ACTIVITY 1.

Create a brand identity with imagery and punchlines to promote brand awareness and post it on the
Facebook page that you created in the previous activity. Ask people to react to your post. Three days after
posting, complete the table below.

Reactions Like Love Care Haha Wow Sad Angry

Frequency

ACTIVITY 1.4

Work in a group and discuss different ways to achieve each of the five goals under the Promotional
Objective. Summarize your discussion below. Create a Powerpoint Presentation and save it in MP4
format.

Goals Promotions