Sr. No.

Particulars

Company History

Research Design
1.1 Introduction of Study
1.2 Objective of Study
1.3 Scope of Study
1.4 Importance of Study
1.5 Data Details 1.6
Simple Size
1.7 Limitation of Study
Analysis & Interpretation of data

2 2.1 Introduction
2.2 Analysis & Interpretation for Distributors
2.3 Analysis & Interpretation for Wholesalers
2.4 Analysis & Interpretation for Retailers
2.5 Analysis & Interpretation for Customers
Findings, Conclusions & Suggestion

3 3.1 Introduction
3.2 Findings
3.3 Conclusions 3.4
Suggestion
Questionnaires

4 Biblography

2
INDEX

3
4
 Company Profile:

Lijjat organization is a women's organization. It is an organization- of the women, by the

women and for the women. It was started in 1959 with 7 lady members with a borrowed sum of Rs.
80/- in DELHI

The turning point of the Institution was in 1966 when it was registered under the DELHI
Public Trust Act 1950 and also registered under Societies Registration Act, 1860 and got recognition
from Khadi & Village Industries Commission as a village industry.

The objective of the Institution is to provide employment to the ladies to enable them to earn
decent and dignified livelihood.

Any women who can render physical work in this Institution without distinction of caste,
creed and colour and agrees to abide by the objective of the Institution can become a member of the
Institution from the date on which she starts working. Papad production work starts at early hours in
the morning i.e. 4.30 a.m. Institution has a mini bus, which picks up the members from the closest
point of residence to the branch and back home.

Every branch is headed by a Sanchalika to see the production of the branch. They have a
Central Managing Committee, which consist of 21 members out of, which we have 6 (Six) elected
Office Bearers i.e. President, Vice - President, 2 (Two) Secretaries and 2 (Two) Treasurers.

All the branches are autonomous units for the purpose of profitability and the profit or loss as
the case may be of such unit is borne by the owner sister members of that branch by increasing or
decreasing their rolling charges accordingly. The credit for rapid progress goes to the constant
vigilance on the part of sister members maintaining the quality of Lijjat Papad with their hard work.

Besides Lijjat Papad the Institution has other products like Khakhra, Masala, Wadi,
Detergent Powder & Cakes, Bakery Products & Chapaties. At present it has 63 Branches & 40

5
Divisions and gives self-employment to about 40,000 sister members all over India with Sales
turnover of Rs. 300 Crores which includes Rs. 12 Crores of Exports.

The exports are made through Merchant Exporters to countries like UK, USA, Middle East
Countries, Thailand, Singapore, Hongkong, Holland, Australia and other Countries.

The Institution has received an award from Khadi & Village Industries Commission as a
"Best Village Industry" for the period 1998-1999 to 2000-2001.

On 6th September 2003 the Institution has received the Economic Times Award of
"Businesswomen of the Year 2001-02 for Corporate Excellence".

In January 2003 they received the award for 'Best Village Industries' at the hands of Hon'ble
Prime Minister Shri Atal Behari Vajpayee at New Delhi.

Lijjat was featured in various T.V. Channels, which include BBC World in the programme
"Business Bizarre".

The Institution, over the years, has paved the way for women to become self-reliant and self-
confident. Lijjat has provided them the right platform to improve their status in society.

The success of Shri Mahila Griha Udyog Lijjat Papad (now onwards Lijjat) lies, among other
things, in its ability to offer self-employment opportunities to women at all its 61 branches. Any
woman looking for work can approach any of Lijjat s branches and join the 40,000 plus strong team
of Lijjat s sister-members without any fuss, and earn Rs 2,000 to Rs 3,000 every month for her
roughly six hours of work everyday from home. That such a system did not collapse under the
weight of its growing number of workers but, on the contrary, gathered strength from them and
became a shining example of a business based on the sound but apparently impractical Gandhian
concept of Sarvodaya and trusteeship is the biggest surprise element in Lijjat s success story. The
company has grown into a corporate with an annual turnover of Rs 300 crore for many years.

6
 DELHI has 12,000 members, the rest of NCR has 22,000, and Gujarat has between
5,000 and 7,000 members. All sister members of the institution are the owners. All profit or loss is
shared. The Central Managing Committee has only the authority to decide the manner in which
profit or loss should be apportioned among sister members.

As a business enterprise, the declining sales figure for three consecutive years Rs 298 crore
(1999-2000), Rs 288 crore (2000-2001), Rs 281 crore (2001-2002) & in 2004-2005 it s Rs-300 crore
is a matter of concern for Lijjat management. A growing competitive local market has captured
some of its home turf in NCR and U.P. But Lijjat has also expanded to the North-Delhi,
Punjab, Himachal Pradesh and, with the latest branch in Jammu, to the Kashmir market as well.

Though each branch is responsible for the marketing of its products in the areas allotted to it,
the new centralized marketing offices now procure surplus production from different branches and
market it at an all-India level. This coupled with a healthy upward trend in the export of Lijjat Papad
positions Lijjat as the strongest brand in the Papad industry. The other big brands in the Papad
market are Bikaner, and Saktibhog, but none seem to be able to make any dent in Lijjat s share of the
industry as their core business is not Papad.

Lijjat markets its products through a wide network of dealers and distributors all across the
country, and has never chosen to sell or push its products directly through the vast network of its
offices and sister-members even during the initial years. Rather, over the years, Lijjat has developed
cordial and mutually beneficial relationships with its dealers. Sisters claim they believe in doing the
business wisely and on sound business ethics.

There are 24 dealers for Ranchi branch in cities like Ranchi, Jamshedpur, Dhanbad, Bokaro,
Patna, Gaya. During the month of November 2002, around 40,000 packs of 250 gram pack of papad
were sold and the total income crossed Rs 0.65 million. According to the accountant at Lijjat s
Ranchi branch, which wishes to remain unnamed (as that would shift the attention from sister-
members to employees and thus violate Lijjat s principles and traditions), from 2003 Lijjat is aiming
at a sales target of a million rupees every month.

7
 Thanks to sound advertising, Lijjat has already become a household name as a symbol of
women s strength and resurgence, and its recipe combining udad, moong, pepper and hing has
conquered the papad-eater s palate.

The exports alone account for Rs 10 crore. They are not directly involved in exporting, but
recognized professional merchant exporters (who also export other food products) place an export
order.

Only on receiving the full advance through a cheque do they begin production. Because all
exports are done from Mumbai, the supply also comes from here. Export production is of the same
quality as daily production. In fact, they send some of the daily production for export.

Again with exporters, the responsibility ends with delivery. They are, both, expected and
encouraged to check the goods on collection. After that, where and how they export is their call. At
present, 30 per cent to 35 per cent of the production of Lijjat Papad is being exported, mainly to
countries like the United States, the United Kingdom, the Middle East, Singapore, Hong Kong and
Holland.

8
THE MANEGEMENT : -

1) Smt. Jyoti J. Naik President (April 15, 2005)

2) Smt. Kamal D. Dhandore - Vice-President

3) Smt. Sunanda R. Belnekar - Secretary

4) Smt. Gangavati H. Naik - Secretary

5) Smt. Priyanka G. Redkar - Treasurer

6) Smt. Kshama M. Sutar Treasurer

9
The Distribution Chart: -

10
1. RESEARCH DESIGN

1.1 INTRODUCTION OF STUDY:

The Project is based on the distribution channels activities of the Papad Industry.
The title of the project is "A Study of Effectiveness of Distribution channel of Lijjat
Papad In Delhi Market .
The Project Design is prepared to achieve the defined objectives. Any survey should be of a
proper research method. It is basic framework, which provides the guideline for rest of the Research
Process. It mainly specifies the objectives of project, method of collecting the data, research
approach, sampling plan, and time period etc.
The reason for selecting this topic is study and experience an important role of Distribution
channel in the success of the organization. Papad is the perishable product and regularly used in
families, in hotel, in restaurant etc. and it have requited the strong distribution channel. Distribution
channels are an operating system with an identifiable and distinctive pattern of behavior.
Distribution channels is playa very important role in achieving the marketing objective of a concern
handling and preserving the distribution channels which is valuable and challenging task, Hence
selection of such type of distribution network for study is an interesting task.
The project gives the overview of Papad industry. The main objective of the project is to find
out effectiveness of Distribution channels of Lijjat Papad in Noida market and also find out the
satisfactory level of the marketing intermediaries like Distributors, Wholesalers, and Retailers etc.
In Manufacturing, Service providing, Marketing, Automobile industry, Pharmaceutical or
any other industry, Distribution channel plays a very important role to serve the product to the end
customers, for whom the organization is taking efforts.
Every organization must require strong Distribution Network. Only through Physical
Distribution organization is able to provide the products up to the customers. In the F. M. C. G. (Fast
Moving Consumer Goods) industry strong distribution network is most important, because of
unavailability strong distribution network, many famous products go out of the market.

11
 Papad industry is an important industry and scope is increasing day by day.
Therefore
looking at the potential opportunity and scope of growth, the researcher decided to
peruse Summer Project in a Papad manufacturing company. It helps to researcher to get
a deep insight in the working culture of the industry. This experience increases
knowledge about the equivalent industries like Ice- cream industry and will be great
help in future career prospects of researcher.
The Recommendations, Suggestions and conclusions given in the
supplementary project report are based on detailed analysis of the information and
data gathered from the distributors,
wholesalers, retailers and customers using graphs, percentage and various statistical
methods etc.
If the organization considers the suggestions and follows them in the practical
work it will definitely helpful to the organization. The project has certain limitations
and the views expressed are solely of the author and it is not necessary that the views
are the company s views and company is not responsible for any miss confession.
Whole study has been taken for the practical knowledge of working activities
and methods used in the organization and to check out the real utility of theoretical
knowledge of the management books.
12
1.2 OBJECTIVES OF STUDY:

A.) PRIMARY OBJECTIVES:

a) To study the effectiveness of the distribution

channels.
b) To find out the satisfaction of intermediaries of distribution
channels.

B.) SECONDARY OBJECTIVES:

a) To find out the strength and weakness of distribution

channels.
b) To study the various problems faced by the
intermediaries.
c) To Study the methods of channels distribution.
1
3
1.3 SCOPE OF STUDY:
The survey has been conducted in the city areas of NOIDA and visited the
nearby small sub-
urban areas such as NEAR shipra mall,indrapuram ,Bhagirathi apartment etc.
During the survey, researcher met to customers for collecting the information.
This project has the objective to study the effectiveness of the distribution
channel network, it cover the study of distribution network, strength and weakness of
distribution channels, method for distribution channels and focuses on the problem
areas arising in the distribution channels of the Papad.

14
1.4 IMPORTANCE OF STUDY:

Project is important for the organization, because it reflects the picture of

effectiveness of
Distribution channel and concentrates on the satisfaction of Distribution intermediaries
and strengths and weaknesses of channel. Distribution channel play very vital role in
the Papad industry. To provide fresh and good quality Papad up to the last customer in
required quantity with in required time is a challengeable task for the organization.
Project work and findings are important for the organization because of
following:
It reflects the picture of effectiveness of distribution channel
network;
It emphasizes on the cost of channel distribution from point of
manufacturing up to the
point of real consumption;
It explain the satisfaction level of the
intermediaries;
It concentrates on the problems of customers;
It also explains the strength and weakness of the distribution
channels;
It helps the organization to manage the distribution channel members and
for designing motivational schemes to increase the moral of the sells
workforce.

If the organization considers the findings and practical activities carried out
accordingly then it
will definitely help the organization to strengthen the distribution channel activity and
to increase the effectiveness of the distribution channels.
15
1.5 DATA DETAILS:
This information should be collected in such manner that becomes easy to
organize data and
preparing the result, so that result or analysis could be arrived as an act. The process
of research is the most important part as this lays the foundation for the step to be
taken for improvement or mentioned purpose as this end reflects the results. In this
part of the research surveyor makes plan to gather the information & the research
instrument through which information will be collected. i.e. Questionnaire.

SOURCES OF
DATA:

1. Primary Data.
2. Secondary Data.

1.) PRIMARY DATA:

Every research is depending upon the primary data. In this project, the data has
been collected through Questionnaire from the Customers of the Lijjat Papad and
visits to the people has been done on the basis of Random Sampling.

2.) SECONDARY DATA:

Researcher started his investigation by examining secondary data to see whether

his problem
could partly or wholly be solved without collecting costly primary data. Secondary
Data provides starting points for research and offers the advantage of low cost &
ready availability, on the other hand the data needed by the researcher might not exist
or existing data might be incomplete or
unreliable. Secondary Data was collected from the following
sources:

a. Internal Sources
b. Sales Statements
16
 c. Brochure of company
d. Internet
e. Magazines etc.

1.7 SAMPLE SIZE:

Sample size means total number of Distributors, Wholesaler, Retailers,

Customer, and Hotel
owner visited by researcher and filled up the questionnaire. This project has the total
sample size of 129 from the Noida Market. The sample size consists of the following
format.

N Sample Sample
o name size

1.
Customers:

a) Common 70
customers
30
b) Hotel
owners
10
0
Total

1
7
1.8 LIMITATIONS OF STUDY:

1) As the methodology of data collection was mainly Questionnaire and

interview of
samples which were selected by researcher. Some people (sample) may not
have revealed the true information and some times because of the bias, the
finding may not be fully correct.
2) The number of Distributor, Wholesaler, Retailers and Customer interacted
were limited so the actual potential might differ from the reported findings in
the project.
3) The information has been presented after collecting data form Noida market
only. Hence findings and suggestions are not match or applied in
geographically different market.
4) Co-operation by the Company's officials was limited because of company
norms, hence total required information had not made available properly.
18
2. ANALYSIS AND INTERPRETATION OF DATA: -

2.1. INTRODUCTION: -

Data analysis and interpretation plays an important role in turning quantity of

paper into
defensible, actionable sets of conclusions and reports. It is actually a set of method
and technique that can be used to obtain information and insights from data.

It can lead the researcher to get information and insights that would not be
available. It
can help to avoid erroneous judgments and conclusion. It can provide a
background to help interpret and understand analysis conducted by others.
Knowledge of power of data analysis techniques can constructively influence
research objectives and research design.

Data analysis can be a powerful aid to gain useful knowledge from the data
collected.
Data analysis has the potential to ruin a well-designed study. Inappropriate or
misused data analysis can suggest judgments and conclusions that are unclear and
incomplete.
19
 ANALYSIS AND INTERPRETATION OF DATA (FOR CUSTOMER):-

I) CUSTOMER S OPINION ABOUT GETTING PAPAD IN REQUIRED

QUANTITY
AND AT REQUIRED TIME FROM
RETAILER S.

Sr. No. Customer s No. of respondent Percentage

opinion
1 Yes 53 88.33
2 No 7 11.67
Total 100

Percentage of customer who are getting Papad in

required
quantity & time.

12
%

Yes
N
o

88
%

The graph show that 88.33% of customer says that they got Papad in required
quantity & at
proper time from wholesalers & retailers while only 11.67% say that they don t
get Papad.
34
II) INFORMATION ABOUT FORCE OF RETAILER TO
CUSTOMER FOR
PURCHASING OTHER PAPAD RATHER THAN
LIJJAT.

Sr. No. Customer s No. of respondent Percentage

opinion
1 Yes 15 25 2
No 45 75
Total 100

Percentage of customer being forced by retailer

to buy
another Papad.

25
%

N
o
Yes

75
%

The graph shows that 75% customers are forced by retailer to buy another Papad while
25% are not
forced to buy.
35
III) BECAUSE OF FOLLOWING FACTOR CUSTOMER PURCHASE
LIJJAT PAPAD

Sr. No. Customer s opinion No. of respondent Percentage

1 Test 22 36.66
2 Quality 18 30
3 Brand 12 20
4 Price 8 13.33
Total 100

Customers purchase Lijjat

Papad beceuse-
4
0 36.66
3 30
5
3 20 percentag
0 e
2 13.
33
5
2
0
1
5
1
0
5
0
test quality brand price

36.66% of customer says they purchase Lijjat Papad because Papad s test is
best. 30% of
customer says they purchase Lijjat Papad because Papad s quality is best. 20% of
customer says they
purchase Lijjat Papad because of brand of Lijjat. Only13.33% of customer says that
they purchase because price of Lijjat is affordable for them.

36
IV) INFORMATION ABOUT EFFECT OF M.G.L.P S ON CUSTOMER
PURCHASING.

Sr. No. Retailer s opinion No. of respondent Percentage

1 Yes 50 83.34
2 No 10 16.16
Total 100

Percentage of customers affected by MGLP's

Product.

16
%

Yes
N
o

84
%

Above graph shows that 83.84% customer says that MGLP s products affect while
16.16% are not
agree with that.
37
V) INFORMATION OF SATISFACTION OF CUSTOMERS ABOUT PRICE
OF PAPAD.

Sr. No. Retailer s opinion No. of respondent Percentage

1 Yes 35 58.34
2 No 25 41.66
Total 100

Percentage of satisfaction to customers

about price.

42
%
Yes
N
o
% 58

Above graph shows that 58.34% of customers are satisfied with the price of Papad
while 41.66% are
not satisfied with price.
38
3.FINDINGS, CONCUSIONS & SUGGESTIONS

3.1 INTRODUCTION:

After collecting the data from the market, researcher has converted it into the
meaningful
information by applying analyzing techniques and tools on the collected data. The
information prepared and dragged from the collected data. Findings are the current
market situations, which he collected from the outside market of the organization.
Suggestions are the ideas of the researcher, which he would like to present
overcome from the problems, come in front with the help of the research. Here the
researcher has an independence to give his suggestions after the detail study on the
prescribed topic. Because of the detail study the basic problem has been discussed by
the researcher and on the basis of the study and findings he gives the suggestions to the
company.
The suggestions may include alternative strategic options, new ideas, action plans,
difference perceptions, customer base differentiation, change in target market etc.
39
3.2 FINDINGS:

After going through the findings from all the Questionnaires designed for the
respondents
(Distributor, Wholesaler, Retailer, and Customer). Lijjat Papad positioned as
leading in manufacturing of Quality Papad all over India. In last 35 years of span no
one Papad manufacturing company beat the Lijjat in case of Quality and Test of the
Papad.

While analyzing the data and keeping in mind the discussion with the various
respondents
from Pune market, one can say that competitors in the market are like Bikaner, Pravin,
Haldiram, Rambandhu, Shalimar Desai, and few local brands such as Hanuman, Arati,
Shidhi, Viki, Osval, Sansar, Anand, Prashant, Luxmi, Sona, Jai, Shubham etc. These
companies are the competitors of Lijjat Papad and they try to follow the path of Lijjat
Papad but they can t maintain the quality and test of their Papad as like Lijjat. Quality
and test are the basic element because of them Lijjat name is always present on the
customer tongue.
Though they are not providing qualitative and testy Papad, but due to them the
customers have alternative/ substitute for the Lijjat Papad. As concern to Pune market
more 13 Papad Brand are available in the market.
The Local competitors like Hanuman, Viki, Osval, Shalimar etc launching the
Papad at lower cost and providing the seasonable schemes to the Retailer, Wholesaler,
and Customers. The distributor of Lijjat Papad can t give attention on the lower
income area and not provide delivery
activity to retailer, which are situated in the lower income area, but they have
purchasing power.
Wholesaler s, Retailers of Lijjat Papad is satisfied by the distribution network and
availability of Papad. It is good news for Lijjat Papad from response to the
questionnaires by respondents some
problem areas come in front like;
The local competitors like hanuman, Viki, Shalimar, Osval etc launching the
Papad at lower cost and also providing the seasonable schemes to the
Wholesaler, retailer and customer.

40
 Local brand also give the credit to the Wholesaler and
retailer.
According to the wholesaler and retailer the commission rate for competitors
product is high and so that they forced to customer for purchasing this brand.
But actually they cant understand one thing which is, they sale half
quantity of competitors Papad as compare to Lijjat Papad and because of large
sale, they are getting more commission from Lijjat Papad than competitors.
It is necessary, aware to intermediaries about how the Lijjat Papad selling
is given more benefit than other.
The Lijjat Papad is one of the products of the "SHRI MAHILA GRIHA
UDYOG" and
KHADI AND GRAM UDYOG COMMISION OF GOVERNMENT OF
INDIA this
thought positively affect the buyers behaviors
recognizes it
The distributor select the Lijjat Papad for distribution because of famous
brand name and product have high demand in the market.
75 % Distributors are satisfied about the commission
rate. No one Distributor uses the own sales
promotion activity.
63.33 % Wholesalers are satisfied about the delivery
process.
80% Wholesalers are satisfied about the co-operation, which is getting from
the company and distributor.
No one Wholesalers use the own sales promotional
activity.
46.67 % Wholesalers unsatisfied about replacement of
product.
85.71% Retailers are satisfied about the sale of Lijjat Papad in the
market.
Response to Lijjat Papad as compared to other Papad is high and it
is 71.42% Some retailers are not getting all type of Papad in
required quantity.
Customer purchase Lijjat Papad because of the Test and
Quality
Also some respondents say that, advertisements of Lijjat Papad are very less
on the media television & radio.

41
3.3 CONCLUSIONS:

The whole objective of the study was to conduct a through survey of the Pune
Market, to find
out the Effectiveness of the Distribution Channel of Lijjat Papad. The study was
crucial because of the facts, which were collected from the market could provide the
crucial data to the organization regarding distribution channel of Lijjat Papad. It was
also important because the study even concentrated on the cost of distribution that had
been taken to reduce the cost of distribution, which is the major part of the total cost
of the product. This study shall help the organization to develop new methods of
distribution and also help to find further fine-tuning to overcome from the loopholes in
the distribution channels.
To satisfy the Distributors, Wholesaler s, Retailers of Lijjat Papad available in
Pune has to keep proper relation with them and must have to take necessary steps to
overcome from the small problems mentioned in analysis.
Papad market of Pune is growing at the rate of more than 30% annually, and the
customers of Pune eat Papad throughout the year in all four seasons. Because of the
good test and quality the families who make Papad in home also divert towards the
Lijjat Papad. Thus it provides a lot of opportunity for the future growth. It was
observed during the entire study, that the Lijjat Papad enjoys an excellent reputation
for its quality and test of the Papad. All the flavors launched by the company are
admired and appreciated by the maximum population of Pune.
This Organization is established for development of women and the owner of
that organizations are women. Because of this factor, Lijjat Papad have achieved
space in the mind of
customer. KHADI AND GRAM UYDOG COMMISION OF GOVERNMENT OF
INDIA
recognizes Lijjat Papad, this fact is also showing the good status of Lijjat Papad in
corporate world. Lijjat Papad is the one of the product of" "SHRI MAHILA GRIHA
UDYOG LIJJAT PAPAD " this thought positively influenced and impressed buyer s
behavior.
The company already has a huge marketing setup on efficient distribution
network in Pune market. The larger reach of the company can take care of the regular
production of Papad. This results in impressive product availability at all retailers
shops. 88.33% Customers are satisfied on

42
availability of Lijjat Papad.
In Dehi the Papad market already has multiple players that have been making a
lot of noise thereby increasing the market scope, this has resulted in the market the
market growing at a very healthy rate.
According to the study, distribution to lower retailers shop and inner side
retailer s shop of the city has the problem of late delivery. Many retailers and
wholesaler have the problem of insufficient display and advertisement aid provided by
the company.
Throughout the study surveyor sincerely tried to deal and concentrated on
above aspects. Strategies to overcome from above aspects will definitely help the
organization to strengthen the distribution network of Papad in Noida market.

43
3.4 SUGGESTIONS:

Distribution channel of Lijjat at Papad is more successful in the

Pune Market.
Following are some suggestions, which shall help the company to overcome from the
existing problems and strengthen the distribution network to 100% effectiveness.

Rates of Papad should be reduced up to certain

extent,
Decrease the lead-time of distribution to Wholesaler and
Retailer,
Company should take precautions about maintaining regular good quality
and taste of
the Papad,
Company should maintain proper communication with distributors,
Wholesaler, and retailers. Improving the communication system will
require less cost and also fetch
higher satisfaction of Distributor, Wholesaler and
Retailers,
Company has to develop advertisement on media, which not only help to
increase awareness but also helps to increase the sales of Lijjat Papad
and also provide
Banner, Posters etc to the
intermediaries,
Manage proper availability of all type of
Papad, Give effective service in rainy season.
Provide satisfactory advertisement aid to Wholesaler and retailers on
their shop's, Launch Distributor, Wholesaler, Retailers oriented schemes,
which promote them to sale the company's brand.
At the time of festival and important occasion company should give gift
or discount on the Papad pack.
Company should make the frequently survey in the market for preparing
effective distribution channel.
Develop good relations and communication with Distributor,
Wholesaler, and Retailers by such ways.
Giving Gifts on occasions,
Periodical visits of officers to the Wholesaler and retailer
shops.

44
 In addition to above suggestions following points of "Value Addition" are also
important to
concentrat
e:
Establish network with distributors.
i. Understand distributor's needs.
ii. Monitor inflow and outflow of
iii. stocks.
iv. Relinquish stock so as to lower their
v. inventories. Ensure distributors profitability.
vi. Get distributions to service retailers.
vii. Monitor distributor's performances.
viii. Service selected retailers directly if
ix. requires. Ensure increase in customer's
value.
45
Questionnaires for Consumers: -

Name:
Age:
Address:

1) Are you regular customer of Lijjat

Papad?

Yes No

2) Which type of Lijjat Papad do you

buy?

1) Udad with Pepper

2) Udad with Garlic-Chillies
3) Udad with Red Chillies
4) Moong (50% Udad & 50% Moong)
5) Udad special
6) Panjabi Masala special

3) Why do you purchase the Lijjat

Papad?

1. Test
2. Brand
5
6
 3. Quality
4. Price

4) Is the Lijjat Papad available in your neighborhood

shop?

Yes No

5) Does the retailer force you to purchase other

Papad?
Yes No

6) Do you get Lijjat Papad in M.R.P.?

Yes No

7) Are you satisfied about the price?

Yes No

8) Are you aware with Lijjat Papad is one of the product of the Shri. M.G.L.P. s.
Does this
aspect affect your purchasing decision of
Papad?

Yes No
57
9) Do you get replacement of Lijjat Papad due to any
reason?

Yes No

Please specify reason-

10) Suggestion-

5
8
5 BIBLIOGRAPHY

1. Philip Kotler, Marketing Management, 12th Edition.

2. Rajan Saxsena Marketing Management, 2nd Edition. 3.
C.R.Kothari, Research Methodology, 2nd Edition. 4.
www.LijjatPapad.com.

5
9