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JULY 2016
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RICHIE HAWTIN
DJ EVOLUTION & ITS NEXT PHASE
DJ EXPO UPDATE
SUMMERTIME: HOW MOBILES THRIVE
WHY COPYRIGHT LAWS SHOULD CHANGE
PLUS: DETROIT MOVEMENT FEST y NEW PIONEER DJ GEAR
WILL CLARKE y CALYX & TEEBEE y EDUCATIONAL TOOLS FOR DJS
DDJ-RR
NATIVE SOUND
2-CH ANNEL CONT ROLLER F OR REKORDBOX DJ WIT H 4 DECK C ONT ROL - SO F T WAR E IN CLUDE D
HIGH QUALIT Y AUDIO WIT H BAL ANCED XLR OUT, T RS BOOT H OU T, A N D 2 H E A D PH ON E JACK S
USB OR AC POWERED
Steven Pham
electronic-music festival. Now in its stitution for Richie Hawtin’s closing
11th year, Movement presented 100 set on Monday was a surprisingly Good Life: Kevin Saunderson in the mix.
DJs and electronic acts on six stages welcome addition, with the New York
Katie Laskowska
Bryan Mitchall
Get Real: Claude VonStroke & Green Velvet Ghettotech: DJ Godfather throws down.
legend dropping a furious set of tunes over a Sunday-afternoon crowd at bounced and giggled to a relentless
and, once again, proved why it con-
that turned the riverfront crowd out. the Underground Stage with a set assault of top-notch selections like
tinues to be America’s best-curated
On the afterparty tip, Soul Clap’s of unique electro-tinged/bass-heavy 1983 Hi-NRG classic “Living On Vid-
festival.
House of Efunk once again proved to tunes; Kenny Dope brought relent- eo” by Canadian synth band Trans-X.
The event also served as the open-
be a perennial favorite at local haunt less, deep-house grooves to the open Another highlight? John Digweed’s
ing stop on the America’s Best DJ
TV Lounge, with the Brooklyn-based air at the RBMA Stage on Saturday; masterful main stage showing on
Summer Tour. Presented by DJ Times
pair dropping a superb house set at 5 and Scuba strafed the Underground Monday. It’s always impressive how
and Pioneer DJ, the tour will run thru
a.m. Boasting three rooms and a 12- stage on Saturday with a set of men- the Bedrock co-owner can routinely
Labor Day and include more than
plus hour runtime, the shindig was a acing techno. take control of a festival crowd with
15 events around the country. At DJ
welcome exploration of the funkier Over on the Made in Detroit his moody progressive soundscapes,
Times’ dedicated exhibit booth, fans
side of the otherwise techno-centric stage, Ellen Allien delivered one of and he took the packed sea of revel-
voted for the favorite DJs from a list
programming the weekend offers. the weekend’s most unpredictable ers on a journey through the deep,
of 100 nominees, simultaneously reg-
Sunday night at the Dirtybird after- sets. Eschewing a digital setup in favor dark, and groovy.
istering to win valuable prizes.
party at the Masonic Temple, J.Phlip of a pair of turntables and a bag of If you haven’t made it out to one
Highlights from ABDJ nominees
banged it hard from the outset, then records, the German BPitch Control of the America’s Best DJ summer
included: Beziér, Jackie House, Josh
Justin Martin infused the party with a principal played a raucous set that, tour dates, make sure to cast your
Cheon, and Jason Kendig from San
mixparty.
of breaks and 4/4 beats that got while a tad messy in parts technically, vote online now! Head to Americas-
Francisco-based
Get Lost: GuyDJ collective
Gerber Honey
at the 24-hour
the floor into a lather. Then, “special was filled with infectious energy that BestDJ.us/Vote to submit your ballot
Soundsystem dropped a blissful and
guest” Claude VonStroke carried the resonated with the crowd. Allien’s of up to five DJs and earn a chance to
versatile, two-hour, b2b2b2b set—
party home. programming was on-point, as she win prizes.
deep disco basslines, forceful techno
grooves— that had the Red Bull Mu- Apart from ABDJ world: Kraft-
sic Academy Stage jumping on Sunday. werk closed Friday’s mainstage with
a visually arresting set of hits (“The
The Black Madonna’s following set
of chuggy techno pushed the after- Robots,” “Numbers,” “Autobahn,” CRY BABY
noon to a darker place. DJ Godfa- etc .) before Movement throngs NEW RELEA SES
ther’s highly charged ghettotech set wearing 3D-glasses; Rezz worked
Give A Beat
Detroit – Soul Clap’s Elyte
(smiling) battles Golf Clap’s
Hugh Cleal in a Giant Jenga
game held at the Move-
ment fest this past May 28.
The two DJ duos dueled
Jenga-style to benefit Give
A Beat – a unique, music-
driven, nonprofit org. For
www.newhousegrooves.com
more pics from Motown,
Lauren Segal
12
PLAYdifferently
Always One of the DJ-World’s Tech Leaders, Richie
Hawtin Returns with a Product Designed to Take
DJing to a New Level
BY BRUCE TANTUM
20
Music in Motown
America’s Best DJ Tour Launches at Detroit’s
Movement Festival
BY DJ TIMES PHOTOGRAPHERS
22
Copyright & Copyleft
An Academic & a DJ/Artist Offer New Views on
Existing Copyright Law
BY KELLY KASULIS
24
Summer Fun
While the Rest of the World Vacations, Some Mobile
DJs Make the Most of Summer Business
BY JEFF STILES
DEPARTMENTS
7 Feedback
As Always, the Answers to All Your
DJ-Related Questions
26 Making Tracks
Innovative Music-Learning Tools
28 Sounding Off
Cover Image by Jordi Cervera.
30 Mobile Profile
Multi-Op Keeps It All in the Family
32 Business Line
Are You Delivering Innovative Service?
Contents Image by Igor Ribnik
34 Gear
JULY 2016
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THE BEST-SELLING SERIOUS SOUND. MAXIMUM SONIC IMPACT. THE FULLY LOADED
PRO AUDIO SPEAKERS SIMPLE SETUP. MINIMUM EFFORT. FLAGSHIP.
IN THE WORLD.
July 2016
IT/AV Report
Convention TV News
VTTV Studios
DJ TIMES
6
FEEDBACK
THE LATEST ON
A M E R I C A’ S F I R S T M A G A Z I N E F O R P R O F E S S I O N A L D J s E S TA B L I S H E D 1 9 8 8 DJ EXPO ’16
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04JN16_p001-044.indd 1 5/26/2016 11:58:24 AM
DJ Expo: Update
DJ Expo will run Aug. 15-18 at the
Trump Taj Mahal in Atlantic City, N.J.
Produced by DJ Times and Testa
Communications since 1990, DJ Expo
stands as America’s longest-running
and most-successful DJ conference.
WHAT’S @ DJ EXPO
Over 100 exhibition booths with the
DJ Expo features: an exhibit hall full industry’s most-vital hardware & software
of the latest DJ-related gear; seminars
Nearly 30 seminars & tech sessions,
offering solutions for all issues; and presented by the industry’s leaders
sponsored evening events, like Promo
Valuable networking opportunities with
Only’s Summer Sessions party at the industry pros & fellow DJs
new Premier nightclub at the Borgata
on Aug. 16.
Giveaways galore, including an SEMINARS
At presstime, the Expo seminar sched‑
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Sponsored events each evening, WORKSHOPS
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“The State of the Crate.” Those bits MOBILE OPERATOR TRACK
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and bytes sure add up over the years! at “special Expo rates” these sessions will offer solutions on marketing,
Do you have a tried-and-true method performance, organization & more.
WILL CLARKE:
NEW BIRD ON
THE BLOCK DJ Times: When was that?
Dirtybird is well known for being an extremely tight-
knit family of DJs, but the flock recently welcomed a Clarke: December 26—the day after Christmas. That’s when I was doing the Get Real tour [with
new entry into its nest with open wings. Claude VonStroke and Green Velvet]. I finished my job in the U.K. on the 20th of December, and over
Armed with basslines as big as the beard on his chin, the past year I had been writing whilst working a full-time job as well. Now I actually get some free
Will Clarke first joined the San Franciscan flock in 2014 time to just write music.
when his track “Badness” was signed to its Dirtybird 10 DJ Times: You spent a few seasons in Ibiza and were a resident there.
compilation. Since then, he’s quickly risen through its Clarke: I was a resident at a few bars. I was a resident at Kanya.
ranks with a nonstop cavalcade of bouncy booty-tech DJ Times: Is that where you picked up how to work a crowd?
productions that have seen support from both within Clarke: I think Ibiza taught me how to be a DJ. Obviously, I was a DJ beforehand, but Ibiza taught
the label’s roster and far beyond it. me how to be a real DJ. I was DJing in lots of places there. Sometimes you’re not playing to anyone;
Then, 2015 saw no shortage of success for the DJ/ people don’t realize that. People hear “Ibiza” and think you’re just playing to thousands of people all
producer, with a hectic release schedule that included the time. You’re actually not. A lot of the time you’re just playing to a couple of people. You’re playing
the Turn It Up EP on Dirtybird, “Spandex” on Defected, in a lot of bars, you’re playing a lot of sunsets, so you’re not just playing house, you’re playing hip-hop,
and even a remix of Hot Natured’s single “Off World you’re playing chill-out, you’re playing absolutely everything. It really opens your mind to music; it
Lover” on Emerald City. matures your music taste. I feel it turns you into a real DJ.
Somehow 2016 has proven to be an even bigger year DJ Times: Your track “That Booty Percolatin’” has been making the rounds in a lot of DJ sets over
for Clarke, having dropped a new single on Dirtybird the past year. Why do you think people latched onto that track well before its release?
(“Give It To Me” with Shiba San), collaborated with Jus- Clarke: God knows, man. I get tweets on a daily basis about when it will come out. It’s weird, I was
tin Martin on his Hello Clouds LP (“Back to the Jungle”), playing on Holy Ship! and I dropped it, and the whole crowd was singing along with it. I was thinking,
launched his The Barber Shop monthly radio show, and “How the fuck do all these people know this track when it’s not even out yet?” It’s happened with another
co-headlined an American tour with fellow up-and- one of my tracks, as well. I just don’t get it. I know I’m playing out a lot, but nobody else had [this
comer Billy Kenny—all before the year’s halfway mark. track]. It’s good—it’s a great sign!
We caught up with the British jock to catch a glimpse DJ Times: A lot of your productions seem to lean toward “set weapon” rather than “DJ tool.”
into what his whirlwind year has been like. When you’re producing, are you trying to make these big moments?
DJ Times: You relocated to L.A. earlier in the year Clarke: I don’t say that I’m an amazing producer—I’m the first to admit it.
and spent a few months out there. What were you up Technically, I wouldn’t say that I’m an amazing producer. I sit back and listen
to? BADNESS: to other people’s productions and say, “How the fuck did they do that? These
Clarke: I’ve got a studio in LA, so between shows guys are geniuses.” The one thing I’d say that I am good at is simple ideas and
JULY 2016
I’ve literally just been writing. I’ve been working on new CLARKE making things that simply work in a club. I’ve always been a DJ, and I know
music, so there’s a few collaborations with me and the what will work in a club, and I know what people will catch onto. I think that’s
SAYS HE
Dirtybird guys, including “Back to the Jungle” on Justin what I’m good at doing in the studio: writing something that people will go,
Martin’s album [Hello Clouds]. Me and Shiba [did] two “I remember that track.” That’s what I try and do in the studio: have an idea
DJ TIMES
EARNED HIS
tracks, as well. It’s kind of a bit crazy, as [music] has only so that at the end of a night, people will go, “What was that track that went
been my full-time job since this I moved to America DJ STRIPES ‘That Booty Percolatin’?”
this year. (continued on page 40)
IN IBIZA.
8
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SCAN TO BROWSE
throttling tones as much as it does with feelgood, jump-up vibes. Calyx’s as their filters were so there? We have to play our hits, the tracks
smooth, soulful vocals highlight on “Nothing Left” and “Cloud 9,” while the much better. But if you people expect and want to hear from us,
chants from featured MC Doctor on “Ghetto” and “Where We Go” add can find a way to sound and in an hour and 15 minutes, there is no
further dimension, as do the silky pipes of Ayah Marar on “The Fall.” Through a bit different, then it’s room for experimenting. We love a two-
DJ TIMES
its three albums, the duo has sharpened its songcraft, while the originality of got to be done in order hour set where we can play unexpected
their productions hasn’t waned. to have a unique iden- things—but the way we play it, it still be-
“Virus TI Snow is one of the few things that has bridged multiple albums— tity and separate your- comes part of our identity.”
it’s phenomenal,” says Calyx of the duo’s standby synth. Calyx’s other active self from the herd.” – Lily Moayeri
10
12
DJ TIMES JULY 2016
By Bruce Tantum
Always
One of the
DJ-World’s
Tech Leaders,
Richie Hawtin
Returns with
a Product
Designed
to Take
DJing
to a
New
Level
As befitting a guy who’s spent over a quarter of a century making and playing various strains of machine-tooled, sys-
tems-driven sounds, Richie Hawtin has always been fascinated by the ways that technology intersects with the creation
and deployment of music. And he’s certainly not alone: “Most DJs and electronic musicians are very interested, excited
and inspired by the equipment, the instruments that we use,” he’s said. (In other words, we’re tech geeks.)
But Hawtin takes that interest a bit further than most. There’s the music itself, of course: He’s one of the artists
who ushered the steely techno sound of minimal into existence; his mixes, like 1999’s Decks, EFX & 909, were
masterclasses in precise, fine-tuned layering and editing. And, with its pulsing synthetic grind, what could be
more “technological-sounding” than Hawtin’s work under the Plastikman moniker?
There’s also his involvement with the methodologies of DJing and production—he was using Ableton Live
as far back as 2001, for instance, and had a hand in the development of Final Scratch, the DJ market’s first
digital-vinyl system; for years, he served as one of the latter’s highest-profile ambassadors. He’s tinkered with
mixers over the years, too, having played a major role in pushing the Allen & Heath Xone:92—one of the
first MIDI-capable units to hit the market.
Recently, interest among the tech-inclined was piqued when hints of a new prototype “instrument”
called PLAYdifferently, being developed by Hawtin and former Allen & Heath designer Andy Rigby-Jones,
began to filter through the digital grapevine, as well as at the annual NAMM trade show, and through
a series of demonstration gigs dubbed the Prototypes Tour. That instrument, of course, turned out to
be a new mixer, the PLAYdifferently Model 1.
The Internet being what it is, the online reactions included a bit of digital head-scratching, largely
of the “do-we-really-need-another-mixer?” variety. According to Hawtin, the answer is “yes.” The
Xone:92 was launched in the early days of this millennium, and as Hawtin tells DJ Times, “I was
honestly getting a little bit bored.”
Those who have heard the mixer in action might also answer in the affirmative. One of
the stops of the Prototypes Tour was at Brooklyn’s Output, where Hawtin was joined by
DJ vets François K and Mike Servito. As Output honcho Shawn Schwartz recalls the night,
there was a noticeable divergence between PLAYdifferently and its predecessors in sonic
JULY 2016
detailing and overall sound quality. “My analogy is that it’s like seeing an image at a higher
resolution,” he says. “It sounds really good and mixes frequencies musically, highlighting
dynamics and offering improved clarity.”
But Hawtin’s aiming for something more than just a great-sounding mixer. In an
DJ TIMES
interview at this past March’s SXSW convention, he stated that “perhaps we’re at a
point where convenience has outweighed creativity”—and he feels that PLAYdif-
ferently will be able to tip the balance back towards the inspirational end of that
equation. Among the steps taken to facilitate that aim, the fully analog Model 1
13
It’s pretty much that simple. The
things on the peripheral of mixers
had changed; mixers themselves
hadn’t changed for ages. And us-
ing this new mixer has been like
getting a new bike, riding around
with training wheels as I got used
to it, and then finally seeing all
these new creative possibilities.
It’s not only exciting for the geek
side of me, but it’s incredibly in-
spiring when I stand up in front
of a crowd—whether it’s 200 or
20,000—and I’m using something
that I know gives me new capa-
bilities. It has really spurred my
energy level on.
DJ Times: In what way?
Hawtin: This mixer’s getting
back to the core of what DJing
is about for me. And that goes
beyond the actual equipment, or
whether you’re a digital DJ, or a
vinyl DJ, or if you are playing some
instruments over top. This mixer
allows you to plug in any assort-
ment of devices, and that’s one
part of the mindset behind it. This
“In my mind, wasn’t built just to plug two turn-
tables into… although if you do,
the DJ it’s gonna sound fucking amazing.
does away with the standard three-band EQs on each channel, opting DJ Times: How did you go
for a pair of contour filters (low-pass and high-pass), sculpt EQs and market is about facilitating that sound qual-
overdrive effect. (Note to crossfader lovers: There isn’t one.) ity?
Hitting the shops on June 30, the mixer will set you back a steep
$3,650, so we wouldn’t expect to see the Model 1 incorporated into
five or 10 Hawtin: Without getting too
specific, the fundamental founda-
too many bedroom setups. “But I don’t want this mixer to be just for tion of this was the idea that there
the big names,” Hawtin insists. “I want everybody to be able to play years be- is a bottleneck in the DJ booth
around with it.” regarding sound quality, and we
DJ Times: You’ve seemingly turned the cause of unlocking a DJ’s hind the really need to open it up. Years
potential into one of the defining elements of your career. ago, the bottleneck didn’t make
Richie Hawtin: Yeah, definitely, and that’s part of what drives and pro-studio much difference; actually, it was
inspires me. Part of it is to help unlock my own style and my own cre- kind of the opposite. The mix-
ativity, of course—but that helps others to do the same.
DJ Times: Why do you think you feel the need to continue to do
market.” ers that were around then—the
UREIs, the Xone:62s and 92s—
that, rather than just rest on your laurels? they were state-of-the-art, but on
Hawtin: Well, just talking about myself, for the past couple of years, the systems that were installed in
I’ve I was honestly getting a little bit bored. clubs at the time, the quality of the
DJ Times: Bored of what, exactly? mixer probably didn’t make that
Hawtin: Of my own set-up. I was beginning to feel like I was now big a difference. I mean, I played on
that status quo. so many inferior systems over the
DJ Times: Which is not a familiar place for Richie Hawtin to find years, and the mixer was the least
himself in. of the concerns.
Hawtin: Not at all. [laughs] I needed something. It was like, OK, I’ve DJ Times: But now with the
moved from Maschine to Push, and I’ve updated a couple of plug-ins. I modern-day clubland emphasis on
JULY 2016
started to doubt myself a little bit—had I slipped away from technologi- high-grade sound systems, they
cal development, or even from inspiring the next generation? But I’m do?
feeling very, very excited about this current project. Hawtin: Of course. Over the
DJ TIMES
DJ Times: That current project is a new mixer—but some people past 20 years, we’ve had so much
might say the ones we have now pretty much do the trick. Why go to sound-system development, and
the trouble of designing another one? all the manufacturers understand
Hawtin: Well, I’d been on the Xone:92 mixer for 10 or 12 years now. how big the electronic-music
14
LOUD
45 Hz • 133 dB
community is, with DJs playing in DJ Times: How did you go about
front of thousands of people. Sound facilitating that vision?
has become such an important factor. Hawtin: We had a fundamental
You have clubs that wear the stamp question when we started this proj-
of their brand very proudly: “We’re a ect: Do we go digital, or do we go an-
Funktion-One club,” or “We’ve spent alog? Digital is very good at creating
half a million dollars on our sound a very pure, transparent sound, but
system.” We’ve come a long way. But we went the analog way. We wanted
as that’s progressed, there wasn’t to have some circuitry, some compo-
the same kind of development on nents, some filters, some EQs, of the
the type of mixers that were on the sort that would bring that warmth.
market. You had the Ranes, you had And that’s where we started. We
the Allen & Heaths and you had the made a very simple channel strip, and
Pioneers. Each of them has its own… we plugged in turntables and com-
opinion, I guess, of what good sound puters—and then we simply played
quality is. with the circuitry until we heard
DJ Times: But you wanted some- something that we liked.
thing more? DJ Times: How can you tell when
Hawtin: I would say that I had a that something is the sound that
ART 745-A
different opinion. And it wasn’t just you’re looking for?
me. Andy Rigby-Jones, when he left Hawtin: There’s sound quality on
Allen & Heath two years ago, was say- a technical level, and there’s sound
ing it, too: “There’s got to be some- quality on an emotional level. The
thing more.” sound we were looking for was on
DJ Times: Can you describe the that emotional level. It’s just a feel-
kind of sound you were looking for? ing, really. It didn’t have to sound
Hawtin: What I was thinking was exactly how it was made to sound,
SUB 8004-AS
that everything you plug into a mixer but it had to sound warm. I use that
has certain characteristics. A turnta- word, warm, quite often, but I also
ble has certain characteristics, some use smooth. I love it when DJs play
of which is determined by what kind records, and they’ll just kind of melt
of needle and cartridge you use. Or a together. For me, on a very basic
computer can have a certain analog- level, that’s what makes an incredible
to-digital converter that will make it DJ. It’s someone who puts two things
sound differently. Some people prefer on top of each other, and it becomes
their mixer to have a very transpar- something that doesn’t exist. Some
ent, pure sound—and therefore, what people call it the third record.
comes out of the mixer will sound DJ Times: And that’s obviously
different, depending on the source. easier to do if you have that consis-
DJ Times: But you’d rather have tent, warm sound coming out of the
a consistency regarding what comes mixer.
LOW
out of the mixer? Hawtin: Exactly. And I’m an ex-
Hawtin: Yeah. I prefer something treme example of that; I’m always
that can bring together all the differ- trying to get everything to just melt
ent components, all these different into place, no matter how many chan-
frequencies, into a warm, rounded, nels and effects I’m using. That’s what
thick kind of sound. I mean, this is we wanted each input on this mixer
just my opinion, but this isn’t the era to do—to melt everything together,
of disco or the era of electro-pop, no matter the source. And we tried
when you needed more of a tight to enable it to do that for any kind of
mid-kick and a lower-mid bassline to DJ. For instance, for people who plug
create the energy. Techno and house in turntables, we re-engineered the
played over massive club systems—I phono preamps by playing a little bit
think the new Funktion-One has 32- with the RIAA curve—and turntables
30 Hz • 136 dB
inch bassbins—sounds great when sound amazing with this mixer.
it’s rumbling, when the music is hit- DJ Times: How about with digital
ting you in the pit of the stomach inputs?
and vibrating your whole body. When Hawtin: Well, there are quite a
you’re in the middle of a dancefloor, few different digital signals. There is
I think most people want to have a one rule that I’ve learned from sound
physical experience. And that’s the
kind of mixer we wanted to create.
guys as I’ve traveled the world is that
the more A-to-D and D-to-A conver-
www.rcf-usa.com
We wanted something that could sion steps you have, the worse it’s
bring everything together in a beauti- going to sound. At this moment in See us at:
ful, well-rounded way, and have it be time, with the way people are play-
something with balls. We wanted it to
add just a little bit extra, to want to
ing and the sources that people are
using, we felt that bringing all those
August 15-18
make you dance just a little bit more. digital signals right into analog was Trump Taj Mahal, Atlantic City
the way to go. really. I mean, a guitar has six strings,
DJ Times: So you just have one arranged in a certain way; a keyboard
step from digital to analog, and just has black and white keys, arranged
stick with that. in a certain way. They have a certain
Hawtin: Exactly. Of course, with feel. These are instruments—and the
most sound systems today, you will mixer is the instrument of the mod-
have one more A-to-D step after ern DJ. It’s where you decide how
that. But think about it—when you to cut and modulate and filter, or
have a lot of different sources and a whatever else you want to do. And
lot of steps, none of these things are if the mixer doesn’t have the kind of
clocked, and you’re getting crazy jit- feel that makes you want to touch,
ter and stuff like that. But going back turn and press things, it’s not going to
to electrical currents is the right idea, inspire your best performance.
I think. It’s analogous to what hap- DJ Times: And that is the ultimate
pens in a pro recording studio. Most goal.
people have ended up using a mix of Hawtin: Yes, and I don’t think that
analog and digital—maybe a couple there’s been something quite like that
of great digital effects boxes, maybe before—a mixer that’s designed to
a computer with Ableton and some be an instrument that a performer
nice Apogee converters, maybe an plays. Each of our knobs does one
old Moog, maybe a new Moog, maybe thing. Once you know the mixer, you
a couple of Dave Smith Instruments, don’t have to think about it. Your
all put together in a unique way. And hand goes there, and that’s the fil-
then, very often, it either gets mixed ter; put it there, that’s the high-pass;
or downmixed on a high-end analog over there, that’s the low-pass. And
console. we’ve designed each part for func-
DJ Times: And in your analogy, tionality. Everything is designed to
the PLAYdifferently mixer is equiva- match human movements, which are
lent to the studio’s analog console. very much connected by our human
Hawtin: Yeah. In my mind, the DJ emotions. And that can sometimes
market is five or 10 years behind be achieved by simply changing the
the pro-studio market. Because the shape, location or feel of a button. I
DJ market is so big, the impulse is mean, how do we put our own stamp
to make mixers in the cheapest way on other people’s prerecorded music,
possible, with the cheapest produc- on other people’s records? First of
tion possible—and that usually means all, you need an instrument that en-
that the manufacturers go the digital ables us to translate our movements,
route. Which doesn’t mean digital is one that can bring those movements
necessarily the wrong way to go—but into the mix.
we have this massive market, and all DJ Times: You’re a pretty good
we have are DJ mixers that are maybe ambassador for PLAYdifferently.
10 or 15 or 20 years old in design. Hawtin: Well, I’m one of the de-
Then there are the kind of DJ mixers signers—I better be! [laughs] Hon-
that are created for the mass market, estly, I’ve been involved in a number
just to sell as many as possible. That’s of different technologies, and I won’t
it—and that’s disappointing, given the say that everything I’ve been involved
size of the market. And that’s kind of with has been the right choice. But I
where we come in. try to be aligned with things that I’m
DJ Times: Other than its sonic passionate about. As far as mixers go,
consistency, what else differentiates I’ve been waiting for years for some-
PLAYdifferently from other mixers? one to design one, and that never
Hawtin: We’ve made changes happened. But this is finally here, and
from the ground up. The main thing it’s something that excites me and
is the quality of the components— inspires me when I use it in front of
the quality of touch, of tactility, of people. I can hear the difference, and
finding the right button or the right I can see that the crowd feels some-
knob to attach to a certain effect or thing different.
parameter. DJ Times: They feel that just
DJ Times: So it’s sort of a rede- through the sound quality alone?
sign of the interface between the DJ Hawtin: It’s more than that. They
and the machinery? can feel that you are playing differ-
H aw t i n : T h a t s o u n d s p re t t y ently, too.
simple, but there was a lot to think DJ Times: Hence the name.
about. The problem is that a lot of Hawtin: Yeah. Think about the
products have multiple uses for each professionals, people who go out
button, knob and fader on the de- every weekend and make their liv-
vice—they can become overly com- ing off of DJing. Most of them are
plicated and less intuitive, less playful, using three or four different mixers
(continued on page 40)
America’s Best DJ Tour
Launches at Detroit’s
Movement Festival
1 Hybrid: Dubfire on mainstage.
Adam Meyer
2 Matthew Dear: Daytime mixer.
Adam Meyer
3 Carl Craig: Hometown hero.
Steven Pham
4 J.Phlip: Daytime Dirtybird.
Bryan Mitchell
5 Get Real: Ren Center scene.
Katie Laskowska
6 Prince Dynamite: RZA on the mic.
Adam Meyer
7 BPitch Control: Ellen Allien onstage.
Steven Pham
8 The Black Madonna: At the riverbank.
Adam Meyer
9 Stacey Pullen: Kosmic Messenger.
Steven Pham
10 Silver Scene: Movement fans.
Adam Meyer
11 Mija: Owsla sounds.
Adam Meyer
12 Hello Clouds: Justin Martin mixing.
Chris Soltis
13 Honey Soundsystem’s Jason Kendig.
Adam Meyer
14 The Robots: Kraftwerk in 3D.
Adam Meyer
In today’s digital age of click-and- about options like MixBANK and
drag, many believe that American the idea of clearing remixed songs
copyright law is outdated and, ac- for distribution. They spoke with the
cording to David Gunkel, a profes- DJ Times about their own solutions,
sor of communications at Northern which start by scrapping the existing
Illinois University, it’s being used “to copyright law.
shut down creativity.” DJ Times: First of all, is anything
Gunkel traces the historical roots original?
of the remix debate between the David Gunkel: One of the as-
“copyright” and the “copyleft” with sumptions [I’m challenging] is this
brainiac prose in his new book, “Of idea of creativity being creation out
Remixology: Ethics and Aesthetics of nothing. This is a really impossible
After Remix.” He says that DJs are standard, I think, for any human be-
tired of being viewed as unoriginal ing to ever really approach. It is a
– as the “record player players” of concept we give to the divine in the
society. Judeo-Christian belief. We may need
Dave Dresden is one of those DJs to recalibrate how we understand
looking to change that perception. the creative process.
As one-half of the DJ/remix/produc- Dave Dresden: I don’t know.
tion team Gabriel & Dresden, he’s Music evolved because of technol-
topped the Billboard Hot Dance Club ogy and we’re all influenced by the
Play Chart more than 20 times with things that we listen to and then try
remixes and original productions to make our own interpretation of
and he wants to see a world where that. I mean, everything’s been done,
artists who sample can build on each but then again everything hasn’t. Five
other’s work without being hit with years ago, there wasn’t trap music.
cease-and-desist letters. Creation is infinite, really.
“I want people to sample my ma- DJ Times: Is the negative con-
terial and make new songs,” says the notation behind remixing too deeply
Oakland, Calif.-based Dresden. “I’ve embedded in our history for things
always been a supporter of that.” to change?
Some companies are attempting Gunkel: That’s a good question.
to make that endeavor easier. This The values we utilize in order to
past March, for example, Dubset Me- think about the creative process and
dia Holdings proposed a solution form our copyright laws are old, old,
when it launched MixBANK, a music ancient values. It was designed at
licensing and distribution business a time where artistic creation was
for remixed songs. According the confronted by a new technology – at
company, MixBANK “is designed to the time, it was printing. The [English]
facilitate the marketplace between Crown needed to decide how we
DJs, rights holders and music servic-
The Academic: confront this brand new threat from
es.” Through MixBANK’s pre-negoti- technology. What we’re trying to do
ated licenses and unique technology, Gunkel says in the current time is to recalibrate
“DJs, labels, publisher and music ser- a law written for print media for
vices can create and earn together, in current law [newer] digital media. You have a lot
of people calling for an entire rewrite
one comprehensive platform.”
Its release came just weeks af- conflicts with of the copyright law.
Dresden: There’s a lot of people
ter SoundCloud, a German music
streaming service, alienated its DJ current hanging onto an old belief and the old
JULY 2016
and remix artist user base by striking ways instead of embracing change or
moving forward with the time. And
a licensing deal with corporate giants
like Universal Music Group.
practice. things are going to keep changing.
Gunkel and Dresden agree that a In 10 years, we might have to revisit
DJ TIMES
22
their brains [laughs]. time. A hip-hop DJ, for example, may
DJ Times: Is abandoning middle- want to draw on a riff from a Led
men record companies the answer? Zeppelin song to create a new com-
Gunkel: They already have in position that is sort of a touchstone.
many ways. They’ve abandoned them If every time you have to do that,
and so have the fans. Those individu- you pay a licensing fee, it becomes
als in the middle who used to broker increasingly impossible to do that
the relationships are no longer nec- kind of work.
essary. As a result, you have people Dresden: I make the comparison
giving away their music for free, rec- to medical marijuana in that, rather
ognizing that their fans are going than just making it legal for medical
to get it anyway. So it’s a change in reasons, why don’t you just make it
the technology, obviously, and also a legal? I don’t see it as a step back-
change in the way we think about the wards – I think it’s trying to fix a
business model for this kind of cre- problem and maybe it will catch on
ative activity. Now, the way you make and, at some point, be really easy
your money is by performing. You to use.
connect directly to fans and build a DJ Times: What’s your solution?
following of people who will support Gunkel: By the time you can use
you – not by buying an object, but by anything in your current culture for
having a service relationship. remix, you’re going to be dead. So
Dresden: I mean, it’s heading my proposal really is that we give
there, but I think we’re still 10 years the artists five years. You make a new
off from that. As social media be- work and you’ve got five years. After
comes more engrained in the musi- that, your artistic product enters the
cian’s life, absolutely. You know, I’m public domain. The internet has ac-
just blown away at how these young celerated the way we consume the
kids can build their fan bases using media and our copyright law should
Snapchat or Periscope or Twitter respond [to that].
and just doing all these things the Dresden: I think [Gunkel’s pro-
right away and making people love posal] makes total sense. I think, the
them, so it’s definitely heading in that way things move so fast now, five
direction. years is what 75 years was when they
DJ Times: So it’s all about the made that law – the perpetuity law.
gigs now? It also makes sense from a remixing
Dresden: Performing – that is how standpoint because, after five years,
we make money. It’s sort of like the people might want to hear the song
music is the loss leader that brings in a new context again.
people into your world, and you’re DJ Times: What about notion of
going to sell them tickets, mugs, t- making it public domain?
shirts – all kinds of things. It’s a hard The DJ: Dresden: By making it public do-
life, yeah, because you’re spending all main, that means the original writer
this time and effort making music and Dresden won’t make any money on that if it’s
the only way to reap the rewards is used. I don’t necessarily agree with
to get on an airplane and leave your
family to go perform.
believes in a that. I don’t think [remixing] is some-
thing that needs to be paid for. I think
DJ Times: So what do you think
of solutions like MixBANK?
new payment the rights holder should get a per-
centage of what’s coming in on the
Gunkel: This is where I think the
model. remixed track. You’re owed a certain
JULY 2016
current law really comes into conflict percentage of that remixed composi-
with current artistic practice. The tion’s total intake of money. If that
practice of remix is to say that our composition won a Grammy Award,
culture is full of sounds, full of melo- you get a Grammy Award because
DJ TIMES
23
While the Rest of the World
Vacations, Some Mobile DJs
Make the Most of
Summer Business
JULY 2016
DJ TIMES
By Jeff Stiles
24
No matter the season, the
party never stops in Chi-
Town. While many mobile DJs
find their businesses handling
typical high-end wedding re-
ceptions, there are plenty
more events that’ll last (as contest, hula hoop contests
Kid Rock would sing) all sum- and such—and then also TV-
mer long. or movie-themed trivia to mix
“We do camp dance par- things up for the adults, while
ties ever y summer, where bile DJs around the country booking this summer? What’s the appetite they’re lounging around the
we bring a DJ, an interactive among our clients? Who’s doing something different this year, and what pool or eating.”
MC, dancers and even some are we doing to generate additional summertime gigs? Goldoor says that so far this
mobile music swag—t-shirts, In the Detroit area, wedding receptions are basically all held between year he’s noticed a slight de-
sports bags and other pro- May and October, so Corey Rusch with Rusch Entertainment attempts crease in some of his country
motional materials—about to simply focus on them. clubs and golf club parties. “I’m
three or four weeks into “We try really hard to focus mainly on the receptions,” Rusch says. not sure if they’re not having
every camp,” reports Shani “We have the occasional graduation party that calls in, and we try to events due to poor turnout
Barnett in Northbrook, Ill. help with those, but they are usually the two- or three-hour open-house in years past, limited budget
“We do these two-hour and they don’t have a wedding budget. or using another form of en-
dance parties to get our com- “During the summer, there aren’t school events during the week to tertainment, such as a band or
pany and talent known to pick up a few extra bucks on, but our corporate work is pretty strong photo booth instead of DJ—
mitzvah-age kids at the whole during the week.” though most know we also
camp, which could be 100 to But for Rusch, as with most of us all around the country, wedding offer a photo booth, too.”
200 kids, so they see us in receptions are the bread and butter. “They account for a large percent- Meanwhile, back over in
action and want to book us age of our events,” he says. “After all, we don’t really do anything special Chicago, Barnett says her sum-
for their upcoming bar or bat to generate these events—they either call or not. Most of the time it’s mertime camp gigs are just
mitzvahs. the word-of-mouth and connection to the area since the ’70s that has part of her extra summertime
“We also do last-day camp people calling us. bookings. “Over the summer,
parties for other camps like “In fact, I just had a bride say this to me in an email today: ‘My family we also typically do corpo-
sports camps and other has used Rusch Entertainment in the past and would love to continue rate picnics every weekend—
groups, where each counselor to give you our business.’ That’s how we get our work—word-of-mouth sometimes two or three on
rotates activities the camp is key. We’ve gotta always put on our best presentation at every event.” a Saturday afternoon, which
puts together every 20-30 Over the northwest corner of the nation, Andrew Tiegs of Adam’s keeps our talent very busy—
minutes,” says the owner of DJ Service in Seattle, Wash., says he’s seeing more and more summer- where we provide a DJ and we
Shani Barnett Productions. time corporate picnics being booked. also have two people running
“These camps parties are “The increase is largely in part to teaming up with other entertain- picnic games for two hours
so much fun. The kids love a ment companies who do everything from bouncy houses to large for kids and adults,” she says.
break from camp, the coun- format games,” he explains. “They get asked a lot about music, sound “We also do camp parties and
selors join in, and everyone systems and DJs for events, so we’ve started partnering up and offering community pool parties every
looks forward to the next packages that include my services. month . . . and, of course, the
dance party.” “It’s more laid back and less stressful than serious events like wed- birthday parties for kids and
For Ar tem Lomez of dings, but the price-point is typically lower. Still, for four out of five adults in backyards or houses.”
NinetyThree Entertainment events we’re able to work a fair rate, so it works out for everyone.” As for anything new these
over in Roxbur y, N.J., the For Tiegs, having relationships with other vendors has made this extra days, Barnett admits that (as
typical summertime consists summertime line of work possible. “I met the owner of this company a usual) most of her events are
of a graduation party here, while back and have worked with a few event managers there, but their returning clients or word-of-
a wedding reception there, new event manager really likes me and has just recently inquired or mouth referrals.
a referral from a rabbi here, booked me for four events. He’s a member of NACE, of which I’ve been “ B u d g e t s we n t d o w n a
and another wedding recep- a part for eight years. little this summer, so instead
tion there. “I guess that, along with the great relationships I’ve had with venues of a five-hour event, maybe
“ I t ’s a l l f ro m wo rd - o f - and caterers, puts me on top-of-mind for these folks.” it’s a four-hour event,” she
mouth,” Lomaz says, “so we Over in the northeast, Scott Goldoor of Signature DJs in Plymouth says. “But on the whole, our
take whatever comes down Meeting, Pa., says they find that a nice amount of company picnics, pool summer events haven’t really
the pike.” parties and apartment complex resident appreciation picnics help fill in changed that much.
What kinds of gigs are mo- their summertime schedule. “I’m just hoping for some
“We also have a few house birthday parties and backyard pig roasts,” warm sunny weather this sum-
says Goldoor, “and then at least half a dozen of our normal country club mer in Chicago.” n
or golf club accounts will normally contact us for member events. Some
of those are adult-only parties, while others are family-oriented with
games and entertainment for the kids.”
JULY 2016
25
MAKING TRACKS STUDIO…HARDWARE…SOFTWARE…
Skoove: Practical online keyboard instruction. Syntorial: Progressive, detailed synth lessons.
Skoove is free to try; Skoove Premium, with access to all its lesson material,
MUSIC-MAKING
haps you already have some), you’ll probably want to jump right into playing
synthesizers. The thing is, even if you know how to play the notes, do you know
how to program the instruments to get that special sound you have in your
head? That’s where Syntorial comes in.
By Wesley Bryant-King While there are numerous synthesis methods around, perhaps the most
As fast as technology seems to move, from time to time I’m reminded about widely used is subtractive synthesis, and it’s at the core of some of modern
how slowly some seemingly obvious ideas come about. But it seems to be the music’s most popular and well-known synthesizers—both hardware- and
case that technology-driven educational tools have rather taken their time software-based.
to mature. Sure, we’ve had basic things like MOOCs (massive open online When I first saw Syntorial at Winter NAMM 2016, I knew I had to check it
courses) for a while now, but I’m taking about really elegant applications of out. While I’m an avid user of Sylenth (a popular analog-modeled soft-synth),
technology—clever solutions to unique learning challenges. as well as the proud owner of a Sequential Prophet 6, I’ll be the first to admit
Music seems to be one of those areas where the unique challenges are abun- that the majority of the time I browse factory presets, then tweak them to my
dantly clear, and the cost of traditional learning approaches (like classes, private needs; I’ve really never fully understood all the principles of sound design, and
lessons, etc.) generally border on outrageous. To me, this screams nothing if haven’t acquired the skills the usual way: endless hours of trial and error and
not “opportunity,” and it appears that some folks have sensed that and risen learning by doing.
to the occasion. Syntorial is composed of nearly 200 individual lessons—the first 22 of which
In this round-up, I’ll be taking a look at four particular music-learning tools are available for review through its free demo. The lessons in Syntorial are pro-
I’ve found interesting and helpful, and how they’re working to rethink the status gressive—they build, lesson to lesson, on knowledge you’ve already acquired.
quo—while providing new and innovative ways to learn in the process. They’re also quite detailed, and take things at a very modest pace. Because the
Skoove (Web Site): Perhaps one of the most obvious ways one could point is to develop your ability to do this by ear, and to hear the effect each
apply technology to music learning is with keyboards. After all, MIDI has been synth parameter has on the sound, that modest pace is actually pretty essential
around for a few decades at this point, so the idea of connecting a keyboard to the success of the program. It does, however, take some effort to resist
to a computer is hardly a stretch. I’m sure that others have developed learning trying to rush things when the pace starts to get a little sleepy. Stick with it,
tools that leverage MIDI keyboards, but Skoove—which I received a tip about however; Syntorial really works, and while I’m still working my way through the
a few months ago—seems to have taken a pretty unique approach that’s both lessons as I write this review, it’s paid huge dividends already, and prompted me
accessible, and affordable. to get out of the “modified-factory-preset” rut.
Skoove is, in short, a series of online keyboard lessons. By using the inte- Syntorial has three (at this writing) Lesson Packs that are available at no
grated MIDI support of certain web browsers (while providing a plug-in for additional charge to paid users. Each is for a specific synth, and include packs
others), Skoove runs in your web browser like any other web site. All you need for Sylenth (38 lessons), Cakewalk’s Z3TA+2 (37 lessons), and the Minimoog
to provide is a MIDI keyboard. It’s worth noting that not too long ago, Skoove Voyager (34 lessons), making the purchase even more valuable and educational
introduced support for acoustic pianos through “listening” to audio via your if you happen to own one of these popular software or hardware synths.
computer’s microphone as an alternative to a MIDI keyboard, so you can use The cost for the entire lesson series plus the Lesson Packs is $129.99, and
conventional instruments with Skoove instead if you prefer. includes a VST/AU synth plug-in that reflects the interface shown in the lessons.
In playing with Skoove, I found its approach to be interesting, practical, and ef- More information at syntorial.com.
fective. Like a good teacher, Skoove explains proper technique, and while work- iZotope Pro Audio Essentials (Web Site): Boston’s iZotope is perhaps
ing your way through increasingly more elaborate musical passages, it teaches best known as a producer of some of the music industry’s most beloved audio-
you both how to read sheet music, as well as basic elements of music theory. processor plug-ins, such as their renowned Ozone mastering tools suite. But
To be fair, I had about eight years’ worth of jazz-piano lessons back in the the company has also created, over the years, a wide range of material designed
day, but never considered myself all that good. Skoove helped me knock the to help educate its customers (and honestly, non-customers, too) on various
rust of the skills I had, and I felt like I was more successful at bringing my hands
JULY 2016
aspects of audio production. In particular, I’ve both enjoyed and found helpful
together at the keyboard than I was all those years back when it seemed like their free e-books on mixing and mastering, but they also offer webinars, videos,
an extraordinary struggle. and more.
Skoove offers a progression of beginner and intermediate courses, plus spe- Most recently the company rolled out an interactive learning toolset called
DJ TIMES
cialized courses that include Pop Piano and Christmas titles. Many more are Pro Audio Essentials. Announced by the company this past May, it gives the
shown on the site and labeled as “coming soon,” so clearly more is in develop- impression that perhaps they jumped the gun a little, as the toolset is largely
ment. I’m particularly looking forward to the rollout of their piano accompani- unfinished. (Don’t let that stop you; I’ll explain in a moment.) The three modules
ment course—a skill I never learned in my conventional piano lessons. (continued on page 42)
26
WHY WOULD YOU BUY
ANYTHING ELSE?
RELOOP PIONEER
FEATURES RP-8000 PLX-1000
> On board midi buttons Yes No
( 8 – Cues, Latching loop, Loop rolls, Sample mode, and User/Slice mode )
> Adjustable torque Yes No
> Adjustable start and brake Yes No
> On board digital display for BPM and pitch control Yes No
> On board trax’s encoder and USB link for linking turntables Yes No
> Two start and stop buttons with removable light Yes No
> Reverse button Yes No
“With the RP-8000 “This is the turntable I “We fell in love with “The RP-8000 is the post- “The best of both analog
Reloop hit a home run!” would purchase the streamlined design controller revolution deck vinyl and digital worlds in
— DJ Times in a second.“ and ease of use.“ that people have been one powerful package.”
— Mobile Beat — DJ City waiting for.”
— DJ Booth
— DJ Worx
XONE+SERATO DJ=PERFECTION
enabling any of the unit’s ample array of effects. It provides both “sound color” effects like sweeps, noise, and the
powered up, the whole system is visually like, as well as the usual so-called “beat” effects like flanger, phaser, pingpong, and so on. The beat effects, in particu-
impressive. lar, are supported by a range of control capabilities, thanks to an X-pad selection of beat duration, plus selectable
Despite the advanced capabilities of frequency range of application. This provides the ability to apply a flanger, for instance, in the midrange, or echoes
DJ TIMES
both the CDJ-2000NXS2 and the DJM- to the high-end, enabling unique results that even the most capable digital DJ software applications (generally
900NXS2, any DJ who’s used Pioneer known for more robust effects than are usually available in hardware offerings) would be hard-pressed to match.
DJ’s CDJs or mixers in the past will feel And given the crispness and clarity of the audio when the effects are applied? Clearly Pioneer DJ is setting a new
immediately at home. With the CDJs, (continued on page 42)
28
MOBILE PROFILE CAREERS…INNOVATIONS…SUCCESS STORIES
Five Decades in Busi-
ness: (from left) Dean,
Casey & Corey Rusch.
“Dean would call middle schools in the area Numark NS7, Numark Mixdeck Quad, Pioneer decides to retire. We have goals of growing and
that didn’t have dances and convince them to CDJ-2000 digital players and Technics SL-1200 expanding more perhaps to other regions.”
have a dance for a fundraiser,” says Corey, “and turntables. For software, the company uses a In five years Corey says he hopes to see Dean
we’d go DJ them for free to gain experience.” variety of platforms, including Serato DJ, Pio- relaxing and the sons running the company. “We
DJ TIMES
Today, all three work together in the office neer rekordbox, Virtual DJ and Native Instru- plan to grow the business he created,” he says,
handling the daily operations for the multi- ments Traktor Pro. On the lighting front, Rusch “and continue to provide a top quality experi-
op—a great benefit, business-wise, Corey be- uses primarily Chauvet gear, including an array ence and service for our clients.”
30
I N ! 1 6
&W D J 2 0
O T E B E S T
V RICA’S WIN
E
VALUABLE
AM
PRIZES
from Pioneer DJ, DJ Times,
ClubWorld & More!
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BUSINESS LINE SALES…MARKETING…SOLUTIONS…
By Clyde Forbes
Brian Buonassissi, managing part- on the couch.
ner at B-Boy Productions, has been So when it comes to the experience, a “C” grade is just mediocre. So let’s look at
in the mobile business long enough clients or customers who give us an A. When you look at it, there’s a big difference
to have an opinion on the value of between clients who give you an A and clients who give you a B.
customer service. In fact, he’s got so Clients who give you an A will recommend you. They don’t say they might. They
many opinions he’s put together a actually do it.
seminar for the next DJ Expo, called Clients who you give you an A will use you again.
“Why Your Client’s Experience Mat- Clients who give you an A will forgive you if you make a mistake.
ters.” Taking a moment from
his duties of running a com- Whereas a “B” client might do those, but they
pany with offices in New might not.
York City, Orange County, YOU SAY THAT THE RECESSION HAS CHANGED
Calif., and Destin, Fla., Buon- THE GAME WHEN IT COMES TO CUSTOMER SER-
assissi offered some insight VICE. HOW?
on his presentation and his It has caused your customer to redefine value.
professional views. First, they’ve got a lot more choices than they
CAN YOU GIVE US A QUICK have ever had. Would you agree that you’ve got
OVERVIEW OF THE SEMI- a lot of competition? You aren’t the only game in
NAR? town, right?
Sure . You used to just But they’re also a lot smarter. The internet has
wow people with great gear, done that. Think about the last car you bought.
great music or a great show. You didn’t just go down there and take their word
But that’s not enough in to- for it; you did your homework. You went on Kelly
day’s world. You have to de- Bluebook, Edmonds—we knew how much our
liver an experience that is trade in was really worth, how much you paid for
second to none—from the that car, etc. Or maybe you’re going on vacation
day they first are introduced and you’re looking at staying at a hotel that you’ve
to you until way after the never stayed at before. You go online and look at
last song is played. In this the reviews. And what are those reviews about?
seminar, you’ll learn some The experience. They’re not about the pretty pic-
lessons from the best and worst ser- tures. So again, customers are smarter. They do their homework. 80-percent of all
vice providers out there that will
help you and your business stay on
top for years to come.
ARE clients in a recent survey said they will do their homework online before making
a purchase today.
So that value pie has changed significantly now. As consumers, we’ve always de-
YOU
YOU BEGIN WITH A RATING SCALE fined value as, “Did I get the product or outcome that I considered or trusted at a
OF 1 TO 5. WHAT IS IT AND WHY IS price or fee or a rate that I would consider fair and with a positive experience?” It
IT IMPORTANT? used to be that those three things were evenly disbursed out. Now what’s changed
It doesn’t matter who you are, is that the pie elements are still the same, but it looks different (two-thirds of that
where you might be, what you do, it’s
the scale by which you grade things
(Yelp, WeddingWire, TripAdvisor,
etc.). The question you need to ask
DELIVERING pie is now experience and the other two take up one-third). The experience plays
a much bigger role than ever before.
And so if experience is such a big part of that, who is your competition? Your
competition is not your industry. Your competition is anybody creating great ex-
yourself is: “What reasons dictate
why a customer would give you a 5
as opposed to a 4?”
INNOVATIVE periences for your clients. So they are comparing you to Nordstrom or Disney or
fill in the blank with your favorite service provider. But you want to know what
the most challenging part is? They are going to compare you incident to incident.
SERVICE?
YOU SAY NOT TO WORRY ABOUT ANY They take any incident and they look for any similar incident to make a comparison.
GRADES LOWER THAN A C. WHY? CAN YOU GIVE US AN EXAMPLE OF THAT?
C is average... that is doing what Your clients don’t evaluate you based on what they anticipate. They evaluate you
is expected. Customers are satisfied. based on what they think is appropriate.They don’t judge you based on what’s likely
Example: if I buy a coffee maker, I’m to happen. They judge you based on what ought to happen.
not expecting it also make me an Illustration: Doctor’s appointment at 10 a.m. You wait an hour to be seen.
omelet. It’d be nice, but I don’t expect Wouldn’t you have loved to just been told be there at 11 a.m. and be seen at 11
it. As long as it does no more, no a.m.? Now it is happening different than you anticipated? No! It’s happening exactly
less, then I’m satisfied. But we’re not as you anticipated. You’re getting mad because it’s not appropriate. That’s how your
talking about a product, we’re talking clients judge you today. They don’t judge you based on what you trained them to
about an experience. anticipate, they judge you based on what’s appropriate—and your competition is
JULY 2016
Think about a really good experi- changing your client’s perception of what appropriate looks like and we have new
ence you’ve had. A great restaurant kids on the block who make it even more challenging.
experience, maybe a honeymoon. So you got a client using Uber and they have a great experience with Uber, then
What if you came back from your they look at you through Uber eyes and you begin to say, “Oh my God, this is going
DJ TIMES
honeymoon and somebody asked to be challenging.” Are your clients getting Uber’d?
how it was and your response was, Brian Buonassissi’s seminar, “Why Your Client’s Experience Matters,” will be featured
“I was completely satisfied.” You’re at DJ Expo, which will run Aug. 15-18 at the Trump Taj Mahal in Atlantic City, N.J. For the
probably going to spend that night latest on the show, please visit thedjexpo.com.
32
GEAR AUDIO…LIGHTING…STUFF
Control NV
Numark/inMusic
200 Scenic View Dr.
Cumberland, RI 02864
(401) 658-3131
www.numark.com
JULY 2016
Numark has released the NVII DJ controller, which builds upon the features
of the original NV unit. Offering four decks of Serato DJ control, the NV II adds
gridlines on the 4.3-inch full-color screens so that DJs can visualize the beat of
their tracks more accurately. In addition to new navigation controls, the unit
DJ TIMES
includes 5-column sort options for music as well as additional columns of KEY,
BPM and TIME.
34
AUDIO…LIGHTING…STUFF GEAR
By LANDR or By Sea
LANDR
7083 Hollywood Boulevard
Los Angeles, CA, 90028
www.landr.com
Cloud-based audio post-production software platform LANDR announced a
DJ Engine designed to simplify music creation and production for electronic and
JULY 2016
Hip-Hop DJs. The DJ Engine can level any track at any stage. It utilizes an artificial
intelligence-driven algorithm that the company says is “designed to focus the low-
end while adding punch and weight and also offer clear, transcendent highs without
harshness or distortion.” Users also get the same functionality as the existing
DJ TIMES
LANDR platform – including metadata editing, integration with digital audio work-
stations, improved file management, and cloud storage backup.
35
GEAR AUDIO…LIGHTING…STUFF
Station to Workstation
Drum Workshop, Inc.
3450 Lunar Ct.
Oxnard, CA 93030
(805) 919-2499
www.dwdrums.com
Gibraltar DJ announced four new workstations. The Radius is a controller-
based set up with 30-inch legs that lock into place and a curvy design with
chrome-plated steel tubing that breaks down easily for transport. It features a
30-inch straight cross bar while the Radius Deck has a 40-inch curved crossbar.
The Elevate offers optional integrated speaker suspension stands and a plastic
workstation table top that can be separated into two 37-inch pieces with handle
cut-outs. The coffin-style Foundation has four rubber mounts and four posts for
extra stability.
Splice of Life
Splice
www.splice.com
Cloud platform Splice has released deadmau5’s Chimaera sample pack exclu-
sively on Splice Sounds, the company’s subscription service that lets producers
collaborate and build a personal sound collection out of more than 1,000,000
samples and presets. Chimaera features with 110 unreleased MIDI melodies
and 73 new custom kicks, including some samples that were used in deadmau5’s
music. Chimaera’s kicks and MIDI are royalty free and 100% cleared for com-
mercial use.
nents ensure that the four separate parts of a Stem file sound nearly indistinguish-
able from the original stereo master when heard individually or played together.
36
TRACKS…MIXES…COMPILATIONS
Igor Vicente
Paul Woolford
“WHO IS HE?”
u Alaia & Gallo feat. Kevin Haden
u Soul Heaven
Featuring Haden’s dynamic vocals, this
soulful, groove-infused cover of the Bill
Withers classic should lift up any dance-
floor. With its sexy, 4/4 beat and bouncing
bass, this one’s a future classic.
– Tommy D Funk
PYLON LIVE
u Pylon u Chunklet Industries
Long before modern hipsters were com-
pelled to dance by James Murphy and LCD
Soundsystem, there was Pylon. Indeed, two
decades ahead of the DFA label’s re-release David Scuba
of its first two albums, the Georgia dance-
rock quartet was heating up punk-club GUEST REVIEWER:
dancefloors with its brand of frantic, arty, Marc Cotterell
angular funk. On this starkly clean live Classics & Unreleased Jams
recording from 1983, big basslines and pro- Point G
pulsive rhythms drive groove-filled cuts like Minibar France
“M Train,” “Stop It” and “Volume,” while the A collection of terrific dance-
stinging guitars on indie hits like “Cool” and floor material from Point G—or
“Crazy” still burn. DJ Gregory, as he’s known from
– Jim Tremayne his Defected and Yellow Produc-
tion releases. Half the cuts are
“LET ME” u Kenya u Z Records rare, late-’90s gems that earn a
Joey Negro’s Z Records returns with hefty price tag on Discogs, so vi-
Marc Cotterell
another soulful club monster and Sean nyl re-presses, like this one, are
McCabe does the goods on some of the worthy purchases. The whole album is on-point, proper, old-school
package’s more sophisticated remixes. The house music with deep beats and fantastic rhythms. And don’t sleep
“Vocal Mix,” “Let Me Out Dub” and the on the amazing track, “Jean-Claude.”
“Classic Mix” stray away from the original,
but do plenty of dancefloor damage.
– Tommy D Funk
er, and I fill all of that. But it enables music through, say, the peak-time if you can keep both of those things the end of last year), was where I re-
me to do what I want to do each Amnesia material—or via festival- going, you’re both giving and receiving alized my career starts. It’s been like
night… I hope. [laughs] Aesthetically, ready EDM—are slowly finding out energy, and that’s a positive flow. 12 years in the making; I don’t think
it’s about taking prerecorded tracks
DJ TIMES
about the more underground side of DJ Times: People who have been people realize how long in the making
and ripping them apart, looping them spectrum? around as long as you tend to acquire it’s really, really been. I’ve been DJing
and filtering them and layering them. Hawtin: One-hundred percent, a certain amount of haters.… for a long time.
The idea is that there are fragments yes—especially in America. There’s Hawtin: Oh, I’m quite successful – Chris Caruso
40
Compiled As June 14, 2016
Making Tracks
(continued from page 26) the ability to both learn and then That’s a good thing, because I’ve ported through the sale of the apps,
shown today include some tough-to- apply and evaluate your grasp re- found my relative pitch ability to be which are currently only available for
grasp territory: equalization, com- ally makes a difference. It also proves pretty sorely lacking, which can in iOS. The Theory Lessons app ($2.99)
pression, and what the company calls once again that practice is key with turn make certain musical production includes the lesson material from the
“digital audio basics” which includes most aspects of musical creativity— tasks (writing and arranging addi- site, while Tenuto ($3.99) includes
topics on sample rate, bit depth, and but Essentials makes it easier to get tional musical parts in a composition, the exercises and calculators.
lossy audio (the effects of file com- contextually meaningful practice. for one) to be a little harder than The web site provides a nice col-
pression, not to be confused with Pro Audio Essentials is free; check they ought to be. Enter this trio of lection of material to refresh some of
audio compression). it out at pae.izotope.com. Additional resources. my existing music theory knowledge
Only the equalization module is educational content can be found MusicTheory.net is a web site that and fill-in some blanks from back
truly complete. Within it, four sub- on iZotope’s main web site, izotope. provides a wide range of music-theo- in the day. But what I found most
modules are available: learn (primar- com, in the Learning section. ry learning resources, all of which are valuable were the note exercises I
ily video content), explore (interac- T h e o r y L e s s o n s & Te nu t o available free of charge. The content mentioned earlier, and the Tenuto app
tive exploration of the concepts that (iOS Apps) and MusicTheory. is divided into three key sections: les- gives the flexibility to work on this
help you understand the effects of net (Web Site): So-called perfect sons, exercises, and tools. sort of ear training virtually anytime,
changes on what you hear), practice pitch—the ability to identify or recre- The lessons section covers a lot anywhere. I’ve come to enjoy using it
(which is as the name suggests), and ate a musical note without a refer- of music theory territory, including as a sort of “time passer with an up-
challenge (to test your understand- ence tone—is said to be fairly rare, scales, chords, chord progressions, side” during dull airplane flights, waits
ing). For both compression and digital and is also said not to be connected and more. It’s a great collection of in long lines, and so on.
audio basics, the site says that they to musical ability or lack thereof. information to build a solid under- Is it improving my ear and benefit-
are largely coming soon, but an array More accurately called absolute pitch, standing of how music works. The ing my studio time? I’d like to think
of educational videos is available now it’s one of two similar but separate exercises help you apply that knowl- so; time will certainly tell. Free web
for both. abilities, the other being relative pitch edge, while adding things to the mix content and info about the apps at
In playing with the equalization (the ability to identify an interval such as the aforementioned ear train- musictheory.net.
module, I have to say, I found Pro Au- between two musical notes). Most ing for chords, intervals, and such. If you have any questions for Wesley
dio Essentials both extremely chal- sources agree that you’re only born The tools section includes interactive Bryant-King or Making Tracks, please
lenging, and extremely educational. with the former, but the latter can be music calculators of various types. send them to djtimes@testa.com.
It’s easy to read about concepts, but developed through training. The site’s content is free, and sup-
Netsky: Drum-n-Basics
JULY 2016
Drum-n-Bass sub-genres can be My style? I play Liquid Funk. See what I mean?
devoutly esoteric.
DJ TIMES
ALL-IN-ONE LINEAR-ARRAY
P.A. SYSTEM
www.ADJ.com
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