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This company’s main profit comes from the local stores. Its weakness is now sales decreasing.
We need to figure it out how this problem’s solution with proper feasibility plan.
On the other hand, the company is planning to set two new machines which are completely
wrong. Because during this COVID-19 crisis already the company has received less profit. To
continue higher profit of the company like before we have to do a risk analysis. That's how we
will get to know that if this plan would work in the future or not.
Main problems:
The company has storage capacity limitation which pause the production.
Company faces breakdown of maintenance of machine which cause production timeline.
Due to Covid-19 company is getting hard time to get raw material, packaging material
and consumer’s purchasing power is decreasing which are the root cause of sale
decreasing.
They have channel distribution problem, and air transport courier facility is not smooth
which is huge hindrance for exporting the business.
Due to price competitiveness issue and self-life issue many soft drinks and drinking water
are facing less potential to export in outer country.
Strength Weakness
The company has good
Due to storage limitation
market mix and monitoring
they often face production
system.
stoppage.
Their machinery is often
It is engaged in different
export from other country
distribution system like
Internal which cause malfunction and
DEPO, institutional direct
time lag in production.
sale, contract manufacture
Communication gap between
(CM), and export sale.
producer and the distributer.
Delivery service are not
They use advance
satisfying.
technology to produce
product more efficiently.
SWOT
Opportunity Threat
The company has a huge Due to Covid-19 consumer
opportunity to explore its purchase price are decreasing
business in different thus it cause a huge sales
countries. decrease.
They have a huge opportunity External Political bad influence in the
to enter in international market.
market with their soft drinks Due to lockdown many
and energy drinks. restaurants, school-college are
Good relation between the close and because of that the
local distributer and DPO institutional direct sale are not
dealers. applicable.
Covid-19 effect in the FB beverage company:
1. Due to lockdown people are losing their jobs thus consumer purchasing power are
decreasing thus sales are decreasing.
2. Covid-19 main symptoms are fever, coughing, and difficult breathing thus consumers are
avoiding soft drinks and cold drinks which is also affecting the business.
3. Dealers are having hard time to get raw material & packaging material which are causing
production time lagging.
4. Breakdown and maintenance of machine requires to bring the parts from oversees which
is also not possible in this pandemic situation.
5. Most of the countries border are closed and flights are off so exporting the are also not
possible.
6. Bad market review is spreading faster which is also affecting the company’s sales.
FB beverage company market competitors
Square Young & Very high Export based TVC, local Direct and foreign
LTD adult with good shop, free marketing
manufacturin supply
g quality
Reason In 2020 They change First Covid-19 Due to lock- The lockdown Covid-19
behind the company their promotion case were down many continued and cases keep
2020 sale Organize channel and detected thus small general people rising and
fall Dealer and enter in online customer businesses, started losing people
sales team e-commerce site started shops, their jobs, thus stopped
for better and upgrade doubting the institution consumer’s buying soft
sales growth. their social soft drinks and were closed buying power drinks and
media. energy drinks. thus it cause a decreased. cold drinks.
great sales
fall.
expected sales forecast of 2020(june-dec)
65%
50% 55%
45%
30% 35%
20%
So, the company is expecting least 55% of sales raise within December. Through current data we
get to know that in Jun, July, Aug company sale raised to 20%, 30%, 35%, respectively. So, we
are expecting in coming months we can raise our sale to 55%. Due to Covid-19 effect first half
month of the sales decrease to 20%. Now the company is working on sale growth and promotion
to rise its sale in a minimum growth rate.
Marketing strategy
Positioning:
Brand equity.
Ensure enough resource to promote.
We are targeting a few market places not the whole market.
Email Marketing:
Based on E-commerce site we will get in touch with
target audience
Blogging:
Different types of soft drinks
Seasonal Offers:
After the pandemic on during the pandemic situation
we will offer 20%-25% discount of buying any two soft
drinks. (Discount price included with the profit)
Supply chain
Import in
Raw Mongla and
material Chittagong port Warehouse
port
Consumer
Innovative Idea:
New soft drink launch
The new soft drink is “Herbal Tea Drink”
Effective for health
Risk Analysis:
Huge Competition
To cope up with fast industrial revolution is quite challenging
To adapt new normal
Investment resource scarcity
Risk to public health
Conclusion:
We all know that beverage companies are the hit market place of our country. Because every
summer it earns a lot of profit. The present condition of the beverage company is going low. To
increase the sales like before we can follow the above instructions and strategies. After applying
all these we do hope that output will come good.