Stronger

BUSINESS PLAN

Prepared by:

Aymeth Morales

751 SW 148th Ave

Davie, Florida 33325
9542781238
aymethmoralesch@gmail.com

https://strongerfoodline.weebly.com/about-us.html
coach and discipline employees; scheduling management conferences with employees; hearing
and resolving employee grievances; and counseling employees and supervisors.
Marketing director. Democratic leadership - Natalia Coronado, Depending on industry focus
and the company's needs, the role can vary quite a bit. In general, the director of marketing
manages the marketing process from research and planning to execution and analysis. In most
cases, the following job responsibilities can be expected:
Participate in the development of branding and corporate identity initiatives
Develop and implement marketing plans, including promotional calendars and programs, new
product introductions and other marketing projects
Develop and manage marketing budgets
Develop sales forecasting and product branding plans
Establish and grow a target market share
Monitor costs and budgets
Conduct customer, brand and product research initiatives
Offer expert advice to develop innovative advertising, public relations, social media and events
Negotiate with media partners to guarantee advantageous contracts
Work with new business development team and sales teams on brand initiatives
CTO Responsibilities: specialist leadership - Daniel Leon, Setting a vision for how technology
will be used in the company.
Ensuring that the technological resources meet the company's short and long-term needs.
Outline the goals for research and development.
Creating timelines for the development and deployment of all technological services.
Making executive decisions on behalf of the company's technological requirements.
Acting as a mentor to team members.
Maintaining a consumer-focused outlook and aiding in the delivering of IT projects to market.
Managing technology budgets and time frames.
Staying on top of technology trends and developments.

Business Mission
Our mission is to empower all people to a balanced life physically, mentally, psychologically,
socially, spiritually and emotionally. We want to guide our customers and partners to live a more
conscious life throughout out a more healthy and ethereal lifestyle.

New Service
The Company is prepared to introduce the following service to the market:

Hospitality : Stronger is a Miami based company created in 2020, with the purpose to entertain
our customers as we introduce them to a more healthy and sustainable lifestyle. With 10
subsidiaries in our city that alines with our values and believes, from eco friendly transportation to
entertaining activities for any age or culture.

As we promote a healthier and Consciousness of our personal life, we firmly believe that is
imposible to achieve if we are not aware of our surroundings. It's not a surprise for anyone how
our beloved Earth has suffered greatly, we are facing a Pandemic. That's why we have arranged
ways for our customers to keep joining us in our journey by implementing zoom masterclass to
learn about recycling tips and customers will receive an online guided meditation.

Funding Request
The Company requests a total loan of $21,000,000.00 over the course of 10, to be used for the
following purposes:

Purpose Loan Amount

Marketing $750,000.00
Staffing $1,100,000.00

Long-term debt payment is a key feature of the Company's financial plan. We expect to break
even within a 3 years time period following the introduction of our service. Financial predictions
suggest a minimum 2.7% return on investment by the conclusion of the financing period.
II. BUSINESS SUMMARY

Industry Overview
In the United States, the hospitality and tourism. industry presently makes 0 dollars in sales.

Research shows that consumers in this industry primarily focus on the following factors when
making purchasing decisions:
good pricing
ecological concern
environmentally friendly

Business Goals and Objectives

Short Term:
establish a customer base
build awareness to environmental culture
increase reputations

Long Term:
growth nation-wide
acquire two more subsidiaries
increase profit margin at least by 20%
maintain low cost

Legal Issues
The Company affirms that its promoters have acquired all legally required trademarks and
patents.
III. MARKETING SUMMARY

Target Markets
The Company's major target markets are as follows:

Numerous families, contemporary adults and young adults

The estimated number of potential clients within the Company's geographic scope is 0.

Promotional Strategy
The Company will promote sales using the following methods:

Our Objectives:
Target a specific audience and get to know the place. This objective will start 3 months before the
opening of the restaurant and will go on as long as the company is working. The budget required
goes around $25,000 taking in consideration the team of social media that will take care of the
website, instagram and facebook accounts; in addition, the online ads and the photography work.
Since social media is the biggest way to promote your business, it can also work to increase the
network. Hence, we believe this is the most effective way to make people of the area know about
Stronger. Furthermore, our primary target to attract to the business, millennials and centennials,
use social media such as instagram at really high rates.

Action plan
The plan will be executed by a hired team of social media, all supervised by the Owner/ CEO of
the company. The team will be formed by two specialists. The first is an expert in Facebook and
instagram strategies, that will be aware of the algorithm and its recurrent changes. The second
will be a professional photographer, with a specialization in food and establishment photography.
Both skillful professionals will be the responsibles to manage the social media accounts.
By the use of social media, the team will not only promote the values and concept of the
company but also advertise the events that will eventually occur, besides the opening events.
These events will be explained in other objectives.
Google ads will be used since it has shown very good results in other businesses. According to
this statistics each click provides 2$ for the business and 1$ for google. It reaches about 2 billion
users and automatically locates the ad of your business in websites related to your business.
This is called "smart programer". It works by specifying your business putting it into categories, so
the programmer will locate it in websites with similar categories or targets
The micro - influencer programs
It is expected to Increase Sales and target market by Collaborating with influencers to spread
brand awareness and to attract new customers. Micro-influencers are people who have already
built the audience a brand looking for, and they've already established trust with them. Influencers
have established relationships with their followers through their stories. And when they're willing
to share a brand's story, their followers are ready and willing to listen. When you consider that
40% of Twitter users have made a purchase as a direct result of a tweet from an influencer, it 's
easy to see why many brands use influencers to spread their message. Micro-influencers are
accessible to businesses of all shapes and sizes. When a brand doesn't have the budget to work
with a celebrity, it can still get the benefit of working with influencers and watch the brand grow on
social media. Also it is shown that having a smaller amount of followers, such as 50k, it is more
effective when it comes to branding. Basically, this means that smaller audiences are more loyal
to recommendations, besides being a more profitable option to the business.
Natalia Coronado attendant of Stronger will take care of making contact with the influencers.
They will be offered dinner for two 3 times a month in one of our subsidiaries, and be paid around
$350. That includes one instagram per dinner and instagrams stories, one tweet and one
Facebook Post. For instance, If twoo influencers are contacted in a year based contract can cost
$8,400.

SWOT Analysis
Strengths
environmental consciousness
promotes a different approach to tourism
good pricing
job generator
quality service

Weaknesses
specific target market
new to the area/market
short reach of customers

Opportunities
promote and educate on having a balanced approach to health and wellness worldwide
expand nation-wide
acquire more subsidiaries
Many hospitality projects in the area are going to keep the area bussy of tourists and locals.
expand our target market

Threats
pandemic sanitary restrictions
slow economic growth
High Rent.
travel bans

Services
First-rate service is intended to be the focus of the Company and a cornerstone of the brand's
success. All clients will receive conscientious, one-on-one, timely service in all capacities, be they
transactions, conflicts or complaints. This is expected to create a loyal brand following and return
business.
IV. FINANCIAL PLAN

Attached we have provided the following financial information:

Profit and Loss Projection
monthly expense for salaries $120,000.00
Revenue and sales for first year of
business $1,000,000.00
Gross profit for first year of business $100,000.00