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Advanced
Certificate - Syllabus
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Nine components from the IPA Publication: A Best Practice
Guide to Developing Communications Strategy go under
the microscope throughout this qualification's five modules.
The components are; an objective, targeting, insight, a
guiding idea, the role for each media, channel choices,
integration and measurement.
Syllabus
1. The Media Context for Comms Planning
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10/14/2019 IPA | Advanced Certificate - Syllabus
4. Approaches to Integration
The module shows how learners can maximise the effectivity of their
communication plans through best practice principles for budget
allocation and channel planning, and, once a plan goes live, through
ongoing analysis and optimisation.
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10/14/2019 IPA | Advanced Certificate - Syllabus
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