Updated: 01.06.

2020

North Western University

Department of Business Administration
Summer-2020

Course: BA-3215: E-Business

Faculty: Md. Anisur Rahman, Assistant Professor
Teacher’s Room (6th floor), Contact# 01911-776080; anisnwu@yahoo.com
Course mail:

Course Objectives:
This course is designed to highlight the key issues that affect businesses who have adopted the
internet as a means of trading or improving internal processes. Electronic business (e-business)
is the use of the internet for these purposes. Consequently, e-business has implications for a
range of issues affecting an organization, including the adoption of technology, choice of
business models, economics, marketing, legal and security issues, management and the
strategies for gaining a competitive advantage.

Course Outline:
Class
Lecture Topics Remarks
No.
1 Introduction: About myself and the course Lecture
Introduction to e-business: Basic concepts-Old vs. New economy- Lecture
2
Definition-e-business & e-commerce Group work
Introduction to e-business: Benefits of e-business-types of e- Lecture
3
business-Challenges of e-business-Peoples in e-business Discussion
Assignment (Topic and Discussion): E-Business: Understanding- Lecture
4
Application and Practices by XXXXX, Khulna. Discussion
E-business technology: e-business infrastructure-Evolution of
5 Lecture
internet and WWW-Internet, Intranet & Extranet
Lecture
E-business technology: EDI-Program languages-LAN, MAN,
6 Class Test 1
WAN & Wifi-e-business cost
[Lesson 1]
E-business market: Pure play vs. migration to e-businesses-e- Lecture
7
business environment Discussion
E-business market: E-market places & types-Areas for doing e- Lecture
8
business Discussion
Lecture
9 E-business Types & Models: E-business types (B2B-B2C-B2G) Class Test 2
[Lesson 2]
E-business Types & Models: E-business types (C2C, C2B, C2G,
10 Lecture
G2B, G2C, G2G)
11 E-business Types & Models: E-business models Lecture
Lecture
12 E-marketing: E-marketing-Features of e-marketing
Discussion
E-marketing: Advantages & challenges of e-marketing-e- Lecture
13
marketing plan Discussion
Presentation
14 Assignment due & presentation [Group 1-3]
Q&A
Presentation
15 Assignment due & presentation [Group 4-6]
Q&A
 Lecture
16 E-marketing: e-marketing plan (SOSTAC framework)
Discussion
Lecture
17 E-marketing: e-marketing plan (SOSTAC framework)
Discussion
Competitive Advantages for e-business: e-competitive advantages-
Lecture
18 Criteria for e-business competitive advantages-First mover
Discussion
advantages
Competitive Advantages for e-business: Strategies for e-business Lecture
19
(Cost leadership-Differentiation-Focus) Discussion
20 Class Test 3 Lesson 3
Lecture
21 Review/Make-up-1
Discussion
Lecture
22 Review/Make-up-2
Discussion

Program Activities:
This course has been designed for a good grade. It includes all of the materials you will need to
understand the concepts & topics covered in the course. The program activities include:
 Attendance
 Lecture on topics [attention required]
 Question & discussion on lecturer
 Situational problem & discussion
 Group discussion & presentation (case/assignment)
 Self study [easy topics; not discussed in class]
 Guest lecturer [usual class lecture/half day workshop]
 Class tests/Quizzes [best 2 out of 3]
 Assignment & Presentation [group work]

Evaluation:
1. Attendance: 10 points [Point allocation based on the total no. of classes]
2. Assignment: 10 points [Content 5 points (group) + Presentation 5 points (individual)]
3. Class test (2x10): 20 points [Best 2 out of 3 tests]
4. Final (4x15): 60 points [Answer 4 out of 6 questions]

Reference Books:
1. Colin Combe: Introduction to E-Business, Elsevier [Online Version]
2. Dave Chaffey: E-Business and e-Commerce Management, Prentice-Hall [Online
Version]

________________________
Md. Anisur Rahman
Assistant Professor, DBA, NWU