerings in the areas of disruptive technologies
such as Cloud, Mobility, Big Data Analytics, Social and Unified Communications.

Commenting on the importance of these services in today’s market scenario, Ashok Soota,
Executive Chairman, Happiest Minds Technologies said, “Disruptive technologies are
impacting the product engineering business and that becomes attractive for Happiest Minds
whose foundation is built on it. In the interconnected world with ever changing needs for
devices to be smart, marriage of embedded design with disruptive technologies can create a
true product differentiator. We see tremendous opportunity to fill this current void with our
new set of offerings”.

Sandeep Agarwal, Senior VP of Happiest Minds Technologies said, “Our offerings will
enable the Semiconductor, OEM and Technology Software companies to move up the value
chain and stay ahead of the technology curve. We will provide a complete range of Product
Development to Testing Services covering the entire Product Life Cycle in the key verticals
identified by us. We will create ready-to-use frameworks and solution accelerators focusing
on Internet of Things. We expect this division to grow quickly and contribute to 15-20% of
overall revenues in the next 4-5 years.”

MACRO SCENERIO
 CHAPTER- 2
COMPANY PROFILE
2.1 NAME OF THE COMPANY AND ITS HISTORY

Happiest Minds Technologies

Type Private

Industry Digital transformation, product engineering, Infrastructure and

Security Services[1]

Founded 2011

Founder Ashok Soota

Headquarters Bangalore, Karnataka, India

Key people Ashok Soota (Chairman)

Revenue  US$ 75 million(2018))[2]

Number of 2400[3]
employees

Website www.happiestminds.com
HISTORY
Happiest Minds was founded In April 2011 by Ashok Soota, Aurobinda Nanda,Dattatreya
Salagame, Joseph Anantaraju, Puneet Jetli, Raja Sekher, Raja Shanmugam and Salil
Godika.The company received $45 million Series-A funding In November 2011. The
investors were JP Morgan Asset Management, Intel Capital and Ashok Soota.
They opened their first office In Reading, UK as part of expansion In March, 2012. At
present they have offices In US, UK, Singapore and Australia with more than 170 plus
customers globally.
Happiest Minds enables Digital Transformation for enterprises and technology providers by
delivering seamless customer experience, business efficiency and actionable insights through
an integrated set of disruptive technologies: big data analytics, internet of things, mobility,
cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions,
IPs in IT Services, Product Engineering, Infrastructure Management and Security. These
services have applicability across industry sectors such as retail, CPG, e-commerce, banking,
insurance, hi-tech, engineering R&D, manufacturing, automotive and
travel/transportation/hospitality. As a Mindful IT Company, the focus is on ‘Being Mindful’
and ‘Doing Mindful’ which involves perceiving immersively, processing non-judgmentally
and performing empathetically. 60 minutes in a week is committed towards inculcating a
mindful approach within the organization, using a select set of tools and techniques.
Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, The
Netherlands, Australia, Middle East and Turkey.
2.2 NATURE OF THE BUSINESS

Happiest Minds enables Digital Transformation for enterprises and technology providers by
delivering seamless customer experience, business efficiency and actionable insights through
an integrated set of disruptive technologies: big data analytics, internet of things, mobility,
cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions,
IPs in IT Services, Product Engineering, Infrastructure Management and Security. These
services have applicability across industry sectors such as retail, CPG, e-commerce, banking,
insurance, hi-tech, engineering R&D, manufacturing, automotive and
travel/transportation/hospitality. As a Mindful IT Company, the focus is on ‘Being Mindful’
and ‘Doing Mindful’ which involves perceiving immersively, processing non-judgmentally
and performing empathetically. 60 minutes in a week is committed towards inculcating a
mindful approach within the organization, using a select set of tools and techniques.
Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, The
Netherlands, Australia, Middle East and Turkey

2.3 AREA OF OPERATION

HAPPIEST MINDS TECHNOLOGIES PVT LTD

SMILES 4, #53/1,2, 3,4,
Hosur Rd, Madiwala,
Venkatapura, Bommanahalli,
Bengaluru, Karnataka 560068

Phone: 080 6196 0300

Working Hours: 
Monday Open 24 hours
Tuesday Open 24 hours
Wednesda
Open 24 hours
y
Thursday Open 24 hours
Friday Open 24 hours
Saturday Closed
Sunday Closed
2.4 VISSION AND MISSION

VISSION:

 Be the happiness evangelists for each outhe , our customers and society
 Achieve a very successful IPO
 Be known as the company with hithest standards of corporate governs
 Be recognised for leadership in our forced area of technology and solution
 Be a leader in social responsibility initiative

MISSION:
Happiest People. Happiest Customers

VALUES:

The acronym SMILES describes our ethos, and stands for our core values:

 Sharing: culture of team work and sharing knowledge and wealth

 Mind full: alternatives, caring head full, mind full of our responsibility
 Integrity: in respect our commitments internally and externally, not just in letter, but also
in spirit. Creating an organisation that stands for fiscal, social and professional integrity
 Learning: a culture that rewards self development and innovation
 Excellence: high aspiration for global excellence backed by a strong action orientation
 Social responsibility: good corporate citizen with a special emphasis on environmental
responsibility and driving inclusively in the work place
 2.5 PRODUCT PROFILE

Blockchain

It has taken almost 10 centuries for the next big disruption in the way transaction ledgers are
created. In the 11th century, the double entry bookkeeping system changed how a ledger was
maintained and now many centuries later, blockchain has the potential to revolutionize how
systems of records are maintained.

To demystify blockchain and describe it in extremely simple words, it is nothing but a ledger
which has the following characteristics:

 Distributed & decentralized

 Immutable – write once, read many times

 Mathematically verified

Data Science as a Service

Technology-enabled transparency and advent of social media have transferred the flow of
market power from suppliers to customers, and a standalone experience, a single moment of
truth, holds the potential to make or break a brand. In this highly volatile and competitive
marketplace, where customers can easily shift spends, meeting demands in real-time has
become an imperative for success.

Happiest Minds Data Science consulting and business analytics solutions leverage the power
of predictive analytics to derive real-time insights and reduce customer churn. We help our
clients solve the toughest data challenges, predict demand for products and services to
improve customer satisfaction and guide business strategies based on knowledge and
foresight.Our Data Science service enables organizations to:

 Develop customized statistical models and algorithms

 Leverage advanced customer, operational and IoT analytics

 Generate and deploy intelligent insights in near real time

DevOps

Happiest Minds DevOps solutions adopt an approach that emphasizes communication,

collaboration, integration and automation, thus, removing bottlenecks in software
development and ensuring agile delivery for software-driven innovation. We apply lean and
 agile principles across the software lifecycle, thereby, improving the culture and processes
while fostering innovation and enabling a responsive feedback mechanism. Our DevOps
solutions plug the gap that exists between software development, quality assurance, and IT
operations thereby enabling you to quickly produce software products and services, while
improving operational performance significantly.

7Cs of DevOps

Happiest Minds believes in the agile mantra “People over Process over Tools”. Starting with
the right mindset, we establish the right process and then choose the right tools to deliver
high quality software quickly. Click the image to find out our 7Cs approach to achieve
continuous delivery.

Cloud Computing

Cloud Computing is seamlessly making a large transformation globally to user, developer,

enterprise communities in their whole experience of information access, application
design/develop/implement, administer/manage costs and infrastructure. The benefits of cloud
computing are widely accepted and enterprises are moving fast to experience the
transformation. Optimizing cloud technologies can increase platform efficiencies, operational
flexibility, and business scalability with the potential to elevate businesses to the next level.
Cloud Accelerators, for example, work in conjunction with traditional CDN (Content
Delivery Network) to get content to users as quickly as possible. Cloud permits
standardization of technology, simplification of software licenses, automated SDLC-right
from infrastructure to coding and managing and provides open source adoption opportunity.
These features lower the ownership cost and work on an Opex-based pricing model which is
flexible and leads to a very cost-effective IT investment impacting the top and bottom lines of
businesses, making them agile & efficient.

Happiest Minds Cloud consulting and implementation offerings help enterprises take their
next leap towards finding innovative ways to strategize and optimize their business
services/operations, information access, application development and find new venues of
market expansion opportunities.

2.6 competitors

INFOSYS

Infosys (NYSE: INFY), a world leader in next generation digital services and
consulting, as been awarded the ‘Mazda Excellent Partner Award by Mazda digital
innovation (MDI) and IT division mazda motor corporation.
Infosys as been working with Mazda to implement a global supply chain management
solution for service part operations in after market this solution utilizes a risk free approach to
transform business process like inventory planning, service parts planning, order fulfillment
etc.- followed by rollout of a warehouse management solution at various Mazda part
distribution centres the supply chain transformations enable Mazda to navigate from a main
frame based legacy system to a next generation integrated platform, with real time transaction
and visibility increasing speed and precision.

Infosys global supply chain transformation methodology enables company to adopt integrated
business processes resulting in enhanced customer experience and business visibility. The
methodology leverages analytics and supply chain process automation and results in
simplification of the IT landscape.

Tata Consultancy Services Limited (TCS)

It is an Indian multinational information technology (IT) service and consulting company
headquartered in Mumbai, Maharashtra, India. It is a subsidiary of Tata Group and operates
in 149 locations across 46 countries.
TCS is the largest Indian company by market capitalization. Tata consulting services is now
placed among the most valuable IT services brands worldwide. In 2015, TCS was ranked
64th overall in the Forbes World's Most Innovative Companies ranking, making it both the
highest-ranked IT services company and the top Indian company. [9] It is the world's largest IT
services provider. As of 2018, it is ranked eleventh on the Fortune India 500 list.[11] In April
2018, TCS became the first Indian IT company to reach $100 billion market
capitalization, and second Indian company ever (after Reliance Industries achieved it in
2007) after its market capitalization stood at 6,79,332.81 crore ($102.6 billion) on
the Bombay Stock Exchange.

WIPRO Group 

WIPRO Group is an Indian multinational corporation that provides information technology,

consulting and business process services. It is headquartered in Bangalore, Karnataka, India

HCL Technologies Limited 

It is an Indian multinational information technology (IT) service and consulting company
headquartered in Noida, Uttar Pradesh. It is a subsidiary of HCL Enterprise. Originally
a research and development division of HCL, it emerged as an independent company in 1991
when HCL entered into the software services business.
The company has offices in 42 countries including the United Kingdom, the United States,
France, and Germany with a worldwide network of R&D, "innovation labs" and "delivery
centers", and 137,000+ employees and its customers include 250 of the Fortune 500 and 650
of the Global 2000 companies. It operates across sectors including aerospace and defense,
automotive, banking, capital markets, chemical and process industries, energy and utilities,
healthcare, hi-tech, industrial manufacturing, consumer goods, insurance, life sciences,
manufacturing, media and entertainment, mining and natural resources, oil and gas, retail,
telecom, and travel, transportation, logistics & hospitality.
2.8 AWARDS AND ACHIEVEMENTS
2.9 CORPORATE SOCIAL RESPONSIBILITY

WE BELIEVE
A paradigm shift is imperative in all our socio economic actions for a sustainable future. We
understand the need of businesses and individuals for professional expertise to meet their
Social Responsibility objectives.

WE ARE
Conexus is an evolving, passionate, dynamic & focused organization with strengths of
knowledge, experience and inspiring leadership dedicated to provide innovative and
sustainable solutions to businesses & individuals in fulfilling their social responsibility
commitments.

WE DO
Conexus is leader in enabling organisations to conduct their Corporate social
responsibility in India.
Supported by wealth of knowledge, Conexus deploys expertise collectively gained over last
three decades in leading and managing large organizations across industry sectors. We
endeavour to provide most impactful and effective CSR, Healthcare & Personal Social
Equity, Advisory and Implementation services. We offer services to small & medium
businesses as well as large corporations, individuals and civic bodies.

 I CONTRIBUTE
In today’s world we are so pressurized with our busy schedule that we tend to forget some
very crucial events and deeds of our life. These events if looked carefully, define who we are
and why we are.
Conexus aims to provide opportunity for individuals to come online with “The
Conexus” and make a contribution to fulfill their social intent. The amount you contribute
could be less than a train ticket from Mumbai to Delhi to the maximum you wish.
The interactive online portal will have list of causes, events and programs which you could
choose from. You may want to feed poor children on your birthday or provide clothes to
Brahmans on a dear ones death anniversary. We will complete the cause on your behalf or
you can join in to do it yourself. In any case the end result would be you would have touched
lives and created smiles.
Our transparent culture ensures that you receive frequent updates/feedbacks in the form of
emails, reports and visuals (images and videos). You will also know the exact amount spent
on managing the task and on the cause.
IDEA TO IMPACT
the drive for sustainability involves finding the best fit between business interests and the
needs of the community. conexus services for corporate across sectors channelizes the drive.

SERVICES FOR INDIVIDUALS

The past few years have been exciting times for Indian philanthropy. Large pledges have
been made by business leaders such as Azim Premji, Shiv Nadar, G. M. Rao, Rakesh
Jhunjhunwala and many more. Philanthropy is gaining prominence among HNIs and more
involvement is seen by them in terms of both time & monetary commitment. Given the vast
geography of the country and the issues faced by the less privileged , it rests equally with the
millions of middle- class Indians who are emerging as affluent and willing to share their time
and money .
Education is one of the sectors that has been positively impacted by philanthropic activities of
HNIs. Education aside, most philanthropists have invested in the development of young
minds and spirits, through the promotion of entrepreneurship, the delivery of training, and the
development of communication. Some have gone a step further, consolidating such initiatives
into well structured programmes that allow young people from diverse areas and backgrounds
to come together and develop their leadership skills.
2.10 SWOC ASSESSMENT

STRENGTHS

Strengths are things that your organization does particularly well, or in a way that
distinguishes you from your competitors. Think about the advantages your organization has
over other organizations. These might be the motivation of your staff, access to certain
materials, or a strong set of manufacturing processes.

Your strengths are an integral part of your organization, so think about what makes it "tick."
What do you do better than anyone else? What values drive your business? What unique or
lowest-cost resources can you draw upon that others can't? Identify and analyze your
organization's Unique Selling Proposition  (USP), and add this to the Strengths section.
Then turn your perspective around and ask yourself what your competitors might see as your
strengths. What factors mean that you get the sale ahead of them?

Remember, any aspect of your organization is only a strength if it brings you a clear
advantage. For example, if all of your competitors provide high-quality products, then a high-
quality production process is not a strength in your market: it's a necessity.

WEAKNESSES

Now it's time to consider your organization's weaknesses. Be honest! A SWOT Analysis will
only be valuable if you gather all the information you need. So, it's best to be realistic now,
and face any unpleasant truths as soon as possible.

Weaknesses, like strengths, are inherent features of your organization, so focus on your
people, resources, systems, and procedures. Think about what you could improve, and the
sorts of practices you should avoid.
Once again, imagine (or find out) how other people in your market see you. Do they notice
weaknesses that you tend to be blind to? Take time to examine how and why your
competitors are doing better than you. What are you lacking?

OPPORTUNITIES

Opportunities are openings or chances for something positive to happen, but you'll need to
claim them for yourself!

They usually arise from situations outside your organization, and require an eye to what
might happen in the future. They might arise as developments in the market you serve, or in
the technology you use. Being able to spot and exploit opportunities can make a huge
difference to your organization's ability to compete and take the lead in your market.

Think about good opportunities you can spot immediately. These don't need to be game-
changers: even small advantages can increase your organization's competitiveness. What
interesting market trends are you aware of, large or small, which could have an impact?

You should also watch out for changes in government policy related to your field. And
changes in social patterns, population profiles, and lifestyles can all throw up interesting
opportunities.

CHALLENGES

Threats include anything that can negatively affect your business from the outside, such as
supply chain problems, shifts in market requirements, or a shortage of recruits. It's vital to
anticipate threats and to take action against them before you become a victim of them and
your growth stalls.

Think about the obstacles you face in getting your product to market and selling. You may
notice that quality standards or specifications for your products are changing, and that you'll
need to change those products if you're to stay in the lead. Evolving technology is an ever-
present threat, as well as an opportunity!

Always consider what your competitors are doing, and whether you should be changing your
organization's emphasis to meet the challenge. But remember that what they're doing might
not be the right thing for you to do, and avoid copying them without knowing how it will
improve your position.

Be sure to explore whether your organization is especially exposed to external challenges. Do

you have bad debt or cash-flow problems, for example, that could make you vulnerable to
even small changes in your market? This is the kind of threat that can seriously damage your
business, so be alert.
 CHAPTER- 3
ORGANISATIONAL STRUCTURE
ORAGANIZATIONAL STRUCTURE OF BEL AS WHOLE

Happiest Minds today announced a forthcoming change in its organization structure

based on Board Members feeling the need for CEO & MD to be located in Bangalore.
Keeping organizational needs in mind, an idea about a location transition was discussed
between Ashok Soota, Executive Chairman and Vikram Gulati, CEO & MD at Happiest
Minds several months ago.  Since this did not fit into Vikram’s personal priorities, they
together decided that Vikram Gulati should be free to pursue a path outside while Happiest
Minds would initiate a search for his successor.

Commenting on this development, Ashok Soota, Executive Chairman, Happiest

Minds said that, “Vikram has contributed enormously to getting Happiest Minds off the
launching pad and achieve record breaking performance. We wish him all the best in his
career ahead”. He further added that, “Happiest Minds’ search for the CEO & MD successor
has progressed well and we will announce the name of the new CEO in due course”. Vikram
Gulati’s last day at Happiest Minds will be October 31 st 2014. He said, “I have had an
exciting career with Happiest Minds. I have no doubt that the excellent team at Happiest
Minds will lead it to greater success”.

Happiest Minds strategy of focusing on disruptive technologies has resonated well with
customers. It has achieved several records for an IT services company out of India in 3 years
from its launch with run rate USD 45mn, 85 customers and 1250 people. Happiest Minds is
also on track for its goal of going public in maximum 7 years from its launch.
ORGANIZATIONAL STRUCTURE OF BEL, BANGLAORE

DEPARTMENTS AND ITS FUNCTIONS

MARKETING DEPARTMENT

4.1 Finance Department

4.1.1 Objectives

1) To Manage & account for the financial resource of the Organization, to forecast its requirement in
the future and plan accordingly and to check for deviation..

2) Report the financial performance of the company to Management, stakeholders & and to comply
with the Govt. rules and regulations

4.1.2 Organisational Chart Of Finance Department

4.1.3 Functions Of Finance Department

Some of the main functions are Payroll, billing, Preparation of journal, ledger and trial balance,
Banking, Financial resources & materials accounting, Budget preparation, Cost accounting,
Auditing, Preparation of financial statements & reports, Corporate Planning.

4.1.4 Process Of Finance Department Finance department in Happiest minds is divided into five
sections for carrying outfits process. They are:

1. Bills & Materials

2. Sales

3. Costing, MIS, Budget

4. Cash, bank & Payroll

5. Tax & duties

4.1.5 Objectives of the Department

1. To record all financial transaction of the organization.

2. To maintain all statutory financial record of the organization.

3. To consolidate the accounts of all units of the organization and prepare the balance sheet
statement.

4. To get the accounts audited and certified by the statutory auditor.

5. To liaise with tax authorities and banks.

6. To prepare and send the annual report to the government authorities.

7. To regularly scrutinize the accounts of other branches.

8. To report the financial performance of the organization to the management, stakeholders and to
comply with the rules and regulations of the government

4.1.6 Finance department structure

Marketing reports:

Made for the data-driven organization

Analytics are a central part of the data-driven Happiest minds. Why? Because the happiest minds
uses data insights to drive all key decisions – from reviewing marketing performance to making
investments in technology. That means faster decision making with more confidence

How does reporting fit into this picture? Because detailed reports uncover the data insights that
reveal new pockets for growth. That means you can build and adjust digital strategy faster, become
more reactive to market conditions, and be faster to market than you competitors. It's all about taking
advantage of new business opportunities.

With reporting, we can also track the performance of campaigns. You'll know where your wins – and
your losses – are. This allows you to learn more about your audience, optimize future campaigns and
increase marketing performance and ROI.

Imparting training In Happiest minds,

there are two methods of training for employees. The method of training is decided on the basis of
requirements.

1. On the job training

This is specific to the job and concentrates on imparting knowledge and skill to the concerned
employee. Induction training include introduction of an employee to the organization and job by
giving him all the possible information about organization’s culture, climate, objectives, policies,
practices, products etc. In job instruction training, necessary instructions about the job are given by
the concerned superiors. Instruction manual is also supplied for the same and it helps the employees
to deal with work conditions. Job rotation is another on the job training in which an employee made
to move from one job to another at certain intervals. Job rotation in Happiest minds is
intradepartmental, interdepartmental and inter-divisional. Intra-departmental job rotation is done
within the departments so that all employees are exposed to different functions carried out in their
departments. Workers employed to different plants are rotated among the plants at periodical
intervals. These rotations give skill and knowledge to the employees in different jobs.

2. Off the job training

This method is employed to impart knowledge and skills in the employees in general areas which
enable them to perform the job better. The main objective of this programme is personality
development such as leadership quality, communication skills, attitude change etc. These methods
consist of lectures, conference, group discussions, case studies, role playing and transactional
analysis. Off the job training is carried out with the help of internal or external faculty on the basis of
their availability and suitability. Examples of programmes conducted by internal faculty are fire
fighting training, employee development programme, fire and industrial hygiene,safety etc. Some of
the external organizations which provide training programme in Happiest minds include
Confederation of Indian Industries, Some of the technical programmes conducted are innovative
approach in industrial pollution control, instrumentation and energy conservation of boiler
operations and maintenance of bearings. Apart from the training conducted at training centre for the
employees &students there are external training conducted for the corporate cadre managers i.e. for
chief Managers and above. External training programs are mostly conducted outside Happiest minds.
 4.2 MARKETING DEPARTMENT

Marketing, Materials and finance

Marketing department sells the goods and raises the fund required by the finance department.
Materials department transports the goods for the marketing department.

Client Service Executive

i. Welcomes clients and potential clients by greeting them in person, online or on the
telephone; answering or directing inquiries.
ii. Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
iii. Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
iv. Manages administrative duties assigned by the creative director in an effective and timely
manner
v. Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns, etc; to ensure accurate and helpful information is supplied to clients
when they make enquiries.

Digital Marketing Specialist

i. Responsible for handling core digital services such as banner advertising, video advertising,
rich media advertising, sponsorship advertising, classifieds/directories, lead generation,
mobile messaging/email, digital display advertising, mobile advertising, social media
management
ii. Handle other related digital marketing advisory and consulting services

Sales and Marketing Manager

i. Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
ii. Models demographic information and analyze the volumes of transactional data generated
by customer
iii. Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects.
iv. Writes winning proposal documents, negotiate fees and rates in line with organizations’
policy
v. Responsible for handling business research, market surveys and feasibility studies for
clients
vi. Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
vii. Develops, executes and evaluates new plans for expanding increase sales viii. Creates
new markets cum businesses for the organization
viii. Empowers and motivates the sales team to meet and surpass agreed targets
R & D and production

R & D researches new technology for decreasing the production cost, and further by its Products

Quality, Marketing and R & D

Quality preserves the customers delight by ensuring the quality of goods sold. R & D counter checks
the quality. R & D further goes to the depots and check the products whether it reaches the market
safely with quality.
 CHAPTER 4
RESEARCH METHODOLOGY
1.1 Objective of the Study

1. The organizational study was carried out at Happiest minds Technologies Coimbatore to achieve
the following specific objectives.

2. To understand the organizational framework & it’s functioning

3. To gain knowledge about different departments of the organization and the functions.

4. To study the interdependence of different departments.

5. To make a SWOT analysis of the organization

1.2 Scope of the Study

This organization study is useful in getting the quality and performance of the company. It will help to
conduct a detailed study on the structure of the functional area of the organization. It also helps to find
out the area where the organization should improve. This study also helps researcher to familiarize
with the textile industry and also ascertain the present position of the company.

1.3 Methodology of the Study

Observation

By observing the general surrounding, the functional process, interactions of employees etc. Work site
and plants were visited were the actual process of production and activities of various department
were seen and understood.

Data collection

1. Direct method Through Interview & discussion . We interacted with the employees and
understood the work and responsibility carried by each of them. This helped us to understand
the various department and their functions clearly. Further discussion with them revealed
some key functions and process carried by each department and the departmental
interdependence.

2. Indirect method Literature review Company’s internal records, Publication, Annual report, Journal,
statutory report, website (official site & others). The data collected company’s departmental manual
added key information to this report and help us to understand the process carried by each department
in detail. Annual reports are used as statistics to reveal the present scenario of the organization.

3. Previous report on organizational study formed basis for shaping this report.

4. Data Authentication The process chart prepared for each department was given to the respective
department heads for correction. The rough report prepared was also given to the organizational guide
for correction. 1.5 Data Sources Sources of data broadly classified into two:

A. Primary Data
It refers to the first data collected from primary sources. The primary sources of data collection were
direct personal interview with managers of concerned department, officials, staff and workers of the
company and direct observation.

B. Secondary Data

Data which are not originally collected but rather obtained from published or unpublished sources
includes:

1. Company records

2. Annual records

3. Official sites of the company

4. Internet The collected primary data and secondary data were used in the preparation of this
organizational report.

1.7 Limitations of the study

1. Time was a major limiting factor.

2. Secondary data available from company manuals were outdated (the manuals are being updated).

3. Lack of co-operation from certain departments due to their work load.

 CHAPTER 5
CASE CONTEXT: MCKINSEY 7S FRAME WORK
2.11 Mckinsey 7S Framework

https://www.mindtools.com/pages/article/newSTR_91.htm

I. Strategy:

Situated in the IT capital of India (Bengaluru), six-year-old Happiest Minds Technologies

founded by Ashok Soota, plans to go public in about three years, with its marketing strategy
playing a vital role in the journey so far. Happiest Minds Technologies enables digital
transformation for enterprises and technology providers through an integrated set of
disruptive technologies such as big data analytics, internet of things, mobility, cloud, security,
unified communications, SDN-NFV, etc.

II. Structure:

Happiest Minds today announced a forthcoming change in its organization structure based on
Board Members feeling the need for CEO & MD to be located in Bangalore. Keeping
organizational needs in mind, an idea about a location transition was discussed between
Ashok Soota, Executive Chairman and Vikram Gulati, CEO & MD at Happiest Minds
several months ago.  Since this did not fit into Vikram’s personal priorities, they together
decided that Vikram Gulati should be free to pursue a path outside while Happiest Minds
would initiate a search for his successor. Commenting on this development, Ashok Soota,
Executive Chairman, Happiest Minds said that, “Vikram has contributed enormously to
getting Happiest Minds off the launching pad and achieve record breaking performance. We
wish him all the best in his career ahead”. He further added that, “Happiest Minds’ search for
the CEO & MD successor has progressed well and we will announce the name of the new
CEO in due course”.

III. Systems:

July Systems is a leading mobile application platform provider to businesses worldwide.

Mi™ Platform, a cloud-based mobile platform, allows companies to build, manage,
market and monetize rich mobile applications quickly and effectively. Over 100 of the
world’s largest brands use Mi™ Platform to deliver billions of transactions to over 100
million users globally. July Systems has offices in San Francisco, New York, London and
Bangalore.

IV. Skills:

They apply product engineering, IPs and functional skill in IT services and Infrastructure
Management and Security services to companies in e-commerce, insurance, banking,
manufacturing, retail, travel and automotive domains.

V. Staff:
VI. Shared Values:

BENGALURU: Happiest Minds Technologies may defer its plans for listing on the stock
market by at least a year. The company, founded by former Mind tree chairman Ashok Soota
in 2011, had earlier committed to become publicly-listed in financial year 2020.Happiest
Minds, backed by JP Morgan Private Equity Group and Intel Capital, reported revenues of
nearly Rs 446 crore at the end of 2016-17 as against Rs 351 crore during the year-ago period,
according to the Ministry of Corporate Affairs  ..

VII. Style:
 Happiest Minds Quality Policy:

“Happiest Minds consistently strives for customers’ happiness. We are committed to

delivering excellence in our services by continually improving processes and systems,
aiding in creating value for all our stakeholders”.

 Happiest Minds Quality Management System (QMS) Framework:

Our strategy for Continual Quality Improvement journey is derived based on the
business needs, technology changes, customer feedback, suggestions and process
performance.

 Our Quality Management System is compliant with ISO 9001:2015

standards and it brings together industry best practices to promote systematic
approach in planning and executing projects. Besides, Happiest Minds is certified to
Information Security standards like ISO 27001, which guides our policies and
procedures for protecting our software enablers, as well as clients’ software enablers.
Our Quality Management System has been certified for ISO 9001:2015 in November
2017 by TUV Rhe inland.

 We have an Integrated Management System (ISO 9001, ISO 27001) that benefits

our organization through increased efficiencies and effectiveness, and cost reductions
while meeting the compliance of the several external audits. It shows our commitment
towards increased performance, employee and customer satisfaction, and continuous
improvement as well. Our QMS has world-class methods for software engineering
and delivery management with the right degree of automation. Various Processes,
Guidelines, Checklists, Templates exist in our QMS for both engineering as well as
for project management areas.

 Delivery Methodologies:

Our suite of delivery methodologies in the below-mentioned areas demonstrates our

thought leadership and execution capabilities
• Waterfall model for Software development
• Agile methodologies
• Embedded system software
• Service delivery lifecycle
 As we strive to provide best-in-class solutions and services to our customers, we
monitor and benchmark our practices, standards against globally accepted norms, and
continually update our QMS to keep pace with the industry.
 CHAPTER 6
FINDINGS, SUGGESTION AND CONCLUSION
 FINDINGS

Happiest minds is the Digital Marketing production which paved the way for increased productivity
in Online Marketing service sector. It started with a vision to become a dependable Digital
Marketing Executives and provide self reliance in engineering and technology especially in Digital
Marketing.

With this vision it navigated through all difficulties which came on its way in the initial stages of
growth. Setting up of R & D centre was an envisaged activity to keep abreast with the latest
development,

Especially for Digital Marketing Production.with commercialization of its production at Coimbatore,

it began its expansion stage to Mangalore division But the reigning period of Happiest minds came
to an end with the scarcity and skyrocketing prices of services.

It could hardly do anything to save its declining trend as the product pricing is done.. The
organization as of now is stagnating and is in a difficult stage of production. The immediate impact
is seen in its low funding to R & D department, reluctance in adopting new technologies, revising
the corporate plans to the bare minimum targets and reduction in welfare measures of the company.

SUGESSTIONS

The only way to improve corporate performance is by motivating

employees to put in their best efforts. This means recognizing their
contribution in a way that is meaningful to them, reword system of
the BEL is very good, but to ensuring that rewards and recognition
together result in higher returns on human investment.
 The training BEL need to build skills for effective performance
feedback in the manager by give them training.
 E-enabled performance management system: Bharat Electronics
Ltd can use its BELNET for performing various task of performance
appraisal, e.g., it can use BELNET for filling the appraisal form
online. There is lot of software on the performance appraisal, which
perform or make easy to perform task. It is also save time and help
in cutting the cost.
 There should performance reviews done in BEL. There should an
open one-on-one dialogue between the superior and subordinate.
An atmosphere of trust is imperative for such a dialogue.
 I suggest giving recognition to achiever is motivating the employees.
A employees, who have perform well, recognition keeps them doing
well. If the good work is not recognized, it creates frustration.
The only way to improve corporate performance is by motivating
employees to put in their best efforts. This means recognizing their
contribution in a way that is meaningful to them, reword system of
the BEL is very good, but to ensuring that rewards and recognition
together result in higher returns on human investment.
 The training BEL need to build skills for effective performance
feedback in the manager by give them training.
 E-enabled performance management system: Bharat Electronics
Ltd can use its BELNET for performing various task of performance
appraisal, e.g., it can use BELNET for filling the appraisal form
online. There is lot of software on the performance appraisal, which
perform or make easy to perform task. It is also save time and help
in cutting the cost.
 There should performance reviews done in BEL. There should an
open one-on-one dialogue between the superior and subordinate.
An atmosphere of trust is imperative for such a dialogue.
 I suggest giving recognition to achiever is motivating the employees.
A employees, who have perform well, recognition keeps them doing
well. If the good work is not recognized, it creates frustration.
The only way to improve corporate performance is by motivating
employees to put in their best efforts. This means recognizing their
contribution in a way that is meaningful to them, reword system of
the BEL is very good, but to ensuring that rewards and recognition
together result in higher returns on human investment.
 The training BEL need to build skills for effective performance
feedback in the manager by give them training.
 E-enabled performance management system: Bharat Electronics
Ltd can use its BELNET for performing various task of performance
appraisal, e.g., it can use BELNET for filling the appraisal form
online. There is lot of software on the performance appraisal, which
perform or make easy to perform task. It is also save time and help
in cutting the cost.
 There should performance reviews done in BEL. There should an
open one-on-one dialogue between the superior and subordinate.
An atmosphere of trust is imperative for such a dialogue.
 I suggest giving recognition to achiever is motivating the employees.
A employees, who have perform well, recognition keeps them doing
well. If the good work is not recognized, it creates frustration.
The only way to improve corporate performance is by motivating
employees to put in their best efforts. This means recognizing their
contribution in a way that is meaningful to them, reword system of
the BEL is very good, but to ensuring that rewards and recognition
together result in higher returns on human investment.
 The training BEL need to build skills for effective performance
feedback in the manager by give them training.
 E-enabled performance management system: Bharat Electronics
Ltd can use its BELNET for performing various task of performance
appraisal, e.g., it can use BELNET for filling the appraisal form
online. There is lot of software on the performance appraisal, which
perform or make easy to perform task. It is also save time and help
in cutting the cost.
 There should performance reviews done in BEL. There should an
open one-on-one dialogue between the superior and subordinate.
An atmosphere of trust is imperative for such a dialogue.
 I suggest giving recognition to achiever is motivating the employees.
A employees, who have perform well, recognition keeps them doing
well. If the good work is not recognized, it creates frustration.
The only way to improve corporate performance is by motivating
employees to put in their best efforts. This means recognizing their
contribution in a way that is meaningful to them, reword system of
the BEL is very good, but to ensuring that rewards and recognition
together result in higher returns on human investment.
 The training BEL need to build skills for effective performance
feedback in the manager by give them training.
 E-enabled performance management system: Bharat Electronics
Ltd can use its BELNET for performing various task of performance
appraisal, e.g., it can use BELNET for filling the appraisal form
online. There is lot of software on the performance appraisal, which
perform or make easy to perform task. It is also save time and help
in cutting the cost.
 There should performance reviews done in BEL. There should an
open one-on-one dialogue between the superior and subordinate.
An atmosphere of trust is imperative for such a dialogue.
 I suggest giving recognition to achiever is motivating the employees.
A employees, who have perform well, recognition keeps them doing
well. If the good work is not recognized, it creates frustration.
The only way to improve corporate performance is by motivating
employees to put in their best efforts. This means recognizing their
contribution in a way that is meaningful to them, reword system of
the BEL is very good, but to ensuring that rewards and recognition
together result in higher returns on human investment.
 The training BEL need to build skills for effective performance
feedback in the manager by give them training.
 E-enabled performance management system: Bharat Electronics
Ltd can use its BELNET for performing various task of performance
appraisal, e.g., it can use BELNET for filling the appraisal form
online. There is lot of software on the performance appraisal, which
perform or make easy to perform task. It is also save time and help
in cutting the cost.
 There should performance reviews done in BEL. There should an
open one-on-one dialogue between the superior and subordinate.
An atmosphere of trust is imperative for such a dialogue.
 I suggest giving recognition to achiever is motivating the employees.
A employees, who have perform well, recognition keeps them doing
well. If the good work is not recognized, it creates frustration.
The only way to improve corporate performance is by motivating
employees to put in their best efforts. This means recognizing their
contribution in a way that is meaningful to them, reword system of
the BEL is very good, but to ensuring that rewards and recognition
together result in higher returns on human investment.
 The training BEL need to build skills for effective performance
feedback in the manager by give them training.
 E-enabled performance management system: Bharat Electronics
Ltd can use its BELNET for performing various task of performance
appraisal, e.g., it can use BELNET for filling the appraisal form
online. There is lot of software on the performance appraisal, which
perform or make easy to perform task. It is also save time and help
in cutting the cost.
 There should performance reviews done in BEL. There should an
open one-on-one dialogue between the superior and subordinate.
An atmosphere of trust is imperative for such a dialogue.
 I suggest giving recognition to achiever is motivating the employees.
A employees, who have perform well, recognition keeps them doing
well. If the good work is not recognized, it creates frustration.
The only way to improve corporate performance is by motivating
employees to put in their best efforts. This means recognizing their
contribution in a way that is meaningful to them, reword system of
the BEL is very good, but to ensuring that rewards and recognition
together result in higher returns on human investment.
 The training BEL need to build skills for effective performance
feedback in the manager by give them training.
 E-enabled performance management system: Bharat Electronics
Ltd can use its BELNET for performing various task of performance
appraisal, e.g., it can use BELNET for filling the appraisal form
online. There is lot of software on the performance appraisal, which
perform or make easy to perform task. It is also save time and help
in cutting the cost.
 There should performance reviews done in BEL. There should an
open one-on-one dialogue between the superior and subordinate.
An atmosphere of trust is imperative for such a dialogue.
 I suggest giving recognition to achiever is motivating the employees.
A employees, who have perform well, recognition keeps them doing
well. If the good work is not recognized, it creates frustration.
1. Create a Smooth On boarding Process

We all know that clients are the keys to every agency’s success. The most important step in
establishing an agency-client relationship is making sure the client on boarding process is as smooth
and straightforward as possible.

2. Obtain the Right Tools and Data

Having everything you need helps you make better decisions. As a digital marketing agency,
technology is a crucial investment that enhances your access to useful tools and key data points.
Every agency should look for the perfect integrated system and technology that make it easier for
them to provide unparalleled service.

3. Integrate Conversational User Interface into Your System

Apple’s Siri, Google’s Assistant, Amazon’s Alexa and Microsoft Cortana are becoming more and
more present in a consumer’s daily life. These conversational user interfaces are built to provide
answers for customers when immediate assistance is unavailable.
CONCLUSION

There is no shortcut to victory. But, with these tips, you can work your way towards stronger
strategies and establish yourself as a well-rounded, successful digital marketing agency.

During the course of study I was successful in achieving these objectives and could familiarize with
an organization and its environment. This study has improved my confidence by its successful
completion to undertake such studies in the future
 CHAPTER 6
BIBLIOGRAPHY AND ANNEXURE
 BIBLIOGRAPHY

WEBSITE:

 https://www.happiestminds.com/
 https://en.wikipedia.org/wiki/Happiest_Minds
 https://www.slideshare.net/happiestminds

MAGAZINE:

 Happiest minds technology department magazine