BRIEF

Producto:
FluorsOut

Cesar Eduardo Rodriguez

julio de 2020
 HEALTHY LIFE

was created in 2019 in

the city of Zipaquirá -
Cundinamarca, managed
by its owner, created out
of the need to create
healthy and natural
products for human
consumption, locating our
product in health food
stores and fit stores and
thus becoming leaders of
the market in the
production of products
free of flour, sugar and fat,
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made with the highest

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quality, our brand will be

synonymous with
excellence and
affordability, profitability
and environmental
 FLUORSOUT

our first product is a

substitute for flours
created from different
kinds of seeds, oats, it
does not contain gluten
or fat, the main objective
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is to reach the fit

market and people with
conditions related to the
consumption of sugars.
 The company's logo proposal
is based on body care and
healthy living, wanting to
present the complete
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identity of our company since

this image will represent us
in front of our clients for a
long time, our brand is so
important as our products
must be synonymous with
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quality, seriousness and care.

 The potential customers for our
product are athletes as well as
all families, who in one way or
another seek the well-being of
its members.
A product created for fit
athletes, but that will have an
easy acceptance in the
secneiduA tegrat

traditional market.

The target of the market is

focused on people interested in
sports and eating a healthy
diet in order to achieve their
physical goals faster.
 We will have two main ways of
distributing our FLUOROUT
product "Say goodbye to flours",
direct distribution will be the
main channel supporting us in
a group of sales who will visit
the main gyms in the town, in
this way we will be able to
position the product directly ,
They will also find us through
social networks such as
Facebook, Instagram Mercado
noitubirtsiD

Libre, OLX, we will reach more

people not only from the city of
Zipaquirá but at the national
level supporting our shipments
through carriers such as sends,
servírituga, interrapidisimo.
sisylana TOWS STRENGTHS
*Knowledge of nutrition and
healthy living.
*Basic knowledge of
administration.
*Competitive prices
*Image
*Exclusivity and
differentiation in the
manufactured product.

WEAKNESSES
*Brand positioning
*Advertising
* Staff training
*Machinery
distribution
* sales group
* Low capital for credits
OPPORTUNITIES
* Population growth
* Provide integrated service of
healthy living
* Food diversification
* Trade in supplements
* Health food stores
* Health events
*Health fair
* New trends of leading a
healthy life.
* Low price raw materials

OTHREATS
* Non-acceptance of the
product
* Low market interest
* Ignorance of similar
products by the population.
* Staff turnovers
 This point corresponds to the
money that the HEALTHY LIFE
company must have for the first
year and thus cover all the
disbursable expenses of the
first month, for the following
years only the money that is
left is recorded since the
working capital is returnable
by the end of the year. In year
5, the total disbursements for
this concept are recovered.
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