Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised? A cleaning product

Is used to highlight and

Why is a different color used in the product’s make striking the name of
name? the cleaning product

It does not say exactly

what kind of cleaning
What hidden messages does the ad seem to product it is and what it is
have? for, even if it is only for
women.

Yes, it does. This product

is trying to convince me
that if I buy the product I
Does the advertisement use emotional appeal? If
will have less problems in
yes, how? If no, how could it?
my life.

Is product’s description
honest? Why or why not?
I don't think so, because
this description doesn't
show me how the product
Is product’s description honest? Why or why not?
works, neither some
proofs about its
accomplishment
 I think it needs to be
more explicit about the
use of the product, also
as it is cleaning
What do you think or conclude about the ad?
generates attraction in
the female part to feel
better. I would buy it to try
it.

Fuente: SENA

Questions Answers

A mineral water drink that

What is being advertised? helps you keep fit

To make it more
Why is a different color used in the product’s attractive and identifiable
name? to consumers

they make believe that

What hidden messages does the ad seem to drinking water helps the
have? body of the models in the
picture

Yes, by using people who

are fit and attractive, it
makes us think about
Does the advertisement use emotional appeal? If wanting to change and
yes, how? If no, how could it? improve our body with
exercise.
 I think that as a marketer
the ad is good, and it's
honest because water is
Is product’s description honest? Why or why not? healthy and helps you
regulate your body.

It's good because it

promotes taking care of
What do you think or conclude about the ad? ourselves and staying in
shape, especially drinking
water to keep us healthy.