Lake Merritt/Uptown District Association Board of Directors Meeting

Wednesday, August 5, 2020 – 8:30 a.m.

Virtual via Zoom
Agenda
1. Call to Order, Deborah Boyer

2. Public comment and announcements

3. Approval of the minutes of the May 6, 2020 Joint Board meeting Action Item

4. Financial report – Tori Decker Action Item

5. COVID-19 Operations Update

a. Clean and Safe
b. Marketing and business support
c. City and other organizational partnerships/collaborations

6. Other

7. Next Meeting – October 7, 2020

8. Adjournment

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prio r to a regular meeting. The
Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available
from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special
assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting

________________________________________________________________________________________________

388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
info@downtownoakland.org www.downtownoakland.org
info@lakemerrittuptown.org www.lakemerrittuptown.org
 Lake Merritt-Uptown District Association - Board of Directors Meeting
Wednesday, May 6, 2020 - 8:30 A.M.
Virtual via Zoom
Minutes

Present: Deborah Boyer, Don Rogers, Ruth Simon, Ke Norman, Dan Pitcock, Chris Kwei, Kim
Bardakian, Terry Wood, Yvette McCoy, Jamie Choy, Ramsey Wright, Grant Rockwell,
Elisse Douglass, Sara de la Riva

Absent:

Staff: Steve Snider, Andrew Jones, Tori Decker, Tamiko Garner

General Counsel: Daniel Schacht

Guests:

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?
Call to Order The meeting was called to order at 8:33a.m.
Public comment and
announcements
Approval of the minutes of the The minutes of the, January 22, 2020 Joint Board Jamie Choy moved, and
January 22, 2020 meeting Meeting were presented for review. Ke Norman seconded the
motion to approve the
minutes of the January
22, 2020 meeting as
presented. The motion
was approved
unanimously.
Financial Report: Operations The financial report was presented to the board for Ke Norman moved and
Director review. Deborah Boyer seconded
the motion to approve
LMUDA cash available: $1,281,151.87 LMUDA financial report.
Unfavorable TV – April disbursement was less than The motion was
budgeted due to penalty’s being waived for non- approved unanimously.
payment of property tax as a result of COVID-19, and

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

388 19th Street Oakland, California 94612

Phone 510.452.4529 Fax 510.452.4530 info@lakemerrittuptown.org www.lakemerrittuptown.org
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 the County disbursing 35% of funds collected as
opposed to the standard 40%.

Total Marketing and Branding expenses: $21,630.46

Favorable TV in overall category – strategic projects,
such as AMP Oakland, pending implementation.
Series may not occur due to COVID-19 regulations.

Total ORG expenses: $104,645.88

Total Clean & Safe expenses: $343,875.84
Unfavorable TV includes purchase of self-watering
planters and payment to nursery for the planting of
the planters. Within annual budget.
Total Expenses: $470,152.18
Cash remaining: $810,999.69
Non-Assessment Funds: $38, 287.93

Clean & Safe updates: Program
Director
• The morale for the Ambassador team is high.
• Ambassador deployment from 13th Street is
successful.
• Hanging plant baskets have been installed.
• Currently receiving reports at a higher level,
with appropriate information and thorough
accounts of what is happening within the
districts.
• Charles Taylor, the new Program
Coordinator, is doing a very good job.

Marketing & Branding updates:
Executive Director
• Staff is running a $50 gift card sweepstakes
highlighting local businesses in the district.
• Staff has contributed to the Community
Kitchen effort spearheaded by district
business, Luka’s. This effort is a partnership
with World Central Kitchens and has raised
over $50k and is serving 1500 meals per
week through 22 community kitchens to at
risk populations within the city of Oakland.
• Small Business week has been pushed to
June and staff is working with Charlese
Banks and The Town Experience to create
and distribute tools to assist business in the
recovery phase.
• Oakland Central website launch - TBD
• Staff has engaged the consultation services
of retail strategist Michael Berne to help
address deficiencies around retail attraction
and development if the Downtown Specific

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 Plan. Additionally, we will focus on how to
assist the retail community within the
COVID-19 recovery phase.
• Staff is working with Art Murmur over the
next six months to implement art
installations in empty storefronts along
Broadway.
• Phil Tagami of the Rotunda Building has
contacted the districts for plans to activate
Kahn’s Alley with a vendor’s market
connected to Ume Yoga.
• Harry Hamilton contacted staff with a
connection to John King, the Urban Planning
writer, regarding the 13th Street project for
an article in the Chronicle.
Other Support Community Foods Market at 35th and San
Pablo - they are delivering groceries to seniors in
West Oakland.
Next Meeting Date August 5, 2020
Adjournment The meeting was adjourned at 9:15a.m.

Minutes taken by: Tamiko Garner, Administrative & Marketing Coordinator

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Lake Merritt Uptown District Association
YTD Cash Summary - July 2020

Perm/Temp Variance Comments

Cash Available YTD Actual YTD Budget YTD Variance (For variance amounts of 10% and $10K)
Assessment Income $1,320,038.87 $1,399,932.90 ($79,894.03) Unfavorable TV - April disbursement was less than
budgeted due to penalty's being waived for non-payment
of property tax as a result of Covid-19, and the County
disbursing 35% of funds collected as opposed to the
standard 40%. Based on latest delinquency report, I am
confident that the shortage will be made up by August
disbursement, expected on or around August 15.
Less Reserve $38,887.00 $38,887.00 $0.00 Reserve reflects 3% of budgeted income.

Total Cash Available $1,281,151.87 $1,361,045.90 ($79,894.03) See comment above

Expenses
Marketing and Branding $32,682.01 $82,950.05 $50,268.04 Favorable TV in overall category - strategic projects, such
as AMP Oakland, pending implementation. Series may not
occur due to Covid-19 regulations.

Administrative (ORG) $180,578.89 $209,472.90 $28,894.01 Favorable TV - percentage of projected end of year bonus
included in monthly allocation for Staff Personnel.

Clean and Safe $574,475.42 $596,384.85 $21,909.43 Favorable TV - percentage of projected end of year bonus
included in monthly allocation for Program Director and
Program Coordinator positions.
Total Expenses $787,736.32 $888,807.80 $101,071.48 See comments above and expense detail attached.

Cash Remaining $493,415.55 $472,238.10 $21,177.45

Total Available Non-Assessment Funds as of 7/30/2020 $30,542.32

* PV = Permanent Variance for the year.
* TV = Temporary Variance due to timing.

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10:27 AM Lake Merritt-Uptown District Association
07/28/2020
Cash Basis July 2020 Expenses

LMUDA YTD Variance Report - February, 2020

* PV = Permanent Variance for the year.
* TV = Temporary Variance due to timing.
Curr. Actual Curr.Bud. Curr. Var. % Var. Permanent Variance Comments Temporary Variance Comments
Operating Expenses Variance - 10% and $10,000 - Summary Line Items
Marketing and Economic
Enhancements
Marketing and Branding
Marketing & Communications 7,191.21 23,333.35 16,142.14 36%

Digital Media Coordinator 22,990.80 24,033.35 1,042.55 4%

Public Space Programming 2,500.00 35,583.35 33,083.35 93% Favorable TV - due to strategic projects pending implementation (see
above), and percentage of projected end of year bonus included in monthly
allocation for Staff Personnel.

Total Marketing and Branding 32,682.01 82,950.05 50,268.04 61% Favorable TV in overall category - please see above.
Administrative Expenses
Accounting Expenses 3,450.00 3,500.00 50.00 1%
Computer Service & Support 367.30 875.00 507.70 58%
Consulting & Legal Expenses 0.00 583.35 583.35 100%
Fees & Permits 1,268.90 1,166.65 -102.25 -9%
Insurance
Directors & Officers 600.00 600.00 0.00 0%
General Liability 5,107.00 5,107.00 0.00 0%

Misc. 2,193.51 1,750.00 -443.51 -25%

Rent 34,364.86 40,833.35 6,468.49 16%

Office Furniture & Equipment 1,368.08 3,208.35 1,840.27 57%

Postage, Shipping & Delivery 58.57 204.15 145.58 71%
Printing & Copying -254.98 1,750.00 2,004.98 115%
Supplies 1,219.04 1,750.00 530.96 30%
Telephone & Telecommunications 1,499.32 1,750.00 250.68 14%
Annual Stakeholder Event 0.00 3,500.00 3,500.00 100%
Staff Personnel 127,965.93 138,228.40 10,262.47 7%
Staff and Board Development 1,371.36 4,666.65 3,295.29 71%
Total Marketing and 213,260.90 292,422.95 79,162.05 27% Favorable TV in overall category - due to strategic projects pending
Administrative Expenses implementation (see above), and percentage of projected end of year bonus
included in monthly allocation for Staff Personnel.
Clean and Safe Enhancements

Clean and Safe 468,502.54 504,863.35 36,360.81 7%

Misc. 3,209.87 1,798.40 -1,411.47 -78%

Program Director 31,583.37 35,124.25 3,540.88 10%
Program Coordinator 18,361.98 19,129.25 767.27 4%
PROW Maintenance 52,817.66 35,469.60 -17,348.06 -49% Unfavorable TV - includes purchase of self-watering planters and payment to
nursery for the planting of the planters. Within annual budget.

Total Clean and Safe 574,475.42 596,384.85 21,909.43 4%

TOTAL EXPENSE 787,736.32 888,807.80 101,071.48 11%