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Media and
InformationLiteracy
Quarter 1 – Module 1:
The Influence of Media and
Information to
Communication
Media and Information Literacy
Senior High School Alternative Delivery Mode
Quarter 1 – Module 1: The Influence of Media and Information to Communication
Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.
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Introductory Message
For the facilitator:
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:
As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.
Welcome to the Media and Information Literacy Alternative Delivery Mode (ADM)
Module on The Influence of Media and Information to Communication!
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!
This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.
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This module has the following parts and corresponding icons:
What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.
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At the end of this module you will also find:
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
Great day to you, dear learner! In this module you will demonstrate your
understanding of media and information sources, and values them as part of
communication tools. By going through, you will be able to describe how
communication is influenced by media and information. As learners of the 21st
century, you will be able to learn and suggest ways on how to become responsible
users of media and information.
2. create a log that reflects their current use and interaction with
media and information, and the effects and influence of these in
their communication.
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3. write an essay on the role of media and information in the new
normal of education.
What I Know
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13. Since social media pose some threats to the user, it is good not to
use social media at all.
14. Being a responsible media user is a way to hold a positive, or at least
a neutral effect of media in our life.
15. Bias media help in the proper dissemination of information and
communication.
What’s In
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What’s New
This time, we will read an article from Rappler.com (2020) which highlights the
immense value of meaningful connections to get us through these challenging
moments. After reading, you will share your story on how you maintain connections
during the pandemic time.
We became isolated in our homes, far away from the people we're used to be
around with at work, school, or hangout places. Loneliness hit us. And no
matter how introverted or socially flexible we considered ourselves to be,
social isolation can be overwhelming. This is especially true for most of us in
the city who only have ourselves to wake up to the next day.
But we are not alone. As cliché as it may seem, this phrase speaks the
truth. We are only physically isolated, not separated.
We are lucky that it’s the year 2020 and we have the Internet as our friend.
Through technology, we can connect with other people: families, friends, and
even strangers.
In fact, Filipinos are some of the most active internet users worldwide. This
probably isn’t news to anyone who’s active in Stan Twitter, Subtle Asian
Facebook groups, or those who regularly communicate with OFW family
members.
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Everywhere you look in the virtual space, there’s a Filipino there. This only
goes to show how important communication and expression is to our
culture.
For those who are only discovering this for the first time, open your laptop
or your phone. Click on the family members not living with you today. Know
that a few decades ago, seeing their faces on that small screen and talking
to them in real-time would have been impossible.
Your friends may not be next to you holding your hand while you break
down, at least they are just a click away. In the same way, we can easily
comfort our family and friends in these uncertain times - whether through a
call, text, chat, or a voice message in your favorite app.
Moreover, the Internet has enabled us to come together to reach out to those
who need our help and support through the numerous donation drives
across online groups. These efforts remind us that every little contribution
can make a huge difference in the lives of others.
Rappler.com
After reading the article, did you find how important is communication during
this COVID-19 pandemic? Were you able to see the influence of media and
information on communication? Now, you will share your own story on how you
connect with your friends, love ones or even strangers during this global crisis.
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What is It
The article that you have read and the story you have written talk about
communication and how media and information affect our way of communicating
with people.
Communication Defined
Communication is simply the act of transferring information from one place,
person or group to another (SkillsYouNeed, 2020). It is the process of sending and
receiving messages through verbal or nonverbal means, including speech, or oral
communication; writing and graphical representations (such as infographics, maps,
and charts); and signs, signals, and behavior (Nordquist, 2020). At its core,
communications is the use of messages to generate meaning, both within and
across a myriad of cultures, contexts, channels, and media. Through the effective
practice of communications, we are able to improve cultural, social, personal, and
professional experiences, whether between individual, enterprises or even nations
(What is Communications Studies?, 2020).
(Lumen Learning)
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1. Source - The source imagines, creates, and sends the message. In a public
speaking situation, the source is the person giving the speech. He or she
conveys the message by sharing new information with the audience. The
speaker also conveys a message through his or her tone of voice, body
language, and choice of clothing. This process of turning thoughts into
communication is called encoding.
4. Receiver - The receiver receives the message from the source, analyzing and
interpreting the message in ways both intended and unintended by the
source. In order to receive a message, she or he listens, sees, touches,
smells, and/or tastes to receive a message. The process of turning
communication into thoughts is called decoding. The receiver decodes the
message.
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7. Context - The context of the communication interaction involves the setting,
scene, and expectations of the individuals involved. A professional
communication context may involve business suits (environmental cues)
that directly or indirectly influence expectations of language and behavior
among the participants.
While media can be a good channel for communication and a good source of
information, they also pose some threats to users. Among these are as follows.
1. Media becomes a source of misinformation and fake news. These sometimes
are utilized to push personal gain and agenda, making the receiver of the
information deceived, confused and misinformed.
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they would not normally say on personal encounters, thus fueling up
bullying (EASE Technology Solutions, 2016).
3. Media can also pose medical, social and psychological issues. What is posted
on media may cause dissatisfaction with body image, creates addiction,
promote identity stealing and can destroy interpersonal relationships.
What’s More
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What I Have Learned
Activity 5: Complete Me
DIRECTIONS: Complete the following statements about what you have learned
about the lesson.
1. Communication is _______________________________________________________.
What I Can Do
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Below is the rubric for your performance task:
Description Score
Assessment
Complete the statements below by writing the letter of the correct answer
on your answer sheet.
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6. When the receiver of your text message perceive your typing in all
capitals as that you are shouting or angry, the situation falls under
a. decoding b. encoding c. feedback d. context
a. E b. D c. C d. B
10. This time a lot of items are being copied and uploaded on facebook.
Included are movies which are not meant to be for free viewing. As
responsible netizen, you must:
a. tag or notify your friends so that they could also enjoy free
viewing.
b. report the matter to facebook authorities.
c. download those and distribute to others.
d. just allow things to happen, anyway many are doing it.
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b. profit more at the expense of delivering malicious information.
c. insist personal views on issues without hearing all sides.
d. present balance and up to date information.
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Additional Activities
DIRECTIONS: Write an essay composed of not less than 200 words about the topic
below. The RUBRIC below will be the basis for assessing your work.
The Role of Media and Information in Education in the New Normal brought
about by the Covid-19 Pandemic
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Answer Key
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References
(2012). What Is Communication? In Business Communication for Success v.1.0. Saylor Academy.
A Research Guide for Students. (2019). Negative Impacts of Media. Retrieved from A Research Guide
for Students: https://www.aresearchguide.com/negative-impacts-media.html
Alton, L. (2018, July 4). We all need to start using social media responsibly – or face the
consequences. Retrieved from The Next Web:
https://thenextweb.com/contributors/2018/07/24/we-all-need-to-start-using-social-media-
responsibly-or-face-the-consequences/
Bhamare, C. R. (2020). Effects of Social Media on Communication Skills. Retrieved from The
Knowledge Review: https://theknowledgereview.com/effects-social-media-communication-
skills/
EASE Technology Solutions. (2016, December 31). How Social Media Affects Communication.
Retrieved from EASE Technology Solutions "Completing the Pieces":
https://www.easetechnologysolutions.com/how-social-media-affects-
communication/#:~:text=There%20is%20no%20doubt%20that,their%20thoughts%20to%20t
he%20world.&text=Also%2C%20the%20interpersonal%20communication%20skills,being%2
0affected%20in%20the%20process.
Hanke, S. (2018, September 13). How Social Media Affects Our Ability to Communicate, Five Steps of
Gaining Control. Retrieved from Thrive Global: https://thriveglobal.com/stories/how-social-
media-affects-our-ability-to-communicate/
Nordquist, R. (2020, February 11). What Is Communication? The Art of Communicating and How to
Use It Effectively. Retrieved from Thought Co. Learn Something Everyday:
https://www.thoughtco.com/what-is-communication-1689877
Rappler.com. (2020, April 23). We are not alone. This pandemic teaches us the importance of shared
moments. Retrieved from Rappler: https://www.rappler.com/brandrap/tech-and-
innovation/258839-coronavirus-pandemic-teaches-importance-shared-moments
Simon, D., Grimes, M., & Roch, S. (2018). Communication for Business Professionals. Ontario,
Canada: eCampusOntario.
SkillsYouNeed. (2020). What is Communication? Retrieved June 24, 2020, from SkillsYouNeed
Helping You Develop Life Skills: www.skillsyouneed.com/ips/what-is-communication
SkillsYouNeed. (2020). What is Communication? Retrieved June 24, 2020, from SkillsYouNeed
Helping You Develop Life Skills: www.skillsyouneed.com/ips/what-is-communication
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Types of Communication. (n.d.). Retrieved July 8, 2020, from toppr:
https://www.toppr.com/guides/business-correspondence-and-
reporting/communication/types-of-communication/
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