Types of Facebook Ads

1. Photo
- Photo ads offer a clean, simple format to feature engaging imagery and copy.

When to use photo ads your best option?

- If your marketing objective is to drive traffic to your site.

- If you want to raise brand awareness of your service and products.

2. Video
- Use Video to tell your inspiring story with sight, sound and motion.

Types of Video Ads:

1. Slideshow Ads

When are slideshows ads your best option?

a. If you need to create an immersive experience quickly

b. If you want to make great ads directly from your Page or phone.
c. If you need to reach people with slower connections.

Did you know that Slideshow ads use five times less data than videos?
You can use a slideshow version of your video ads in markets where people have
slower connections and older devices.

2. Stories Ad

What are the advantage of Facebook Ad Stories?

a. They're authentic
b. They're engaging

Did you know that Stories also match how people are already interacting with their
phones? People hold their phones vertically about 90% of the time2 and Stories are
optimised for a vertical, full-screen view that feels natural and allows people to
enjoy videos and photos quickly.

3. Messenger

Messenger ads help people start conversations with your business. Get personal with
current or potential customers and add interactive or automated features.

Benefits of Messenger Ads

1. Reach People
- Audience will see these ads in the Chats tab in their Messenger app.
2. Capture Attention
- Messenger Stories ads are full-screen mobile experiences that are built for quick
and engaged consumption
3. Start Conversations
- Did you know that you can use ads that click to Messenger to reach people at
scale? then continue to interact with each of them individually on Messenger.
4. Retarget Customers
- Did you know that Sponsored messages allow you to send highly targeted promotions
directly to the people who have already talked to your business on Messenger?

#YaszaMediaInsights
Did you know that According to the latest surveys, the projected number of mobile
phone messaging app users will reach 3 billion? Out of this, almost 1.3 billion
use Facebook Messenger. This number is expected to reach at least 2.5 billion by
2021.

5. Carousel

Carousel ads let you showcase up to ten images or videos in a single ad, each with
its own link.

When are carousel ads your best option?

1. If you want to show off multiple products.

Feature a different product on each card that links to its own landing page.

2. If you want to highlight the features of a single product.

Use each carousel card to show different product angles or details to better inform
customers.

3. If you want people to actively engage.

Tell a compelling story that develops across cards – the interactive format
encourages people to swipe through for more.

4. If you want to explain a process.

Give people a step-by-step tour of how your business or product works.

6. Collection Ads
- Collection is an ad format that lets people move from discovery to purchase in a
smooth and immersive way. Each collection ad features a primary video or image with
four smaller accompanying images below in a grid-like layout.

7. Playable Ads
- The playable ad format is an interactive video ad for Facebook and Audience
Network for mobile app advertisers to drive higher quality and higher-intent users
to install their apps with a try-before-you-buy experience.

What can you do with playable ads on Facebook?

1. Create an immersive preview.

- Showcase your app or game with a lead-in video in News Feed or Stories that
prompts people to play.

2. Allow people to test-drive your app.

-Offer people the chance to preview your game directly from your ad before they
install.

3. Find engaged players and customers.

-Drive higher-intent players for your game or customers for your business.

How to Measure your Facebook Ad Campaign?

By 2023, ads revenue is expected to have an annual growth rate of 24.5%.

For Lead Generation Campaigns & For Campaigns to Make Sales

Here are the valuable metrics for any campaigns that are driving traffic to a sign-
up page

1. Impressions
The total number of times your ad was shown.

2. Cost Per 1,000 Impressions (CPM)

The average cost to show your ad 1,000 times

3. Frequency
The average number of times each individual has seen your ad.

4. Amount Spent
How much you’ve spent running your ads

5. Click-through Rate (CTR)

The percent of people who saw your ad and clicked over to your opt-in page.

6. Link Clicks
The number of people who clicked on your ad and were directed to your opt-in page.

7. CPC (Link)
- The average cost of each click from your ad over to your website.

8. Leads
- The number of people who signed up on your landing page after clicking on your
Facebook ad.

9. Cost per Lead

- How much each sign-up has cost you so far