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Part Four
ANALYSIS AND
PRESENTATION OF DATA
18-2
McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
Chapter Eighteen
MEASURES OF
ASSOCIATION
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Bivariate Correlation vs. Nonparametric
Measures of Association
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Bivariate Correlation Analysis
Scatterplots
– Provide a means for visual inspection of
data
• the direction of a relationship
• the shape of a relationship
• the magnitude of a relationship
(with practice)
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Interpretation of Coefficients
18-7
Interpretation of Coefficients
18-8
Interpretation of Coefficients
• Artifact Correlations
• Goodness of fit
– F test
– Coefficient of determination
– Correlation matrix
• used to display coefficients for more
than two variables
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Bivariate Linear Regression
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Interpreting Linear Regression
• Residuals
– what remains after the line is fit or (Yi-Yi)
• Prediction and confidence bands
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Interpreting Linear Regression
• Goodness of fit
– Zero slope
• Y completely unrelated to X and no systematic
pattern is evident
• constant values of Y for every value of X
• data are related, but represented by a nonlinear
function
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Nonparametric Measures of Association
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Nonparametric Measures of Association
18-14
Characteristics of Ordinal Data
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Measures for Ordinal Data
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Measures for Ordinal Data
• Tests
– Gamma
– Somer’s d
– Spearman’s rho
– Kendall’s tau b
– Kendall’s tau c
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