https://blog.hubspot.

com/marketing/which-social-networks-should-you-focus-on

Objectives:

1. To explain the benefits of social media marketing for your brand

2. To guide you on the latest social media trends for 2020

What is Social Media Marketing?

Social media marketing is the use of social media platforms to reach more
people,connect with your audience to build your brand, increase sales, and drive
website traffic.

Social media marketing is a 360-degree process. From building a strategy to

customer service – it is all connected.

Social Media Trends for 2020

Trend 1: Authenticity is the key

Trend 2: Video Marketing

Trend 3: Social Proof matters

Trend 4: Personalization