Objectives:

1. To define social engagement and how it will help you build your brand awareness
2. To guide you on how to create genuine and authentic engagement.

Social Media Engagement is more than just comments, shares and likes. It also means
building genuine relationship and meaningful conversations to your Facebook
audience.

To demonstrate credibility and trust, Expert social proof is when an industry

thought leader or influencer approves of your product. All forms of testimonials
can have the same impact.

Build up a relationship. Engage. Help them. Share insightful content that will
solve their painpoints. Make them happy.

Buffer is a great tool that helps plan, schedule, and publish content for various
platforms – all from one simple dashboard.

Post Planner helps you find high-quality content. It allows you to post
consistently – thanks to the content-type-based schedule and Find feature.

Crowdfire is a great tool that has been constantly updating its features. Other
than scheduling content, it also helps you manage Twitter and suggests relevant
articles for sharing.

Focus on producing quality content. While it is good to post regularly, you

will want to make sure that whatever you share is relevant and resourceful.
Analyze the data. Most social platforms provide you with free analytics. You
should use it to understand which content engages more users, and other important
details.
Use scheduling tools. You can’t possibly manage all the posts and platforms.
Make use of social media management tools to ease your work.

Hootsuite is a social media management platform that covers almost every aspect of
a social media manager's role. With just one platform users are able to do the
simple stuff like curate cool content and schedule posts all the way up to managing
team members and measuring ROI

Ubersuggest helps you generate keyword ideas for your content marketing strategy
and production.