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SEBASTIAN C K
0921130
Section K
INTRODUCTION
Socially responsible investing, also known as sustainable, socially-conscious, or
ethical investing, describes an investment strategy which seeks to maximize
both financial return and social good.
The most important and primary factor which makes an investor to choose
ethical investing
RESEARCH METHODOLOGY
The research is an empirical study and is to be conducted based on the factual data
available. For convenience of gathering accurate and timely information, the
respondents chosen are selected based on convenient sampling
From a larger sample of investors, data will be collected to analyze the
knowledge of Investors about social investments (to identify the reason for not
less popularity of ethical funds in India)
Among the above group of respondents ,more data will be collected from the
socially responsible investors so as to identify the investment objective which
attracted them towards the ethical investment