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S M A LL B US I N ES 5 AN D E NTR E PR E NU ER S HI P

D IG ITA L BU5INE5 S
A D V ISOR Y SERVIC
E BV : AN US HE F. AB D I
CONTENTS
LETTER OF TRANSMITTAL............................................................................................................................2
INTRODUCTION...........................................................................................................................................3
PROBLEM STATEMENT................................................................................................................................5
CUSTOMER PROFILING................................................................................................................................7
BUSINESS MODEL CANVAS........................................................................................................................17
VALUE PROPOSITION.............................................................................................................................17
CUSTOMER SEGMENTS..........................................................................................................................18
CUSTOMER RELATIONSHIPS..................................................................................................................19
CHANNELS.............................................................................................................................................21
KEY PARTNERS.......................................................................................................................................23
KEY ACTIVITIES.......................................................................................................................................24
KEY RESOURCES.....................................................................................................................................27
COST STRUCTURE..................................................................................................................................28
REVENUE STREAM.................................................................................................................................29
LOGO.........................................................................................................................................................31
COLOR THEMES.........................................................................................................................................32
BUSINESS NAMES......................................................................................................................................33
DESIGNATIONS..........................................................................................................................................33
APPENDIX..................................................................................................................................................34
CLIENTS..................................................................................................................................................34
SOCIAL MEDIA PAGES............................................................................................................................37

Page | 1
LETTER OF TRANSMITTAL
Dated- 30th April’2020
Miss Samiya Hameed
Course Instructor- Small Entrepreneurship
Institute of Business Management Korangi Creek, Karachi.
Subject- Submission of term report, Spring’ 2020
Dear Madam,
As per your instructions, I have done the assignment by the extensive knowledge that I have gathered
from my research and experience regarding the business venture of Digital Delight. I am thankful to you
and all those persons who provided important information and gave me valuable advices. I would be
happy if you read the report carefully and I will be answerable to all the questions that you may have
about the assignment.
I have tried my level best to complete this assignment meaningfully and correctly, as much as possible. If
you need any assistance in interpreting this assignment please contact me without any kind of hesitation.
Thanking you, yours sincerely,
Anushe Fatima Abdi- 19854
INTRODUCTION
The proposed business is a digital business advisory service aimed at all businesses that are
digital and take the online space. With the world evolving today and making a complete shift
towards technology and the digital space, it is extremely important for every business to have an
online presence. Similarly, my business is entirely digital and aimed at any business that has an
online presence, entirely or partially. There are a set of services ranging from mentoring to social
media handling along with graphics and web development available that our customers can
choose from as per the needs of their respective businesses.
Our business encompasses all marketing efforts that use an electronic device or the internet.
Businesses leverage digital channels such as search engines, social media, email, and other
websites to connect with current and prospective customers. While traditional marketing might
exist in print ads, phone communication, or physical marketing, digital marketing can occur
electronically and online. This means that there are a number of endless possibilities for brands
including email, video, social media, or website-based marketing opportunities.
My motivation behind starting this business came from the dream of being financially
independent and having my own venture, being married to an army officer gave me all the more
reason to pursue this even further because nobody could guarantee our stay in one city for more
than 2 years and a career in the corporate world isn’t possible with that kind of instability. With
that, I started looking into skill based learning in my areas of interest when I came across
multiple online courses on skillshare and coursera and also a 6 months diploma from the Indus
Valley School of Art and Architecture in Creative advertising that covered aspects of branding,
integrated marketing communication, copy writing, illustrations and also an element of graphic
design. I was thrilled to start this business that I could operate on remotely, without my location
being an issue.
However, a major setback that stirred a crisis across the globe was COVID-19, commonly
known as the Corona Virus. This virus started from Wuhan, China in late 2019 and during the
first quarter of 2020, it had spread across the globe affecting about 1.2 million people hence
declared a pandemic by the World Health Organization. This pushed all governments across the
world to enforce a lockdown putting a halt to all business activities on ground affecting
economies globally but even in such a situation, the only businesses that are working full-fledged
are those that operate online or the technology sector. The lockdown has given me, and my
clients, time to rethink business strategies for them and to create exciting content and be
prepared for the world as soon as this situation is over.
With the world being on a lockdown, people are realizing the importance of technology and
everything digital. At this stage, digital marketing is vital for your business and brand awareness.
It seems like every other brand has a website. And if they don't, they at least have a social media
presence or digital ad strategy. Digital content and marketing is so common that consumers now
expect and rely on it as a way to learn about brands. Long story short, to be competitive as a
business owner, you'll need to embrace some aspects of digital marketing.
Because digital marketing has so many options and strategies associated with it, you can get
creative and experiment with a variety of marketing tactics on a budget. With digital marketing,
you can also use tools like analytics dashboards to monitor the success and ROI of your
campaigns more than you could with a traditional promotional content -- such as a billboard or
print ad.
PROBLEM STATEMENT
We live in rapidly changing times, especially for businesses. Consider that, in a single
generation, businesses have had to adapt to entirely new marketing channels (web and social),
decide how to invest in and utilize new technologies, and compete on a global stage. One side
effect of these rapid changes and growth is that no single CEO or any employee can be an expert
in everything. This was, perhaps, always true, but it has never been more apparent.
This is why, in my opinion, some of the biggest challenges businesses face today are best met
and addressed with qualified consultants. Bringing on a consultant helps CEOs add the expertise
and skills they need to address particular problems at particular times, and can provide the best
possible outcomes. Just a few of the challenges I see businesses facing that are best addressed
with the help of a consultant include;
 Uncertainty about the future
Being able to predict customer trends, market trends, etc. is vital to a changing economic
climate, but not every CEO has predictive powers. Bringing in a consultant trained in reading
and predicting those all-important trends could be the difference between a bright future and a
murky one.
 Technology
As technologies change practically at the speed of light, it’s vital for companies to innovate or be
left behind, but many CEOs started their careers and businesses before many of these
technologies even existed. Consultants can be vital for integrating new technologies, in particular
mobile, app development, and cloud computing.
 Customer service and maintaining reputation
In a world of instant gratification, customers expect instant customer service, and can take to the
web to share their displeasure at less than satisfactory service just as quickly. Consultants can
find ways to improve customer service and bring it into the 21st century. In a similar vein,
because customers can voice any displeasure so much more publicly and loudly than ever before,
businesses have to monitor and maintain their online reputations. And while it’s an important
task, its one best suited to a third party who can monitor and mediate with a certain amount of
distance.
 Knowing when to embrace change
Early adopter or late to the game? Consultants can help CEOs determine when to embrace
change and when to stay the course. Not everything new is better, yet eschewing every change
runs the risk of becoming obsolete. A professional outside opinion can make all the difference in
these decisions. We are living in an era of constant change for the foreseeable future: change is
the new normal. Preparing for and embracing that change by investing in the right kind of advice
is the best way to meet these challenges head on.
Keeping all these above problems in view, it can easily be concluded that businesses whether
small or big need consultants and there is all the more reason for small businesses to hire them
which is what our business aims to provide.
CUSTOMER PROFILING
1. Fatima Khalid- Female, 45, Owner of home based food business, Rawalpindi.
Customer Jobs Pains Gains
 House wife  I face problems in  I am able to focus on
 Enjoys art work getting the material just making my
 Loves cooking and ingredients from products better
 Runs a small catering the market  I don’t have to worry
business which she  I don’t have skills to about my marketing
really enjoys market my business and gaining more
 Also running a floral  I need help with the audience
art business in which administration of my
she makes floral business
arrangements and
event backdrops

Discussion- Fatima is running a home based catering business in Rawalpindi in which she caters
small and big events and also provides them door-to-door service to her clients while also
tailoring her products according to the client’s needs. She has always been towards the creative
field which is why she lacks the skills to administer a business. She believed she didn’t
understand how to manage the social media accounts and a digital presence for her as well. Once
she was presented with the business idea, she immediately wanted to sign up for our services
because her business was also in the initial teething stage and she needed help setting it up. She
runs her business with the name of Dash of Delight.
2. Tatheer Zahra- Female, 23, Psychologist, Rawalpindi.
Customer Jobs Pains Gains
 Psychologist  Most of the times I  Can connect with
 Runs an online forum lack the motivation to people through
where she provides engage my audience writing and posting
counselling services  I struggle with not appropriate stuff
 Visits clinic having enough  I can expand my
during office material for posting business with the help
hours for in person the daily dose of and have a greater
counselling positivity on my community
 Daily walk for an social media pages  Can conduct my
hour  Need a virtual sessions with
 Reads books assistant to handle my worrying about any
 Enjoys cooking business backend problems

Discussion- Tatheer is a clinical psychologist who is currently enrolled in her masters and holds
multiple certifications under her belt including hypnotherapy. She is also working at a clinic as a
requirement for her degree and takes clients for online counselling and therapy as well as at her
own office in Bahria Town, Rawalpindi. She’s engaged to a military officer which is why she
felt the need to establish something she could own and expand because naturally, given the
nature of her fiance’s job, she will not be able to settle in one town and pursue her career.
Tatheer was already looking for some guidance when I approached her about my business and
to take her feedback and she instantly wanted to collaborate and hire me for my services. She
started her platform by the name of The Tranquileer which not only provides psychological
counselling but also a daily dose of inspiration and motivation to its audience online.
3. Umber Tahir- Female, 20, Business student, Karachi.
Customer Jobs Pains Gains
 Business student at  Do not have the  I can get better
IOBM, currently expertise to market services from this
enrolled in the a business platform
course, small  Do not know how to  Can have my ideas
business management create content for implemented with the
 Running a business social media right tools and
of sustainable platforms strategies
stationary products  Have to manage
 Basketball player logistics for the
 Enjoys cooking and business product so
driving unable to spare time
for its marketing

Discussion- Umber is a supply chain management major currently enrolled in her junior year at
IOBM. She has taken the course of small business management this semester for which she
along with her partner decided to produce and sell sustainable stationary items. Their current
products are a notebook made from recycled seed paper and seed pencils that have seeds like
fenugreek, tomato, chilli, spinach and raddish which can be planted once the pencil has been
used. Given that it is a full load semester and they lacked expertise in the area of marketing and
also designing, they appreciated the idea of my business and felt like anyone in their position
could really benefit from it. The services they wanted to use were logo design and content for
their social media pages so they could focus entirely on their product and outsource certain tasks
that are essential for a business to flourish.
 4. Shayma Mokarram- Female, 23, Business Student, Karachi.
Customer Jobs Pains Gains
 Business student at  Do not have the time  It’s a very cost
IOBM, currently to take care of the effective opportunity
enrolled in the digital marketing of  Can save me a lot of
course, small a full-fledged time
business management business with the  Can implement the
 Running a business amount of workload ideas in my head
of plants grown as from university exactly
cartoon characters  Need help with
 Loves spending time designing our posts
with family for content
 Enjoys reading and  Don’t know how to
eating out reach a greater
audience

Discussion- Shayma is a marketing major currently enrolled at IOBM as a senior and has taken
up the course of small business and entrepreneurship this semester. Shayma along with her
group members came up with the idea of growing plants disguised as cartoon characters so
while people could resort to having a healthy lifestyle, they could also do it their way by adding
an element of themselves to it, they run this business by the name of Plantoonz. In her free time,
Shayma likes spending time with her friends and family and enjoys reading however there’s
barely any free time for her being a senior and she already struggles with keeping up her hobbies
so when she found out about my business, she was excited to jump on board with me and hired
me for logo creation and social media handling because she thought it was good value for the
money being charged and also that it was a one stop shop and she didn’t have to look for
different people to handle multiple tasks.
5. Mahvesh Zahra- Female, 26, Jewellery seller, Rawalpindi.
Customer Jobs Pains Gains
 Business graduate  Difficult to reach the  It could really help me
running an online target market learn how I can reach
business page selling  Don’t know how to the correct audience
imported jewellery engage customers on  I believe this can
 Has to manage an online platform expand my
customer service on  Need help with community
a daily basis designing posts for online
 Loves spending time my accounts online  Don’t have to worry
in nature about my content

Discussion- Mahvesh is a business graduate based out of Rawalpindi who is running an online
business by the name of Mystique Glam, where she imports jewellery and sells them
countrywide. She loves going for hiking and devotes her Sunday morning entirely to go to the
hiking trails in Islamabad to have her own moments of peace and tranquility. She has to deal
with customers on a daily basis while keeping strict check on the shipment and quality of her
product. She said she really felt like she needed to outsource her customer service and social
media account handling so she could focus entirely on getting the best product and making sure
the logistics ran smoothly. When presented with the idea of my business, Mahvish was delighted
to find out and immediately hired me to handle her social media pages and to create content for
her, she said she didn’t have to worry about reaching her target audience from a huge pool of
online users and she also managed to make her accounts look attractive by following a specific
theme for her online presence.
6. Faryal Zafar- Female, 24, School Coordinator, Rawalpindi.
Customer Jobs Pains Gains
 Works as a  Quite difficult to deal  Can trust with the
coordinator in a with a number of staff website and blog
school and deals with members and meeting project
students and faculty their requirements  Mentoring can help
on a daily basis  Lack of time to deal with tasks better
 Maintains the prepare some fun  Can be helped in
based educational connecting with
curriculum for the
curriculums people who can do
students
 Need to hire help for certain tasks done for
 Want to build a the online project us
website/blog for the
school

Discussion- Faryal is a school coordinator in Rawalpindi and has a lot of responsibilities on her
given the nature of her job. She has to deal with the day to day affairs of students, faculty and
the staff as well at times, apart from this she is also responsible for making sure all things are
running smoothly while having to maintain a curriculum for the school. Faryal constantly
struggles with finding the time to shift the majority of management tasks online and to be able to
market her school better. She said she really needed help because managing everything
singlehandedly was getting too complicated and she said she could really use my business with
her projects and even wanted to hire me but I unfortunately had to turn her down because my
expertise didn’t suit her needs exactly and I didn’t want to over commit.
 7. Anum Taseer- Female, 22, Business student and Business owner, Karachi.
Customer Jobs Pains Gains
 Business student at  Barely able to give  I could outsource the
IOBM, currently any time to my administrative tasks of
enrolled in the course, personal business my floral business
small business  Need design help for  Won’t have to worry
management setting up and online about the content for
 Owns a home-based website my magazine
floral arrangements
and décor business
 Establishing an
online magazine for
millennials

Discussion- Anum is a senior at IOBM, majoring in accounting and finance and also runs a
business of her own by the name of The Guldasta Studio in which she makes floral arrangements
and décor. For her course of small business and entrepreneurship this semester, she paired with
her group members to create a website which will serve as an online magazine revolving around
news, media and entertainment for millennials. Anum said she lacked time to juggle everything
and would have really appreciated if she could outsource her own business’ administrative tasks
to someone. As far as her website was concerned, she was already looking for a designer to help
her build the website and incorporate the element of design and creativity into it. For her too, it
was great value for money.
8. Eliazar Kolachi- Male, 23, Business student, Karachi.
Customer Jobs Pains Gains
 Business Student at  I require  Can save time by
IoBM, currently assistance with outsourcing the design
enrolled in small designing of my product
business and  I don’t have any prior  Can focus on the
entrepreneurship experience of creating physical aspects of my
 Business and delivering a product
Development Lead at product
AIESEC Pakistan  Lots of time and
 Working on creating attention is required to
a productivity planner manage all the
 Loves eating out stakeholders involved
in the product

Discussion- Eliazar is a senior at IOBM who is majoring in marketing and is also the business
development lead at the world’s largest student run organization, AIESEC. He has taken up the
course of Small Business and Entrepreneurship this semester which drove him to creating
something very close to his heart. Personally, Eliazar has a lot of work on any given day and has
always felt the need to put everything down on a paper to keep track of his progress, owing to
his habit, he along with his partner decided to create a mindful planner for people to increase
their productivity and also keep track of their tasks. When I presented Eliazar with my business
idea, he immediately wanted to sign up for my services because he wanted to work and put his
ideas on paper as his product, the mindful planner. Eliazar and his partner, Ali hired me to create
their logo and to design their product.
9. Muhammad Ali Shehzada- Male, 21, Business student and business owner, Karachi.
Customer Jobs Pains Gains
 Business Student at  Long distances to  Could really use
IoBM, currently cover to get T shirts someone to help my
enrolled in small made personal business
business and  Tedious customer online
entrepreneurship service process for my  Can get the product
 T-shirts business personal business designed for our
 Working on creating  Need help with planner
a productivity planner designing our product
 Fashion enthusiast

Discussion- Ali is a junior at IOBM, majoring in Marketing and he runs his own business of
customized Tshirts in minimal design by the name of Blackstreepk. He gets them designed and
then printed as per the customer’s wants however being a resident of Malir Cantonment, he has
to travel all the way to Saddar after university on most days and then back home which takes up
a lot of his time. Given the lack of time, he struggles with keeping up with his customer service
as he’d prefer a prompt response but can’t be available 24/7 or even at the quickest instance.
Secondly, he also wanted someone to help him and his partner in their venture of The Mindful
Planner, to design their product. Ali had contacted me earlier when he was setting his personal
business up to help him manage his social media accounts and I had been charging him for my
services, which included social media handling- prompt customer service and content
creation.
10. Ghazala Ahsan- Female, 55, Owner of an online cheesecakes business, Karachi.
Customer Jobs Pains Gains
 Runs a cheesecake  I face problems in  I am able to focus on
business getting the time to just making my
 Single mother of 4 market my business products better
 Runs errands and  I don’t have skills to  I will be able to reach
chores of the house market my business a larger number of
on a daily basis and create content people for my target
 Enjoys cooking  I need help with the market
administration of my
business
Discussion- Ghazala runs a cheesecake business by the name of Frosty cheese cakes based out
of Karachi. She offers range of different flavours including Strawberry, Blueberry, Chocolate,
Peach and the classic NY cheesecake in different sizes i.e. cupcakes, 1lb and 2lb cakes and she
imports her main ingredients i.e. Cheesecakes and the toppings from Dubai. Ghazala loves
cooking and keeps enrolling herself in different cooking classes from time to time to learn
different cuisines as well, while she’s great at making delicious cheesecakes, she complained
that she lacked the skill to flourish on a digital platform for which she hired me the moment she
found out about my business so I could help her create a logo for her and manage her social
media presence so she could reach a greater audience.
11. Farah Abdi- Female, 47, Owner of gift wrapping business, Karachi.
Customer Jobs Pains Gains
 Runs a customized  Don’t have the skills  I will be able to get
gift baskets and to react my target more clients
wrapping business market  Won’t have to worry
 Loves cooking  Don’t know how to about managing my
 Enjoys stitching manage an online business and can only
clothes for toddler presence or even run prepare the products
girls a business’
 Has a creative side to administration
her that she loves
exploring

Discussion- Farah is a mother of 3 based out of Karachi who is a creativity enthusiast and loves
doing anything that involves creativity. She started off by wrapping and preparing wedding
trousseaus and gifts for her nieces and nephews and then eventually as word spread, she got
some extra clients as well. She also offers décor for small scale events like birthdays and
wedding events done at home however she lacked the skill to manage an online presence for
which she was delighted to find out about my business and wanted to hand it over instantly. As
soon as I wrap a few projects up, I will be taking it up with Farah to create a proper business
model and create her online presence that can help her get more business.
 12. Aizdi Fahad- Female, 31, Owner of a pret brand, Karachi/Toronto.
Customer Jobs
 Dealing with client
 Cater to client’s
budgets
 Deal with tailors and
get the job done
 Arrange exhibitions
 Arranging all
material from cloth to
embellishments
 Taking care of
children and their
school duties
 Travelling between
Toronto and Karachi
Pains Gains
 Tailors and workers
not showing up
 Not having work done
by workers on time
 Cloth and material
not being available
 Last min cancellation
of orders.
Alternations
bothering clients
 Managing customer
service
 Maintaining an up to
date portfolio online
 Keeping clients up to
date with the latest
designs
 Better management of
my projects
 Can outsource my
customer service
 Can market my brand,
reach a greater
audience

Discussion- Aizdi is an inspired entrepreneur who started her pret wear line in Karachi and made
a huge success out of her first ever exhibition. Her work revolved around dealing with clients,
creating the image of epitome and grace they see themselves in, keeping in mind the kind of taste
they have and how to cater to it, the budget they give, meeting deadlines and alterations, trying to
please the customer and not forgetting what the brand stands for. She does all of this while taking
care of two children, 8 and 4 and also travelling between Toronto and Karachi very frequently.
This however also came with a few troubles that included tailors and workers not showing up,
late opening of markets, strikes affecting the labour, unavailability of cloth and other materials.
All of this coordination cost her the resources to market her brand and keep on top of her
customer service which is why she was excited to find out that she has options to outsource her
marketing and social media handling without having to hire a full-time employee.
13. Samar Khan- Female, 32, Owner of an event management company, Karachi.
Customer Jobs Pains Gains
 Dealing with the  Irrational clients’ budget  I could have help
clients’ mindset cuts, last min managing my social
 Purchasing material cancellations/adjustments media accounts
 Handling vendors  Vendors falling short on  Marketing of my
 Creating lay outs expectations business
 Indoor & outdoor  Regulatory issues/strikes  Virtual assistance to
field selection  Delivery timings manage all
 Handling the  Unpredictable weather appointments,
photographer deadlines
Discussion- Samar owns an event management company by the name of Drape while also being
a mom of two toddlers. She started drape about 11 years ago and her work revolves around
managing clients, dates, weather conditions and unacceptable demands made by the clients at
the last minute. She said she had to deal with the creative mindset of the clients and then
implement it as per Drape’s standards. Purchasing material, handling vendors, working with
clients, creating layouts, indoor/outdoor field selection and giving the photographer a visual idea
of how to capture the venue and event while turning dreams into reality left little to no time for
her to market her business because she also had to deal with the all troubles that came with the
business like last minute cancellations, unpredictable weather, strikes etc and said would really
appreciate a service where she could outsource the marketing and handling of her existing social
media accounts. For her, Digital Delight was the perfect avenue for her to be able to run the
remaining aspects of her business smoothly by also having a virtual assistant on board.
14. Sharik Saeed Afandi- Male, 60, Owner of real estate business, Karachi.
Customer Jobs Pains Gains
 Deals in real estate  No online interface to  Could have a better
business manage fuel station management system
 Owns and manages  Has to rely on office for my fuel station
a fuel station riders for  Larger audience for
 Enjoys sailing on management my real estate
weekends  Don’t have the skills business through
 Involved with or man power to digital marketing
multiple NGOs to market my real estate
provide basic business
education for the  Long commutes
underprivileged leaving no time to
improve marketing

Discussion- Sharik is a real estate business owner which he runs by the name of Standard Estates
Pvt Ltd with its office in Kashif Centre, Saddar and a fuel station by the name Al-Kauser Filling
Staton located in Port Qasim, near Steel mill on National Highway while he resides with his
family in DHA, Karachi. He enjoys sailing in his free time and tries to be regular on the
weekends, he’s also actively involved with multiple NGOs which helped provide basic education
to the underprivileged children and help them lead better lives. He said it took a lot of time for
him to commute between his office, fuel station and his residence and needed help with having a
better platform to help manage his fuel station and keep records instead of having office riders to
go and check all the way. He said he could utilize their resources in a better way if he had a
management system. Apart from this, Sharik said that he needed a resource to market his
business and give it an online presence so he could reach a greater audience and expand his
business.
 15. Lt. Col. Retd. Hayat Ullah Khan- Male, 60, Owner of a real estate
business, Karachi/Baagh AJK.
Customer Jobs Pains Gains
 Retired Army Officer  I lose a lot of time  Would get a lot of
 Real estate work - to travelling from one time by outsourcing
be done on ground end of the city to my administration
 Office in DHA another tasks for my real
 Residing in Malir  Unable to make estate business
Cantt appropriate time for  Can build on online
 President of mosque space for the
community mosque administration work community and use
in Malir Cantt  Would like some the mosque for
 Involved in social help making the recreational
work community better activities

Discussion- Lt. Col. Retd. Hayat is a retired army officer from Baagh, Azad Jammu and
Kashmir who settled with his family in Karachi post retirement and since then started a real
estate businesss by the name of Property Express in Malir Cantt as well as DHA, Karachi,
where his office is located. Col Hayat is also the president of the community mosque since the
last 9 years and has been involved in multiple projects over the years concerning the community
however with his nature of work, he doesn’t have a lot of free time to come up with something
innovative and mostly he’s on the road travelling from one place to another for work. When he
was presented with the idea of digital delight, he was thrilled and said that he had been looking
for a virtual assistant to help him with his projects in real estate and also that he wanted to build
an online community for the mosque so he could arrange multiple activities for the families and
kids including workshops and get-togethers and be able to market it better by sharing it on their
online community.
BUSINESS MODEL CANVAS
VALUE PROPOSITION
Our business aims to provide services to make it easier for businesses with an online presence to
get their work done in the quickest yet efficient manner possible. A commonality we found in
our customer profiling was the lack of time and skill that business owners faced that created a
hindrance in their delivering the best to their client so we act as a key partner in their businesses
and provide the services mentioned above. Our aim is to have customer gain more audience for
their business and to also maximize their sales with better graphics, understanding the social
media algorithms better, great content and the right tools they can use to be on top of their
game. As more and more businesses successfully experiment with digital advertising, they’re
realizing that taking the social media advertising route makes total sense. Here’s why:
 Lower ad costs: When compared to traditional advertising methods such as print media,
TV and radio advertising, social ads are not only dependable, but also cheaper. What’s
more, you’re allowed to engage on various social media channels for free before
scaling with paid ads. You’re free to grow on your own, at your own pace.
 Targeted reach: Traditional advertising doesn’t give you the luxury to reach out to
your target audience the way social media ads do. It simply doesn’t work that way.
When you’re doing offline advertising, you’re taking the blind, shotgun approach
where your returns are dismal even if you’re making big investments. Using social
media ads you reach out to targeted prospects, increase your conversions and
ultimately get a higher return on investment.
 Real-time performance analysis: Knowing if your ad is working or not is integral in order
to improve it. When you’re doing any type offline advertising, you’re unable to analyze
the performance of your ad campaign. Which cripples massively cripples your efforts.
Social media ads on the other hand allow you to constantly keep track of how well your
ad is performing. You’re able to change your ad on the fly and instantaneously see the
results.
 Ability to reach more: People are no longer dependent on Google search when they
need to connect to something or someone. Today, search is not limited to the mighty
web search engines. It has moved beyond, which is why social media platforms such as
Facebook and Twitter are the new search engines.
The social media world is evolving and is so is the SEO arena. And there are high chances that
social signals may start having effect on your rankings. So why not be prepared by building your
social media presence with valuable content? It’s important for businesses of all types to
understand that social media ads are only getting bigger and smarter. Social media advertising is
where the future is headed. It’s the new wave.
CUSTOMER SEGMENTS
Digital Delight plans to cater to businesses generally that have an online presence but once I
went through the customer profiling, I carefully segmented a few groups that I essentially
wanted to serve. These segments include;

1. Startups- This segment includes individuals who own a startup or a company or

project to seek, effectively develop, and validate a scalable business model. While we
cater to all entrepreneurs but we especially want to target new businesses that intend
to grow large beyond the solo founder.
2. Students- This segment relates to students who own startups and especially those
who are enrolled in the course of small business and entrepreneurship at IOBM
considering that they have to run and manage a full-fledged business while also
being enrolled in a full load semester most times. These students have a lot to juggle
and digital delight would be more than happy to take some workload off their backs
and help them excel this particular course.
3. Entrepreneurs working from home- As the world evolves, more and more people
who initially stayed at home doing nothing productive and basically being a burden
on the economy have started coming forward to utilize their resources and start their
own small scale businesses, Digital Delight aims to cater to them to help them reach
a greater audience from the comfort of their homes, this segment especially includes
women who are already deprived of a lot of exposure and resources.
CUSTOMER RELATIONSHIPS
Maintaining healthy customer relations is important to keep your customers loyal to your
business. It even helps with getting fewer refund requests. According to stats, a business can lose
about 56% of its customers if it doesn’t invest time and resources is a good customer service. On
the other hand, where a good customer service is in place, you will start to gain reviews from
people that are happy with their product or everything you did for them so they could get their
order. Consequently, you will gain more loyal customers. 86% of customers will pay up to 25%
more when they have a good experience with customer service. This means that your customers
will spend more money, which will then increase your average order value. Keeping in mind the
same philosophy, we crafted a bunch of packages that are going to be offered to each customer
upon the first impression they have of us, when they first approach us for business and finally
when we are ready to say good bye to the project upon completion.
 Services and Pricing Guide Welcome Package Goodbye Package

Message A warm welcome to Thank the client

youand Message
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verview
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uidelines and clients best practicesList of
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guides, tutorials
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that the client needs to be familiar with and links A guide to troubleshooting
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eStep
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Referral Program Invitation for them to refer our business to their friends and family and offer a
ient may have Additional Services
tential client to take the next stepA list of additional services offered so our business stays on top of the client's mind in case they
h us
CHANNELS
The traditional way of marketing brands, products and services make use of either indirect or
direct methods of reaching out to targeted customers. These methods are clear-cut and very
straightforward – you just need to invest money, perform a set of actions, and get results. The
business and marketing landscape have drastically changed in recent years however. Traditional
methods that were effective before may not be as effective in this current market powered by the
complexities – and the vast wealth of opportunities – by the Internet. That is why it is very
important that your brand and business establish and maintain a very strong online presence to be
competitive enough to reach out to targeted audiences. Traditional marketing rules does not
necessarily apply in current scenarios. The question lies, which marketing type is best for your
situation?
The answer depends largely on the type of business and the kind of customers that are being
targeted. Not all of these digital marketing tools are applicable for which Digital Delight has
picked a few and decided to stick to those to reach our audience and potential clients. The
channels we have chosen are listed below-
Social media- It is definitely one of the most phenomenal things to happen in the digital arena
that business owners and digital marketers can leverage on to create brand awareness for their
products and services. Through Social Media Marketing (SMM), digital marketers can reach out
to highly-targeted potential customers through direct and person-to-person engagement.
Businesses and digital marketers continue to ride the bandwagon and more than 50% are
planning to increase their SMM budgets this year. However we have selected the most
appropriate social networks to promote our business to a particular kind of targeted audience
such as;
 Facebook – We can reach out to almost any kind of general consumer, by joining
the groups and pages our targeted customers frequently go to at Facebook.
 Twitter – In order to reach out to early-adopters, particularly in generating fast
brand awareness, Twitter is the right way to go.
 LinkedIn – Reaching out to professionals, business owners and other Business-
to- Business (B2B) leads and targeted customers.
 Google+ – This is another good social network for reaching out to early adopters of
new businesses as well as reaching out to the B2B and general social media user.
 Pinterest – This social network is great to focus on visuals for promoting brands and
products. Majority of users are also women and since that’s our market then SMM
on Pinterest is ideal.
Email Marketing- When business perform lead generation and other marketing strategies, they
collect contact information like phone numbers and email addresses from potential customers,
including permissions to send them updates and other information through email. Email
marketing is one of the most effective digital marketing channels that can give businesses and
ROI of up to 4,300%. Many businesses with in-house digital marketers use email marketing,
with up to 66% rating this tool as excellent for delivering ROI. This is why up to 56% of
business highlighted that they are planning to increase email-related marketing activities by
2020. Examples of emails sent include emails for brand building, conversion, and newsletters.
Display Advertising- Many people visit blogs, forums, and other websites that are interesting or
useful to them. Digital marketers can reach out to these potential customers by placing relevant
display ads on these third party sites. These include banners, boxes, interactive ads, video ads,
interstitial ads, overlays and other similar ads that are linked to a landing page or website.
Display advertising creates greater brand awareness as well as generate highly targeted traffic
that may convert into leads or sales. Payments for these display ads are usually based on
Cost- Per-Impression (CPM) which is usually more cost-effective compared to the Cost-Per-
Click (CPC) scheme typical of PPC advertising.
Word of Mouth Marketing- Word of mouth marketing has always been one of the most
effective marketing channels, and that will continue on an on-going basis. You’ll brush it off if a
salesperson tells you that you need that watch, but when your friend points out how much they
love wearing it every day because of all the smart features, you’ll take more notice. There are
two primary methods to encourage word of mouth marketing. Referral programs and motivating
online reviews for different platforms online, including Google, LinkedIn, and Yelp. A number
of things that make it effective are;
 Run Referral or Affiliate Programs- Offer customers an incentive like a discount or
purchase credit every time one of their referrals hires you or purchases from you.
Make that incentive valuable.
 Ask customers directly- After a purchase or service has been rendered, reach out to
users and ask what they thought and if they wouldn’t mind leaving a review.
 Showcase the reviews you have- Use tools to feature your reviews on your site, either
on product pages or a general testimonial page.
KEY PARTNERS
Digital Delight was started as a sole proprietorship and is fully digital which meant that there
were no key partners except the owner herself, however there are a number of people who’ve
contributed in equipping the individual to be able to run this business smoothly and we refer to
them as our Supporting Partners.
1. Ms. Nadiya Najib- She is an inspired digital marketing business owner and lifestyle
blogger living in Halifax, Canada. She has been working for different companies
within Marketing in England, Pakistan & Canada for about ten years. After moving to
Halifax in 2018, she decided to start her own business where she creates websites and
provides social media support to clients all over the world. Ms Najib helped me
figure a way to set my business up and help me find a way to be financially
independent given my future- being posted to multiple cities as an army officer’s
wife. She helped me understand how I could use the digital platform entirely to mark
my presence and at the same time, be productive.
2. Mr. Syed Ahsan Abdi- He is an information technology consultant based out of
Sheffield, United Kingdom. He works from home and helps devise and formulate
IT strategies for corporations and also implements these strategies on the tactical
level. He has experience of working in the Gulf as well as the European companies.
Mr Abdi helped me in understanding how consultancy models worked and how
important it was for business to shift to the digital space in today’s world. He also
helped prepare the business model and how it could reach out to certain target
markets, specifically women.
3. Ms. Afreen Mansoor- She is a senior graphic designer with over 6 years of
experience in projects that range from managing the social media (content+artworks)
to designing collateral for national and international clients. Ms. Mansoor quit her 9-
5 corporate job to pursue freelancing full time and is now also a freelance and Fiverr
coach. She taught me how one can pursue and excel at running a freelance business
and also how one can use Fiverr to maximize their gigs and price their work
appropriately.
4. Mr. Ali Abbas Mirza- He is a marketing professional by nature and has worked in
advertising agencies in Pakistan, including electronic and print media groups. He
also teaches marketing, management and event management in universities and is
currently the head of marketing at IOBM while being a visiting faculty for IVS-CEP
Program as the course instructor for Integrated Marketing Communications. Mr
Mirza taught me a number of things that included exclusive brand promotion deals,
online advertising, brand consultancy, publishing and most importantly unique ideas-
from presentation till execution.
KEY ACTIVITIES
1. Social media handling
This involves the process of creating, scheduling, analyzing, and engaging with content posted
on social media platforms, like Facebook, Instagram, and Twitter. We handle all social media
activity, from responding to customer comments to developing strategy on how to achieve long
term marketing goals by publishing original content. The social media package includes the
following:
 Creating content calendars in advance and sending them to you for approval
before publishing
 Publishing on your social media pages every day (or as required)
 Managing social media pages and creating attractive & unique content for each day of
the week
 Helping you with your YouTube channel videos
 Creating content calendars for your social media
 Helping you with editing your YouTube videos
 Helping you with your Facebook page, Instagram profile
 Creating content for you to share on your social platforms
The charges are 5,000-20,000 PKR depending upon the following of the accounts and these are
charged on a monthly basis.
2. Web development
We help the clients in developing a website for the internet which ranges from developing a
simple single static page of plain text to a detailed website involving options to book
appointments and make payments also along with blogs for electronic businesses, and social
network services. The website package includes the following:
 Hosting & Domain from a reliable company
 Managing hosting & domain
 My service charges for website creation
 WP Pro Theme Charges & Installation
 My website mentoring services
 Miscellaneous expenses
 Handling over process
The charges are 15,000 PKR for the standard package mentioned above but may increase if the
client requests additional features/changes.
3. Graphic Designing
We help the clients in the process of visual communication and problem-solving through the use
of typography, photography, iconography and illustration. Our graphic designing services range
over multiple things and we create and combine symbols, images and text to form visual
representations of ideas and messages using the following:
 Typography
 Visual arts
 Page layout techniques
 Corporate design (logos and branding)
 Editorial design (magazines, newspapers and books)
 Advertising
 Web design
 Communication design
 Product packaging
The graphic design services are charged per hour basis and a rough quote is sent to the client
given their requirements. The hourly charges are 5,000 PKR per hour, however if clients want to
opt for a basic logo design then it will only be charged a standard 5,000 PKR.
4. Virtual Assistance
We provide various services to entrepreneurs or businesses from a remote location. Our services
include the following:
 Digital marketing tasks
 Scheduling appointments
 Email management
 Setting up auto responders
 Booking appointments with client
 Calendar management
 Database building (e.g. updating email or contact lists on CRM)
 Creating basic reports (reports on weekly tasks, deliverables, sales)
Clients may choose from the above mentioned services and will be charged on hourly basis at the
rate of 2,500 PKR per hour.
5. Mentoring and consultancy
There have been so many things that we have had to learn the hard way and we want to make it
easier for you. We are surrounded by information from all around on how to do any particular
thing. The one-to-one mentoring is custom to specific needs and they are looking to learn. The
mentoring services cover a whole lot of topics including advantages/challenges/objectives of
digital marketing, online work options, earning through blog/website, website basics, content
writing, social media basics, business & productivity. Whether our client just wants to figure out
blogging so they can record your random memories or they want to start getting their messages
across and get better at using Instagram for their business or their website, we intend to make
them less overwhelmed and more excited about it!
We will send a quick 2-minute questionnaire to the client to evaluate their need so we can talk
about exactly what they’re interested in without wasting a minute. We will share with them tips,
tricks of the trade and strategies which have worked for us, our business and the client we’ve
worked for.
The mentoring and consultancy is done through Whatsapp calls for the convenience of the client
and charged on an hourly basis at the rate of 4,000 PKR. Every additional is charged as 3,500
PKR per hour.
KEY RESOURCES
1. Adobe Softwares
Adobe Creative Suite (CS) offers series of software suites of graphic design, video editing, and
web development applications made or acquired by Adobe Systems. The ones we use for our
business include Photoshop- to edit, composite, and create beautiful images, graphics, and art on
desktop and iPad; and Illustrator- to create vector graphics and illustration;
2. Skillshare
Skillshare is an American online learning community for people who want to learn from
educational videos. The majority of courses focus on interaction rather than lecturing, with the
primary goal of learning by completing a project. The main course categories are creative arts,
design, entrepreneurship, lifestyle, technology, and many more subtopics which help us keep
polishing our skills and staying up to date with the changing trends.
3. Fiverr
Fiverr is a marketplace that connects buyers and sellers. For examples, buyers look for services
within a lot of categories like music and audio, video and animation and others. Meanwhile,
seller are the people offering those services. So, they create Gigs that buyers pay for. This is an
ideal platform for our business to sell our services so we can be approached by clients directly.
4. Google
It is important to have a secure and reliable mode of communication with your clients especially
when 100% of the dealing happens over the internet for which Digital Delight has chosen to use
gmail for our official communication and google drive to deliver clients their projects once
completed.
5. Typeform
Typeform is an online program that makes very flexible, customized forms for every sort of
situation. Things like business forms, surveys, quizzes, product feedback, contest, landing page,
test, and payment forms are all possible with Typeform. It is really helpful if you need to collect
the same information from more than two people, which is why we use it on the client intake
process.
6. Trello
Trello is a terrific tool for project management and task management. The visual Kanban boards
are flexible, shareable, and let you pack a ton of detail into each card. It is a task management
tool that is perfect for all kinds of projects or teams. This includes content teams, marketing
projects, customer support tracking, sales pipelines, and HR tracking.
COST STRUCTURE
There are barely any production costs in this business however there still are some basic and
underlying costs which are mentioned as follows;
1. Internet Package- Considering this is a digital business, naturally most of the operations
are held online and to have that running smoothly, we are subscribed to a monthly
internet package of Jazz which costs 2500PKR for around 30GB of data which lasts us
a whole month.
2. Mobile Network- In order to coordinate with the client, we use a Ufone sim for
our business number which requires about 500PKR monthly.
3. Skillshare- The monthly subscription of skillshare which helps us keep polishing
our skills and staying up to date with the changing trends costs 13USD a month
which roughly converts to 2200PKR.
4. Skill based diploma- The creative advertising diploma that I acquired for my skill
based learning cost me a total of 50000PKR which has already been recovered with the
revenue.
Underlying costs-
1. Travelling- In case we have to travel to meet a client, the travelling costs will be added
to the client’s invoice.
2. Fiverr- When you get any clients from Fiverr, the company charges a total of 20%
of your total earning.
Total cost incurred
January February March April Total Cost
Internet Package 2,500 2,500 2,500 2,500 10,000
Mobile network 500 500 500 500 2,000
Skillshare Subscription 2,200 2,200 2,200 2,200 8,800
Skill-based Diploma 50,000 - - - 50,000
Total Cost 55,200 5,200 5,200 5,200 70,800
 REVENUE STREAM
Services Charges
Social Media Handling 10,000 followers and below 5,000 PKR monthly
10,000 followers and above 20,000 PKR monthly
Web Development 15,000 PKR
Graphic Designing 5,000 PKR per hour
Basic Logo Design 5,000 PKR standard
Virtual Assistance 2,500 PKR per hour
Consultancy and Mentoring 4,000 PKR per hour- every additional hour will cost 3000 PKR

Total Revenue Generated-

Total Revenue Generated

60000

40000

20000

0 Logo Design Web Development Social Media Handling

Total Revenue Generated

Client 1 Client 2 Client 3 Client 4 Client 5 Client 6 Total Revenue

Logo Design 5,000 5,000 - - 2,500 2,500 15,000
Web Development 15,000 - - - - 15000
Social Media Handling 10,000 10,000 15,000 20,000 - - 55000
Total Revenue 30,000 15,000 15,000 20,000 2,500 2,500 85,000
TOTAL PROFIT GENERATED The monthly costs totaled to a sum of 5,200
Profit 17% PKR while an initial cost of 50,000 PKR was
incurred in order to acquire the diploma for these
skills.
The total cost of our 4 months of operations added
up to a sum of 70,800 PKR which was
comfortably covered by a revenue of 85,000 PKR.
Currently the profit margin is 17% but we hope
that now there are only the monthly costs of 5,200
Cost 83% so the profit margin will be greater in the near
future.
LOGO

The logo designed for Digital Delight was designed entirely using Adobe Illustrator using a
shade from the decided color themes i.e. Crimson, along with basic black and white. The logo
represents a woman working on a laptop which is the essence of the business, the Digital
Evangelist running a business online.
COLOR THEMES
The colors chosen for a final theme were orange and red.
Orange color represents optimism,
independence, adventure, creativity, fun.
Commonly considered as the color of
encouragement meant for extroverts,
exuding happiness and joy. It’s a
motivating color that motivates young
people.
The suggested color shades were
 Burnt orange
 Tangerine
 Tiger
 Gold
 Bright Amber

Red represents excitement, energy,

passion, courage and attention most
importantly. It is the color of passion
and drama which attracts the most
attention and is associated with
strong emotion such as love and
anger.
The suggested shades for red were
 Mahogany
 Maroon
 Burgundy
 Crimson
 Scarlet

It was finally decided to use a monotone theme in the family of Red to represent Digital Delight
to give an energetic and exciting vibe. The specifically chosen shades were mahogany, maroon
and crimson.
BUSINESS NAMES
1. Entrelance
2. Digital Agent
3. Craft communications
4. Lance box
5. Fresh Lance
6. Digital Tool Kit
7. ROI Marketing
8. Digital Delight

DESIGNATIONS
1. Creative Engineer- Identifies problems and recognizes multiple solutions that steam
from creativity, allowing to improvise and confront new situations.
2. Digital Ninja- Thinks innovatively and inspires change makers and aims to create the
future hearts and heads of digital companies, waiting for next big digital idea to
solve.
3. Digital Evangelist- Builds a critical mass of support for a given technology, and
then establishes it as a technical standard in a market that is subject to network
effects.
The business names and designations were found on multiple sources online, the business name
decided was Digital Delight and the selected designation for the founder was Digital Evangelist.
APPENDIX
CLIENTS
1. The Tranquileer- An online business run by a
clinical psychologist based in Rawalpindi who provides
psychological counselling online and in person in her
office.
Services provided- Social media handling, graphics,
web development
Charges- 5,000 PKR charged for logo design, 15,000
charged for web development and 5000 PKR
charged monthly for social media handling.
Total Revenue Generated- 30,000 PKR
Client feedback- Anushe’s skills to connect with people
through writing and posting appropriate stuff has helped
me reach around 332 followers very qu2ickly. My
motivation in running my business comes from her
mentoring and her assistance, I have gotten to know a lot
of different psychologists who are running an online
business like mine.
2. Dash of Delight- 2 months
A home based cooking business which has a huge
variety of dishes in their menu and caters to big
and small events based in Islamabad and
Rawalpindi. She also delivers single serving sizes
on doorsteps.
Services provided- Logo design and social media
handling
Charges- 5000 PKR charged for logo
design, 5000 PKR charged monthly for
social media handling.
Total Revenue Generated- 15,000 PKR
Client feedback- Anushe is the most helpful and
motivational person one could ever work with as
she is always there to guide me and help me at
every stage, she is there and running my business
page in a remarkable way one can ever require.
3. Blacktreet- 3 months
An online business that offers unisex apparels in
minimal designs yet keeping an aesthetic fashion
sense in view. The business is based in Karachi but
delivers country wide.
Services provided- Social media handling
Charges- 5000 PKR charged monthly
Total Revenue Generated- 15,000 PKR
Client feedback- I have had great help from her and
have been able to focus on my business ever since I
outsourced my social media handling and customer
service to Anushe. Having a better customer service
and prompt responses to their queries has turned them
into loyal customers and they’ve ordered from me
more than once in a very short span of time.

4. Mystique Glam- 4 months

An online business based in Islamabad aimed at
providing imported accessories for women and
also plans to launch a handbags collections soon
as well.
Services provided- Social media handling
Charges- 5000 PKR for social media handling
Total Revenue Generated- 20,000 PKR
Client feedback- Anushe has always helped and
supported me. With her help, I got to know how to
post product pictures and follow different themes
so that the page looks attractive. Advertising my
page and helping me get more followers and
customers has been a great help from her.
5. Plantoonz
Plantoonz is an online business providing indoor
and outdoor plants in the shape of a customised
cartoon character. The business idea is about
bringing creativity and innovation to the
experience of keeping and maintaining plants
while also encouraging people to care of their
environment.
Services provided- Basic logo design
Charges- 2,500 PKR for basic logo
design Total Revenue Generated- 2,500
PKR

6. The Mindful Planner

The mindful planner is an online business which
creates productivity planners aiming to help people
increase their productivity and also keep track of
their tasks. This business target university students
as well as people who have jobs and businesses.
Services provided- Basic logo and planner design
Charges- 2,500 PKR for graphic design services.
Total Revenue Generated- 2,500 PKR
SOCIAL MEDIA PAGES

https://instagram.com/digitaldelightonline?igshid=zl3nb9sbinqx
https://www.facebook.com/Digital-Delight-108447490808882
Kindly visit the above mentioned pages for the latest updates.