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MAPEH(ARTS)
Quarter 1 – Module 1:
LOGO DESIGN
MAPEH – Grade 6
Alternative Delivery Mode
Quarter 1 – Module 1: Logo Design
First Edition, 2020

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over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: MA. EVERLY P. ALQUIZOLA
Editors: Name
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Layout Artist: Name
Management Team: Name of Regional Director
Name of CLMD Chief
Name of Regional EPS In Charge of LRMS
Name of Regional ADM Coordinator
Name of CID Chief
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Name of Division ADM Coordinator

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MAPEH(Arts)
Quarter 1 Module 1:
Logo Design
Introductory Message
For the facilitator:

Welcome to the MAPEH-Arts Alternative Delivery Mode (ADM) Module on

Logo Designing !

This module was collaboratively designed, developed and reviewed by

educators both from public and private institutions to assist you, the teacher
or facilitator in helping the learners meet the standards set by the K to 12
Curriculum while overcoming their personal, social, and economic
constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this
also aims to help learners acquire the needed 21st century skills while taking
into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the
learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing
them to manage their own learning. Furthermore, you are expected to
encourage and assist the learners as they do the tasks included in the module.

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For the learner:
Welcome to the MAPEH-Arts Alternative Delivery Mode (ADM)
Module on Logo Designing!
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own
pace and time. You will be enabled to process the contents of
the learning resource while being an active learner.
This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of

the skills or competencies you
are expected to learn in the
module.

What I Know This part includes an activity

that aims to check what you
already know about the
lesson to take. If you get all
the answers correct (100%),
you may decide to skip this
module.

What’s In This is a brief drill or review to

help you link the current
lesson with the previous one.

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What’s New In this portion, the new lesson
will be introduced to you in
various ways such as a story, a
song, a poem, a problem
opener, an activity or a
situation.

What is It This section provides a brief

discussion of the lesson. This
aims to help you discover and
understand new concepts
and skills.

What’s More This comprises activities for

independent practice to
solidify your understanding
and skills of the topic. You
may check the answers to the
exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or

blank sentence/paragraph to
be filled in to process what
you learned from the lesson.
What I Can Do This section provides an
activity which will help you
transfer your new knowledge
or skill into real life situations or
concerns.
Assessment This is a task which aims to
evaluate your level of mastery
in achieving the learning
competency.

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 Additional Activities In this portion, another activity
will be given to you to enrich
your knowledge or skill of the
lesson learned.

Answer Key This contains answers to all

activities in the module.

At the end of this module you will also find:

References This is a list of all sources used

in developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on
any part of the module. Use a separate sheet of paper in
answering the exercises.
2. Don’t forget to answer What I Know before moving on to the
other activities included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and
checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are
through with it.
If you encounter any difficulty in answering the tasks in this
module, do not hesitate to consult your teacher or facilitator.
Always bear in mind that you are not alone.

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 We hope that through this material, you will experience
meaningful learning and gain deep understanding of the
relevant competencies. You can do it!

What I Need to Know

Good day dear learner!

This module is solely prepared for you to access and to acquire lessons
befitted in your grade level. The exercises, drills and
assessments are carefully made to suit your level of understanding. This module
was designed and written with you in mind. It is here to help you master the
nature of Logo Designing. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed
to correspond with the textbook you are now using.

After going through this module, you are expected to:

1. identify the art elements and design principles in making logo design;
2. draw a simple logo design;
3. apply the art elements and principles with the use of new technologies;
4. appreciate the beauty of art in making logo design;

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 What I Know

KWL Chart
Before you begin with this module, fill in the first two
column. Fill in
the last column after completing the module.

LOGO DESIGN

What I know? What I want to know? What I learned?

You are just going to start this module. As you proceed to the activities, think
of a logo design output that will enable you to show your understanding on
logo design. This output will be presented in the last part of this module which
will be assessed based on the following criteria:

(a) Design,
(b) Creativity
(c) Originality

As you proceed with the rest of the activities, always have this in mind, “
Design is like art, but it is art with a purpose in mind. This purpose can be
the creation of a product that we use or a plan or sketch that we intend to
do.”

Your understanding of logo design will be increased as you study the lessons
and perform the activities that follows.

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Test I. Directions: Put a Check Mark / inside the box to the logos you
know below and a Cross Mark X if it is something new to you.

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Lesson

1 Arts: Logo Design

What’s In
A. Arrange the letters from the jumbled letters to the right of each clues. Write
your answers on the blank provided.

are a series of diagonal lines joined at gz ag zi

ends. They can convey action and
excitement, as well as restlessness and line
anxiety.

are straight lines parallel to the horizon al ho nt zo ri

that move from left to right. They suggest
width, distance, calmness, and stability.
line

are lines that bend and change direction

gradually. They can be simply wavy or ur cve
spiral. Such lines convey the feelings of
comfort and ease, as well as sensual line
quality as they remind us of the human
body.

are straight up and down lines that are

moving in space without any slant and ic ve al rt
are perpendicular to horizontal lines.
They suggest height and strength line
because they extend towards the sky
and seem unshakeable.

are straight lines that slant in any ag on di al

direction except horizontal or vertical.
When in use, they suggest movement or
line
lack of stability.

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 Let's try more!

B. Recall the colors and its sequence in the color wheel. Then, correctly
color each piece of the pie.

THE
COLOR
WHEEL

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 What’s New

Are you familiar with these logos?

What are the lines found in the logos?
Can you name them? How about the shapes? Colors? Textures?

Let’s get to study more about Logo Design!

What is It
The history of logo design begins with the roots of human expression. A logo
has meaning because it draws on centuries of signs and symbols (including
the alphabet) in human literary and visual language.

The elements of Art is the basic unit of all art works just like in making a logo
design. It means that all art works, from the most simple doodles that we do
and the most complex art works that we see will have all seven elements.
However, some elements are more emphasized than the others. The
arrangement of the 7 Elements of Art makes up the different types of
Principles of Design.

The effectivity of an artwork relies on the way each element of art is arranged.
It can make the work more beautiful and pleasing to the eye. It can also convey

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the message of the art more easily. The Principle of Art is sometimes called
the Principle of Design.

Elements of art are stylistic features that are included within an art piece
to help the artist communicate. The seven most common elements include:
A line is a path made by a
moving point through space. It
Line is one-dimensional and can
vary in width, direction, and
length.
Shapes are flat, enclosed areas
that are two-dimensional
Shape (length and height). Artists use
both geometric and organic
shapes.

Color is perceived by the way

light reflects off a surface.
Color There are three properties of
color: hue (color name),
intensity (strength/purity),
and value (lightness and
darkness).
Value describes the lightness
Value or darkness of a surface.

Texture describes the surface

quality of an object. Artists
Texture use both actual texture (how
things feel) and implied
texture (how things look like
they feel).
Space is used to create the
illusion of depth within an
Space artwork. It can also refer to the
positive and negative space
between, around, o within
objects.
Forms are three-dimensional
(length, width, height) and can
Form be viewed from many angles.
Forms have volume and take
up space.

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The principles of art represent how the artist uses the elements of art to
create an effect and to help convey the artist's intent. The principles of
art are the following:
The three different kinds of balance
are symmetrical (formal),
Balance asymmetrical (informal), and radial.

Is the center of interest in a work of

art, the most important element,
Emphasis where the viewer focuses the focal
point.

Is the quality of wholeness that is

achieved through the effective use
Unity of the elements and principles of
art.

Refers to the difference in values,

colors, textures, shapes and other
Contrast elements and adds interests to the
artwork.

Refers to a regular repetition of

elements of art to produce the look
Rhythm and feel of movement. It is often
achieved through the careful
placement of repeated components.

is the uniform repetition of any of

the elements of art or any
combination thereof. Anything can
Pattern be turned into a pattern through
repetition. The repetition of
anything, shapes, lines, or colors
also called a motif in a design..
is the result of using the elements
of art such that they move the
viewer's eye around and within the
Movement image. A sense of movement can be
created by diagonal or curvy lines,
either real or implied, by edges, by
the illusion of space, by repetition,
by energetic mark-making.

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 What’s More

Lets do art!

Activity 1. Logo Design Making

How to Make a Logo Design?

Materials: Laptop/Desktop PC
Software: Inkscape or MS Paint
Read and Understand the direction below.
Note: Create a logo that shows your eagerness to stop the spread of
Covid-19.

Remember: Be sure the elements and principles of arts are present. Finish
your artwork on time.
1. Open the software Inkscape or MS Paint from your computer/laptop.
2. Create a simple logo design. (Note: You can use the shapes, letters
and pencil under the insert tool bar.)
3. Save your work and print.

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 Lets do art!
Activity 2. Alternative for Activity 1 (Logo Design Making)
How to Make a Logo Design?
Materials: graphing paper, pencil, ruler,
coloring materials (colored pens, pencils, crayons)
*In the absence of a graphing paper, you may draw your own grid squares.
Read,understand and follow the directions.
a. Imagine a symbol or logo you want to make.
b. Using a pencil draw your work on a Graphing paper.
c. Remember the simple rules in making a Pixel Art, start coloring each
box of the graphing paper with the color of your choice. One box, one
color. There are no half colored boxes.
d. Be sure the elements and principles of arts were present
e. Explain the logo that you have made.
f. Finish your artwork on time.

Example:

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 What I Have Learned

Directions: Answer the questions that follow.

1. How do you design a logo?

2. What are the elements of arts that were used in your logo
design?

3. What art principles did you use?

4. How can you show your creativeness in making a logo

design?

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 What I Can Do

Let’s Create!
Directions: Do what is asked below.

1. You are tasked to create a logo design that represents you

as a person. Your logo must represent/ symbolize your
personal interests and beliefs.
2. Use up to three colors within the design.
3. Create an initial sketch of the logo on a piece of paper.
4. Create a final computer graphic design of your logo.
5. Save and Print.

Assessment

Multiple Choice.Encircle the letter of the correct answer.

1. Which of the following explains "Form"?

a. Form is a 3 dimensional shape having depth, and height.
b. Form is a 3 dimensional shape having depth, height and width.
c. Form is a 2 dimensional shape having depth, height and width.
d. Form is a 3 dimensional shape having height, width and area.
2. What is the darkness or lightness of a color?

a. Value c. Contrast
b. Color d. Balance

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3.Emphasis is when....

a. One part of the artwork is better than the rest

b.One part of the artwork is dominant and draws the eye
c. All parts of the artwork look good
d. One part of the artwork is unique and defines the artist

4. Which of the following explains unity?

a. When a work of art achieves a quality that makes the artist famous
b. When a work of art looks not complete and looks like a piece of a
whole.
c. When a work of art achieves a quality of appeal and appeals to anyone
d. When a work of art achieves a quality of wholeness or looks complete

5. What creates a sense of motion in a work of art?

a.Texture c.Rhythm
b.Movement d. Contrast

6. When the two sides of a work of art are "weighed" equally the art work

has...

a. Unity c. Balance
b. Repitition d. Contrast

7. When elements are arranged and repeated to form a beat

like atmosphere in the artwork is created
a. Movement c.Emphasis
b. Rhythm d.Contrast

8. What is this image an example of?

a. Movement c.Unity
b. Repitition d. Balance

9. What element is being shown on this image?

a.Texture c.Space
b. Repitition d. Value

10. What is this image an example of?

a. Color c.Contrast
b. Texture d. Line

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11.True or False? Contrast can only be shown with black and white

a. False b.True

12. What are the characteristics of color?

a. Value, wavelength intensity c. Intensity, value, hue
b. Hue, wavelength, value d. Hue, Value

13. True or False?

Balance can only be shown by drawing symmetrically.
a. True
b.False; it can be shown with color symmetry
c. False; it can also be asymmetrical
d. False; it can be only asymmetrical

14. This is the what is around, between, above, below or within things
drawn.
a. Shape c. Space
b. Movement d.Value

15. this term refers to the quality of wholeness or oneness that is achieved
through the effective use of the elements and principles of art.

a. Unity c. Balance
b. Rhythm d.Variety

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 Additional Activities

Cut-out at least five samples of a logo design that you think

is unique and paste it in a bond paper.

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RUBRIC
Criteria Advanced Proficient Approachi Developing Beginnin
(5) (4) ng (2) g (1)
Proficiency
(3)
Can apply Can apply Can apply Can apply Can
design design design design barely
elements elements elements elements apply
(lines, (lines, ( lines, (lines, design
shapes, shapes, shapes, shapes, elements
color, and color and color, and color, and (lines,
texture) and texture) and texture) and texture) and shapes,
Design principles principles principles principles color, and
(emphasis (emphasis ( emphasis (emphasis texture)
or contrast) or contrast ) or contrast) or contrast) and
with with near with fair but had principles
mastery skill skill some (emphasis
level difficulty or
contrast)
in the
drawing.
Can show Can show Can show Some parts The
excellent great good of the drawing
attention to attention to attention to drawing barely
detail. The detail. The detail. shows signs shows
ideas/mater ideas/mater Imaginative of imaginatio
ials/method ials/method touches are imagination n. Can
s are highly s are nearly scattered and can show little
Creativity visible in mastered in throughout show attention
arranging arranging the project. capability of on
details and details and The designs arranging arranging
combination combination and creative creative
of creative of creative combination designs and designs
deigns. deigns. s of creative minute and
designs are details. details.
fairly
arranged.
Can show Can show Can show Can fairly Barely
originality originality originality show shows
in his/her in his/her in his/her originality originality
drawing drawing drawing in his or her in his/her
thru visual thru visual thru visual drawing but drawing
Originality and and and can
communicat communicat communicat visualize
ive meaning ive meaning ive meaning creative
of design of design of design designs.
are highly are nearly are visible.
visible. visible.

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Answer Key

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References
Most Essential Learning Competencies (MELCS)

Book
(Ligaya Bautista Garcia-Quinitio, Eduardo V. Cipriano,Eliseo P. Buhain,
Juliet H. Brioso, Diana Alcoba-Lacia, Almira Alcoba-alonzo, Gernalyn
Andres-solano n.d.)

Electronic Source

https://lrmds.gov.ph/detail/18214

https://www.artistsnetwork.com/art-techniques/composition/15-elements-and-principles-of-art/

http://learn.leighcotnoir.com/artspeak/principles/

https://study.com/academy/lesson/the-basic-elements-principles-of-
art.html#:~:text=There%20are%20seven%20elements%20in,rhythm%2C%20
unity%2C%20and%20variety.

https://www.thoughtco.com/definition-of-balance-in-art-
182423#:~:text=Balance%20refers%20to%20how%20the,not%20seem%20he
avier%20than%20another.

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