BUSINESS PLAN

(Ladies Wear Shop)

Prepared by:
Naomi M. Aquino
I. Executive Summary
A. Brief Summary of the Plan

Ladies Wear Shop recognizes the importance of marketing. And with

that, the company plans to do the promotion of this clothing line with an

ambitious, targeted marketing campaign in which will include a grand

opening event along the area. The company will earn revenue from the

customers who will purchase the company’s product. Our company will

generate revenue from the retail sale of the clothing and other

merchandise.

B. Major Purpose of the Business

1. To offer quality, name brand locally-made wear in an assortment of

sizes and styles to accommodate all varying body styles and shapes of

women.

2. To establish a clothing line that will make available wide range of

clothes for women of different ages.

3. To showcase quality, well-constructed fashions from prominent and

cutting edge-designers.

4. To provide women with a boutique that offers a comfortable and

approachable environment.

5. To offer a variety of beautiful and high-end fashion accessories.

C. Description of the Business

Ladies Wear Shop is a locally owned clothing line that will provide a

combination of unique and quality women’s apparel at value pricing with

elegant-looking packaging and good shop ambiance. In addition, the

company will solely focus on the styles, colors and fits to flatter the
customer’s preference that will meet the needs of their figure thus will

become the company’s specialty.

It is a proposed venture that will offer enchanting cloth designs that

will really suit women of different ages. This clothing line also offers the

personalized services the target market desires and can afford in a way that

is genuine from concept to fulfillment. The initial goal is to open one

boutique, expansion plans will include the franchising of our clothing line

with a well-recognized brand name.

D. Organizational Plan

The company will have a partnership with local organizations as often

as possible. Ladies Wear Shop will initially seek customers locally but will

increase the reach of customer as the company builds the brand and also

the security of the Ladies Wear Shop’s image. In addition, We will seek

for a franchisee that will help us expand our company into different

international markets around the world thus creating a whole network for

Ladies Wear Shop.

E. Production Plan

Ladies Wear Shop will be located at National Road, Bayombong,

Nueva Vizcaya. This space has 1,020 square feet and has been leased for

two years. We feel it is essential for our initial and ongoing success that

we locate ourselves in the heartbeat of the community. We also strive to

create an atmosphere of acceptance and community, as well as a retail

environment where individuals can identify and bond with their culture.
All business deliveries and shipments will be handled through the store.

The fashion industry tends to be overly youth focused. However, by

closely following generational fashion trends as well as our customers’

preferences, our very own clothing line will tailor my inventory to meet

the specific needs of my clients.

Also, the company will solely focus on the styles, colors and fits to

flatter the customer specifically women. The company will use a value-

based pricing structure which measures the value of our products to our

customers such as easy access, quality, customer service and styles that

would flatter target customers. To further explain, Ladies Wear Shop

products will be priced at the high-end to reflect the quality and

exclusiveness associated with the brand. The company will use high-end

materials such as cotton, flax, ramie, silk and wool bend, leather, fur,

cashmere and high gauge denim. When a marked up is placed on Ladies

Wear Shop’s products, customers are willing to pay the premium because

of the perceived value and quality guarantee that comes with all of the

products. The Ladies Wear Shop clothing line targets women of different

ages that will surely suit their taste of fashion and their desire in wearing

those clothes comfortably.

F. Marketing Plan

Ladies Wear Shop is a business to customer retailing company. The

target customers for Ladies Wear Shop are active consumers of all ages in

women. Not only those women who desires fashion but also for those who

are late bloomer that will surely be interested with the products that the
company will offer. The initial target market includes schools, church

choirs, corporal firms, teams/organization and individuals.

G. Financial Plan

The growth of Ladies Wear Shop clothing line will be average and the

cash balance will always be positive. Being in a retail environment means

will not be selling on credit. The company will accept cash, checks and all

major credit cards. Business checking services will be used as the check

and look over guaranty system to help reduce the percentage of loss on bad

checks. Marketing and advertising will remain at or below 5% of sales.

Ladies Wear Shop will continue to reinvest residual profits into company

extension and personnel.

H. Financial Statement

With an average of 50,000php of sales each business month, first year

sales are projected to be 75,000php and the company expects that the sales

will surpass 100,000 by the end of the three years. The company also plans

to achieve month-to-month profitability within the first year.

I. Critical Analysis

The overall brand personality of Ladies Wear Shop clothing line

aspires to be fashionable, customer-oriented, innovative, refreshing, stylish

and worthy. The place will become a place wherein women of different

ages can go to transform themselves with beautiful clothes and take

advantage that can surely help them determine the right clothes for their
unique selves. The company will not only carry items that will help them

look good but also for them to maintain these items.

J. Social Significance

One key feature that separates Ladies Wear Shop clothing line from all

other local boutiques and chain department stores in the area is my

commitment in providing women of different ages enchanting styles, body

figured focused clothes and quality of all the clothing options. For the

reason that the company’s primary concern is the endurances for the

customers happiness with the fit style of the one they will purchase and

will also provide tailored products to all shapes and sizes of women.