1.

A call center is______ (3) To close the door

(1) A meeting place for DCAs (4) To clinch the sale

(2) A training center for DSAs (5) To close the business

(3) A meeting center place for customers s Ans. (4)

(4) Data center 5. ‘Customization’ means_______

(5) A back office setup where customer queries are (1) Tailor-made products for each customer
answered
(2) Customers selling goods
Ans. (5)
(3) Tailor-made products for each staff
2. The sequence of a sales process is________
(4) A selling process
(1) Lead generation, call presentation and sale
(5) None of these
(2) Sale, presentation, lead generation, sale and call
Ans. (1)
ADVERTISEMENTS:
6. A ‘Call’ in marketing language
(3) Presentation, lead generation, sale and call means_________

(4) Lead generation, call, sale and presentation (1) Calling on a sales person

(5) There is no sequence required (2) Calling on a customer

Ans. (1) (3) Making a phone-call

3. ‘Value-added services’ means_________ (4) Tele-marketing

(1) Better value at a premium (5) None of these

(2) Costlier services Ans. (2)

(3) Additional services 7. Computers manipulate data in many ways, and

this manipulation is called
(4) Better value at a discount
(1) Upgrading
(5) At par services
(2) Processing
Ans. (3)
(3) Batching
4. To ‘Close a Call’ means_______
(4) Utilizing
(1) To end the conversation
(5) None of these
(2) To put the phone down
Ans. (1)
8. A market survey is required for________ (4) Knowing customers’ tastes

(1) Deciding marketing strategies (5) All of the above

(2) Deciding product strategies Ans. (5)

(3) Deciding pricing strategies 12. The Target Group for Savings Deposit
Account is
(4) All of these
(1) New born babies
(5) None of these
(2) Students
Ans. (4)
(3) Parents
9. The Target Group for Education Loan
is________ (4) Businessman

(1) All colleges (5) All of the above

(2) All parents Ans. (5)

(3) Research scholars 13. Market segmentation can be resorted to by

means of
(4) Meritorious students seeking higher education
(1) Segmenting by age
(5) All of these
(2) Segmenting by income
Ans. (5)
(3) Segmenting geographically
10. Cross-selling means_______
(4) All of these
(1) Selling with a cross face
(5) None of these
(2) Cross country marketing
Ans. (4)
(3) Selling other products to existing customers
14. The target group for a car loan is________
(4) Selling to friends
(1) All auto drivers
(5) Selling to employees
(2) All auto dealers
Ans. (3)
(3) All car owners
11. Market Segmentation is useful for
(4) Any individual needing car
(1) Preferential marketing
(5) All of these
(2) Targeting existing client
Ans. (4)
(3) Identifying prospects
15. Market information means_______
(1) Knowledge of industries (5) All of these

(2) Knowledge of household Ans. (4)

(3) Knowledge of peers 19. Market segmentation means________

(4) Knowledge of customers tastes (1) Segmenting the salesmen

(5) All of these (2) Segmenting the employees

Ans. (5) (3) Segmenting the customers as per their needs

16. Bancassurance means_______ (4) Segmenting the products

(1) Banks promising to give loans (5) All of these

(2) Bank promising to pay interest Ans. (3)

(3) Banks selling insurance products 20. A ‘Target Group’ means________

(4) Assurance to repay loans (1) A group of sellers

(5) None of these (2) A group of buyers

Ans. (3) (3) A group of products

17. The target group for agricultural loan (4) A group of persons to whom sales should be
is________ focused

(1) Any farmer (5) All of these

(2) Farm labourers Ans. (4)

(3) Any individual dealing in agricultural or related 21. Direct marketing means
activity
(1) Advertisements
(4) Farmers’ societies
(2) Banners
(5) All of these
(3) Face-to-face selling
Ans. (5)
(4) Selling by all staff
18. The target group for credit cards is________
(5) Achieving targets
(1) Existing cardholders
Ans. (3)
(2) All graduates
22. Web marketing involves
(3) All minors
(1) Selling web cameras
(4) Individuals with taxable income
(2) Web advertisements Ans. (3)

(3) E-mail chatting 26. Market share can be increased by

(4) Browsing the web (1) Increasing the number of sales person

(5) Door-to-door canvassing (2) Increasing the sales volume

Ans. (2) (3) Increasing the products

23. The ultimate aim of the marketing is to (4) Increasing production

provide
(5) Rewriting profits
(1) More business to the company
Ans. (2)
(2) More profit
27. Market segmentation means_______
(3) More staff
(1) Segmentation of sales teams
(4) More production
(2) Allocation of territory
(5) More products
(3) Sales arrangement
Ans. (1)
(4) Segmentation of target group according to their
24. Selling process includes needs

(1) Publicity (5) Market share

(2) Lead generation Ans. (3)

(3) Cross-country contacts 28. Target group of education loans is

(4) Product designing (1) All school students

(5) Product re-designing (2) All college students

Ans. (2) (3) All colleges

25. Market share means (4) All schools

(1) Paid-up capital (5) All hospitals

(2) Shares held by employees Ans. (2)

(3) Shares of business volume as compared to other 29. Referral means_______

companies
(1) Sales person
(4) Share price of the company quoted in the market
(2) All customers
(5) Sensex
(3) Lead provided by operation staff 33. Cross-selling means

(4) Calling the existing purchasers (1) City to city sales

(5) All purchasers (2) Selling with cross face

Ans. (3) (3) Selling with crossed finger

30. “USP” in marketing means________ (4) Selling products to existing customers

(1) Unique selling practices (5) Cold calling

(2) Uniform selling practices Ans. (4)

(3) United sales persons 34. Marketing strategy means________

(4) Unique selling proposition (1) Ideas for new employment

(5) Useful sales person (2) Old techniques of selling

Ans. (4) (3) Techniques for improving marketing activities

31. The meaning of ‘conversion’ in terms of sale is (4) Techniques for increasing production
___________
(5) Networking
(1) Designing new products
Ans. (3)
(2) Converting purchaser into sellers
35. Target group means_______
(3) Converting seller into purchasers
(1) All purchasers
(4) Converting perspective customers into purchasers
(2) All sales persons
(5) Conversion of religion
(3) Targeted purchasers
Ans. (4)
(4) All consumers
32. On-line marketing is mostly useful for
marketing of (5) Delivery persons

(1) Saving accounts Ans. (1)

(2) Credit cards 36. What is the USP of saving accounts?

(3) Home loans (1) High rate of interest

(4) NRI deposits (2) Easy operation

(5) Business accounts (3) Risky transactions

Ans. (3)
(4) Expensive transactions (1) Delivery Staff Agency

(5) Back office facility (2) Direct Selling Agent

Ans. (2) (3) Direct Supplier Agent

37. Which one of the following is not a target (4) Distribution and Supply Agency
group for saving accounts?
(5) Driving Sales Ahead
(1) Salaried persons
Ans. (2)
(2) Loss making companies

(3) Doctors

(4) Government employees

41. Digital Banking can be resorted through:
(5) Insurance agents
(1) Mobile phones
Ans. (2)
(2) Internet
38. Target group for home loans is_______
(3) Telephones
(1) Existing creditors
(4) All of these
(2) Persons having no house of their own
(5) None of these
(3) Persons having one or more than one house
Ans. (4)
(4) Builders
42. Delivery channels means
(5) NRIs
(1) Maternity wards
Ans. (2)
(2) Handing over the products to the buyers
39. Digital Marketing is similar to_______
(3) Place where products are made available to the
(1) Online marketing buyers

(2) Cold calling (4) All of these

(3) Web designing (5) None of these

(4) Market fore-cast Ans. (3)

(5) Outdoor marketing 43. Market expansion means

Ans. (1) (1) Hiring more staff

40. Full form of DSA is______ (2) Firing more staff

(3) Buying more products 47. Promotion to marketing means______

(4) Buying more companies (1) Passing an examination

(5) Growth in sales through existing and new (2) Elevation from one grade to another
products
(3) Selling the products through various means
Ans. (5)
(4) Selling the products in specific area
44. Effective marketing helps in
(5) All of these
(1) Developing new product
Ans. (3)
(2) Creating a competitive environment
48. A call in marketing means
(3) Building demands for products
(1) To phone the customers
(4) All of these
(2) To visit the customers
(5) None of these
(3) To visit the marketing site
Ans. (4)
(4) To call on prospective customers
45. One of the methods for market monitoring is
(5) None of these
(1) To watch T.V serials
Ans. (4)
(2) To discuss with other sales persons
49. Value-Added service means:
(3) To monitor media outlets
(1) Costlier products
(4) All of these
(2) Additional benefits at the same cost
(5) None of these
(3) Extra work by the sales persons
Ans. (2)
(4) All of these
46. Sources of sales leads are_____
(5) None of these
(1) Data mining
Ans. (5)
(2) Market research
50. Rural Marketing can be more effective if it is
(3) Media outlets arranged through

(4) Promotional programs (1) Meals

(5) All of these (2) Village fairs

Ans. (5) (3) Door to door campaigns

(4) All of these (1) Job commitment

(5) None of these (2) Sociability

Ans. (4) (3) Empathy

51. The target group for marketing of educational (4) All of these
loan is
(5) None of these
(1) All customers
Ans. (4)
(2) Students
55. Successful marketing aims at______
(3) Only poor students
(1) Increasing the sales volume
(4) Students with good academic record
(2) Increasing the profits
(5) All of these
(3) Increasing the output of the sales persons
Ans. (4)
(4) All of these
52. After sales service is not the job of:
(5) None of these
(1) Marketing staff
Ans. (4)
(2) Sales persons
56. Internet marketing means _______
(3) Directors of the company
(1) Marketing to oneself
(4) Employees of the company
(2) Marketing to the core group
(5) All of the above are false
(3) Marketing to the employees
Ans. (5)
(4) All of these
53. Innovation means
(5) None of these
(1) Product designing
Ans. (5)
(2) New ideas
57. Market survey means_______
(3) Motivation
(1) Market research
(4) Only (1) and (2)
(2) Market plan
(5) Only (2) and (3)
(3) Marketing strategies
Ans. (4)
(4) Market monitoring
54. A good sales person should have following
quality/qualities
(5) All of these (2) Product demand and product supply

Ans. (1) (3) Brand building and publicity

58. Rural marketing need not be resorted to (4) Sales force abilities and customer responses
because_______
(5) All of these
(1) Rural persons do not understand marketing
Ans. (5)
(2) It is not cost viable
62. Effective marketing helps in______
(3) It is a waste of time
(1) Boosting the sales
(4) All the statement are false
(2) Boosting the purchases
(5) All the statement are true
(3) Boosting the demand and supply
Ans. (4)
(4) All of these
59. Networking makes marketing_________
(5) None of these
(1) Very difficult
Ans. (4)
(2) Very cumbersome
63. Market size means_____
(3) Easy to handle
(1) Size of the sales team
(4) Has no role in marketing
(2) Size of the company
(5) None of these
(3) Scope for profit
Ans. (3)
(4) Scope for marketing
60. The target group for marketing of Internet
Banking is (5) None of these

(1) All customers Ans. (4)

(2) All literate customers 64. Market share means_____

(3) All computer literate customers (1) Share market

(4) Only borrowers (2) Sensex

(5) All of these (3) Market changes

Ans. (3) (4) Market demands

61. Marketing is the combined study of______ (5) Share of business among pears

(1) Buyer’s behaviour and consumer tasks

Ans. (5) (3) To boost telemarketing

65. Direct marketing means_____ (4) All of these

(1) Face to face marketing (5) None of these

(2) Over the counter marketing Ans. (1)

(3) Door to door marketing 69. A “prospect” means_____

(4) All of these (1) Company’s prospectus

(5) None of these (2) Company’s memorandum of association

Ans. (4) (3) A likely buyer

66. A “Lead” means_____ (4) A likely seller

(1) A buyer (5) None of these

(2) A seller Ans. (3)

(3) Employee 70. To “close a call” means__________

(4) Employer (1) To clinch the sales

(5) None of these (2) To abandon the sales

Ans. (1) (3) To lose the business

67. DSA means________ (4) To annoy the customer

(1) District Sales Authority (5) To exit from the sales team

(2) Direct Selling Agent Ans. (3)

(3) Distributor and Sales Agents 71. Good selling skill calls for______

(4) Distributor and State Agent (1) Patience

(5) None of these (2) Perseverance

Ans. (2) (3) Persuasion

68. A DSA’s main function is_____ (4) Pursuit

(1) To boost customer contacts (5) All of these

(2) To boost emails Ans. (5)

72. Marketing channels means______ (4) Used sales plans

(1) Delivery time (5) Unique selling propositions

(2) Delivery period Ans. (5)

(3) Sales outlets 76. “ATM” stands for_________

(4) Purchase outlets (1) Anywhere marketing

(5) All of these (2) Anytime marketing

Ans. (5) (3) Anytime money

73. Value added services means_____ (4) Automated teller machine

(1) Additional cost (5) Automatic timely machine

(2) Additional production Ans. (4)

(3) Additional staff 77. Market plan is a_____

(4) Additional services (1) Selling process

(5) All of these (2) Year-end-budget

Ans. (4) (3) Calendar

74. A “Target Group” means _________ (4) Business document for marketing strategies

(1) Group of salesman targeting the customers (5) All of these

(2) Likely buyers Ans. (4)

(3) Group of products 78. Market segmentation means dividing

__________
(4) Group of companies
(1) The market group into homogeneous groups
(5) All of these
(2) The market process into easy steps
Ans. (5)
(3) The sales teams into small groups
75. “USP” in marketing means______
(4) All of these
(1) Useful sales procedures
(5) None of these
(2) Useful selling propositions
Ans. (1)
(3) Useful sales persons
79. “HNI” means_____
(1) Highly Non-Interested Individuals (5) Pursuit

(2) Highly Needy Individuals Ans. (1)

(3) High Network Individuals 83. Innovation in marketing means:

(4) Highly Negative Individuals (1) Good commutation skills

(5) None of these (2) Good negotiation skills

Ans. (3) (3) Spirited motivation

80. Digital marketing includes-Find the incorrect (4) Novel methods of selling
answer
(5) Tired of marketing
(1) Web advertisement
Ans. (4)
(2) E-mail canvassing
84. Telemarketing involves___________
(3) Blogs
(1) Good communication skills
(4) SMS campaigns
(2) High level of motivation
(5) Mobile alerts
(3) Door-to-door campaigns
Ans. (5)
(4) Event management
81. Marketing can be effected by_________
(5) All of these
(1) Bringing in new customers
Ans. (1)
(2) Retaining existing customers
85. Online marketing is_______
(3) Selling more to existing customers
(1) Same as face-to-face marketing
(4) Quality pre and post sales service
(2) Easier than traditional marketing
(5) All of these
(3) Boring as customers are not visible
Ans. (4)
(4) Voluminous task
82. Of the 4P’s of marketing, 3 are product, place
and promotion, which is the 4th P? (5) None of these

(1) Price Ans. (2)

(2) Pricing 86. A mission statement is______

(3) Purpose (1) Same as vision statement

(4) Pride
(2) Same as targets Ans. (4)

(3) Part of the marketing plan 90. Motivation for sales persons can be achieved
through
(4) All of these
(1) High success rate of conversion
(5) None of these
(2) Better sales incentives
Ans. (4)
(3) Continuous training and updating of knowledge
87. Market research is required for
(4) Support from operation staff
(1) Deciding sales volume
(5) All of these
(2) Deciding production levels
Ans. (5)
(3) Deciding marketing strategies
91. Marketing of education loans can be done by
(4) Deciding sales team numbers
(1) Approaching eligible loans
(5) All of these
(2) Approaching the parents
Ans. (5)
(3) Approaching colleges
88. Market segmentation means _________
(4) Having tie-ups with educational institutes
(1) Dividing then sales team into small groups
(5) All of these
(2) Dividing the marketing process into small steps
Ans. (5)
(3) Dividing the territory into small areas
92. Diversification means______
(4) Dividing the target groups into homogeneous
groups (1) Attaching more customers

(5) All of these (2) Retaining existing customers

Ans. (4) (3) Increasing sales volume

89. Market segmentation is required (4) All of these

(1) For avoiding old calls (5) None of these

(2) To increase production Ans. (4)

(3) For territory allocation 93. Education loans can be more effectively
canvassed by
(4) For focused marketing
(1) Door-to-door campaigns
(5) For increasing profits
(2) E-mail contacts
(3) Diversification 97. Customer database is_______

(4) Tie-up with colleges (1) Useful for lead generation

(5) All of these (2) Useful for cross selling

Ans. (4) (3) Useful for CRM

94. One of the following is not a function of retail (4) Useful for customization of products
building
(5) All of these
(1) Accepting fixed deposit
Ans. (5)
(2) Giving home loan
98. Data warehouse is_______
(3) Giving education loan
(1) A godown
(4) Joint ventures
(2) A shop selling computers
(5) None of these
(3) A showroom
Ans. (4)
(4) A system where data on customers is stored
95. The target group for fixed deposit is________
(5) None of these
(1) All individuals
Ans. (4)
(2) All corporate
99. Retail banking is_______
(3) NRI’s
(1) Retail shopkeepers
(4) Government bodies
(2) Banks financing to retail traders
(5) All of these
(3) Same as Universal Banking
Ans. (5)
(4) Giving loans to corporates
96. Data mining means______
(5) Giving consumer loans to various public
(1) Same as database
Ans. (5)
(2) Same as data warehouse
100. Good marketing requires one of the following
(3) Market survey
(1) Proper planning
(4) Analyzing the data on customers
(2) Good team work
(5) None of these
(3) Good communication skills
Ans. (4)
(4) Knowledge of products (1) Liberalization

(5) All of these (2) Nationalization

Ans. (5) (3) Fashion

101. Marketing is a_______ (4) Urbanization

(1) One day effort (5) Marketing in banks is not necessary, as banking
in India is more than 200 years
(2) Team effort
Ans. (1)
(3) One man effort
105. Marketing helps in_______
(4) All of these
(1) Boosting production
(5) None of these
(2) Getting new clients
Ans. (2)
(3) Interacting with strangers
102. Service marketing is the same as________
(4) All of these
(1) Transaction marketing
(5) None of these
(2) Relationship marketing
Ans. (1)
(3) Internal marketing
106. Marketing of services is resorted in_________
(4) Outdoor marketing
(1) Manufacturing concerns
(5) None of these
(2) Insurance concerns
Ans. (2)
(3) Hostels
103. Marketing is influenced by________
(4) Only (1) and (2)
(1) Product demand
(5) Only (2) and (3)
(2) An public taste
Ans. (5)
(3) Buyer behaviour
107. Marketing is the art of______
(4) Brand image
(1) Buying more
(5) All of these
(2) Paying more
Ans. (5)
(3) Selling more
104. Marketing in banks is a necessity today, due
to ____________ (4) Talking more
(5) Only (1) and (2) (2) Criticize the competitor company

Ans. (3) (3) Join the competitor company

108. Market share means_______ (4) Be passive

(1) Share market (5) Be more effective than the competitor company

(2) Share prices Ans. (5)

(3) IPOs 112. A DSA helps in______

(4) Scope for marketing (1) Boosting direct sales

(5) Share of business among peers (2) Boosting sales through the net

Ans. (5) (3) Strengthening Indirect Marketing

109. A DSA (Direct Selling Agent) is one________ (4) Strengthening Telemarketing

(1) Who sells through the Internet (5) All of these

(2) Who sells direct to the client Ans. (5)

(3) Who works on the Bank Counters 113. Which of the following statements is correct

(4) Who works in back office setup (1) Marketing is not required due to globalization

(5) None of these (2) Marketing causes higher expenses and losses

Ans. (2) (3) Marketing is not required in profit- making

110. Internal marketing means________
(1) Marketing to self
(2) Marketing to family members
companies
(4) Marketing sharpens the minds of the employees
(5) Marketing is a waste of time in established
companies

(3) Marketing to the staff members Ans. (4)

(4) Marketing inside India 114. A true marketing mindset requires_________

(5) Marketing outside India (1) Control mindset

Ans. (3) (2) Command mindset

111. A good and effective DSA should________ (3) Passive mindset

(1) Copy the competitor company (4) Active mindset

(5) Inert mindset

Ans. (4) This is the act of obtaining a desired object from
someone by offering something in return.
115. Modern styles of marketing are________
A. Marketing Myopia
(1) Telemarketing B. Selling

(2) Web marketing C. Exchange

D. Delivery
(3) Advertisement on the net
Answer: c
(4) E-mails
It’s a combination of quality, service & price
(5) All of these
A. Marketing Triad
Ans. (5)
B. Customer Value Triad
116. Selling is_____ C. Customer Satisfaction Triad

(1) Different from marketing D. Service Quality Triad

(2) A sub-function from marketing Answer: b

(3) Same as marketing This model is highly firm centric, where the firm
believes that the competitive edge lies in its ability
(4) More than marketing to innovate.

(5) None of these A. Conventional

B. Contemporary
Ans. (2)
C. Competitive
“Many people want BMW, only a few are able to D. None of the above
buy” this is an example of ……….
Answer: a
A. Need
B. Want “Marketing is the activity, set of ……………… &
processes for creating, communicating, delivering
C. Demand & …………… offerings that have value for
customers, clients, partners & society.”
D. Status
A. Institutions, satisfying
Answer: C
B. Organizations, exchanging
Explanation: Need is a basic requirement. For C. Institutions, exchanging
example, I need a car. When we redirect need
towards a specific product, it becomes Want. For D. Organizations, understanding
example, I want Tata or BMW or Benz or any other
brand. When want is backed by the ability to pay i.e.
Answer: c
money then it becomes a demand. For example, you
want BMW and you’ve 1 crore to pay, you can
demand it. …………. Involves purchase from various sources
& assembled at one place – involves creation &
maintenance of the stock of goods purchased &
………….. Involves transfer of ownership of the D. Abraham Maslow
goods
Answer: b
A. Selling & Buying
B. Assembling & Selling The term marketing refers to:

C. Buying & Assembling A. Advertising, Sales Promotion, Publicity and

Public Relational activities
D. Assembling & Buying
B. A new product needs ideas, Developments,
concepts and improvements.
Answer: b
C. Sales Planning, Strategy and
These are the form of human needs take as shaped Implementation
by culture & individual personality.
D. A philosophy that stresses customer value
A. Wants and satisfaction.
B. Demands
Answer: d
C. Needs
Marketing is a process which aims at
D. Social Needs ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Answer: d A. Production
B. Profit-making.
Want for a specific product backed by an ability
to pay is called C. The satisfaction of customer needs

A. Demand D. Selling products

B. Need
Answer: c
C. Want
Marketing management is ________.
D. Customer
A. developing marketing strategies to move the
Answer: a company forward
B. managing the marketing process
The following is not a type of Marketing Concept
C. monitoring the profitability of the
A. The production concept company’s products and services
B. The selling concept
D. the art and science of choosing target
C. The societal marketing concept markets and getting, keeping, and growing
customers through creating, delivering, and
D. The Supplier Concept communicating superior customer value

Answer: d Answer: d

Who is the father of Modern Marketing? The most formal definition of marketing is
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A. Peter Drucker
B. Philip Kotler A. An organizational function and a set of
process for creating, communicating and
C. Lester Wunderman
 delivering, value to customers and that benefit A. Marketing
the organization. B. Selling
B. Improving the quality of life for consumers
C. Assembling
C. Meeting needs profitability
D. Transportation
D. Marketing is an organizational function
includes the 4Ps Answer: b

Answer: a It upholds the importance of the customer in the

whole value creation process. The D.A.R.T
Marketers often use the term ________ to cover highlights this aspect in a vivid manner.
various groupings of customers.
A. Contemporary Model
A. buying power B. Conventional Model
B. demographic segment
C. Both a&b
C. market
D. None of the above
D. people
Answer: a
Answer: c
Select an appropriate definition of Want
Today, marketing must be understood in a new
sense that can be characterized as: A. Consumer Needs
B. Needs backed by buying power
A. “Get there first with the most.”
B. “Management of youth demand.” C. Needs directed to the product

C. “Satisfying customer needs.” D. Basic human requirements

D. “Telling and selling.” Answer: c

Answer: c The key customer markets consist of

Marketing is both an “art” and a “science” there A. Government Markets

is a constant tension between the formulated side
B. Business Markets
of marketing and the ________ side.
C. Consumer Markets
A. behaviour
B. creative D. All of the above

C. management Answer: d

D. selling Definition of Marketing given by Philip Kotler:

Answer: c A. Marketing is the process by which

…………is the major objective of any marketing
activity in the world because marketing completes
with the real sale of goods and services bought or
B.
acquired by the seller or when intermediary has
been affected.
companies create value for customers & build
strong customer relationships in order to capture
value from customers in return.
Marketing is a societal process by which
individuals & groups obtain what they need &
want through creating offering & freely
 exchanging products & services of value with A. In the late 1800s.
others. B. In the early 1900s.
C. Marketing is the activity, set of institutions C. In the 1920s.
& processes for creating, communicating,
delivering & exchanging offerings that have D. After the end of the Second World War.
value for customers, clients, partners & society
at large. Answer: c
D. None of the above
Which one of the following is a key to build lasting
relationships with consumers?
Answer: a
A. Price of the product
Which of the following statements is the most
correct statement? B. Need recognition

C. Customer satisfaction
A. “The delivery of Goods& Services from
producers to their ultimate consumers or users D. Quality of product
includes many different activities. These
different activities are known as marketing.”
Answer: c
B. Marketing is to ensure that the product is
easily & effectively moved from the point of Which of the following is not an Exchange
production to the target market & ensures that function of Marketing?
the product can be easily accessed by
customers.”
A. Product Planning & Development
C. Marketing is the activity, set of institutions B. Buying function
& processes for creating, communicating,
delivering & exchanging offerings that have C. After-sales service
value for customers, clients, partners & society
D. Selling Function
D. “Marketing is the last step in the chain of
commerce where a buyer exchanges cash for a Answer: c
seller’s good or service, or the activity of trying
to bring this about.” If the focus is on social and ethical concerns in
marketing’ is characteristic of the _________
Answer: c period.

This company is well known for Technology A. Production

innovation, Great value and act as a game B. Sales
changer.
C. Marketing
A. Nokia
B. Apple D. Societal marketing

C. HTC Answer: d

D. Samsung The key term in the American Marketing

Association’s definition of marketing is:
Answer: b
A. Activity
In the history of marketing, when did the B. Sales
production period end?
C. Products
D. Value C. the relationship between a firm’s marketing
strengths and its business weaknesses.
Answer: d
D. a blending of strategic elements to satisfy
specific target markets.
…….…..is a cluster of complementary products
and services that are closely related in the minds
of consumers but spread across a diverse set of Answer: d
industries.
When customer expectations regarding product
A. Marketspace quality, service quality, and value-based price are
met or exceeded, _____ is created.
B. Marketplace

C. Metamarket A. customer satisfaction

B. planning excellence
D. Marketpace
C. a quality rift
Answer: c
D. a value line
The ___________________ concept holds that
consumers will favour products that offer the Answer: a
most in quality, performance and innovative
features. According to the Marketing and Sales Standards
Setting Body (MSSSB), which of the following is
A. Marketing not a marketing function?
B. Production
A. Promote marketing intelligence.
C. Product B. Develop sales tactics.

D. Selling C. Develop the customer proposition.

Answer: c D. Work with other business functions and

third parties.
____________________ are products bought by
individuals and organizations for further Answer: b
processing or for use in conducting a business.
After concept testing, a firm would engage in
A. Consumer products which stage for developing and marketing a new
product?
B. Speciality products

C. Industrial products A. Marketing strategy development

B. Business analysis
D. Personal Products
C. Product development
Answer: c
D. Test marketing
The term ‘marketing mix’ describes:
Answer: a
A. a composite analysis of all environmental
factors inside and outside the firm. If the company’s sales are slow down, and profits
level off or decline. At which stage the company
B. a series of business decisions that aid in has reached?
selling a product.
A. Introduction
B. Decline A. Awareness
B. Interest
C. Growth
C. Evaluation
D. Maturity
D. Culture
Answer: b
Answer: d
Which of the following marketing mix activity is
most closely associated with newsletters, The mental act, condition or habit of placing trust
catalogues and invitations to organization- or confidence in another, shows which of the
sponsored events? following options?

A. Pricing A. Motive
B. Promotion B. Belief
C. Distribution C. Behaviour
D. Product D. Attitude

Answer: b Answer: b

Buying goods and services for further processing New product development starts with which one
or for use in the production process refers to of the following steps of new product
which of the following markets? development?

A. Consumer markets A. Idea screening

B. Government markets B. Idea generation
C. Business markets C. Test marketing
D. International markets D. Concept testing

Answer: c Answer: b

Which one of the following sets represents 4C’s of What does this statement show “Trade of value
the marketing mix? between two parties”?

A. Customer solution, cost, convenience, A. Competition

communication
B. Transaction
B. Customer, cost, convenience, comfort
C. Exchange
C. Convenience, communication, coverage,
cost D. Need

D. Cost, coverage, communication, consultancy

Answer: b

Answer: a
Which one of the following is NOT the stage that
customers go through in the process of adopting a
new product?
Which one of the following concepts is a useful
philosophy in a situation when the product’s cost
is too high and marketers look for ways to bring it
down?
A. Selling concept
B. Product concept A. We have organized our business to satisfy
the customer needs
C. Production concept B. We believe that the marketing department
must organize to sell what we produce
D. Marketing concept
C. We try to produce only high quality,
Answer: c technically efficient products

The buying process starts from which one of the D. We try to encourage company growth in the
following stages in which the buyer recognizes a market
problem or need
Answer: a
A. Need recognition
B. Information search The word shampoo in English is derived from the
………. chāmpo
C. Evaluation of alternative
A. French Word
D. Purchase decision
B. Greek Word
Answer: a C. Hindi Word

A firm has decided to localize its products and D. Sanskrit Word

services to meet local market demands. Which one
of the following approaches is a good approach for Answer: C
this segmentation?

A. Geographic
B. Demographic

C. Psychographics

D. Behavioural

Answer: a

Customer’s evaluation of the difference between

all the benefits and all the costs of a marketing
offer relative to those of competing offers refers to
which of the following options?

A. Customer perceived value

B. Marketing myopia

C. Customer relationship management

D. Customer satisfaction

Answer: a

Which one of the following statements by a

company chairman BEST reflects the marketing
concept?