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The Importance of Global Communication

Effective communication is a fundamental aspect of globalization across the world. It is

essential whenever people from various parts of the globe need to reach one another. For

instance, when travelers need to connect from Paris to London, the first step they often take is

establishing a contact. On that note, numerous platforms such as Skype, LinkedIn, YouTube,

Twitter, and Facebook have played an integral role over the years to facilitate this

communication. Notably, they are consistently used both at the workplace and at home on a daily

basis to enhance communication. However, communication has moved to another level in the

business environment rather than just relying on programs such as Skype for international

connections (Ksingh). Understanding the significance of global communication network is

effectual in assisting an international company to become successful in the contemporary world.

The social media is helping companies to save the amount of money that could have

otherwise been spent on laborious market research. According to Canady, senior vice president

at Sykes enterprises, organizations now have a stable and more reliable platform to develop an

easier understanding of business experts, analysts, and potential customers. In this sense, they

assist companies to get a clear picture regarding emerging business trends and act expeditiously

to address their client’s needs (Canady). However, she notes that it is crucial to building a

cohesive brand to establish a strong foundation and an effective social program for successful

business performance. To achieve this, a company has to encourage its staff to recap the mission
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and objectives of the business venture thereby giving the organization an imminent desire to

communicate the unique traits to the rest of the world.

Similarly, global communication is promoted by instant email and messaging services

that leaves an overwhelming effect on the business environment. Fenell asserts that it has

contributed to making the world a compact planet since companies can now access new

marketing ideas and emerging trends through electronic communication devices. Social

networking websites have massively increased the volume of international news that businesses

can ingress (Fenell). Therefore, organizations can rely on such information to make informed

decisions and forecast regarding the performance of the global market.

Additionally, companies can have an opportunity of increasing their business

opportunities through the growth of global communication. Importantly, by understanding the

diverse culture of clients, an organization can develop an effectual system of business

communication. Citing from Mind Tools, Fenell observes that successful business transactions

occur where a business establishes fruitful relationships with key players in the market through

electronic communication channels. Towards that end, global communication not only helps

companies to prosper but also facilitates the recognition of the diversity of cultures in the

business environment.

Moreover, there has been an increase in the rate of collaboration between managers and

their employees over the past two decades. Kulakofsky argues that social networks are becoming

critical aspects of promoting information sharing across the business since it allows the

employees to share their voice, opinions, and ideas regardless of their location. For instance, Dex

Media is a social networking platform that is allowing business managers to establish open

communication with their team working in different locations on the global business
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environment (Kulakofsky). Henceforth, the employees have an easy time to raise their queries

and post or comment on key issues that directly contribute to the growth and development of the

business.

Furthermore, poor financial performance in a company is often associated with

overreliance on the local customer base out of the fear of facing bigger huge management

challenges. However, global communication is considered a critical determiner of success.

Organizations that discourage the recognition of a “global one-size-fits-all approach to social

media” (Canady n.p) stand a better chance of becoming successful compared to those that rely on

such strategy since the needs and preferences of the clients are unique to their culture and

country. Accordingly, it is necessary to implement a more diverse and global communication

approach through the social media platform to enable a company to exploit cultural variations of

a particular region while sticking to the goals and brand guidelines of the business.

Canady asserts that it is obligatory to establish a clear understanding of how prospective

clients interact on the social networking platforms to be able to produce products that match their

cultural expectations. Managing and operating social channels on the global scale stresses the

significance of generating a higher level of engagement and expansion of access to goods and

services that conform to a country’s standards. Therefore, it is critical to modifying a company’s

marketing team to ensure that they can tailor their global communication landscape to include

the communication styles and cultural references that can best suit the expectations of each

market environment.

Overall, understanding the significance of global communication and incorporating

comprehensive communication strategies are effectual in assisting an international company to

become successful in the contemporary world. It assists companies to save the time and
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resources that would have been utilized in R&D projects. Besides, it has made the world a less

complex global dynamic village where business entities are able to interact freely with potential

clients and access important international marketing trends to produce market-oriented goods

and services. It also facilitates the recognition of cultural diversity among customers across the

world.
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Works Cited

Canady, Eileen. “Social Media: Harnessing The Power Of Global Conversation.” Forbes,

30 Jan. 2017, (n.p),

www.forbes.com/sites/forbescommunicationscouncil/2017/01/30/social-media-

harnessing-the-power-of-global-conversation/#4e92a8a318c1. Accessed 31 Dec. 2018.

Fenell, Zachary. “The Advantages of Global Communication.” Bizfluent, 27 Mar. 2010, (n.p),

bizfluent.com/list-6129825-advantages-global-communication.html. Accessed

31 Dec. 2018.

Ksingh. “Current and Future Trends of Business Communication.” Bright Hub, 18 Nov. 2018,

(n.p), www.brighthubpm.com/monitoring-projects/86925-latest-in-business-

communication-trends/. Accessed 31 Dec. 2018.

Kulakofsky, Ben. “10 Great Examples of Internal Communications Tools.” Interact,

10 Oct. 2018, (n.p), www.interact-intranet.com/blog/10-great-examples-of-internal-

communications-tools-software-in-action/. Accessed 31 Dec. 2018.