Marketing Academia Candidate Productivity Report (Version 2)

July 13, 2015

Ethan Pew, Stony Brook University

This year, 101 job market candidates seeking tenure track openings (and not already in a tenure track
role) provided information on their research productivity. These responses have been summarized in the
tables on the next page to provide descriptive insights for the supply side of the market for positions
beginning summer/ fall 2016. Additionally, a few points are highlighted at the bottom of this page.

TABLE 1 provides information on publication record by type of journal.

TABLE 2 provides information on candidate pipelines and publications. Pipeline refers to papers in
review at any stage but not yet accepted for publication (e.g. first round or revision). The “Total Pipeline
+ Total Publications” lines provide the sum of the number of publications and the number of manuscripts
in review for each candidate. In this calculation, two publications would be counted the same as two
revisions or two papers under first review (or any combination). It may seem unusual to give all papers
equal weight, however, the intention behind this reporting is to provide an indication of the number of
projects at or nearing publication -- or to borrow a metaphor from the analog days of the job market, this
calculation represents how “thick” a candidate’s packet would be.

TABLE 3 provides information on publication record according to candidate research area (Consumer
Behavior, Quantitative, or Strategy). Two candidates did not specify a research area and were excluded
from these calculations.

A few notes on journal categorization:

There are many excellent journals beyond the top four Marketing outlets (JCR, JM, JMR, MktSci). In an
attempt to reflect this, I have categorized publication outlets as “A-level Marketing Journals”, “Other
Marketing Journals”, and “Non-Marketing Journals”. The category “Other Marketing Journals” is defined
broadly to include all outlets with “Marketing” in the journal name (e.g. JAMS, JPPM, Psych&Mktg). It
also includes JCP, as the editor and AEs are predominantly from Marketing departments. Journals such
as J. Bus. Research, J. Advertising, and J. Retailing are also included in the “Other Marketing Journals”
category as these are historically considered quality outlets in Marketing (JA and JR were previously
listed as A-level hits in the DocSIG Who Went Where survey). Management journals (e.g. MgmtSci,
OBHDP), as well as journals from Economics and Psychology are included in the “Non-Marketing
Journals” category. Notably, many of the outlets in the “Non-Marketing Journals” category would be
considered top publications by numerous departments. Certainly each sub-discipline values individual
journals differentially. Strategy schools might value JAMS more than JCR; Quant schools universally view
MgmtSci as an A-level hit; and CB schools would look favorably upon JCP as well as a host of Psych
outlets such as JPSP, JESP, and PsychSci. So, consider interpretations of the data in light of the
categorization decisions.

Points to Highlight
• 89.1% of candidates enter the market without an “A-level” Marketing publication.
• 88.1% of candidates enter the market with a journal publication or manuscript in review (in any journal).
• 52.5% of candidates enter the market with one or more publications (in any journal).
• 50.5% of candidates enter the market with activity of some form (publication, revision, submission) at
an“A-Level” Marketing journal.
• The median candidate this year has three manuscripts in his/her total “packet” inclusive of
publications, manuscripts in review, and complete working papers available for circulation but that are
not presently in the review process*.

*Working papers are not included in any of the tables on the next page. Verifying the status of working papers makes it difficult to
perform more substantive calculations. However, it is an interesting data point and is included to offer an additional insight into the
landscape of the 2016 market.
Research(Productivity(for(Marketing(Job(Market(Candidates(Seeking(Positions(Beginning(Summer/Fall(2016

TABLE(1(Publication(Record(by(Type(of(Journal(
0(Papers 1(Paper 2+(Papers
Freq. % Freq. % Freq. %
AGlevel(Marketing(Journals
!!!!Published 90 89.1% 9 8.9% 2 2.0%
!!!!Past!First!Review 74 73.3% 18 17.8% 9 8.9%
!!!!Under!First!Review 69 68.3% 28 27.7% 4 4.0%
Other(Marketing(Journals
!!!!Published 72 71.3% 20 19.8% 9 8.9%
!!!!Past!First!Review 88 87.1% 10 9.9% 3 3.0%
!!!!Under!First!Review 79 78.2% 17 16.8% 5 5.0%
NonGMarketing(Journals
!!!!Published 70 69.3% 12 11.9% 19 18.8%
!!!!Past!First!Review 94 93.1% 4 4.0% 3 3.0%
!!!!Under!First!Review 84 83.2% 14 13.9% 3 3.0%

TABLE(2:(Cumulative(Productivity(in(AGlevel(Marketing(Journals(and(All(Outlets(Combined
0(Papers 1(Paper 2(Papers 3+(Papers
Freq. % Freq. % Freq. % Freq. %
AAlevel!Marketing!Publications 90 89.1% 9 8.9% 2 2.0% 0 0.0%
AAlevel!Marketing!Pipeline 53 52.5% 29 28.7% 11 10.9% 8 7.9%
AAlevel!Marketing!Publications!+!Pipeline 50 49.5% 26 25.7% 14 13.9% 11 10.9%
Total!Publications 48 47.5% 21 20.8% 16 15.8% 16 15.8%
Total!Pipeline 27 26.7% 30 29.7% 23 22.8% 21 20.8%
Total!Publications!+!Pipeline 12 11.9% 22 21.8% 22 21.8% 45 44.6%

TABLE(3:(Publication(Record(by(Type(of(Journal(and(Candidate(Area(of(Specialty
Consumer(Behavior(Candidates((N=50) Quantitative(Candidates((N=29) Strategy(Candidates((N=20)
0(Papers 1(Paper 2+(Papers 0(Papers 1(Paper 2+(Papers 0(Papers 1(Paper 2+(Papers
Freq. % Freq. % Freq. % Freq. % Freq. % Freq. % Freq. % Freq. % Freq. %
AGlevel(Marketing(Journals
!!!!Published 42 84.0% 7 14.0% 1 2.0% 29 100.0% 0 0.0% 0 0.0% 17 85.0% 2 10.0% 1 5.0%
!!!!Past!First!Review 32 64.0% 13 26.0% 5 10.0% 23 79.3% 2 6.9% 4 13.8% 17 85.0% 3 15.0% 0 0.0%
!!!!Under!First!Review 32 64.0% 14 28.0% 4 8.0% 17 58.6% 12 41.4% 0 0.0% 18 90.0% 2 10.0% 0 0.0%
Other(Marketing(Journals
!!!!Published 37 74.0% 8 16.0% 5 10.0% 24 82.8% 4 13.8% 1 3.4% 10 50.0% 7 35.0% 3 15.0%
!!!!Past!First!Review 45 90.0% 4 8.0% 1 2.0% 27 93.1% 2 6.9% 0 0.0% 14 70.0% 4 20.0% 2 10.0%
!!!!Under!First!Review 41 82.0% 7 14.0% 2 4.0% 24 82.8% 5 17.2% 0 0.0% 13 65.0% 4 20.0% 3 15.0%
NonGMarketing(Journals
!!!!Published 30 60.0% 8 16.0% 12 24.0% 24 82.8% 4 13.8% 1 3.4% 15 75.0% 0 0.0% 5 25.0%
!!!!Past!First!Review 45 90.0% 3 6.0% 2 4.0% 28 96.6% 0 0.0% 1 3.4% 19 95.0% 1 5.0% 0 0.0%
!!!!Under!First!Review 40 80.0% 8 16.0% 2 4.0% 23 79.3% 5 17.2% 1 3.4% 19 95.0% 1 5.0% 0 0.0%
Total((All(Journals)
!!!!Published 18 36.0% 13 26.0% 19 38.0% 22 75.9% 2 6.9% 5 17.2% 7 35.0% 6 30.0% 7 35.0%
!!!!Past!First!Review 24 48.0% 18 36.0% 8 16.0% 20 69.0% 4 13.8% 5 17.2% 11 55.0% 6 30.0% 3 15.0%
!!!!Under!First!Review 23 46.0% 14 28.0% 13 26.0% 10 34.5% 15 51.7% 4 13.8% 11 55.0% 5 25.0% 4 20.0%

N=101!for!Tables!1!and!2;!N=99!for!Table!3.
AAlevel!Marketing!Journals!are!defined!as:!JCR,!JM,!JMR,!MktSci.
Other!Marketing!Journals!are!defined!broadly!(i.e.!any!journal!with!marketing!in!the!name)!and!includes!outlets!with!current!or!historic!relevance!for!Marketing.!Examples:!JA,!JAMS,!JBR,!JCP,!JPPM,!JR.
NonAMarketing!Journals!are!defined!as!journals!from!other!fields,!inclusive!of!other!business!fields,!such!as!Management.
Pipeline!is!defined!as!all!papers!in!review!but!not!yet!published!(i.e.!Revisions!+!Submissions)!for!each!individual.