Industry Project Report

INDUSTRY PROJECT REPORT
A student may choose to do an industry project in place of the above which will
be valued at 20 marks.
The student would be a part of a group (6 to 7 members) as decided by the

faculty, which will investigate one industry. As we go along, various pieces of the
report will be turned in. At the end of the term, all the pieces will be put together
into one final report. This report serves two purposes. First, it allows you to apply
various concepts introduced during the term. Second, it allows you to acquire a
deeper understanding of one particular industry (hopefully, one you are
interested in!).
Each report will include the components listed below.
PROJECT
Select businesses where goods are supplied through indirect channels and not
Direct Selling or Direct Marketing).
-Actual observation – Name, Address, Business unit’s contact person’s name &
Mobile no. must be given to show authenticity of the Project.
- Analysis of the observations
Project Structure
1. Identify Distribution Channel: a. Members –a. structure
b. Product form (liquid, packaged, loose)
c. Logistics (transportation, courier), safety
of goods
2. Structure of Channel partners their margins, commissions

• How is the product/ service marketed
• Who are the channel participants and the channel structure
• How is the channel managed?
• How are channel conflicts if any resolved?
• What are the various pricing strategies?
3. Physical Distribution Management
• Who is responsible for designing and setting up channel
• How the warehousing is managed? Is there a CF agent?
• Logistics and its cost
• Distribution costs
• What are the payment terms and debtors control?
4. Communication/ Information flow: Producers <---------Channel Partners

regarding A. inventory data,
B. sales data,
C. payments data
5. Critical analysis: a. Supply Management – order fulfilling time,

Min. Order Qty., Payments/ outstanding
b. Demand management (periods of shortages
or excesses)
c. Speed of processes for complaints regarding
supplies
BUSINESSES could be stand-alone or chain of stores

I. Consumer Non-durables: Perishables – Fruits, Vegetables, Dairy
products, Confectionary, Apparel and garments, Cloth, Foods (generic),
Stationary, Medicines, Magazines and books, Shoes, Optical, FMCG.
II. Consumer Durables: Electronic, Electrical, Furniture, Building materials,
Real estate.
III. Hospitality
The project should include channels from producer to end customers, both B to B
and B to C.
6. Final Report
– The final report should include all of the following :
Cover Page - The cover page should include the report title, the names of
your group members, with roll numbers. Each group member will sign his /
her name on the cover as a 'sign off' on the report and its contents.
Executive Summary - An Executive Summary of no more than two double

spaced pages will follow the cover page. This should highlight what is
included in the report.
Table of Contents - Immediately following the Executive Summary should be a

table of contents for your report. You may put the report together in any
order you like, provided there is some logical reasoning (apparent to the
reader) fo
r the sequence you have chosen.
Main Body of Report - Groups are expected to include each of the

components, discussed earlier, in the final report. As noted earlier, groups
should revise each section, as necessary, for inclusion in the final report.
Conclusion - The report should end with a brief conclusion that ties the entire
project together and reveals major insights gained during the study of your
chosen industry.
References - A complete citation of all work / research of others references in

your report should be included in a list at the end of the report as references
and also indicated in the text of the report.
Sony Center
•
T:46035681
• SONY CENTER S-20 GREEN PARK MAIN NEW DELHI - 110016

T:46035681
• Specialized in Following Product Groups:

•
1008208 Sony Center SONY CENTER S-20 GREEN PARK MAIN NEW DELHI 110016
T:46035681
/HP/images/dealer/ballons/509100_01011.gif 77.20343828 28.55812042 yes
Sony Center
SONY CENTER
S-20 GREEN PARK MAIN NEW DELHI-110016
Get Directions:To Here - From Here
Get Directions: To Here - From Here
Start Address
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<<Back
To Address
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T:46035681
Operating Hours: 11:00 AM - 8:30 P.M Tuesday Closed
Specialized in Following Product Groups:

Accessories Audio Accessories,Camcorder Accessories,Computer Accessories,Digital
Camera Accessories,Digital SLR Camera Accessories,TV & Projector Accessories
[+] , Battery & Charger Battery & Charger [+] , Computer & Peripherals Laptop &
Computers [+] , Digital Photography Digital Camera,Digital Photo Printer,Digital
SLR [+] , Game PS2 [+] , Home Audio Hi-Fi Component,Hi-Fi System [+] , Home
Theatre System DAB Digital Radio,Digital Audio Recorder,Digital Surround
Processor,DVD Home Theatre System,Home Theatre Component System,Remote
Commander,Speaker Stand,Super Audio CD Player,Video CD Player [+] , Home
Video Blu-ray Disc Player,DVD Player,DVD Recorder,HDD Recorder,VCR,VCR &
DVD Player [+] , In-Car Entertainment Amplifier,Car Accessories,Cassette
Receiver,CD Changer,CD Receiver,Changer Control Audio Master,DVD
Changer,Navigation,Speakers / Subwoofer,Visual [+] , Mobile Phone Mobile Phone
Accessories,Phone [+] , Portable Audio Audio Accessories,CD/Radio Cassette
Player,Radio,Voice Recorder,Walkman [+] , Storage & Recording Media Audio
Media,Data Storage Media,Memory Stick,Memory Stick Adaptor,Memory Stick
Reader / Writer,USB Storage Media,Video Media [+] , Television & Projector 3LCD
Projection TV,Business Projector,CRT Projection TV,CRT TV,Home Theatre
Projector,LCD TV,Plasma TV,SXRD Projection TV,TV & Projector Accessories
[+] , Video Camera Camcorder Accessories,Digital Photo Printer,High Definition
Camcorder,Standard Definition Camcorder [+]
Exclusive Stores
•
T:26528107
• YASHPAL ELECTRONICS PVT LTD. 10 DAV SCHOOL BUILDING YUSUF SARAI NEW
DELHI - 110016
T:26528107

• Accessories Audio Accessories,Camcorder Accessories,Computer Accessories,Digital
DVD Player [+] , Mobile Phone Mobile Phone Accessories,Phone [+] , Portable
Audio Audio Accessories,CD/Radio Cassette Player,Radio,Voice Recorder,Walkman
[+] , Storage & Recording Media Audio Media,Data Storage Media,Memory
Stick,Memory Stick Adaptor,Memory Stick Reader / Writer,USB Storage
Media,Video Media [+] , Television & Projector 3LCD Projection TV,Business
Projector,CRT Projection TV,CRT TV,Home Theatre Projector,LCD TV,Plasma
TV,SXRD Projection TV,TV & Projector Accessories [+] , Video Camera Camcorder
Accessories,Digital Photo Printer,High Definition Camcorder,Standard Definition
Camcorder [+]
• More Information »
1011771 Exclusive Stores YASHPAL ELECTRONICS PVT LTD. 10 DAV SCHOOL BUILDING
YUSUF SARAI NEW DELHI 110016 T:26528107
Exclusive Stores
YASHPAL ELECTRONICS PVT LTD.
10 DAV SCHOOL BUILDING YUSUF SARAI NEW DELHI-110016
Start Address
Top of Form
Go
Bottom of Form
<<Back
To Address
Top of Form
Go
Bottom of Form
<<Back
T:26528107
Operating Hours: 10:00 AM - 9:00 PM

DVD Player [+] , Mobile Phone Mobile Phone Accessories,Phone [+] , Portable
Audio Audio Accessories,CD/Radio Cassette Player,Radio,Voice Recorder,Walkman
[+] , Storage & Recording Media Audio Media,Data Storage Media,Memory
Stick,Memory Stick Adaptor,Memory Stick Reader / Writer,USB Storage
Media,Video Media [+] , Television & Projector 3LCD Projection TV,Business
Projector,CRT Projection TV,CRT TV,Home Theatre Projector,LCD TV,Plasma
TV,SXRD Projection TV,TV & Projector Accessories [+] , Video Camera Camcorder
Accessories,Digital Photo Printer,High Definition Camcorder,Standard Definition
Camcorder [+]
Retail Stores
•
T:9891333833
• PANKAJ ELECTRONICS 9 DAV SCHOOL BUILDING YUSUF SARAI NEW DELHI -

110016
T:9891333833

• Battery & Charger Battery & Charger [+] , Digital Photography Digital
Camera,Digital Photo Printer,Digital SLR [+] , Home Audio Hi-Fi Component,Hi-Fi
System [+] , Home Theatre System DAB Digital Radio,Digital Audio
Recorder,Digital Surround Processor,DVD Home Theatre System,Home Theatre
Component System,Remote Commander,Speaker Stand,Super Audio CD
Player,Video CD Player [+] , Home Video Blu-ray Disc Player,DVD Player,DVD
Recorder,HDD Recorder,VCR,VCR & DVD Player [+] , Portable Audio Audio
Accessories,CD/Radio Cassette Player,Radio,Voice Recorder,Walkman [+] , Storage
& Recording Media Audio Media,Data Storage Media,Memory Stick,Memory Stick
Adaptor,Memory Stick Reader / Writer,USB Storage Media,Video Media [+] ,
Television & Projector 3LCD Projection TV,Business Projector,CRT Projection
TV,CRT TV,Home Theatre Projector,LCD TV,Plasma TV,SXRD Projection TV,TV
& Projector Accessories [+] , Video Camera Camcorder Accessories,Digital Photo
Printer,High Definition Camcorder,Standard Definition Camcorder [+]
1004855 Retail Stores PANKAJ ELECTRONICS 9 DAV SCHOOL BUILDING YUSUF SARAI
NEW DELHI 110016 T:9891333833
Retail Stores
PANKAJ ELECTRONICS
9 DAV SCHOOL BUILDING YUSUF SARAI NEW DELHI-110016
Start Address
Top of Form
Go
Bottom of Form
<<Back
To Address
Top of Form
Go
Bottom of Form
<<Back
T:9891333833

Battery & Charger Battery & Charger [+] , Digital Photography Digital
Camera,Digital Photo Printer,Digital SLR [+] , Home Audio Hi-Fi Component,Hi-Fi
System [+] , Home Theatre System DAB Digital Radio,Digital Audio
Recorder,Digital Surround Processor,DVD Home Theatre System,Home Theatre
Component System,Remote Commander,Speaker Stand,Super Audio CD
•
•
T:55679880
• V2 APPLIANCES 76 AUROBINDO PLACE NEW DELHI - 110016

T:55679880

• Accessories Audio Accessories,Camcorder Accessories,Computer Accessories,Digital
[+] , Battery & Charger Battery & Charger [+] , Digital Photography Digital
Camera,Digital Photo Printer,Digital SLR [+] , Game PS2 [+] , Home Audio Hi-Fi
Component,Hi-Fi System [+] , Home Theatre System DAB Digital Radio,Digital
Audio Recorder,Digital Surround Processor,DVD Home Theatre System,Home
Theatre Component System,Remote Commander,Speaker Stand,Super Audio CD
1006036 Retail Stores V2 APPLIANCES 76 AUROBINDO PLACE NEW DELHI 110016

T:55679880
Retail Stores
V2 APPLIANCES
76 AUROBINDO PLACE NEW DELHI-110016
Start Address
Top of Form
Go
Bottom of Form
<<Back
To Address
Top of Form
Go
Bottom of Form
<<Back
T:55679880

[+] , Battery & Charger Battery & Charger [+] , Digital Photography Digital
Camera,Digital Photo Printer,Digital SLR [+] , Game PS2 [+] , Home Audio Hi-Fi
Component,Hi-Fi System [+] , Home Theatre System DAB Digital Radio,Digital
Audio Recorder,Digital Surround Processor,DVD Home Theatre System,Home
Theatre Component System,Remote Commander,Speaker Stand,Super Audio CD

Industry Project Report

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INDUSTRY PROJECT REPORT

The student would be a part of a group (6 to 7 members) as decided by the

Each report will include the components listed below.

2. Structure of Channel partners their margins, commissions

4. Communication/ Information flow: Producers <---------Channel Partners

5. Critical analysis: a. Supply Management – order fulfilling time,

BUSINESSES could be stand-alone or chain of stores

– The final report should include all of the following :

Executive Summary - An Executive Summary of no more than two double

Table of Contents - Immediately following the Executive Summary should be a

Main Body of Report - Groups are expected to include each of the

References - A complete citation of all work / research of others references in

• SONY CENTER S-20 GREEN PARK MAIN NEW DELHI - 110016

• Specialized in Following Product Groups:

Specialized in Following Product Groups:

• Specialized in Following Product Groups:

Specialized in Following Product Groups:

• PANKAJ ELECTRONICS 9 DAV SCHOOL BUILDING YUSUF SARAI NEW DELHI -

• Specialized in Following Product Groups:

Specialized in Following Product Groups:

• V2 APPLIANCES 76 AUROBINDO PLACE NEW DELHI - 110016

• Specialized in Following Product Groups:

1006036 Retail Stores V2 APPLIANCES 76 AUROBINDO PLACE NEW DELHI 110016

Specialized in Following Product Groups:

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