Editor’zzz

We perceive that every root is the cause behind

gigantic trees, but in fact every tree is brought to
us by a little seed. TGM – The Great Media News is
also playing a role of seed in the media promoting
Content THREE

ventures. Initially we target the readers belong to KAF 2010-11 Launching 05

the field of advertising, marketing and media as KAF Day One Workshop 08
well by providing them the most happening news KAF Day Two Workshop 09
and events. KAF Memento Announce 12
Festive Media Recognition 13
In your first issue … I prefer to say ‘your’, usually When Guru Says 14
editor writes ‘In OUR first issue’ but here by Man Behind Festival 17
following the YOU philosophy, I feel comfortable to Two Days Ad School 18
say “In your first issue”, you will find KARACHI Brand Walk 2011 19
ADVERTISING FESTIVAL as a COVER STORY. KAF Global Innovative Ad Award 20
is the first ever festival launched in Pakistan for the PAPC – Ad Excellence 21
Advertising Industry. The festival is comprises War of Anchorship ! 22
over three months duration, including Training Pak Presence in Indian Shows 24
Workshops, Brand Walks and Pakistan’s first ever Veena for Sure 26
Advertising Awards by a neutral body i.e. “1st TGM Leaks 28
Global Innovative Advertising Awards”. Karachi Becomes 3D 30
This issues’ media recognition will be rendered by Calls of Pakistani Munnis 30
DAWN News TV and Radio One FM 91, along with Slaves of Katrina Kaif 31
emerging digital media i.e. 24 World Online. Your Lollypops in Kids’ Hands 33
first issue’s personality is Mr. Kamran Jawaid, a Media Icon of Aaj K… 34
man behind Karachi Advertising Festival. With Blood on Dance Floor 35
whom we discussed the challenging and Rahat Rules Bollywood 36
promising aspects behind the festival. Bigg Boss Quotes to Remember 37
Twitter Connects Big Names 38
After walking on few pages, you will find the real Mr. Malik … Ad Film to Film ! 39
world behind the Indian Reality Shows. This will
also going to reveal the current perspectives
behind their intended propaganda as well as our
eye of critics instead of adopting the approach of Email Your Comments and
appreciation for to trigger off our paki celebs to Contributions at:
prohibit such a manner which goes against our
cultural heritage globally. Simultaneously, this year
thegreatmedianews@gmail.com
Pakistan also made their presence in various
Indian Reality Shows like Voice of India - Chotay
Ustad & Bigg Boss 4.
In addition of the dazzler happenings and the
glimpse of hoops of the Indian Telervision Shows,
you will also going to discover the virtual as well
as genuine facts behind the Morning Shows. You
will also ascertain about he interesting aspects
regarding the War for Anchorship among the
leading Pakistani Morning Shows Anchors. What's is a product of
more!! the issue contains intact details &
particulars regarding the upcoming events &
proceedings of the Karachi Advertising Festival
2010-11. We hope that you will hit upon pleasure in
and eager about this first issue of The Great Media
News !

Explaining KAF in one sentence can be in the

sense that “If you have built castles in the air,
your work need not be lost; that is where they
should be. Now put the foundations under them & TGM is an Online Newsletter
KAF is the foundation for the Advertising industry
& Available at:
in Pakistan”.
www.karachiadfest.co.nr KAMZKIRZ MEDIA MARKETING GROUP
Karishma Jawaid www.kamzkirz.co.nr Call: +92-332-3515450, +92-21-32016367
Mail: tgmnews@gmail.com,
TGM Creative Director – The Great Media News
kamzkirz@gmail.com.
Kiran Jawaid FOR SPONSORSHIP AT Box: P.O.Box 13626, Karachi, Pakistan
TGM Content Director – – The Great Media News Add: D-40, Zahid Square, Block 16,
PRINT EDITION F.B.Area, Karach Pakistani
CALL: +92-332-3515450 Web: www.karachiadfest.co.nr
 A Floor to Prove ! FIVE

L ook at a day when you are supremely satisfied at

the end. It's not a day when you lounge around doing
nothing; it's when you've had everything to do, and
you've done it. That’s really true! First Day of
KARACHI ADVERTISING FESTIVAL made the first
move with One Hour Screening of "Pakistani Classic
Television Commercials of 70s-80s-90s”. At the
completion of the Screening session, the
Inaugurating Ceremony had been commenced.

KARACHI ADVERTISING FESTIVAL 2010-11 had been

inaugurating by our honorable chief guest, Jehan Ara
Hai (VP Education, APWA) along with Dr. Nadira
Jawaid (Chairperson, KamzKirz Media Marketing
Group), Dr. Jawaid Aziz (Co-Chairman, KamzKirz
Media Marketing Group), Kiran Jawaid (Marketing
Director, KamzKirz Media Marketing Group), Kirishma
Jawaid (Creative Director, KamzKirz Media Marketing
Group) and Kamran Jawaid (Event Director, KARACHI
ADVERTISING FESTIVAL 2010-11). It is a fact that in
the right formation, the lifting power of many wings
can achieve twice the distance of any bird flying
Left Main: Dr. Nadira Jawaid (Chairperson) is enlightening Traditional Chiragh
alone, in the same way our team efforts will make this
event done.
(Lamp) to launch the Festival along with Kiran Jawaid (Director Marketing) &
Kirishma Jawaid (Creative Director); Right Top: Dr. Jawaid Aziz (Co-Chairman)
A flame ignited, the day delighted with light & energy, is addressing the Guests ; Right Bottom: Jehan Ara Hai (Chief Guest)
we start the fight for something more than before. On
the stage, Jehan Ara Hai and Dr. Nadira Jawaid were KARACHI ADVERTISING FESTIVAL 2010-11 was successfully launched via its first in
enlightened the Traditional Chiragh (Lamp) and then series of events i.e. 2-Days Inaugurating Training Workshops on "Media Expertise in
Jehan Ara Hai stated that, "I Declared that KARACHI Advertising" dated 27-28 November, 2010 at Royal Rodale Club, DHA, Karachi along with
ADVERTISING FESTIVAL 2010-11 is OPEN". Dr. Fatima Surriya Bajiya, Jehan Ara Hai, Dr. Nadira Jawaid, Jamil Syed, Moen Qureshi, Neil
Jawaid Aziz articulated about the vision of the Christy, Imran Ashraf and Irfan Iftikhar from India. Media Partners of KARACHI
KARACHI ADVERTISING FESTIVAL in the sense that ADVERTISING FESTIVAL 2010-11 are Dawn News TV, Radio One FM 91 and 24 World
KAF intent ‘To Coach, Encourage and Appreciate’ the Online. The Strategic Partner of KARACHI ADVERTISING FESTIVAL 2010-11 is "PAPC -
Industry of ADVERTISING in Pakistan. He further Pakistan Advertising Practitioners Club" (The Sole Event Partner of ABBY
added that "KARACHI ADVERTISING FESTIVAL 2010- INTERNATIONAL ADVERTISING AWARDS, INDIA).
11 is comprises over the series of events in relation
with it's vision. In coaching, we are conducting
training workshops, In encouraging we will be
launching the event of "Brand Walk" in the month of
May 2011 and In appreciating we will be inducing the
"1st Global Innovative Advertising Awards" in the
month of June 2011“

Afterward, Jehan Ara Hai expressed that "It's quite an

appreciating step put forward by Kamran Jawaid
(Event Director) for the feeble and meager industry of
Advertising." She further said "I've been in the
association of Advertising Industry via On-Screen
appearance in several TV Commercials for last 3
decades and I've experienced a big change, however Left: Kamran Jawaid (Event Director) Inviting the Chief Guest ;
some positive and some negative in the creations of
Right: Dr. Nadira Jawaid (Chairperson) is presenting Special Memento to
advertisement. Positive in terms of TVC's quality
enhancement according to International Standards
Jehan Ara Hai (VP APWA)
and negative in terms of Concepts and Idea. Our Old Attendees of 2-Days Inaugurating Training Workshops on "Media Expertise in
Classic Pakistani Advertisements with a jingles of Advertising" in KARACHI ADVERTISING FESTIVAL 2010-11 are from City District City
Aye Khuda Meray Abu Salamat Raheen, Ama Tallu Government - CDGK, Ministry of Information & Broadcasting, Dawn Media Group, Radio
Mein Pakao and Bhol Na Jana Phir Papa still in our One FM 91, 24 World Online, Prestige Advertising, Sundial Advertising, Imagine One,
minds but what about any new jingle, is they have any Epoche Creations, National Academy of Performing Arts - NAPA, Infinite Productions,
strong impact & essence of persuasion in the mind of Gallery 2000, Szabist, Awaz TV, Red Communications, Fecto Group of Companies,
viewers?". In addition she solicited to provide Pakistan Deaf Association (with interpretor), Hamdard University and Institute of Business
support to the platform of KARACHI ADVERTISING Administration - IBA, Karachi. Apart of such corporate presentation, several freelance
FESTIVAL because KARACHI ADVERTISING advertising producers, directors and creative personnel also made there presence.
FESTIVAL is the only strongest stand for Advertising
Industry with exceptional and workable strategies.
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 Workshop - Day 1 Highlight
EIGHT

A t the end of magnificent Inauguration, Mr. Jamil Syed (Former Executive Director, Pakistan Broadcast Association - PBA) was invited to deliver
the Module One on "Introduction to Pakistani Advertising". He has discussed the different aspects of Ups and Downs in the Advertising Industry of
Pakistan. He presented the complete timeline of industry, phases of its development and the basics of advertising". Advertising isn't a science. It's
persuasion. And persuasion is an art.
Then after Module One, Mr. Moin
Qureshi (CEO, Creative Head
Quarter - CHQ) stand up to
convey the following Module Two
on "Anatomy of Big Idea". He has
conferred the different levels of
Creativity embedded and the
Concepts behind successful
campaigns. He created a vigorous
& dynamic atmosphere with his
open criticism on bad and open
appreciation on high-quality campaigns in his own outlook. Next Module i.e. Module Three bestowed an awe-inspiring lecture by Mr. Kamran Jawaid
(Managing Director, KamzKirz Media Marketing Group & Event Director, Karachi Advertising Festival) on "Production Sequence behind a creation of
TVC". He encompassed the Production Sequence under the heads of Development, Pre-Production, Production, Post Production and Releasing.
Under the Five Heads of Production Sequence he thrash out the 24 Steps from Idea to Final Release. Kamran Jawaid also talk about the different
aspects in differentiation between 3 hours Full Length Film and 30 Seconds Ad Film.
Module Four also corresponded by the Mr. Kamran Jawaid
on "Utilization of Animation Techniques". He illustrated a
clear portrait of animation done behind successful projects
of Tom & Jerry, Chicken Run, Spiderman, Matrix and Avatar
and its utilization & exploitation in different Ad Films. He
also demonstrated the techniques behind the Visual Effects
Utilization in the Indian Media as well. After Module Four, Mr.
Irfan Iftikhar (Director, SAARC Media - Mumbai-Karachi-
Dhaka) was invited to share his precious experience
regarding Module Five & depicting the outlook of "Cost
Effective Ad Film Making in India".
He illuminated a couple of his mega projects geared up in India which incorporated Tata Indigo, Raymond, Faber and many more. He also
conversed about his various Ad Films primed in Pakistan. He experienced quite enthusiastic response from the workshop attendees. Workshop
attendees raised several queries including Indian costing, Mumbai Film City, Indian celebrities, Indian Advertising Gurus, Indian Production Houses
and more. Module Six regarding "Power of Jingle" also elucidated by Mr. Irfan Iftikhar and he played several unforgettable jingles along with new
creations.

He also put light on the diverse role played by

music & its compositions, above and beyond to
facilitate the understanding of essence of that
aspect, it is conferred from both sides of the
coin that is from the respect of their use in the
appealing perspective like the current
entertaining music & how far is the differences
arise in an AD Film Jingle and also touch up
different genres and themes adopted by the
current media. Therefore, with the Module Six by Irfan Iftikhar, Day One of workshop has been over and done with curiosity from the side of the
attendees who expressed their desires to attend our next day workshop. But remember, every end is a new beginning. Day One started from 9:00
am sharp and it made its climax at 6:00 pm and same duration for day two.
 Workshop - Day 2 Highlight NINE

O ur history is a huge part of our past. Day Two was commenced with a screening of "History of International Advertising”. Advertising is the
modern substitute for argument; its function is to make the worse appear the better and its history is the witness that testifies to the passing of
time; it illumines reality, vitalizes memory, provides guidance and brings us tidings of antiquity. Screening embraced on 1 hour duration. Screening
is about the evolution as well as revolution of Advertising in BC Era till NOW. After the session of screening, Mr. Jamil Syed was cordially invited to
elucidated and conversed in order to comprehend & to decipher important aspects of the Module Seven.
Mr. Jamil Syed exceptionally enlightened Module Seven regarding "Media Planning and Strategies" with an attention-grabbing interactive
discussion. This module is one of the lengthiest modules because of its descriptive nature. Get over the idea that only children should spend their
time in study. Be a student so long as you still have something to learn, and this will mean all your life. Mr. Jamil Syed explicated each and every
steps and terms of Media Planning in conjunction with Channel Selections, Time Slots and ‘When & Where’ Queries in Media Buying.

Module Eight elucidated by Mr. Neil Christy (CEO, Headlion Advertising) where "Good versus Bad Advertising” was the subject under discussion.
He grasped attention by the magnificent and splendid speech leads to quite a bold discussion on good and dire aspects of Pakistani along with
global level Advertising. Mr. Neil Christy relayed an exclusive screenings of several known International Ad Films and also put light on his most
successful Advertisement Campaigns and shared his precious experiences. Mr. Neil Christy also dig up pleasure from an active participation by the
workshop attendees and expressed their differences of opinion about Indian and Pakistani cultural heritage and the Absence of the representation
of Karachi Culture among the Four Provincial ethnicity of Pakistan. Mr. Neil Christy revealed the pertinent logics behind the successful campaigns
during the exchange of ideas. Creative without strategy is called 'art.' Creative with strategy is called 'advertising’. After Module Eight, the Special
Screening of "The Art of Persuasion in Pakistani Advertisements" was imparted with a duration of 30 minutes. Next Module was corresponded by
Mr. Kamran Jawaid.

Mr. Kamran Jawaid geared up presentation on "Brand Propagation in TV & Films" as Module Nine in queue. This Module perceived as the most
entertaining and attention-grabbing module because during this module several videos was played from known films and PTV dramas to revealed
that how and in what manner, Brands can be endorsed in TV Shows and Feature Films. Kamran Jawaid also elicited the different aspects of
Branded Entertainment and its contribution in Advertisement. Final Module i.e. Module Ten concerned about "Why Celebrity Endorsement ?" also
elucidated by Mr. Kamran Jawaid. Once Again akin to previous module, this module was also getting active attention of attendees. This season is
all about celebrity fragrances and celebrity endorsements in different channels of media. In other words, this module is all about the assortment
and exposition of celebrity as Brand Ambassador, What sort of associations developed among Brand, Celebrity and the Prospects, who suppose to
be Customer or Consumer. Here Kamran Jawaid also enlightened the different dimensions of hiring foreign appearance especially from India for
making endorsements in Pakistan.
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 Announcing
TWELVE
Mementos !

After the tremendous finale of the Final Module, Fatima Surriya Bajiya and Dr. Nadira Jawaid was cordially invited on stage for
bestowing the Acknowledging Mementos to Speakers, Media Partners and Strategic Partner including Imran Ashraf (President,
PAPC). After Mementos, Certificates was distributed among the attendees of the workshop. At the culmination of the Day Two,
Fatima Surriya Bajiya articulated her outlook regarding KARACHI ADVERTISING FESTIVAL. She appreciated & cherished Kamran
Jawaid (Event Director) for creating such a magnificent & exceptional platform for the Advertising Industry, & no body can deny the
fact that today no one are proficiently espouse such a platform from last 50 years of media history of Pakistan. She articulated that
she had immense confidence & self-reliance on Kamran Jawaid for instituting KARACHI ADVERTISING FESTIVAL at International
level because she knows Kamran Jawaid since his childhood and he had been dwell into initiating and put into practice his
exceptional ideas in quite thriving manner. She cherished & be grateful for the youth, who put in the uncountable contributions, hard
work & efforts in the field of Advertising. At the last moments, Mr. Kamran Jawaid, expressed gratitude to all the participants and he
quoted the words "Miltay Hain Break Kay Baad in our next event of KARACHI ADVERTISING FESTIVAL i.e. “2 Days Advertising
Workshop" in March 2011 & Brand Walk in May 2011". In the End, we will remember not the words of our enemies, but the silence of
our friends.
Festive Media Recognition
EIGHT
K arachi Advertising Festival has an Exclusive Media Partners for having specified coverage of the events. These
media partners mad an exclusive coverage of the Launching Ceremony including Two Days Training Workshop on
Ad Film Making and Media Planning and Memento Distribution Ceremony. These Media Partners are DAWN NEWS
TV as Exclusive TV Media Partner, Radio One FM 91 as a Exclusive Radio Media Partner and 24 World Online as a
Exclusive Digital Media Partner. Karachi Advertising Festival is Proudly Announce Special Media Recognition
Mementos to the Media Partner.

Rooted firmly in a tradition of

integrity, reliability and trust,
DawnNews is Pakistan’s leading news
and current affairs television channel.
Furthering a legacy that was begun by
Quaid-e-Azam Muhammad Ali Jinnah
with the founding of the Dawn
newspaper in 1947, DawnNews vows
to provide its viewers with a medium
that is responsible, credible and
balanced. We report all sides of the
story, letting the light through, every
second, every minute, every hour,
24x7. We empower you to understand Quaid-e-Azam Mohammad Ali Jinnah with the Editorial Staff
the difference… of Dawn

Radio1 FM 91 offers a variety of genres and caters

to a wide age group, across major cities of
Pakistan (Karachi, Lahore, Islamabad & Gawadar).
Radio1 FM91 strives to break from the everyday
clutter and stands to differ through its music that
connects with the hearts of many listeners. It
builds on promoting nationalistic integrity, respect
for tradition, and represents the local musical
culture. Our main focus is built around the desire
to provide pure entertainment, and this ideology
blends into the entire range of programming that
we serve. It meets the needs of individuals from all
walks of life and provides information sprinklers
about area of different interests.

Definitely Communication knows no barriers. Here 24 World Online plays a vital role
by bringing a series of Websites with demanding positioning with respect of targeting
youth, women, news lovers and cricket lovers. Karachi Digest .com is a portal
intended to cater the demands of audiences besieged by the very existence of its
urban metropolis. The site will also cater the desire for the valuable information on a
variety of topics involved in the formulation and working of its municipality. Youth
Online is an another web porter specified for youth with exclusive coverage of youth
related events. 24 World Online also presents three individual domains for the recipes
of one of the leading chief including Zubaida Tariq, Zakir and Gulzar. 24 World Online
also promote the Pakistani Heritage via dedicated web portal.

KBN – Karachi Breaking News Network is a dedicated

web portal for Karachi based news launched by
KamzKirz Media Marketing Group. KBN’s main vision
is to provide BREAKING NEWS immediately just after
the news happen before any media. KBN will carry the
news in text and video formats. KBN is bilingual web
portal in English and Urdu. KBN also covers the news
of Pakistan, Business, Sports and Showbiz. KBN also
kbnews.co.nr provide an opportunity for being a Journalist.
FOURTEEN
When Guru Says …
I appreciate Kamran Jawaid (Event Director) for creating such platform for the Advertising
Industry, which is never be adopted or presented by any one in last 50 years of media history
of Pakistan. I have confidence on Kamran Jawaid for bringing KARACHI ADVERTISING
FESTIVAL on International platform because I knew Kamran Jawaid since his childhood and
he has been in-habit to bring and implement the uniques ideas but in quite successful
manner. I appreciate the youth, who made the uncountable contribution in the field of
Advertising. (Fatima Surriya Bajiya, Former Advisor to Chief Minister & Known Writer of
Asia)

W e hope that such platform for the Advertising Industry will not only nourish the industry
in terms of encouragements and appreciations but also will weaponized the industry with
new technology by getting affiliations with international platforms of production and
trainings. (Dr. Jawaid Aziz, Co Chairman – KamzKirz Media Marketing Group)

I am confident about Kamran Jawaid, that he brought this platform of Advertising on World
Recognitions and will fulfill the academic requirements with encouragement and
appreciations. Festival is also targeting International Creativity along with own country Big
Ideas. (Dr. Nadira Jawaid, Chairperson – KamzKirz Media Marketing Group)

A dvertising Industry of Pakistan needs such Festival since our independence. We have
many Advertising Agencies, Media Production Houses and Media Buying Houses but there is
no platform to present them united in front of International Eyes of Critics. I Proudly say that
Karachi Advertising Festival is certainly a perfect place to bring new ideas and to discuss the
existing one. I am sure that ‘1st Global Innovative Advertising Awards’ a part of Festival as
Grand Finale will have Applauding Name in Advertising from Pakistan for the World.
(Imran Ashraf, President – Pakistan Advertising Practitioners Club)

I have been associated with the Advertising Industry since last 2 decades but only at on
screen performance. After doing several advertisement, I feel that there should be some
awareness about Advertising. And it’s really appreciating news for me, when I heard about
Karachi Advertising Festival, where training workshops, appreciating awards and several
new ideas of brand promotions like Brand Walk are the part of it. I knew Kamran Jawaid,
since his childhood and I believed that one day this little kid will shake the floor of Pakistan.
(Jehan Ara Hai, Vice President APWA & TV Actress)

P akistani Media either Films or Ad Films, always need a platform to present internationally.
I have experienced a film festival in Pakistan and now it’s quite surprising for me that
Pakistan’s Advertising Industry is presenting themselves in well designed festival. Film
Festival exists in many cities, but Advertising Festivals are very few to count and I proudly
say that Karachi Advertising Festival is now only festival in South Asia including India.
(Pooja Munshi Bhatt, Indian Film Maker & Film Actress)
I wish to be a part of Karachi Advertising Festival. As I visited Pakistan during
Flood Disasters and I had prayed for the prosperity of the country. Now after
getting news of such Festivals held in Pakistan, It’s makes myself to be
FIFTEEN
satisfied that Pakistan is going to be stable once again after experience such a
big tragedy. (Angelina Jolie, Hollywood Actor)

A s I met Kamran Jawaid in a known Film Festival of Pakistan, and he shared his concepts
with me for having such BIG IDEAS for the field of Advertising. Since that day, I was waiting
for such Big Idea In practical mode. And now finally I got Karachi Advertising Festival, which
would be an only festival in South Asia and the field of Advertising really needs such step.
(Sudhir Mishra, Film Maker, India)

Idea behind Karachi Advertising Festival is quite unique. As I go through the overall events
description, which has been held or will be happen and It’s make me more exciting and give a
reason to attend it. Kamran Jawaid is such a wonderful person behind Karachi Advertising
Festival and I know he can do some thing more from it. (Vivek Oberoi, Indian Film Actor)

I wish to attend Karachi Advertising Festival but due to my ill health I failed to attend the
Launching Ceremony, but I try my best for being a part of its future upcoming events of
festival. Kamran Jawaid is one of those names, who made the marks on ironized stones.
Such person takes Janam for creating platform to unite the dispersed souls and presenting
them as enigmatic tale in history. Say cheers for Karachi Advertising Festival !
(Shami Kapoor (Shamsher Raj), Indian Film Actor)

K amran Jawaid’s name is enough for me, when I heard about Karachi Advertising Festival.
Because I knew about his skilled approach towards Ad Film Making. I worked with him and
perceived him a PERFECTIONIST in Pakistan after Aamir Khan in India. He never ignore a
single error during his ad film making. Now we can imagine that how much perfectionism will
be at Karachi Advertising Festival and its connected Workshops, Brand Walk and 1st Global
Innovative Advertising Awards 2011. (Irfan Iftikhar, Director Saarc Media & Indian Ad Film
Maker)

W ell I found very few peoples who attend the first day of Festival, much improvements
found on second and so on. I hope Karachi Advertising Festival will be one of the appreciable
platform for the Advertising Lovers. (Jamil Syed, Former Executive Director – PBA – Pakistan
Broadcast Association & Advertising Professional)

I congrats Kamran Jawaid, for having such a wonder idea in practical form of Karachi
Advertising Festival. I wish that Kamran will bring this festival on continuity every year.
(Prof. Ejaz Mian, IBA – Institute of Business Adminstration & Advertising Professional)
SIXTEEN
Guru Continues …
I feel great pleasure to share my heartiest congrates to you to organize KARACHI
ADVERTISING FESTIVAL, this is a great intiative from your side to Launch this kind of
events for the first time in karachi city. From this event media fertinety get maximum benefit,
that what our media play a vital role for this country or city. (Mazher ul Haq, Account
Manager - Outdoor One)

It was an ideal place to learn and to prove our skills. I attend the workshop and even I
record the complete workshop to learn again and again. You can understand the way we
need such festival. (Asif Amin Farooqui, Head of Designing Department at Pakistan
Association of the Deaf)

B eing an old friend of Kamran Jawaid, and I knew about him that if we say in Salman
Khan’s style “Ek Bar Jo Commitment Kerdi To Phir Mein Apnay Aapki Bhi Nahi Sunta”,
same happen with Kamran, despite of increasing political instability and terrorism in
Karachi, Kamran Jawaid proved himself as Event Director and he invite Indian Ad Film
Maker Mr. Irfam Iftikhar and had a successful launch of Karachi Advertising Festival. Now
we are waiting to perform at festival’s upcoming events of Brand Walk and 1st Global
Innovative Advertising Awards. (Waqar Kurieshi, Member WAJOOD Pakistani Rock Band)

S ince my last experience in Asia, particularly in South Korea as a juror and speaker at
AdStar, I have certainty that Asian advertising is surprising as never seen before and that
new languages come from there, just check the latest edition of Gunn Report. Advertising
festivals are a sign of global standard is to prevail in each market, in the case of Karachi,
which is happening in Pakistan. And being recognition of your colleagues, to the best of the
best, have a great relevance to defining who is more creative than another. I hope to meet the
best Pakistani advertising, a whole new world form culturally speaking. Karachi undoubtedly
represents a strong push for creativity in the region and is apparently worried about it, being
connected with the best in the industry, just take a look what they done in 2010. My bests.
(Pancho González, Director General Creative – Innovation Brainstorming Xchange, Santiago,
Chile)

K arachi Advertising Festival is a very good initiative very well thought out. Wish you all the
best. (Azadar Hussain, Regional Head at The D'hamidi Partnership)

K arachi Advertising Festival is a great event and i have just three words to Kamran Jawaid
i.e. KEEP IT UP ! (Asmatullah Niazi, Dy Controller News at PTV NEWS)
Man Behind Festival ! SEVENTEEN

J ack of all Trades and Kamran Jawaid are the synonyms to each
other. During his diversified career he deals one of the major brands
of Pakistan in just 9+ years of his careers. His identification and
development of business building ideas and works with other
business unit team members to execute the plans make him capable
to carryout the any product on branding platform. He did his
Bachelor in Business Administration (Marketing) and Master in
Business Administration (Marketing & Advertising) from Hamdard
Institute of Management Sciences, Hamdard University, Karachi. For
being more media oriented approach in branding and he did
Specialized Diploma Courses of Film Production and Media
Orientation from Usman Institute of Technology in collaboration with
PTV – Pakistan Television. He broaden his horizon by major moves in
his career; as he start his vocation from PEMRA and got immense
experience of Licensing, Enforcement and Media Watch. Then he
moved and became a Brand Manager of one of the World’s Top Ten
Red Syrups ROOHAFZA. He symbolized his expertise on national
and international platform of branding and merchandising.
Then he moved to Asia’s Largest Telecommunication Company PTCL as Business Analyst, Marketing Research and designed
several packages and schemes in collaboration with Etisalat Telecommunication Corp. Dubai, UAE and bear out new approaches of
customer service and customer satisfaction. After being an expert of FMCG and Semi FMCG Brands, he entered in the field of
Corporate Branding via ALLIED GROUP, and he worked as a Head of Marketing & Advertising of ALLIED CABLES. Where he
developed and executes promotional initiatives to profitably increase consumption within budgeted parameters. He coordinates
product management and cost reduction projects with internal and external resources to achieve results (product development,
production planning, trade promotion, sales, market research, consultants and advertising agencies). He analyzes consumption and
shipment data and compares results to established objectives to assure the effectiveness of marketing programs.
Apart Marketing Experience he has a vast exposure in Media
Industry and worked in several TV Channels like PTV, GEO TV, ARY
Digital, Labbaik TV, QTV, TV One and TV 2day on Production,
Direction and Performing Arts. He also involved in Event
Management Industry and has worked as Member in Kara Film
Society, where he has organized Karachi International Film Festival
by inviting major celebrities from India and Hollywood. He has
prepared 1200 Paged Research Work named as “Speak Media”
submitted in PEMRA Islamabad HQ and has designed “m³ theory”
(Millennium Marketing Mix), which will be publish in national and
internationals journals. He is an expert in Strategic Management
including Strategy Formulation, Strategy Implementation and
Strategy Evaluation. He combines Strategic Management with Brand
Management and applying by development of marketing plans and
campaigns to support assortments. Develop and follows through on
all merchandise relating to visual campaigns and Ensure
merchandise strategies are executed on the store level. This is
followed by the increasing customer satisfaction with destination of
bigger market share.

O n 27th September, 2008 (Eve of 27th Ramadan) Kamran Jawaid has

launched his dream project “KamzKirz Media Marketing Group” as a
Managing Director. Initially he has developed marketing services for
their clients and further more KamzKirz Media Marketing Group started
to provide the Advertising Services. After around two years, on
November 27-28, 2010, Kamran Jawaid launched his old idea concept
into practical i.e. “Karachi Advertising Festival 2010-11” under his
KamzKirz Media Marketing Group.

Now he has aim to bring the revolution in the world of marketing an

advertising by providing the unique concepts and ideas, which has been
never been adopted by anyone under the name of “Karachi Advertising
Festival 2010-11”. He is on frenziedly journey towards achieving the
point of reference placed by his proactive approach.
 Topics To Be Discussed
Ad Film Production Sequence, Cinematic Techniques, Branded Entertainment, Utilizing Animation
Techniques, Media Planning, Celebrity Endorsement, Practical Application of Camera Movement,
Lighting Sequence, Sketching Story Board, Production Facts in India, Creativity Techniques in India,
Indian Ad Film Case Study. A Panel for Dialogues with Known Advertising Gurus from Pakistan &
India. 5 Hours per day / 2:00 pm – 7:00 pm each day
Course WORKBOOK & Hi-Tea at Rangoli, Arena will be Provided

TRAINER’S PORFOLIO DIALOGUE PENALIST

The Lead Trainer of the
School is Mr. Kamran
Jawaid with his Business
Management’s Major in
Advertising and has been
working in the industry of
about last 10 Years. He
has a vast experience of
dealing brands like Rooh
Afza, PTCL, Etisalat and
Mr. Kamran Jawaid PEMRA.
Mr. Irfan Iftikhar Mr. Jamil Syed Mr. Imran Ashraf
Managing Director He has conducted several Director Former President – PAPC
KamzKirz Media workshops around the SAARC MEDIA Executive Director Sole Event Partner
Marketing Group & globe. Currently he is Mumbai – India Pakistan of ABBY
involved in Media Expert of Ad Film Broadcasting International
Event Director Planning and Ad Film
Karachi Advertising Making of Several
Production in Association Advertising
Festival Leading Brands. INDIA PBA Awards - INDIA

COURSE fee: CONTACTS:

Corporate Package: PKR 5,900
CALL: 0332-3515450

Student Package: PKR 4,900
EMAIL: khi.ad.fest@gmail.com
* 10% DISCOUNT ON GROUP REGISTRATION
ONLINE REGISTRATION AT: www.karachiadfest.co.nr

SUPPORTED BY ORGANIZED BY

I OWN KARACHI EVENT secretariat (Facility for In-House Training also Provided)
is a project of CDGK KamzKirz Media Marketing Group:
Head Office: D-40, Zahid Square, Block 16, Federal “B” Area, Karachi, Pakistan
COMMENCED AT Mailing Address: P.O.Box 13626, F.B. Area, Karachi, Pakistan
Contact: +92-332-3515450 ; +92-345-2230680 ; +92-21-32016367
Email: kamzkirz@gmail.com ; khi.ad.fest@gmail.com
Web: www.kamzkirz.co.nr ; www.karachiadfest.co.nr

Download Forms from www.karachiadfest.co.nr

 A Walk commenced first time in Pakistan, where Brand Walks on Ramp with Brand
Representatives, which could be Brand Ambassadors, Sales Promoters or Company
Representatives. Brand Walk will be held at the Exhibiting Location of Karachi Expo Center. Brand
Walk is different by a regular exhibition, because here Exhibitors not only place their Stalls but
also Exhibitors can make their Brand Presentation on Ramp. A Complete Amusing Event for
Families Only. Value Added Services and their Promotions can be presented by following ideas.
Brand Walk is the part of Karachi Advertising Festival, where Exhibitor will Advertise their Brands.

IDEAL OPPORTUNITY FOR: RAMP ACTIVITY INCLUDES: LIVE APPEARANCE AT RAMP:

Brand Launching
Brand Demonstration
Physical Appearance of Product
Complaints and Resolution
Stall Placements
Media Releases
Company Presentations
Live Product Demonstration
Dramatic Performances of TVC
Audience Interactive Games
Contests and Quizzes
Model Appearance with Brands
Musical & Entertainment Acts
Product Usage Descriptions
Famous Chiefs of Food Channels
Magical Kids of Chotay Ustad
Wajood - KAF Official Rock Band
Pakistani Celebs in Bigg Boss 4
Screening of Abby International Awards
Screening of Karachi Uncovered – BBC
Screening of Legendary Productions

Brand Walk is providing: 6’X6’ Stalls + 10min to 30min Ramp Acts

BRAND WALK IS BEST FOR
Textile ; GSM & Mobile Phones ; Electronics ; Confectionaries & Biscuits ; Soaps & Detergents ; Shampoos & Hair
Care ; Tooth Pastes & Beauty Creams ; Cosmetics ; Automobile ; Food & Milks ; Telecommunication ; Education ;
Banks & Insurance ; Media Broadcasters ; Print Media ; Edible Oils & Ghee ; Pharmaceutical ; Hotels & Fast Food
Restaurants ; Beverages & Mineral Water ; Builders & Construction Material ; Shoes & Accessories ; Home Interiors
; Engineering ; Health Services ; Airlines & Cargo ; Couriers Services ; Petroleum & Gas ; Power Generation ;
Chemicals ; Jewels & Gems ; Leather Products & Miscellaneous Services & Products.

SUPPORTED BY SUPPORTED BY

EVENT secretariat (Facility for In-House Training also Provided)

KamzKirz Media Marketing Group:
Head Office: D-40, Zahid Square, Block 16, Federal “B” Area, Karachi, Pakistan
Mailing Address: P.O.Box 13626, F.B. Area, Karachi, Pakistan
Contact: +92-332-3515450 ; +92-345-2230680 ; +92-21-32016367
I OWN KARACHI Email: kamzkirz@gmail.com ; khi.ad.fest@gmail.com
is a project of Web: www.kamzkirz.co.nr ; www.karachiadfest.co.nr

CDGK Download Presentation for Exhibitors

www.karachiadfest.co.nr
 PAPC - Ad Excellence TWENTY ONE

P akistan Advertising Practitioners Club (a Non – Profit organization), the sole representative of the aspirations, interests and
a common voice of the advertising practitioners in Pakistan, is determined to serve and cater to the needs of advertising
practitioners all over Pakistan as it provides a platform for mutual interaction and professional advancement.
Since the club truly signifies the spirit “ for the people, by the people,
and to the people”, an invitation is extended to everyone related to the
profession to join.
We had long
needed a powerful
alliance in order
to maintain a
uniformly high
standard of
advertising as
well as to be able
to keep abreast
with the
international
advertising
standards and
ever evolving
concepts.

Pakistan Advertising Practitioners Club – proud to make inroads for Pakistan advertising
industry into the ABBY International Advertising Awards 2005. The other achievement was the
innovative tribute to the Advertising industry through a song “World of Advertising” that is a first
ever in the Indo Pak history. It was very well received and appreciated by the Advertising Club
Bombay and the representatives of other competing countries.
Scoring on this account became all the more imperative if we were to make our presence felt in
the international arena. If the society in general can benefit from the work of a few intellectuals
why can’t all the advertising people pursuing common, interests get together for their larger
advantage? These very thoughts were the driving force for those who are now the pioneers of
this club. The club thus not only provides a platform for mutual interaction but is also devoted to
the well being of the practitioners.
PAPC’s aims are to streamline the learning processes of the practitioners so as to minimize
confusion and build confidence amongst them, to encourage sharing of knowledge through
Internet database, research papers, seminars, debates, group discussions, workshops and
other exchanges for overall professional development of the practitioners. PAPC strongly
promotes best ethical practices in the advertising field in Pakistan . The moving spirit in the
PAPC’s endeavors is its firm belief that a real good campaign does not need the crutches of
mean tactics.

Faithful to its objectives, PAPC will provide career counseling, interview

preparation and consultancy related to the profession to its members.. A
Placement Bureau and publishing of a Newsletter “The Big Idea” covering the
activities of PAPC as well as topics that are thought to enhance the professional
knowledge of the practitioners, are in the pipeline for the PAPC’s members.
As a confidence building measure, PAPC plans to hold annual award
ceremony for achievements and contributions in creative fields, research work
etc.

Besides above, plans are underway for providing financial assistance through
PAPC’s Hard Time Financing Services to the PAPC members incase they lose
their job. They will be provided instant interest-free financial assistance
without any description till the time they find another job. For PAPC members,
Free Group Insurance is also one of the benefits they deserved.

Well all this makes part of our efforts to live up to our slogan, “ our
commitment-advertising par excellence”.
 War of Anchorship ! By Kamran Jawaid (MD, KamzKirz MMG)
TWENTY TWO

  ?
W hen you arise in the morning, think of what a precious
privilege it is to be alive - to breathe, to think, to enjoy, to
love. In our childhood, we had so much excitement for that 3
minutes, which we were never want to miss while we were got
ready for School in early morning. I'm talking about the
Pakistan's First Ever Morning Transmission anchored by
Mustansar Hussain Tarar. Daily millions of children eagerly
waiting for 3 minutes cartoon rely in the morning transmission
at 7:15 am, while elders was waiting for Morning Khabarnama.
It was the time of Late 80s and Early 90s, when PTV was the
only center of attraction in the idiot box. Furthermore today,
most of the satellite channels with the intend of broadcasting
their 24 hours transmission, that 2 hours morning
transmission now transformed into morning shows and
definitely it is not wrong to say that it was the preliminary
picture of Pakistani Morning Shows.

Now we have uncountable satellite channels in our remotes

and almost every household empowered to prefer the best
one to watch Indian Daily Soaps, besides this the Pakistani
Morning Shows still counted as one of the highest rated
programs in Pakistani Media. And nowadays "Nadia Khan
Show" on Geo TV reckoned as pinnacle among the Most
Popular Morning Shows. "Nadia Khan Show" telecast their
live transmission of morning show at the early hours of the
day as well as its repeated telecast relayed in late night is
quite an exceptional strategy adopted by them in order to broadcast their transmission twice a day which no doubt is proved to be a
lucrative approach because by following such a way no one can miss it and even they captured their share of audience in that time slot as well. In
order to compete with the strong intensity of rivalry of the Nadia Khan Show, another most popular morning show is "Good Morning Pakistan"
anchored by Dr. Shaista Wahidi on ARY Digital. In the queue of these morning shows, George and Kiran also known for their anchoring of the
morning show on Aaj TV. Among some more challenging names embedded in viewers’ mind incorporated Dr. Sana Tariq on Hum TV's Morning and
Aisha Sana on PTV's Morning. Definitely such morning shows be acquainted with their anchors and it is not wrong to say that anchor is the only
USP of any Morning show. In order to achieve this sort of USP with the intention to raised their preliminary viewership, Apna Channel also invite
Rambo and Sahiba, A Lollywood Known Real Life Couple as anchors for the morning show and Film Actress Noor is busy on Morning with Hum.

If we put light on the historical phases of electronic media industry of Pakistan then we come to know that the last two years was set off quite well,
Advertisers instead to approach other entertainment programs, they are more concerned with Morning shows, Even after accumulating the raw data
from known advertising agencies and media buying houses, then we were going to familiar with the Program Ratings of TV shows on various
Pakistani Channels; then it is uncovered that Sports Program comes on 3rd, Political Talk Shows comes on 2nd and Morning Shows comes on 1st
position. Today every satellite channels’ management gives their foremost priority to such morning shows which can covers at least 4 hours
transmission from their 18 hours transmission i.e. 2 hours in the early hours of the day at morning as live and 2 hours covered by their repeated
transmission. In such heightened competition among morning shows, Nadia Khan and Shaista Wahidi honored as two rival captains of the
tournaments. Competition can be the most nerve-racking experience. Some people just thrive on it.

Nadia Khan made her fabulous television debut through NTM in 1996. She then hosted a show called Daak Time (Mail Time) with Uncle
Sargam which got tremendous popularity among children in particular on PTV. She made an unforgettable comeback on the small screen by giving
their memorable appearance in an Eid Special Show telecasted in the year 2005 in which she performed opposite to Ijaz Aslam and Sadia Imam. She
also come into sight in an ARY Digital soap called Koi To Ho in 2003. She afterward left that show in order to work as an anchor on ARY Digital's
morning show Breakfast with Nadia. This show commenced to on-air their live transmission from Dubai in the year 2006. After making her
mysterious departure from ARY Digital for unidentified reasons in 2008, she swiched to Geo TV. Nadia Khan then initiated to host Geo TV's morning
show called Nadia Khan Show. This embraced the live chat along with interviews of renowned personalities & celebrities associated with different
fields. Besides open discussion on every day aspects of life, Nadia Khan was also prominent for boldly and fearlessly touching some intense &
sensitive issues with her ironic & extraordinary sense of humor. She experienced lots of controversial episodes like interviewing with Women from
Lal Masjid, discussing several scandals with Meera and simultaneously, Meera unexpectedly left the show without having adieu conversations by
deliberately removing her color mike; Criticizing Pakistani Movies with Syed Noor and Sangeeta along with the candid opinions from both sides
about each other. How can we forgot to recall the most recent and mainly controversial interview with Noor, where the live coverage of Noor
and Vikram Bandani Fighting was captured during the Nadia Khan Show, in which Noor was being harassed by her Husband during the live shoot
of Nadia Khan Show. Just after this incident, few more episodes was telecasted but later than Nadia Khan was left GEO TV on September 30, 2010
and simultaneously, she was replaced by Shaista Wahidi for the same program in November, 2010. The genuine reason was unrevealed along with
lots of rumors and such sabotage gossips got more strong impact in the mind of viewers, when Shaista Wahidi switched from her known Good
Morning Pakistan on ARY Digital. Because as we told you that Shaista Wahidi is one of the leading competitors to Nadia Khan.

CONTINUES ON NEXT …
… War Continues

S haista Wahidi instigated her career as a radio anchorperson which

led her to turn into a news caster on a private TV Channel. She revealed
her inner talent an endowment while hosting different live shows on TV.
Her first ever TV show was Hum aur App Barah-e-Rast which was
telecasted on the same channel. She was also involved in to host one of
the most popular TV Shows of Pakistan, Good Morning
Pakistan on ARY Digital.

However, due to some personal reasons (her husband resides

in Dubai and the show also relays from Dubai) she left ARY and
switched to GEO Television and simultaneously, replaced Nadia Khan &
appears as the morning show host. Due to contractual violations the
ARY has filed a suit against Shaista Wahidi in Sindh High Court (SHC)
for to execute the legal proceedings against her. Shaista Wahidi also
involved in an enduring financial disagreements with ARY during her
popular Good Morning Pakistan program.

While recently GEO TV has posted a testimonial about Nadia Khan

Show on their website that this show continues to delight its viewers
with Nadia’s trademark style of conducting informal and candid
celebrity interviews, showcasing segments regarding entertainment and
informative stuffs and simultaneously, giving away astonishing prizes
for housewives & kids. At present the viewers for a second time will
switch to watch NKS Primetime; the show will be broadcast from 23:00-
01:30 from Monday to Friday. So finally after experiencing such gossips
about the Nadia Khan Show, these rumors ought to be vanished now
because at this instant the Two Morning Show Rivals are now on one
channel i.e. Geo TV but with an amendment in the sense that Shaista
Wahidi is allotted in Morning Show "Utho Jago Pakistan" while Nadia
Khan is assigned for the Late Night Transmission "Nadia Khan Show -
Prime Time".

Conversely, ARY Digital still go on with their Good Morning Pakistan

but with a diversity of anchors together with known TV faces. Now after
having such major and imperative moves, the heightened competition
elevated between Shaista Wahidi on Geo TV and Various Faces on ARY
Digital. While Apna Channel got much popularity with their Lollywood
charms namely Rambo and Sahiba, who invites several guests from
Lollywood industry, who have never been invited on regular basis at
other morning shows. Apna Channel's Morning Show is bilingual
morning show i.e. with Urdu and Punjabi.

Recently we have also experienced an unexpected replacement Where

Maira Khan replaced Juggun Kazimin in Dawn Mast Morning.

Now the major query raised in our minds is how far the program rating
of morning shows will be affected either in positive or in negative sense
while experiencing such moves in Morning Shows. I hope that all
Pakistani Channels will hit upon to give their best by making their
extraordinary contributions & efforts in such Morning Shows in order to
recapture their Pakistani Viewership caged by Indian Daily Soaps.
TWENTY FOUR

N ature of Entertainment varies centuries to centuries. Anarkali and Tan Seen

were the source of entertainment in Mughal Darbaars, then Notinkiyan
(Street Theater) was popular before IndoPak partition. Such notinkiyan replaced by
silver screen of cinemas with black & white faces of Dilip Kumar and Madhubala.
After the induction of television in our home country, entertainment perspectives
turn out to be in the form of Drama Serial telecasted at 8pm and Movie on Weekend.
During the era of 80s the trend of VCR has entered into almost every parts of
Pakistan and then Indian movies has gain a significant & viable share into the
entertainment pie. But simultaneously, the local Comedy Theaters of Pakistan was
proved to be a threat against these Indian movies. We can also be able to summon
up that era, when the rent of ordinary video cassette was PKR 5 only while Amitabh
Bachchan's movie cassette and Umar Sharif's stage show cassette were equivalent
in term of their rents but highest comparatively other offerings on that time i.e. PKR
25 for 3 hours only. Early 90s brought with it the inclination towards Dish Antenna
Culture which rehabilitated into Cable Culture. Today almost each & every home
have experienced thousands of daily soaps instead of a solitary Drama Serial at 8pm
and also increased a variety of every style of entertainments, for instance, the
recently emerging reality shows. The genre of reality shows illustrated
By Kamran Jawaid (MD, purportedly unscripted dramatic or
KamzKirz MMG) humorous situations, revealed actual
events, and usually features ordinary
people instead of renowned celebs,
sometimes in a contest or other situation
where a prize is awarded. The essence of
this genre has extracted in some form or
another since the early days of television
industry, began in earnest as a television
formula in the 1990s, and exploded as a
global phenomenon around 1999-2000,
via series such as Big
Brother and Survivor. Programs of the
reality based genre are commonly called
"reality shows" and often depicted in
term of series.

Documentaries and nonfictional programming such as news and sports shows are usually not
classified as reality shows. Afterward Talk Shows, Game Shows, Singing and Dance Competitions
also reckoned in this genre. Even Cooking shows also has been categorized as reality shows.

In Pakistan, the most eminent reality shows were Kasuti (A Game Show with
Quresh Pur and Obaidullah Baig) & Studio Dhai (A Comedy Talk Show with Moin
Akhtar, Anwar Maqsood and Bushra Ansari). Both were telecasted by means of
PTV. While after the penetration of the Indian Satellite Channels inside the veins
of Pakistan, the trend of musical programs has gain a noteworthy popularity
among viewers. First Indian Most Illustrious Reality Show was Antakshri
anchored by Anu Kapoor on Zee TV. Along with Antakshri, Khana Khazana, Ek
Minute, Film Dewanay and Sa Re Ga Ma became the most nattered reality shows
in Pakistan. During the era of 90s, the Pakistani viewers was crazy about &
dying to watch such reality shows.

With the arrival of new millennium, where Indian Movies happened

to globally acclaimed & applauded, later than scrutinized this the American
Reality Shows introduce their program concepts with Indian Version under the
license of original one. The reality show which still etched in your mind was the
"Who Want To Be Millionaire", as "Kaun Banega Crorepati" placing Big B i.e.
Amitabh Bachchan as the lead host for the entire show. Then "American Idol"
subscribed in India as "Indian Idol", "Fear Factor" as "Khatroon Kay
Khiladi", "So You Think You Can Dance" as "Nach "Baliye" and "Most renowned
Big Brother" as "Bigg Boss". The foremost divergence of such reality shows
(Indian Version) in comparison with old ones is to apportion a limited interval
approximately 3 months and simultaneously, it will be instigated all over again
every year with additional title of season 2, season 3 etc. While Indian media
also involved in to design their own reality shows for instance,"Voice of India",
which has been more applauded & commended in contrast with Indian Idol.

CONTINUES ON NEXT …
… Continues
H ow can Pakistani media lack
behind to compete with other
media? That’s right!! Pakistani
Versions of Western Reality
shows jump into the persistent
race, for instance, some are
under license like "Kya Aap
Banegain Crorepati" with Moen
Akhtar , while several are
introduced as the copied versions like "Sangeet Icon" and "Nachlay". As a
matter of fact it is experienced that in Pakistan, mostly under licensed
projects have been fruitless for having their more popularity among the
overseas market, on the other hand, the Pakistani patented reality shows
like Sangeet Icon and Nachlay attained quite exceptional response. The
stereotyping impact of the Word INDIA proved to be an enigma and
stimulated a sort of appeal among Pakistani viewers regarding Indian
Reality Shows that even after making exceptional improvements into
Pakistani Versions of Reality shows, still Pakistani viewers prefer to watch
INDIAN REALITY SHOWS.

As far as the level of interest of Pakistani viewers regarding Indian Reality

Shows elevated day by day, Indian media used to invite Pakistani
renowned faces in their shows in order to create tempt among the local
viewers of Pakistan. But unfortunately they doesn’t encourage their
appearance, instead they used to criticize their home country celebs. The
first incident occurred when in mid 90s, Atiqa Odho and Reema attend
Antakshri on Zee TV and they unexpectedly sung a recreated song "Dil
Dil Pakistan Jan Jan Hindustan". When they come back into their home
country, both faced a strong protest and propaganda against them. The
recent Pakistani Presence in Indian Reality Shows i.e. Chotay Ustad and
Bigg Boss also criticized with an ironic eye.

One of the high rated Indian reality shows "Voice of India" is a singing
based competition, which has unexpectedly beaten up the viewership of
Indian Idol. The second season of Voice of India was dedicated to children
particularly, all are competing for to prove their challenge of best singing.
The 3rd season commenced with a novel outlook for 18+ Participants. But
the Season 4 returned with a revitalized attitude as "Do Deshoon' Ki Ek
Awaaz - Chotay Ustad", which has been initiated under IndoPak contract
and their countries’ representatives incorporated Star Plus from India and
Geo TV from Pakistan. Altogether ten couples are competing with each
other and how can we forget to prominent the most astonishing dimension
of that contest is nothing but the appearance of a Pakistani and an Indian
kid in each couple. The two eminent singers from both countries was
elected as milestones for this new-fangled theme namely Sonu Nigam from
India and Rahat Fateh Ali Khan from Pakistan. The format of this program
was designed in such a manner that regardless of which team got victory,
at the end the trophy will be won by both countries. Despite of home
country’s participation, Pakistani viewers was persistent to criticized them
sarcastically. As the entire shoot of program was completed in India that’s
why most of the Indian festivals was celebrated in different episodes along
with India's hoops celebs namely Asha Bhoslay and Rishi Kapoor.
Because of this the Pakistani participants were compelled to sing Indian
Bhajjans and the mean of respecting Indian Musical Gurus’ appreciations
was depicted in terms of "Paye Lago" (Touching the Elder's Feet); which
has been strongly objected in Pakistan.

The experience countenanced by Bigg Boss Season 4 (Under Licensed

from Big Brother) was somewhat symmetrical with the above show, where
two Pakistani renowned celebs Ali Saleem a.k.a Begum Nawazish Ali and
well-known Pakistani Film & TV Actress as well as Host Veena Malik had
been a part of Bigg Boss' house in conjunction with dozens of Indian
Celebs. Ali Saleem was evicted during the very first month while Veena
Malik was evicted in 2nd Last week (2 Months and 3 Week out of 3
Months). Even all that happened, afterwards Veena Malik targeted for her
reprehensible & outrageous NPCA - Non Pakistani Cultural Acts in the
show. But despite of uncountable objections & protests, Bigg Boss
Season 4 became the ever most popular reality show in Pakistan as well,
because similar to Chotay Ustad, Bigg Boss also broadcasted from two
channels namely ARY Digital in Pakistan and Colors in India.

CONTINUES ON PAGE 32
 VEENA for Sure !
This article is excerpts from Instep (The News) By Maliha Rehman
TWENTY SIX

E ver since she began her stint in India’s reality TV show, Bigg Boss 4,
Veena Malik has been called many things. There are people who have
applauded her for being ‘honest’, ‘funny’ and ‘interesting’. And then there’s
the huge majority that has pronounced her ‘cheap’, ‘vulgar’ and
‘shameless’, among other more colorful words. Probably, Veena doesn’t
care. As she’s always known, any publicity is good publicity.

And Veena Malik certainly knows how to get publicity. You have got to
hand it to her. Love her, hate her, ridicule her all you want, but the woman
is a pro at maneuvering the limelight around herself. A few months ago,
nobody cared much for her. Sure, she drew a the laughs through her spot
on imitations and comic timing on Geo TV’s Hum Sab Umeed Se Hain and
then, for some time, she raised eyebrows as she sobbingly went on air and
admitted to her liaison with cricketer Mohammad Asif. But Veena was
never in the public eye for long enough. Even as a Pakistani film heroine,
she always played second fiddle to the main heroine, the gregarious
younger sister or the supportive best friend.

Along came Bigg Boss 4 and it changed everything for Veena. She became the talk of the
town not just in Pakistan but also in – the supposed hallowed ground for the entire
Pakistani film fraternity – India. All it took were weekly histrionics on screen. Easy stuff,
for Veena - she’d done it before. Flashing back to the earlier months of 2010, she had
wept crocodile tears on TV, blaming her ex-boyfriend cricketer Mohammad Asif for
having stolen money from her. Then, later in the year when the Pakistani cricket team
was accused of match-fixing, she had chipped in with her two cents’ worth, claiming that
Asif had told her that he was involved in the matter when they were together and
heroically professing that she had broken up with Asif because of his wayward match-
fixing ways. The woman has always known how to make waves and isn’t afraid of
controversy. With her infamy as a drama queen, Veena was an ideal candidate for Bigg
Boss 4. After all, the show has always been notorious for its in-house cat fights and
scandals. Last year, they had opted for the loud Indian item-girl Rakhi Sawant, this time
they decided upon Veena Malik.
And boy, did Veena fit the bill. When the show started off, hardly anybody in India
knew of her. But by the end of the first week, she had the audience agog. Veena
Malik knew that, as a Pakistani in India, she didn’t have a fan following like her
other counterparts. So, she just made sure that she became the most talked about
inmate in Bigg Boss’ house. She swooned over Bigg Boss’ voice and threw a
ridiculous, bizarre kiss in the voice’s direction. She appeared to fall in love with
model and fellow house-member Hrishant Goswami. And once Hrishant was
ousted, she moved on to actor Ashmit Patel, (or ‘Ash-mit’ as she insists on calling
him), openly fondling him on screen and sitting in secluded corners with him
having long, intimate discussions. She pirouetted and preened on camera,
proclaiming herself to be ‘beautiful, sexy and a good cook – ideal marriage
material’. She sashayed around the house in short skirts and high heels while the
other females resorted to slacks and T-shirts. She swam in the pool, flirted
outrageously and had no problems getting touchy-feely with the male house
members, shocking the Indian audience right out of their preconceived notions of
the submissive Pakistani woman. She clambered onto the house’s dining table in
high heels and gyrated to ‘Abhi Toh Mein Jawan Hoon’ leading to Bigg Boss
punishing her for having shown ‘disrespect’. She made sure that all attention was
on her.
And while there were those who loved her and many who hated her, there was no doubt about it that everybody tuned in to the
show night after night to see what new stunt Veena would pull. Here in Pakistan we were also curious to see how a fellow country
woman would fare in a house full of Indians. But even across the border, Veena more or less carried the show on her self-
declared ‘sexy’ shoulders. Why would anyone want to watch an oversized, mute Khalli or a mundane Sameer Soni when you had
a Veena Malik giving massages to a smirking Ash-mit and dancing in front of the washroom mirror? Aside from the foul-tongued
Dolly Bindra, Veena proved herself to be the only other interesting member in the household. Which is the reason why that even
though she had the largest number of nominations from her fellow inmates for being evicted from the house – seven, to be exact
– she would always be magically saved by her ‘loyal’ fans. More likely, she was rescued by producers who were fast getting rich
by the ratings brought in through her crazy histrionics.
 Veena continues …
M oving away from the ever-raucous TWENTY SEVEN
cyberspace, the Pakistani clergy has denounced
her to be a disgrace to Islam – that too, on Indian
television. Come to think of it, when was Veena
Malik ever a credit to Islam in the first place?
Even before she went wild in Bigg Boss, she was
wearing micro minis and gyrating in the rain,
albeit on the Pakistani silver screen. Perhaps
then, our vigilant clergy has issues with her being
vulgar in India while within Pakistan, they may
still consider overlooking her antics with a kindly
eye?

As for Meera, she was appalled enough by Veena

to undergo an uncharacteristic goody-two-shoe
personality turnabout and declare to an Indian
daily that “Veena is a cheap girl who shows
Pakistan in a bad light. I was asked to be part of
Bigg Boss 4 but when I found out that Veena was
going to be part of the house’s inmates, I
immediately opted out.” Meera hopes to now be a
part of Bigg Boss’ fifth season where she will, it
seems, somehow depict Pakistan in a good light.
Hard to believe, yes, but let’s see how that turns
out.
For even though Bigg Boss professes to be a show based on audience votes, it often appears to be completely scripted. Actor
Rahul Bhatt said as much in print once he had been booted out of the house, declaring that Veena had asked him to enact a fake
love affair with her, for the sake of gaining popularity. Rahul had allegedly refused and Veena had tenaciously moved on to the
more susceptible Ash-mit. Bigg Boss’ voting process seems rather suspicious, on the whole. The insane, colorful household
members are allowed prolonged stays while the less interesting ones are systematically kicked out. Abusive inmates like Dolly
were supposedly voted back in through a ‘Wild Card’ while Pakistani Ali Saleem, more well-known in his Begum Nawazish Ali
avatar, was very conveniently voted out in the early weeks when the Shiv Sena began protesting about the inclusion of Pakistani
celebrities. Popular Indian actors like Sarah Khan and Manoj Tiwari were excluded while a vivacious Pakistani Veena Malik
stayed on. As the show drew close to its final weeks, though, the producers probably decided that it was time for Veena to leave.
For while she was great for the ratings how could they, heaven forbid, cause an uproar by letting a Pakistani win the show?

However, with Veena gone, most regular watchers expect Bigg Boss’ house to take a turn for the dull. The remaining house
members are all B-grade Indian celebrities and while they may have solid fan followings, their petty squabbles over food and
household chores can’t hold a torch to Veena’s lascivious antics. It is no wonder that the producers kept Veena on for as long
as 80 days – the show would have sunk a long time ago if it wasn’t for her.

Veena, finally out of captivity, is all praises for the adulation she has gotten from ‘Hindustan’ and her undying love for Ash-mit,
who she now claims is just a good friend – hey, with the show over for her, why should she continue on with the pretense of
romance? With her so-called new found Indian fan following, she is all set to make her career fly. Rumor has it that that Pooja
Bhatt is considering casting her opposite Ashmit Patel in the sequel to her once-upon-a-time hit Jism. And there will most
certainly be Pakistani producers who will want to cash in on the Bigg Boss propaganda and cast her in their projects.
But before she blazes forward with her career, past lurid rain dances and forgettable side-roles, Veena may just have to face a
bit of flak. She has Pakistan’s mullah brigade in a furor and even fellow actress and old foe Meera has declared her to be a
discredit to Pakistan. The internet is crowded with her detractors. She has even instigated boisterous online Pakistan vs. India
bickering where Indian bloggers have wished her to be ‘thrown back into her terrorist nation’, automatically kindling a debate on
Pakistan’s long worn-out terrorist label!

In her defense, Veena remains unfazed as she explains, “The camera was scrutinizing the household members 24/7. I just acted
the way I normally do. Nobody could expect me to put up an act for 80 long days. This is how I am.” Simply explaining that with
the camera constantly upon her, she as well as the other inmates were just representing themselves rather than their country. If
she made herself a point of ridicule through her dramatics, it was really no big blot on Pakistani women but just an individual
deception of herself. A clever reply, really. But then again, Veena Malik is a very clever woman. She is an opportunist who
realized the chance provided to her by Bigg Boss and used it to the best of her abilities in order to gain fame. And while she may
have teetered towards vulgarity in order to gain recognition, so what? Didn’t Karisma Kapoor act in a spate of outlandish David
Dhawan movies before she moved on to more meaty, acting-oriented roles? Then why can’t a Veena Malik act outrageously in
Bigg Boss in order to gain the necessary push that might just jumpstart her career? During her stay at Bigg Boss’ house, Veena
occasionally refered to herself as a Pakistani superstar. And while this claim may seem rather delusional at the moment, you
never know. With a toss of her unruly curls and a jilted boyfriend here, there and everywhere, Veena Malik just might sashay her
way up to true superstardom.
TWENTY EIGHT
TGM Leaks !
Embarrassment over Indian ad with
Pakistan ex-air chief
Indian officials have apologised after a government advertisement
included an image of a Pakistani ex-air force chief alongside prominent
Indians. Tanvir Mahmood Ahmed was pictured with Indians such as
Prime Minister Manmohan Singh and cricketer Kapil Dev in a campaign
against female foeticide. The full-page newspaper ad was produced by
the women and child development ministry for National Girl Child Day.
The government has ordered an inquiry into the error. Former Air Chief
Marshal Ahmed said the inclusion of his photograph in the
advertisement was probably an "innocent mistake". Shocked …
"The prime minister's office has noted with regret the inclusion of a foreign national's photograph in a government of India
advertisement. While an internal inquiry has been instituted, the PMO apologises to the public for this lapse," the prime
minister's media adviser Harish Khare said in a statement. The full-page advertisement appeared in Indian newspapers on
Sunday and had photos of Prime Minister Manmohan Singh, Congress party chief Sonia Gandhi and junior minister for women
and child development Krishna Tirath. The advertisement included photographs of two of India's cricketing heroes, Kapil Dev
and Virendra Sehwag, as well as musician Amjad Ali Khan. Many people in India were shocked to see that the advertisement
also included the photograph of Pakistan's former Air Chief Marshal Tanvir Ahmed. Mrs Tirath said she had set up a committee
to find out how the photograph appeared in the advertisement. "I have expressed regret and also sought an apology on behalf
of the ministry over the lapses. We should be cautious so that such mistakes are not repeated in the future," she said. The
minister said the inquiry committee will give its report in a fortnight. "I wasn't aware about this... I was busy with a golf match
and didn't know about this development," the Press Trust of India news agency quoted the former air chief as saying. "I guess
it's just one of those errors. It must be an innocent mistake," he said.
Leaked From:
http://www.defence.pk/forums/world-affairs/45333-embarrassment-over-indian-ad-pakistan-ex-air-chief.html

WikiLeaks inspires sanitary pad ad in Pakistan

Pakistani advertisers in the feminine hygiene business have harnessed the political
notoriety of WikiLeaks to tell women that while the US State Department might leak,
they don't have to. Advertising sanitary pads on selected billboards in Pakistan's
financial capital Karachi, the latest catchphrase is: "WikiLeaks... Butterfly doesn't".
Leaked American diplomatic cables turned the Internet whistleblower into a household
name in Pakistan, fascinating and appalling members of the public over reported inner
dealings of their political and military elite. Pakistani advertisers usually avoid the
divisive world of politics but advertisers said the commercial had attracted
considerable attention. "We have received a huge response from the public and
everyone has commended us on it," said Syed Amjad Hussain, head of business
development at RG Blue Communications, which pitched the advertisement to
manufacturers Butterfly. "It could have been yet another ad showing a girl promoting
the sanitary pad, but we made it different, completely different," art director Munir
Bhatti told AFP. Hussain said the response had been "great" although a fully-fledged
media campaign had yet to start. Coverage of the leaked American cables highlighted
Western concerns about the safety of Pakistan's nuclear arms and politicians' private
support for US drone attacks on al-Qaida and the Taliban in the country's tribal belt.
They also revealed that the Pakistani army considered forcing out President Asif Ali
Zardari, who made contingency plans for his assassination.
Leaked From:
http://www.koolstuffs.net/2006/06/15/coca-cola-pakistan-ad-made-by-india/

Ask: +92-332-3515450
Click: www.kamzkirz.co.nr
 Leaks continues …
TWENTY NINE

Pakistanis Rely on Indian Talent & Faces to

Promote Their Products
Indian faces and Indian talent is being increasingly used when making ads for
Pakistan. Some people have pointed out as to why local talent is not used. On
why Indian faces are creeping into Pakistani ads when it has local talent, a
creative manager says that this is not a new phenomenon. He says that Indian
crew has been used in the past. Surf (Unilever) and Always (P&G) have shot
with Indian teams. Clear Shampoo (Unilever) hired an Indian crew to record the
Pakistani version of Fear Factor. Coke and Pepsi started this trend in their
early days and still do it. The Coca Cola “Kha Ley Pi Ley Jee Ley” campaign
used Indian talent both on and off camera.
Remember the very touching Everyday (Nestle) ad where the husband offers to
make tea with the “Banay hai ek dosray kay liyay” tagline? He is Indian and so
is the girl who plays his wife. Kashmir Banaspati has used Indian faces and
crew for the “Bus Yehi Hai Achi Zindagi” campaign. Initial ads of Talkshawk
(Telenor) fall in this category. The launch campaign of Telenor Easy Paisa
“Zindagi Asaan Huee” is entirely “Made in India” down to the location, cast
and production team. Jazz (Mobilink) “Apna hai” campaign used a face some
may recognize from the Star Plus serial Santaan. While there are more ads in
pipeline from Mobilink that are being shot in India. A few years ago, Lux
(Unilever) shot a campaign with Aishwarya that was used in both India and
Pakistan. More recently, they have used Katrina on our billboards.
Alokozay tea with a streamer campaign. Firdaus textile launched its Summer Collection featuring Kareena Kapoor which has
stirred as much debate in India as it has here. Shot in a foreign location, the campaign cashes in on the Bollywood mania that is
rampant in Pakistan. Gul Ahmed had only just launched its prestigious Summer Prints Issue with Giselle, one of the leading
ladies opposite Saif Ali Khan from the movie Love Aaj Kal. Clearly hiring Indian crew is a rising trend these days. We have
discussed before about the technical, professional and working differences of both side of borders, we thought of asking another
professional on “why companies are contacting Indian production houses and models for their ads?”.
One ad specialist defended this trend by saying that
`our choices are carefully thought out and well researched to make sure that the message
will strike a nerve with the target audience. If the audience responds to a foreign face, there
is no reason to go against the tide. At the same time, using foreign talent in no way implies
that local talent is not good enough. One has to look at availabilities to work according to
the timelines and demands of the clients. We have few known directors and even fewer
DOPs both of which are important when producing a TVC. Clients are often pressed for
time. Companies in the FMCG and Telecom sector, some of which air more than 5
commercials per quarter, cannot wait for the good directors’ schedules to clear up and
therefore prefer to explore options elsewhere. Our industry is small and unable to meet the
demand of the clients in terms of talent as well. For years, we are seeing the same faces
walk the ramp and do the commercials. The actors that are on TV have been around for a
long time and they have all been used by some company or the other.’

Iman has been featured in umpteenth commercials. Shahid Afridi is the brand ambassador
for at least three big names. Someone as selective as Shaan has also done several
commercials – Mobilink, Pampers, Ronaq Masala to name a few. Our industry needs a
resource injection. More directors and assistant directors, set designers and production
crew would make it easier for companies to choose from local variety. Fresh faces are also
not common. With modeling still being a cultural taboo, not many new faces come up.

Leaked From:
http://alaiwah.wordpress.com/2010/05/17/pakistanis-rely-on-indian-talent-faces-to-promote-their-products/

Ask: +92-332-3515450
Click: www.kamzkirz.co.nr
 By Kiran Jawaid (Content Director – TGM)

THIRTY
Karachi became 3D
A long red carpet led the way for all those invited to
the exclusive launch of the Atrium 3D digital cinema in
Saddar. Movie enthusiast Mariam Azmi said she has
watched every trailer on the project website and has
scheduled her entertainment calendar for the next month.
“We have no real entertainment in the city which is why
this is just what we need right now,” she said, while
testing the popcorn, which for her is “an equally
essential” part of the movie experience. “Good, fresh”
she commented, munching the kernels. Display screens
above and on the ticket counter listed the movies playing
at the cinema as well as the prices (different for regular
and 3D cinemas). The launch scheduled for all will play
Hollywood blockbuster and Oscar-winning Avatar in 3D
at a price of Rs500 with an additional Rs150 for the
reusable 3D glasses, which you can take home. Regular
movies such as the Indian Tees Maar Khan will cost the
cinemagoers Rs300. The third movie on the launch list is
Chronicles of Narnia: The Voyage of the Dawn
Treader.The Express Tribune caught up with a few people
at the soft launch on their previous 3D experiences, the
future of the cinema and film industry in Pakistan as well
as entertainment culture and taxing the sector.
Director for Mandviwalla Entertainment Nawab Hasan Siddiqui said this project will definitely encourage the cinema industry.
Not disclosing the investment made, he said recovery will take some time but the company is “very confident” that the project
would succeed. The man behind the project, Nadeem Mandviwalla, watched his first 3D movie in 1983 but it wasn’t until he
watched James Cameron’s 3D digital Avatar that he knew he “must bring this technology to Pakistan.” Supporting her son-in-
law Nadeem Mandviwalla was Mrs Nasim Shaikh, who was excited about watching her first 3D movie. She hoped that soon
good Indian and Pakistani movies will also be shown in 3D with “some great songs and most importantly well-choreographed
dances.” “It is crucial for cinema culture to be revived and for the film industry to get a desperately needed boost,” said
Pakistan film star Nadeem Baig. He added that the public craves good, clean entertainment and they deserve to get it.
Another big name of the silver screen, Mustafa Qureshi said, “Even though our films are not in 3D we still need cinema houses
of this calibre to encourage moviegoers. Our movies are currently not worthy of being on these screens but I hope we will soon
move in the right direction and make some world-class movies.” Qureshi suggested such new projects should be exempted
from taxes. A former television producer, Nofil Naqvi, was “very excited” about the city’s new technology. “You get a very
definitive perception of depth plus we needed cinemas where the hall seat doesn’t break in the middle of the movie,” he said
recalling an experience with his friend at another cinema in Karachi. Chief guest at the event federal minister for culture Aftab
Shah Gillani said the government is doing all it can to support the cinema and film industry. Speaking to The Express Tribune,
he said that the government plans to support the industry by giving them a processing lab for film which will be set up in
Lahore in a year.

Calls of Pakistani Munnis

"M unni Badnaam Hui Darling Tere Liye" from the Bollywood film "Dabangg" might have legions of fans but not the real
life Munni, a mother of two in this Pakistani city, who has been harassed so much that she has shut her small shop. Munni, a
fairly common name in the subcontinent, is ruing the day the song became a hit. Her store is located at her home and she has
been unable to open it since the song became popular. "Every now and then someone will come to my store and say ' Munni
badnaam hui Darling tere liye ' in front of my customers. First I didn't pay much attention and tried to ignore it, but then it
became a routine event and I started to get irritated, " Express Tribune quoted Munni as saying. "Even sober and reserved
people have sung this song loudly while passing by my store. I have scolded many of them but they just laugh and run away.
"Finally, I couldn't take this behaviour any more and closed my shop for several days. Now it's been two months and either I
don't open my store or if I do open it, then I don't sit at the counter myself.“ A mother of two, Munni said the song has also
impacted on her personal life. "On seeing me, boys in my neighbourhood would start singing this song at full volume. Many
times they play it on tape to tease me. This song has really become a nightmare for me.“ This Munni is not the only one to face
problems, another Munni, a school principal, is too facing harassment. Shahida Munni, principal of a school in this city, had
been given the nickname Munni by her Family and friends. "While walking in my neighbourhood, I am always scared that
someone will start to sing the song. Most of the time my fears become reality as many boys either sing the song loudly or play
it on the stereo, " Shahida said. She said that it has now become a painful routine. "They do it for fun. I don't understand how
teasing someone can be Fun for people. I am sick of this now and want this to come to an end."
F ew years back a cyclone named Katrina ruined the coastal areas of USA, but recently from the last few years The World of
Advertising clashed with namesake i.e. Katrina Kaif. In India Katrina Kaif is one of the top female brand ambassadors involved
in endorsing the 12 leading brands of market which includes Nakshatra, Spice Telecom, Pantene, Godrej Renew, Slice
Aamsutra, Veet etc. She has been fifth on the list of endorsement of maximum brands in the country. Shahrukh Khan endorses
utmost brands followed by Mahender Singh Dhoni, Hrithik Roshan, Saif Ali Khan and Katrina Kaif resided at the fifth
position. Katrina Kaif also made an unexpected replacement of Aishwarya Rai in Nakshatra Diamonds and Sushmita Sen in
Pantene. She also usurped Priyanka Chopra in the Spice Telecom ad. THIRTY ONE
In the year 2003, Katrina Kaif made her first bold & seductive debutant under the Hollywood produced Bollywood film "Boom", In this movie
she blatantly displayed herself in semi-stripped appearance. Suddenly a news that conundrum every ones mind with astonishment is the
relationship edifice with Bollywood Style man Salman Khan. With this "Girl Friend" label, Katrina got some how a kind of esteem in different
film based magazines as well as gossips based TV channels. Kaif was born in Hong Kong. Her father is an Indian Kashmiri named Mohammed
Kaif, and mother is an English named as Suzanne Turquotte, both are recognized as the British citizens. Her parents divorced when she was
very young. Kaif has seven siblings. Kaif experienced moderate success with the release of 2005 film Sarkar, where she played a role
of Abhishek Bachchan's girlfriend, and Maine Pyaar Kyun Kiya (2005), where she was paired opposite Salman Khan. Afterward movies like
Nasmate London, Welcome, Partner, Singh is King, New York and Race proved herself within the bollywood industry and compelled them to
count her among the renowned super stars of bollywood film industry. While in 2010, she declared herself as a Bollywood Queen, on account
of her one of the finest performance in Rajneeti, in which she did a role of Politician look-a-like Sonia Gandhi. Her last release Tees Mar Khan
kept herself in tittle-tattle via "Shiela Ki Jawani“. Spaced out her Bollywood struggles, she was quite thriving like Aishwerya Rai or Sushmita
Sen in modeling career as well. This made Katrina the first choice of major brands. In her modeling career, She was raised in Hawaii and later
moved to her mother's home country, England. Kaif began her modeling career at the age of fourteen; her first job was for a jewelry campaign.
She continued to do modeling in London under a contract with the Models 1 Agency and did a number of campaigns such as La Senza and
Arcadius, and even depicted herself elegantly in fashion walks incorporated at the London Fashion Week. Kaif's modeling career led her to a
silver screen career when she was discovered by a London-based filmmaker Kaizad Gustad, who gave her a role in his film namely
Boom (2003). She then moved to Mumbai where she was offered a number of modeling assignments. However, filmmakers were initially
hesitated to sign her in their different projects because she could not speak Hindi as it should be.
In Indian media, numerous female actors made their mark in their modeling career but unlike Katrina Kaif they are never proficient enough to
get fame in the brand endorsements likewise Shahrukh Khan who get recognition in this field among poles apart male actors of industry.
Katrina Kaif trembles the peoples’ mind & turn out to be a News Breaker in Pakistani Advertising industry by endorsing several leading
brands in Pakistan. If we talk about the early projects of Katrina Kaif's in Pakistan then how can we forget to recall her first manifestation for
the commercial of VEET's along with its Print ads in 2009 and even now she was spell-bounded in several other projects of the state. Katrina
is the first renowned face who is ruling on the hearts of Advertising industry in Pakistan. Earlier than Katrina, more than a few Indian faces
emerged on Pakistani screens.
VEET's TVC doesn't magnify its magic in Pakistani Advertising World, because
For instance, PTV's Nostalgic TVC of By Kamran VEET usually rely their foreign ads in Pakistani region, but how can one be
Stillman's Bleach Cream starring Jawaid (MD, saved from her magical impact, that’s right!! When Katrina became Brand
Sonali Bandre projected as PIA Air
Hostess was on-aired in Zia's Era, KamzKirz MMG) Ambassador for SLICE endorsement, then definitely many ADerz are shaken up
and depicted their incongruous response by sarcastically raised eye brows and
when, Pakistani Media was confined
forehead frowns.
into isolated cage. But I would like to
reveal certain astonishing specifics, Once again there was no tittle-tattle in the air regarding her endorsements. And
at that time no one was familiar with now the real Katrina cyclone hit the shore of Pakistani Advertising coast, when
Sonali Bandre but when she put on
LUX revealed her face in Pakistani region as well. WHY Katrina, why not home
track her first debut in Bollywood,
PTV was approached & solicited
celebs!!! This dilemma is in question because the association between Lux and
Stillman's in order to produce its new local film industry is perceived as the stone mark sign from years.
TV commercial. But on the other side,
Katrina's face was introduced into In Pakistan, Lux constantly signed the lollywood faces from
Pakistani market after becoming an Pakistani Film Industry like Babra Shareef, Reema, Meera,
eminent face of Bollywood industry. Neeli and Shakila Qureshi. After that the drastic downfall of
Pakistani Films compelled Lux to approach and employ faces
from Television and Fashion world like Iman Ali and Amina
Haq. In this way its not wrong to say that Lux is not limited
only with lollywood faces but they also move toward the
foreign faces in order to endorse them fully.

It’s not the story of today but also in late 80s,

LUX televised their TVC by signing Nazan (A
Turkish Film Actress) in order to endorse
their brand in Pakistani Region via foreign
face. Consequently even today, it is not a big
deal to market their one of the most
appealing brand (Lux) with Katrina Kaif.
Because nowadays in Pakistan, Bollywood
movies screened officially in all leading
cinemas and multiplex. On the other hand,
Pakistani Film Industry faced a drastic
decline in terms of Quality Standards and
also there is a starvation of recognized faces
from Television and Fashion industry except
for Iman Ali. Lux is looking for a
revolutionized bang with current official and
legal popularity of Karina Kaif.

CONTINUES ON NEXT …
 SLAVES OF KATRINA KAIF PAKISTANI PRESENCE IN
CONTINUES … INDIAN REALITY SHOWS
CONTINUES …
THIRTY TWO

A fterward, Pentene showcased Shilpa Shetty as their Brand Ambassador

but abruptly Katrina Kaif also coupled with Shilpa Shetty. Nowadays the trend
of endorsement via foreign faces on behalf of local brands in Pakistan is not
an exceptional case as it can be evident by TVCs of Clear, Head n' Shoulder,
etc. As we don’t want to ponder anywhere, we are talking about Katrina Kaif.
Therefore story still continues, after endorsing Pentene, Katrina Kaif's awe-
N owadays the Reality Shows gain much more popularity
among the viewers as compare to Daily Soaps according to
inspiring impact is splendid with Loreal, then Alokozay and now Itehad
the data accumulated from different media buying houses.
Airways and recently for Olay and Panasonic. For Katrina Kaif the counting of
And now Pakistan also plays a vital role in Such Indian Reality
Indian Brands are countless, and now in Pakistan, every brand gives
Shows and the most astonishing aspect about Indian Media is
precedence to Katrina, can say industry are now transformed into the
its International level Recognitions, it can be evident when
SLAVES OF KATRINA KAIF ! We are looking forward that when local Nihari
Pamela Anderson (Bay Watch well-known American Actress)
Restaurants, and Haleem Houses too will turn out to be the SLAVES OF
unexpectedly made her appealing appearance at Bigg Boss.
KATRINA KAIF ! The Big Q is "ARE WE DOING RIGHT ?" .....
On the other hand Pakistani patented reality show "Nachlay"
"IT'S GLOBALIZATION !" replied one of the SLAVES OF KATRINA KAIF! doesn't have such International Recognition but only the local
Her strategy for invading numerous brands in Pakistan is likewise the gratitude. This can be apparent when we click and hit on any
strategy adopted by historical icon Cleopatra who ruled the entire political international websites, online Articles, Magazines or
world for years and maximize the numbers of slaves .... This story will never electronic Newspapers, where without efforts we can
end and Brands + Ad World keep on becoming the SLAVES OF KATRINA checkout the news regarding Bigg Boss but hard to find about
KAIF ! Nachlay.

Art is parasitic on life, just as criticism is parasitic on

art. Decades ago we have sight noticeable scrutiny for Reema
and Atiqa Odho in Antakshri and the most recently Chotay
Pakistani Ustads and for Veena Malik in Bigg Boss 4. Before
to enunciate any wrapping up lines, we should be reminiscent
a famous Urdu Proverb “Jaisa Desh Vaisa Bhais”. If we
scrutinized the etiquettes of Veena Malik and Pakistani
Participants of Chotay Ustad then it can be say that If they
didn’t follow the Indian ethnicity, subsequently they were
never be able to get such encouraging responses from the
side of Indian Media. As a matter of fact Pakistani media
industry need owned platform which have International
Exposure as well, this option is no doubt much better than
Indian Platform and simultaneously this platform also require
further improvements in terms of Strategies, Policies,
Academics and Trainings. Up till now, we have to be grateful
to our neighboring media which contributes in supporting our
promising talents.
Lollypops in Kids’ Hands
By Kirishma Jawaid (Creative Director – TGM)
THIRTY THREE

T he Pakistan film industry witnessed its

worst year with only 12 Movies, including
regional language films, produced in 2010. Of
the 12, only three were in Urdu, while the rest
were in Punjabi, including "Virsa", the first
India-Pakistan joint venture that was
exempted from entertainment tax. No movie
was produced in Pashto, spoken in the
northwestern Khyber Pakhtoonkhwa
province, Sindhi or other regional languages.

"The record (books) of the film producers '

association shows that six Movies were made
in Pashto, but it does not correspond with the
ground situation, " the report said. Seven of
the 12 Movies were released between
September and November on the occasion of
Eid and other religious festivals. "It means
that several other months, particularly the
first half of the year, were mostly barren for
the industry, " said the report.

In 2009, only 14 Movies were produced. The

last decade has seen the industry declining
with hardly a handful of Movies being
produced every year. The best year was 2001
when 48 Movies were made. In last 10 years,
The Situation has gone from bad to worse.
During this period, cinema halls were
replaced by shopping malls because people
had stopped coming to the theaters.

The poor law and order situation in the

country has also contributed to the decline in
film production and The Situation is showing
no signs of improvement in the near future.
The entertainment-starved people have been
relying on Indian movies. In 2007, the
Pakistan government lifted ban on the
screening of Indian films and this helped in
bringing the masses back to theaters. New
cinema halls are now being constructed.

Though ticket prices for Indian Movies are higher than the Pakistani films, still the Hindi Movies manage to do Good business
at the box-office. Cinema-owner Zoraiz Lashari said: "Pakistani Movies lack the requisite quality that can fetch people to the
theatres. Indian Movies have always been liked in Pakistan and the permission for official screening has kept the cinema
culture alive."
THIRTY FOUR
Media Icon of Aaj k …
W hen a media icon like Mohammad Ahmed Zuberi bows out, is it
important when he was born or where he was born. That’s the first
thought that came to me when The Express Tribune asked me to write
the obituary of the veteran journalist. An institution unto himself, at 90
he was running a vibrant institution that manages Business
Recorderand Aaj. Zuberi Sahib, as he was respectfully referred to in
the media community, had joined Dawn in Delhi before partition of
India. He used to proudly tell his juniors that he was asked by the
Quaid-i-Azam himself to go and join Dawn which was then the official
newspaper of the Muslim League. The year was 1945. There is an
interesting story behind this episode which changed Zuberi Sahib’s
career path. Before joining Dawn he was working for the British Army
where he came across a confidential document regarding preparation
of plans by the extremist parties of majority community to attack the
Muslim areas. According to Zuberi Sahib he leaked the letter to Quaid-
i-Azam, who then confronted the British authorities and many Muslim
lives were saved. But in the process he lost his job because the
government found out that he was the one who had leaked the
information.
He came to Pakistan and joined Dawn as Assistant Editor. According to his contemporary journalists, Zuberi Sahib was one
of the closest to the legendary Altaf Hussain, the then editor of Dawn. But then in mid-sixties the two developed some
differences and Zuberi Sahib left Dawn to set up Pakistan’s first financial and business daily – Business Recorder. Many
eminent journalists of yesteryear — Qazi Abrar, Abul Akhyar, Zamir Niazi, Jamil Zuberi joined him in the formative phase
of Business Recorder and remained with the newspaper until retirement. All passed away before he did.Under his
stewardship Business Recorder became a highly influential business media vehicle. In fact there was a time when BR used
to set the economic and financial news agenda in the country. Later along with the able team of his three sons – Wamiq,
Arshad and Asif – he branched out in electronic media with the launch ofAaj channel which still leads the media in economic
and financial news coverage. Lately because of age Zuberi Sahib could not give much time to the media house he had
created from scratch. However, his sons have been managing things quite well up front.

During my four-year stint with Business Recorder, I found Zuberi Sahib a good teacher of business and economic reporting.
He was the only editor, as a matter of fact perhaps the last one, who used to hold meetings of his reporters and assistant
editors in the morning. I cannot forget his pet question in the meeting to the reporters: “So what is your bloody means of
livelihood today.” Once replying to his question I proudly mentioned my exclusive lead story which was printed on that day.
Zuberi Sahib said: “In journalism young man that is history, now I am asking you what you are working on for today?” That
was my lesson in reporting and since then I have always felt that the morning meetings I used to hate were in fact keeping
us on our toes. He would also guide us where to go for additional information for the story we were working on. One of the
major issues discussed these days is that news reports have too much of reporters’ opinion. Once I did that in a story,
Zuberi Sahib corrected me, saying if I want to write my opinion I should write editorials to which I readily agreed and was
given additional allowance.

He had a knack for developing close contacts with the finance minister of the day. Many of his detractors used to criticise
him for this. But editorially I must say he would take an independent position no matter how close the finance minister was
to him. And most of the time the government would take Business Recorder’sviews seriously. He was the champion of free
market economy since mid sixties when he launched the paper and remained so till his last. Zuberi Sahib has followed his
loving wife who died only a month back. He loved his wife and children – three sons and two daughters. And perhaps more
than anybody else, he lovedBusiness Recorder. M. A. Zuberi the editor is dead, but I am sureBusiness Recorder and Aaj will
live long! His funeral prayers will be held in Masjid Noorul Islam, Zamzama Park, Clifton after Zohar prayers on Monday. He
will be buried in the compound at Abdullah Shah Ghazi Mazaar.
Published in The Express Tribune, December 13th, 2010.

11-12 March, 2011 1st May, 2011

Training Exhibition &
Workshop Brand Walks
At At
Arena Club Expo Center
Blood on Dance Floor !
THIRTY FIVE

ONE SIDE VIEW OF MIRROR KARACHI: Capital City Police Officer (CCPO) Karachi
Fayaz Ahmed Leghari on Thursday said a comprehensive
security plan has been devised for the New Year night,
adding in this regard police officers and copes have been
put on high alert in the city. He said that extra contingents
of police are being deployed in sensitive parts specially
focusing on SeaView, Hawks Bay and other recreational
places of the metropolitan. Police patrolling, snap
checking and intelligence system have also been
enhanced, he added. All Town SPs, SPOs and SHOs would
supervise the law and order situation in their respective
areas.

CCPO Karachi said that aerial firing, carrying weapon is

prohibited in city, adding violators would be taken to task
according to law. Meanwhile, Deputy Inspector General
(DIG) South Zone Iqbal Mehmood chalked out security
plan for New Year night, when a large number of youth
visit Sea View beach. DIG south zone directed relevant
police officers to maintain security on the occasion of New
Year night. He said police should arrest any person who
displays weapons, ride on bikes without silencers and
create nuisance. According to security plan, traffic
coming from Shahrah-e-Faisal would be diverted to
Shahrah-e-Iran, Three Swords underpass, Two Swords,
Park Tower, Abdullah Shah Ghazi Mazar, 26th Street,
Khayaban-e-Shamsheer, MacDonald to Sea View Clifton,
while all markets, petrol pumps, hotels and shops would
be closed after 8pm on this route on New Year night. The
return route would be through Khyaban-e-Ittehad and
Korangi Road. The Rangers and police would be patrolling
and snap checking all routes while the bomb disposable
squad would clear the routes. More than two thousand
police constables would be deployed of these routes.

KARACHI: The number of wounded persons including

children and women has surpassed 70 amid gunfire
incidents related to new-year celebrations in separate
ANOTHER VIEW OF MIRROR
areas here in metropolis on Friday night, Geo News
reported. Firing continued more than 2 hours. According
to sources, though Sindh Home Ministry had imposed
Section 144, banning carrying and display of arms in city
even then hundreds of thousands of merry-makers and
revelers welcomed in the year 2011 by resorting to aerial
firing in almost every part here. Over 70 persons
sustained bullet-inflicted injuries as the firing lasted over
2 hours, police sources told Geo News. Police and
rangers personnel kept on patrolling across the city while
firing was on, but could only manage to play role of
onlookers whereas many youths continued riding
motorcycles without silencers, witnesses told Geo News.
Injured persons have been admitted to Civil Hospital,
Abbasi Shaheed Hospital, Jinnah Medical Institute and
many others for medical attainment, hospital sources
told Geo News, ascertaining that there was no causality.
THIRTY SIX
Rahat Rules Bollywood
W hile Bollywood films dominate local
cinemas, Pakistani singers and
musicians continue to make waves in
India. As Atif Aslam and Jal remained
major concert attractions across the
border, singers like Rahat Fateh Ali and
Fuzon’s former frontman Shafqat
Amanat Ali ruled Bollywood’s music
charts of the year.

2010 offered a wide range of Bollywood

songs. While raunchy numbers like
“Munni Badnaam Hui” kept the
adrenaline pumping, the Sufi track
“Sajda” spelt bliss for music lovers.

The most popular songs of 2010: “Dil

Toh Bachcha Hai Jee” : It was a
melodious beginning to the year with the
romantic number from Ishqiya. Rahat
Fateh Ali Khan sang the song that
instantly struck a chord with the
listeners.

“Sajda” Once again sung by Rahat Fateh Ali Khan along with Shankar Mahadevan and Richa Sharma, My Name Is Khan’s
Sufi number tugged at one’s heartstrings. The sounds of tablas and dholaks helped the song become a chart buster and
stay on top for a long time.

“Aap Ka Kya Hoga (Dhanno)” The remix was packed into the Housefull album by Shankar-Ehsaan-Loy. Sung by Mika Singh,
Sunidhi Chauhan and Sajid Khan, it revisited Amitabh Bachchan’s popular song “Apni To Jaise Taise” from the 1981
superhit Lawaaris. It was a winner all the way and made everyone dance to its funky beat.

“Bin Tere” The song from I Hate Luv Storys managed to bring out the hidden romantic in all of us. The simple lyrics were
rendered by Shafqat Amanat Ali.

“Pee Loon” The soft love ballad from the crime thriller Once Upon A Time In Mumbaai still occupies air time on most of the
radio channels. Pritam Chakroborty’s composition and Mohit Chauhan’s voice have spelt magic for the song. Its Sufi
elements add edge to the song.

“Gal Mithi Mithi” This track is an amazing folk outing by Tochi Raina and is not like any run-of-the-mill Punjabi number.
Composed by Amit Trivedi of Dev D fame for Aisha, the fast number instantly made its mark because of the unpredictable
orchestration and the fun element woven together intelligently.

“Munni Badnaam Hui” One of the most popular item numbers of the year, Dabangg’s “Munni Badnaam Hui” was an
adaptation of “Larka Badnaam Hua” from an old Lollywood film Mr Charlie. The fast-paced, catchy song with a rustic flavour
created sensation in India and abroad.

“Tere Mast Mast Do Nain” Dabangg gave another hit in “Tere Mast…”. Rahat Fateh Ali Khan crooned the moderately paced
romantic track with such expertise that it made people sit up and take notice.

“Zor Ka Jhatka” Even though the film failed to take off at the box office, this song from Action Replayy flew higher and
higher on popularity charts. Sung by Daler Mehndi, Richa Sharma and Master Salim, Pritam’s composition was appreciated
for its quirky lyrics and unusual orchestration.

“Sheila Ki Jawaani” As they say the best is always reserved for the last, this song from Tees Maar Khan appeared almost at
the end of the year and was an instant hit thanks to its urban appeal and a raunchy feel. It’s giving competition to “Munni
Badnaam Hui” for the best item number crown.

SOURCE: IANS
Published in The Express Tribune, January 3rd, 2011.
 Every thing is possible in blanket
Dance can be made on dinning table
Hi-heels doesn't need party floor
Two eggs must per day
Dacoits are well mannered too
Hugs & Kisses are pre-requisite for all tasks
40+ women prefer teddy bears to play
Arguments needs funny acts & sounds
Women can propose two men at a time
Confused relation converts into brother-ship
Captain should be backbiter for maintaining environment
Best revenge is to provoke your enemy
Dance well for converting your failure into "what you want"
Fake means you are crystal clear
Great people eat too much
Don't argue with over weight woman and long heighted man
Salt and pepper must be added in each message
Pretend to sacrifice for being great
Diplomacy saves you and push others
Dish-washing is the eligibility for eviction
Be close with others to jealous your loved one
Add "Great" as your name prefix & be great
Be a translator of American despite of weak English
Talking into Camera is better than to discuss
Never be shy even in washing other's underwear
Always speak when ask to speak
Creping is necessary to put you on news
Mirror is the best friend
Flirt with voice also can be happened
Be patriotic otherwise there is penalty on speaking ENGLISH !
Say NISHKASHIT instead of DELETE !
Say ULANGHAN instead of VIOLATION !
 Mr. Malik … Ad Film to Film
S aqib Malik is one of the most established
THIRTY NINE

directors in Pakistan, known primarily for his avant-

garde music videos and commercials. He has
directed numerous successful music videos for
many Pakistani pop acts, the more notable among
them being Fuzon's Khamaj, Ali Azmat's Na Re Na
and Ali Zafar's Dekha.

Born in 1966, Saqib grew up in Lahore, Pakistan

where he received his earlier education. Later he
moved abroad to study for a degree in Mass
Communications from UAE. At the completion of his
graduation, he shifted to his home city in 1988
amidst the sectarian riots that would devastate the
city's state later. This didn't stop him from achieving
his goal of becoming a director and he worked with
an advertisement agency on a normal nine-to-five
basis.

Working for almost seven years in the advertisement business, he took upon direction as a
freelance director making commercials for various brands. 1990s brought a revival in the
Pakistani music industry where young stars were emerging almost always in dire need of
exposure. Saqib chose to work with Asim Reza on various projects that led them into
directing music videos for these very artists. As a director duo, their first break came with
the video for the hit single Mr Fraudiyey by the band Awaz. The video would later root the
careers of the band Awaz, Aminah Haq and Tariq Amin.
Saqib later worked for three years with Asim Reza after they decided to split and go their
separate ways. But while it seemed the nation was headed towards a new revolution in music
and media in general, Saqib clinged on to making advertisement commercials rather than
making more music videos. His inhibitions led him to believe that his art hadn't been
properly furnished. His work with Asim Reza was mostly shadowed by the powerful
charisma that Asim had and he lacked. He went his way making commercials for the sake of
improving his stronghold over these very inhibitions and proving to himself that he excelled
at what he did.
In 2001, Saqib served an experimental new-wave band named Rushk to come up with a
music video for their song Behti Naar. The video depicted various taboos of the Pakistani
culture like homosexual relationships, BDSM, etc., and portrayed them in a mild manner. The
video became a cult classic, albeit the censor board ruled against the airing of the video on
music channels. The controversy surrounding the video gave his career a further boost. His
recent endeavours included videos for the band Fuzon's song Khamaaj which stood neck-to-
neck with Asim Reza's video for Mahi Ve sung by Faakhir Mehmood at the nominations for
the Best Music Video at the 2004 Lux Style Awards (LSA) held in 2005. His video for Ali
Azmat's song Na Re Na gained him an award at the LSA - Lux Style Awards.

After the success of Khamaaj, Fuzon selected Saqib on their next big project – a video
featuring Urmila Matondkar from Bollywood beyond the border. Saqib worked with Pralad
Kakar (a director from India) on the video and was since then attributed with being the first
music video director to have worked with an Indian star. His next such venture would be a
video for Salman Ahmad's song Ghoom Taana featuring Nandita Das, another Bollywood
star. Ghoom Taana was written by both Saqib Malik and Asim Reza.

Malik's film debut is in pre-production since 2005. Reportedly, Shaan, Ali Zafar, Samina
Peerzada, Tooba Siddiqui and Nadeem were the original cast of the film. In 2008, Malik has
stated that he is making changes in the script, actors and producers of the film. The script is
written by Sarmad Sultan Khoosat and the soundtrack is composed by Shanee (a new
composer in Pakistan). Malik has confirmed, "The music will be a great taste for the
audience, it would most determingly leave the audience singing for years, I'm really looking
forward it it. Title song, item numbers, romance songs, action songs and a full-thriller." He
also said in a interview with Dawn news, "Ajnabee Shehr Mein is a commercial Urdu film with
lots of songs and dances to cater to the mass appeal. It’s something I am extremely excited
about. The film is a suspense thriller set in Karachi, a city which is perfectly suited for this
theme because it has a dark edge of mystery and uncertainty to it."
Excerpts from Wikipedia.com
November 27-28, 2010

March 11-12, 2011

May 1, 2011

June 25, 2011