Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Rural areas are the area that are not urbanized, though when large area are described country
town and smaller cities will be included. They have low population density and typically much
of the land is devoted to agriculture. Urbanization encroaches on rural land and the
mechanization of agriculture has reduced the number of workers needed to work the land, while
alternative employment is typically easier to obtain in cities.
Rural and urban communities may be distinguished from each other on the basis of several
criteria like occupation, size, and density of population, environment, homogeneity-
heterogeneity, social stratification, mobility and system of interaction:
(1) The main occupation of people in rural community is agriculture though a few people are
engaged in non- agricultural pursuits also. People in urban community are mainly engaged in
non-agricultural pursuits like manufacturing, trade and commerce, service and professions.
(2) Rural communities are of small size while urban communities are of larger size.
(3) Density of population in rural community is low (200 to 1,000 persons per square mile) while
in urban community, it is high (more than 1,000 persons per square mile).
(4) People in rural areas are close to nature while people in urban areas are surrounded more by
man-made environment and are isolated from nature.
(5) Rural communities are more homogeneous while urban communities are more
heterogeneous.
(6) While rural communities are stratified more on caste and less on class basis, urban
communities are stratified more on class basis.
(7) Mobility in rural areas is more from villages to villages and villages to cities, while mobility
in urban areas is more from one city to an other city.
(8) Relations amongst people in rural areas are predominantly personal and relatively durable
while in urban areas, relations are more secondary, impersonal, casual and short-lived.
(9) The infant mortality rate in rural areas is one and a half time more than the rate found in
urban areas (80:49) ratio.
(10) Labour force participation rate in rural areas is more than three times than that found in
urban areas.
(11) The number of working children in the rural areas is 10 times more than in the urban areas.
(12) In rural market Consumer thinks of in so many ways, such as money, durability, buying
capacity and so on. In urban market customer thinks of brand and its updates
(13) Rural society is one which is not industrialized, whereas present day urban society is highly
urbanized and industrialized.