Pantene Pro-v Marketing Report

P&G Company Profile

Type Public

Industry Consumer goods

Founded 1837

Headquarters Cincinnati, Ohio, U.S.

Area served Worldwide

Key people Bob McDonald

(President) & (CEO)

Revenue US$78.9 billion (2010)

Operating income $16.13 billion (2009)

Net income 12.74 billion (2010

Total assets $134.83 billion (2009)

Total equity $63.099 billion (2009

Employees 127,000 (2010)

Website pg.com

Introduction
Vision

Be, and be recognized as, the best consumer products and services
company in the world.

Promise

Three billion times a day, P&G brands touch the lives of people around the world.
And P&G people work to make sure those brands live up to their promise to make
everyday life just a little bit better.

Mission / Goal

The Company’s goal is to win consumers for its products by virtue of the products’
quality and value, and not by creating unfair disadvantage for its competitors.

Purpose

We will provide branded products and services of superior quality and value that improve
the lives of the world's consumers. As a result, consumers will reward us with leadership
sales, profit, and value creation, allowing our people, our shareholders, and the
communities in which we live and work to prosper.

Principles

These are the Principles and supporting behaviors, which flow from our Purpose and
Values.

A. We Show Respect for All Individuals

B. The Interests of the Company and the Individual Are Inseparable
C. We Are Strategically Focused in Our Work
D. Innovation Is the Cornerstone of Our Success
 E. We Are Externally Focused
F. We Value Personal Mastery
G. We Seek to Be the Best
H. Mutual Interdependency Is a Way of Life.

 Marketing Policies

These are the following marketing policies of P&G

1. Product Safety
2. Bribery and Improper Business Dealings
3. Fair Dealing with Suppliers and Customers
4. Confidentiality and Consumer Privacy
5. Communicating with the Media
6. Research Involving Animals

We are passionate about continuing our progress in alternatives to research involving

animals. P&G is committed to being a leader. We want our brands to lead their
categories. We want our company to be a leader in our industry and our communities.
And we want P&G to be among the best places to work.

External Innovation Assets

 1 million researchers
 Top emerging technologies
 plus world-class expertise in P&G sciences
 1,500 science universities Venture Capital
 P&G Suppliers: >100,000 R&D people among our strategic suppliers
 Government Labs: > 100,000 Scientists
 >50 Technology Entrepreneurs Worldwide
 1,100 Leads in the First Year
 P&G has grown into the world’s largest consumer goods products company that
today markets brands in more than 180 countries. P&G’s product lines are diverse
– we sell over 250 brands. With on the ground operations in more than 80
countries. Sales more than $83 Billion. The company’s total expenditures for
research and development for fiscal 2007/2008 was more than $2 Billion. P&G
also recognized as on Barron’s list of “world most innovative company” received
top ranking on the Dow Jones Sustainability index from 2000-2008, and was
named the “Advertiser of the year” at the 2008 Cannes international advertising
festival.

SWOT Analysis of P&G

Strength
 Leading Market Position

 Diversified and innovative product Portfolio

 Strong Finances in past years

Weakness
 Quality control Problem

 Decreased Revenues in their Northeast Asian Market

Opportunities
 Developing Markets

 Demographic trends across the world

Threats
 Competitors

 Rising cost of energy prices

 Economic slowdown in the US and Euro zone

 New Regulations