Downtown Oakland Association Board of Directors Meeting

Wednesday, August 5, 2020 – 11:00 a.m.

Virtual via Zoom
Agenda

1. Call to Order, Michelle Lane

2. Public comment and announcements

3. Approval of the minutes of the May 6, 2020 Joint Board meeting Action Item

4. Financial report – Tori Decker Action Item

5. COVID-19 Operations Update

a. Clean and Safe
b. Marketing and business support
c. City and other organizational partnerships/collaborations

6. Other

7. Next Meeting – Annual Elections Meeting, October 5, 2020

8. Adjournment

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prio r to a regular meeting. The
Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available
from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special
assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting

________________________________________________________________________________________________

388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
info@downtownoakland.org www.downtownoakland.org
info@lakemerritt-uptown.org www.lakemerritt-uptown.org
 Downtown Oakland Association Board of Directors Meeting
Wednesday, May 6, 2020 – 11:00 a.m.
Virtual via Zoom
Minutes

Present: Michelle Lane, Sara May, Laurie Berberich, Tanicia Jackson, Matt Klimerman, Courtney Belanger,
Shirin Raza, Adam Chall, Mike Guerra, Charise Fong, Greg Pasquali

Absent: Jamie Flaherty-Evans

Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner, Mauton Akran

General Counsel: Daniel Schacht

Guests:

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?
Call to order The meeting was called to order at 11:03 a.m.
Public comment and • Three new leases signed 1111 Broadway (XL
announcements Construction, American Heart Association)
• The First move-ins are starting to happen 198
apartments(Greg Pasquali)
• Matt Klimerman new business – Gussie’s
Chicken and Waffles is now open at 1440
Broadway, next to Shiba Ramen
Approval of the minutes of the The minutes of the Joint Board Meeting, January 22, Mike Guerra moved,
January 22, 2020 meeting 2020 meeting were presented for review. and Michelle Lane
seconded the motion to
approve the minutes of
the January 22, 2020
meeting as presented.
The motion was
approved unanimously.

DOWNTOWN OAKLAND ASSOCIATION

388 19th Street Oakland, California 94612

2
Phone 510.238.1122 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org
Financial Report: Operations The report was presented to the board for review. Tanicia Jackson moved
Director and Charise Fong
DOA cash available: $1,738,567.41 seconded the motion to
Favorable variance both January and April approve DOA financial
disbursements were greater than budget. report. The motion was
Total Marketing and Branding expenses: $24,161.25 approved unanimously.
Total ORG expenses: $110,080.81
Total Clean & Safe expenses: $429,006.90
Total Expenses: 563,248.33
Cash remaining: $1,175,319.08
Non-Assessment Funds: $27,662.99

Clean & Safe updates: Program
Director
Marketing & Branding Updates:
Executive Director
• Morale is high among the Ambassadors.
• A new position has been created on the Block
by Block Team called Security Captain. The
position is held by Timothy Wiley with a
specific focus on 13th Street.
• Currently receiving reports at a higher level,
with appropriate information and thorough
accounts of what is happening within the
districts.
• Charles Taylor, the new Program Coordinator,
is doing a very good job.
• There are small camps of the unsheltered
popping up in the District. We are engaging
with the City to ensure that sufficient
sanitations services are being provided.
• Hanging plant baskets have been installed.
• Staff is running a $50 gift card sweepstakes
highlighting local businesses in the district.
• Staff has contributed to the Community
Kitchen effort spearheaded by district
business, Luka’s. This effort is a partnership
with World Central Kitchens and has raised
over $50k and is serving 1500 meals per week
through 22 community kitchens to at risk
populations within the city of Oakland.
• Small Business week has been pushed to June
and staff is working with Charlese Banks and
The Town Experience to create and distribute
tools to assist business in the recovery phase.
• Oakland Central website launch - TBD
• Staff has engaged the consultation services of
retail strategist Michael Berne to help address
deficiencies around retail attraction and
development if the Downtown Specific Plan.
Additionally, we will focus on how to assist
the retail community within the COVID-19
recovery phase.

3
 • Staff is working with Art Murmur over the
next six months to implement art installations
in empty storefronts along Broadway.
• Phil Tagami of the Rotunda Building has
contacted the districts for plans to activate
Kahn’s Alley with a vendor’s market
connected to Ume Yoga.
• Harry Hamilton contacted staff with a
connection to John King, the Urban Planning
writer, regarding the 13th Street project for an
article in the Chronicle.
Other
Next Meeting Date August 5, 2020
Adjournment The meeting was adjourned at 11:50a.m.

Minutes taken by: Tamiko Garner, Administrative & Marketing Coordinator

4
Downtown Oakland Association
YTD Cash Summary - July 2020

Perm/Temp Variance Comments

Cash Available YTD Actual YTD Budget YTD Variance (For variance amounts of 10% and $10K)
Assessment Income $1,789,044.41 $1,774,969.00 $14,075.41 Favorable TV - both January and April disbursements were
greater than budget.
Less Reserve $50,477.00 $50,477.00 $0.00 Reserve reflects 3% of budgeted income.

Total Cash Available $1,738,567.41 $1,724,492.00 $14,075.41 See comment above

Expenses
Marketing and Branding $35,149.32 $84,116.70 $48,967.38 Favorable TV - strategic projects, such as AMP Oakland,
pending implementation. Series delayed indefinitely due to
COVID-19 and may be reallocated to another line item.
Administrative (ORG) $152,030.19 $210,841.90 $58,811.71 Favorable TV - percentage of projected end of year bonus
included in monthly allocation for Staff Personnel.
Clean and Safe $750,473.51 $829,676.10 $79,202.59 Favorable TV - strategic projects pending implementation,
including median landscaping, CCTV expansion, and
Latham Square management (temporarily on hold).

Total Expenses $937,653.02 $1,124,634.70 $186,981.68 See comments above and expense detail attached.
Cash Remaining $800,914.39 $599,857.30 $201,057.09

Current Current
District Profit to
Contract Amount Notes
Date
Non-Assessment Funds - Contracted Services Amount Invoiced
1111 Broadway $118,572.33 $52,326.35 $1,804.86

Clorox $180,949.94 $37,934.07 $0.00 Additional services modified due to COVID-19.

EBALDC $39,266.86 $11,881.19 $0.00 Additional services modified due to COVID-19.

Total Available Non-Assessment Funds as of 7/30/2020 $40,582.41
*PV = Permanent Variance for the year.
*TV = Temporary Variance due to timing.

5
 10:27 AM Downtown Oakland Association
7/28/2020
Cash Basis July 2020 Expenses

DOA YTD Variance Report - February 2020

*PV = Permanent Variance for the year.
*TV = Temporary Variance due to timing.
Curr. Actual Curr.Bud. Curr. Var. % Var. Permanent Variance Comments Temporary Variance Comments

Operating Expenses Variance - 10% and $10,000 - Summary Line Items

Marketing and Economic

Enhancements
Marketing and Branding
Marketing & Communications 9,658.52 23,333.35 13,674.83 59%

Digital Media Coordinator 22,990.80 24,033.35 1,042.55 4%

Public Space Programming 2,500.00 36,750.00 34,250.00 93% Favorable TV - strategic projects, such as AMP Oakland,
pending implementation. Series may not occur due to Covid-19
regulations.
Total Marketing and Branding 35,149.32 84,116.70 48,967.38 58% Please see above.
Administrative Expenses
Accounting Expenses 3,450.00 3,500.00 50.00 1%
Computer Service & Support 239.30 1,750.00 1,510.70 86%
Consulting & Legal Expenses 0.00 875.00 875.00 100%
Fees & Permits 1,348.90 1,166.65 -182.25 -16%
Insurance
Directors & Officers 630.00 630.00 0.00 0%
General Liability 3,688.00 3,548.00 -140.00 -4%

Misc. 1,292.22 1,750.00 457.78 26%

Rent 34,362.86 40,833.35 6,470.49 16%
Office Furniture & Equipment 4,080.94 2,916.65 -1,164.29 -40%

Postage, Shipping & Delivery 74.55 233.35 158.80 68%

Printing & Copying 2,204.37 1,750.00 -454.37 -26%

Supplies 1,734.47 1,458.35 -276.12 -19%
Telephone & Telecommunications 1,519.12 1,604.15 85.03 5%
Annual Stakeholder Event 0.00 3,500.00 3,500.00 100%
Staff Personnel 130,398.95 140,659.75 10,260.80 7%
Staff and Board Development 2,155.83 4,666.65 2,510.82 54%
Total Marketing and Administrative 187,179.51 294,958.60 72,629.77 37% Favorable TV in overall category - due to strategic projects
Expenses pending implementation (see above), and percentage of projected
end of year bonus included in monthly allocation for Staff
Personnel.

Clean and Safe Enhancements

Clean and Safe 645,440.14 669,237.90 23,797.76 4%

Misc. 1,901.84 2,916.65 1,014.81 35%

Program Director 41,866.37 46,557.00 4,690.63 10%
Program Coordinator 24,340.33 25,356.90 1,016.57 4%
PROW Maintenance 36,924.83 85,607.65 48,682.82 57% Favorable TV - strategic projects pending implementation,
including median landscaping, CCTV expansion, and Latham
Square management (temporarily on hold).
Total Clean and Safe 750,473.51 829,676.10 79,202.59 10%
TOTAL EXPENSE 937,653.02 1,124,634.70 151,832.36 17%