Warm Up A Stale

Email List

Prepared by
WARM UP A STALE EMAIL LIST WORKSHEET

HOW TO If you want to use the digital version...

USE THIS 1. Save the file to a folder on your computer.

WORKSHEET
2. Open up the PDF and complete the form fields.

3. Then, save the document under a new name as a PDF.

4. Close the file and re-open it to view your saved answers.

If you want to use a print version...

1. Save the file to a folder on your computer.

2. Open the PDF and print all pages except the cover and closing
page. That way, you can save some printer ink.

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WARM UP A STALE EMAIL LIST WORKSHEET

WARM UP A If any subscriber on your email list signed up to

receive emails but hasn’t receiving anything since
STALE EMAIL signing up…or for 3-6 months, they are considered

LIST stale subscribers.

So if this is the case with your list, before you start sending them
3 months worth of campaigns, you want to make sure they are still
interested in what you have to say.

Why?

Otherwise you might get mass unsubscribes.

So what do we suggest?

Try our Warm ‘Em Up Email Script.

For A Service-Based Business…

Hi {first name},

A while back you {action they took to get on your list}, likely because
you were looking to {solution desired}.

It’s been a while, and in case you don’t remember, my name is {your
name}, and I’m on a mission to {whatever you’ve set out to do}.

How you ask?

Using a mixture of {service a, service b, and service c}, I can help you
{whatever solution is desired}.

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WARM UP A STALE EMAIL LIST WORKSHEET

Anyways, enough about me, let’s talk about you.

I’m working on some great new resources to help you understand

{the industry you work in}.

And I’d like to gift you the first guide: {name of your free thing here}.
(Yes, that means it’s free!)

This guide covers {the subject matter and one-sentence summary}.

Click here to download this free resource now: {download URL}

I can’t wait to hear how you apply some of these concepts to your
{whatever their problem is} in order to {quick win they will achieve
by reading this guide}.

Keep an eye out for future emails from me {first name}. I have some
things in the works I know you’re going to like.

{Your signature here}

For A Product-Based Business…

Hi {first name},

A while back you {action they took to get on your list}, likely because
you were looking for {product desired}.

It’s been a while, and in case you don’t remember, my name is {your
name}, and I’m on a mission to {whatever you’ve set out to do with
your product}.

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WARM UP A STALE EMAIL LIST WORKSHEET

How you ask?

Using a mixture of {product a, product b, and product c}, I can help

you {whatever problem is solved by purchasing this product}.

Anyways, enough about me, let’s talk about you.

I’m going to be sending you some useful how-to’s, tips, and special
offers.

And, as a thank you for signing up for our newsletter, I’d like to give
you an extra special bonus: {discount or other free thing here}

This bonus is good for {whatever it is good for}.

Keep an eye out for future emails from me {first name}. I have some
things coming your way I know you’re going to like.

{Your signature here}

The important elements to this script.

Here’s the elements need to pay attention to in this script:

• The Reminder – Here you want to remind the subscriber how they
got on your list. Did they sign up on your site? Did they download a
guide? This way, if they choose to unsubscribe, they are less likely
to click “I never signed up for this email list”. Too many of those
complaints can result in penalties from your EMS.

• The Tease – Tell them you are working on something new to pique
their curiosity. (Make sure this is true, otherwise you are just a liar.
But hey, new emails can be something new.)

• The Gift – Give them a reason to reconnect with you by offering

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WARM UP A STALE EMAIL LIST WORKSHEET

them some free incentive, whether it’s a free guide or a small

discount.

• Set Expectations – Tell the subscriber to be on the lookout for more

emails from you. Make sure to tease what they will be about so the
subscriber is excited to receive future communications.

Tweak the Warm ‘Em Up Email Script as needed, while making sure to
keep the elements described above intact.

Again, follow the same writing and revising rules you applied to your
welcome series and email campaigns. Don’t skip these just because you
have an email script in front of you!

Last but not least, it’s important to make these scripts your own. Use
your own words and a tone that fits well with your brand.

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