NAME –VINAY KALRA (PGFC1948)

STUDY GROUP :3
International Exhibition
National Exhibition
(Sri Lanka book publishers
(blue rose publications)
association)
Physical Physical Online
Online Existence Suggestions Suggestions
Existence Existence Existence
Products – There online website gives a All types of Products – They provide Feedback
Publication very attractive look and book available Book fair activities like column could
books, novels, consists of various platform but they could depicting their Cultural be there.
inspirational for customers to buy and also own Sri Lanka activities,
books, self-help return book. concentrate culture. children
books, more on young activities,
mythological generation by social Media
books etc. launching Station
books for
teenagers.

Price – Differs They are available on Being new in Price – vary in They could
starting from LinkedIn, Facebook and market, they different ranges increase their
200. Instagram and have their should keep of books. inventory.
website as well. their prices
lower than
their
competitor.
Place – Through Their official Website’s They could Place – online Some books
Amazon, Book www.bluerosepublishers.co expand to more and offline. depicting
store in Delhi m places rather culture of Sri
Connaught place than just being Lanka could be
and also in Book at one place in in common
Fairs. Delhi. language also
like English
instead of
Sinhala.
Promotion – They are promoting much on They need to Promotion – Not much They could
Online online social media sites like associate they promote online have an app for
promotions Instagram as they have got themselves their services existence only smartphones
through 9000 followers there and also with great on Facebook. available on also, as they
Instagram and have 80,000 followers on authors as their Install shops in Facebook. are not
advertisements Facebook. visibility is not book fair in promoting
and offline seen much. different much digitally.
through book Countries like They should
fairs and other they did in promote on
such events India New Delhi various digital
at Pragati platforms
Maidan. instead of
Facebook.