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and even feel good about it. Such is the power of influence.

It's potency draws


strength from its subtlety. Knowing these secrets arms you against those who hav
e already mastered them. It is important and to your benefit to examine the weap
ons of influence and to know how they are employed. Once studied, immunity to th
eir effects is guaranteed - with the added bonus of acquiring an arsenal of pote
nt but subtle tools that can be utilized in almost any situation. At the end of
this book, you will have mastered the fine art of persuasion. This book confers
upon you the degree of Master of Persuasion.
Once learned, the skill of persuasion enables you to control relationships. You
will find that doors previously closed swing open easily. Compliance takes no ef
fort to achieve. Persuasion, like fire, can be used to creatively and destructiv
ely. Used for benevolence, persuasion can bring about magnificent changes, such
as motivating a community to participate in a cleanliness drive or to get a spou
se to abandon a destructive drinking habit. Wield it wisely. This tutorial is ar
ranged to explain the building blocks of influence. The first chapters clarify a
ssorted means of personal development and rapport generation. Mastery of these m
ethods hone your inherent persuasiveness. Consider these initial chapters as com
ponents to a weapon. The final chapters unifies and assembles these components i
nto structured templates - powerful weapons of body language, language patterns
and subtle behaviour, that when combined together, yield an irresistible force f
or persuasion. Take note that this book tackles theory and concepts very minimal
ly. This book gleans its power only from proven sources, lectures and dissertati
ons. It assumes the techniques to be solid and effective. Once a fundamental und
erstanding is grasped, you, the reader may forget the theory and start exercise
of the techniques. Effective persuasion stems from application and not knowledge
of speculation. As you read this book, you begin to realize the vast significan
ce of the knowledge contained herein. Simply skimming through its pages with cur
iosity enables you to appreciate the techniques and allows you to apply it in or
der to empower yourselves and enrich your lives. Indeed this knowledge is pricel
ess. Whether you accept the contained material as beneficial to your lives or yo
u incorporate it with your human relation skills, what is important is that the
techniques enhance your self-confidence and mental independence. Don't you agree
? The author of this book has countless psychologists and human behavior special
ists to thank for the material contained. Their research and information provide
priceless insight on the workings of the human psyche. The body of this work dr
aws heavily on the dissertations of others. Ph.D of Persuasion is simply a conde
nsation of various ethodologies of persuasion, influence and seduction it is by no
means a totally new system. The prior research of the men and women behind thes
e existing systems have been invaluable. This tome weaves powerful ideas from na
mes such as Robert
Cialdini, Tom Vizzini, Burton Kaplan, Richard Bandler, and Don Gabor. Learn from
the masters. Become a master. The objective of this book is to provide a crash
course About the Author Joseph R. Plazo acquired much of his skills through inte
nse perusal of behavioral sciences, actual observation and tireless practice. At
the age of 18 he burned with a passion to understand the human psyche. What mak
es humans tick? How does a man fall in love? Why do relationships go sour? Answe
ring these questions can spur great changes that ultimately lead to personal suc
cess. This belief spurred him to write Ph.D of Persuasion An architect by profes
sion and an MBA by training, the author is a man of diverse interests. Life offe
rs a bouquet of experiences that must be savored. With that belief, he plunged i
nto numerous quests of learning, fun, and of course, professional development. J
oseph Plazo truly epitomizes the appellation, Jack -of-all-Trades. In due course
, Joseph's interest in the arcane realm of psychology led him to master this fie
ld, refine it, and put into laymen s terms

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