TUGAS BAHASA INGGRIS

DOSEN:KRISMAYU NOVIANI

DISUSUN OLEH :

BINTANG Y SIMANJUNTAK

NIM: 03180166

FAKULTAS HUKUM
UNIVERSITAS JAKARTA
 PROMOTION AND MARKETING STRATEGY FOR COOPERATIVES AND SMEs

Smesco or known as a marketing service institution for cooperatives and small and medium
enter prises is and institution under the ministry of cooperatives and SMEs. In the smesco
company there are capital, product, goods, and services, skill, mentality, courage and others are
very much need at the smesco.

1.Current Condition of Indonesia SMEs

SMEs is the backbone of national economic
Example:
SMEs contribution
1.PDB : 62,57%
2.Labour : 96,50%
3.Non-Oil & gas Export : 16,45%
(dataBPS 2016)
Total :62.920.077 Unit

~ Big-Sized
Omzet/year more than Rp 50 Billion
Asset more than 10 billion
~ Medium-Sized
Omzet/year Rp 2,5 Billion
Asset Rp 50 Million s.d. Rp 500 Million
~ Small-Sized
Omzet/year Rp 300 Mellion – Rp 2,5 Billion
Asset Rp 50 Million s.d. Rp 500 Million
~ Micro-Sized
Omzet/year up to Rp 300 Million
Assed up to Rp 500 Million

2.Status of Marketing service Agency For Cooperactives and SMEs

Ministry of Cooperactives and SMEs, public services agency :
~ Smesco Indonesia
LLp-KUKM ( Marketing Service Agency for Cooperatives and SMEs or smesco INDONESIA )
~ Lembaga pengelola Dana Bergilir – KUMKM
LPDB-KUMKM (Revolving fund Agency for Cooperatives and SMEs )

3. Functions of SMESCO
1. Provide Marketing Information
2. Facilitate Marketing Infrastructures
3. Provide Market Consultation
4. Provide Product Promotion Marketing Network and product distribution
 5. provide Management Skill Training and Technical of Marketing
6. Provide Marketing Incubation

4. Praviliun Provinsi Directory

~ Smesco Indonesia Ground Floor :
Province of Aceh, Banten, Bali, Jambi, Jatim, Babel, NTB,Sumsel, Sumut, Sumbar.
~ Smesco Indonesia and FLOOR :
Province of Maluku, sulteng, papua barat, DIY, kalbar, kaltim, kepri, lampung, malut, sulut,
sulbar, sultra, gorontalo, DKI, Jakarta, kaltara, kalsel, jabar dan kalteng
~ Smesco Indonesia Promenade Ground Floor :
Province of jawa tengah, papua, nusa tenggara timur
~ Smesco Indonesia Basement 1 ;
Rumah Desain dan GIW

5. Building Marketplace for SMEs

~ www. Smescotrade  580 SMEs member

~ In 2018 www.smescotrade.com

has been developed  872 products

To be a Market Place for Indonesia SMEs

6. Strategy of Promotion and Marketing Services

~ Supply management (product intelligent) and market demand analysis (marketing intelligent)
For export transaction.
~ Operationalization of e-consolidatoras a special logistics line
For SMEs products.
~ Brainding SMEs products through permanent display at
smesco INDONESIA and enline media
~ Promation though internasional exbhitions

7. Export by SMEs
~ Lebak Banten, 18 januari 2017., products : Bamboo Furniture to France, German Senegal.
~Probolinggo, East Java, 8 April 2017, products : Etnik dan Rustiq furniture To, USA France,
Mauristuius, Australia
~Semarang 13 April 2017 furniture To Japan, Ntherlands

8.Visitors
~ The Prime Minister of Egypt
~ The Ministry of trade of Thailand
~ Asia-Africa Conference delagations