BA0671 Design Like A Lazy Person

Before&After ®
BAmagazine.com i U X
Studio G
Anderson
Grant
interior
Design is easier if you put your
photography
2416 Washington Street
Loft 26
image here and your type there.
Santa Cruz
California 95060
1-800-555-5555 Continued 
www.sTgphoto.org
Continued  Design like a lazy person 0671

Before&After
®
Design like a lazy person

Design is easier if you put your image here and your type there
Before After
G
Most designs are a combination of words
Studio
Before, this small
and images. These are quite different brochure cover was
designed the hard
things, and they interact in unpredictable way. The designer
ways. Getting them to look good together chose unrelated type-
can be tough. Styles are often incompat- faces and colors, then
added backgrounds
ible, details clash, contrasts can be wrong. and outlines in an
You fiddle and fuss. And even if you get it effort to pull them
together. Design is
right once, getting it right the next time easier than that.
means starting again from scratch.
After, the image
This is too much work! A better way is and words haven’t
to think like a lazy person. Put your image anderson grant changed, but segre-
here and your type there. Keep each one
simple, and keep their interaction to a
interior photography
Studio G
Anderson
gating the page into
two zones—image
here, type there—
Grant
minimum. This almost always yields a 24i6 washington street, loft 26 interior yields a handsome,
Santa Cruz, California 95060 photography super-clean design in
good design, and the results are easy to 2416 Washington Street
Loft 26 less time, and which
Telephone: 1-800-555-5555 Santa Cruz
repeat! Let’s see how: www.stgphoto.org
California 95060
1-800-555-5555 is easy to repeat!
www.sTgphoto.org
2 of 12 Design like a lazy person 0671

Before&After ® Design like a lazy person 3 of 12 BAmagazine.com i U X
Before
Design the hard way.
Studio G Studio G Studio G
The shape of the page Add a green back- Center the name at . . . so enlarge the G. . . . so draw some lines
is the foundational ground, and you get the top. Hmmm, looks Dang, now Studio looks to anchor it. Better.
design element. a white frame, too. kinda insignificant . . . like it’s floating . . .

Before
Studio G Studio G Studio G Studio G Studio G
anderson grant anderson grant anderson grant

interior photography interior photography interior photography
24i6 washington street, loft 26 24i6 washington street, loft 26

Santa Cruz, California 95060 Santa Cruz, California 95060
Telephone: 1-800-555-5555 Telephone: 1-800-555-5555

www.stgphoto.org www.stgphoto.org
Add the photo. Leave Add outline and round Set the name in the Set contact info at . . . and fill the empty
thin green side edges corners to tie into the Studio typeface; use the bottom, because space with red lines to
for a bit of trim. existing elements. all caps for impact. it’s least impressive . . . tie into the photo.

Before
G
It was hard to do, and it’s
Studio
unattractive, too. Why?
Because the designer tried
to force his choices onto the
page out of sync with the
subject matter.
A theme is good, but . . .
The designer understood the value of
a theme and set round corners (above)
to match his round typeface. Problem:
It’s not enough roundness; the lines
are still mostly straight but now have
ambiguous edges, too, an effect ampli-
fied by the many overlaid shapes (left).
These create busy-ness, not design;
instead of a single sharp edge, the eye
Playful circles Round Bauhaus Demi must now “process” one, two, three,
is a fun, quirky, typeface—when it’s 1 23 4 four separate objects unnecessarily.
Studio G round. To look round, however, requires
big, tightly set, lowercase letters (above). Green overpowers
Problem is, the designer chose upper- Red and green are com-
case letters, which are predominantly plementary, or opposite,
straight, and set his words in small, colors, which are strong
anderson grant
straight lines (left and below). The result when used in roughly
interior photography
24i6 washington street, loft 26
defeats the typestyle, whose quirky equal proportions. Here,
24i6 washington street, loft 26 Santa Cruz, California 95060
Santa Cruz, California 95060
Telephone: 1-800-555-5555
details now just look messy. however, there’s too
www.stgphoto.org
Telephone: 1-800-555-5555 much green, which mere-
ANDERSON www.stgphoto.org ly deadens the red photo.

Before&After
® Design like a lazy person 6 of 12 BAmagazine.com i U X
After
Design the easy way.
Studio G Studio G
Anderson
Grant
interior
photography
Loft 26
Santa Cruz
California 95060
1-800-555-5555
www.sTgphoto.org
The shape of the page Place the photo at the Set the name in a tall Stack the remaining
is the foundational top; touch the edges. typeface, upper-left type in a neat col-
design element. Pay This yields two zones. corner of the zone. umn, which mimics
attention to it. the shape of the page.
Color with swatches
from the photo. That’s
all there is to it!

Before&After
After
Why does it work? The photo
is the show, and the elements
conform to the page. Photo
and name are big, expansive,
beautiful, clear.
Big to small . . . Dark to light . . .
Studio G Studio G
Anderson Anderson
Studio G
Anderson
Grant
interior
photography
Studio G
Anderson
Grant
interior
photography
Grant Grant
2416 Washington Street 2416 Washington Street
Loft 26 Loft 26
Santa Cruz Santa Cruz
interior interior
California 95060 California 95060
1-800-555-5555 1-800-555-5555
photography photography
Loft 26 Loft 26
Santa Cruz Santa Cruz Short lines of uppercase type pack
Studio G
California 95060 California 95060
1-800-555-5555 1-800-555-5555 tightly together—lowercase type can’t
www.sTgphoto.org www.stgphoto.org
do this—and yield a crisp, vertical,
intentionally designed look. Its place-
Anderson ment on the left leaves on the right a
Separate by size and value Grant field of white that’s active, pushing the
The carefully set type has four levels of interior eye back toward the type.
visual hierarchy—position: top to bot- photography
tom; size: big to small; weight: heavy to 2416 Washington Street
Loft 26
light; color: dark to light. These signify Santa Cruz
California 95060
relative importance and also move the 1-800-555-5555
www.sTgphoto.org
eye from one to the next.

Variations
Lazy-person design is versatile enough to accommodate a whole portfolio!
Words on top Colored field
Studio G
Anderson
Studio G
Anderson
Horizontal
Grant Grant
Studio G
interior interior
photography photography
Loft 26 Loft 26
Santa Cruz
California 95060
Santa Cruz
California 95060 Anderson
1-800-555-5555
www.sTgphoto.org
1-800-555-5555
www.sTgphoto.org Grant
interior
photography
2416 Washington Street, Loft 26
1-800-555-5555 | www.sTgphoto.org
Top, bottom, left, right Orientation of

photo and text field can be changed effort-
lessly, because each is self contained; the
type works equally well top or bottom and
can easily be adapted to left or right. Color
is the connection; in each case, the type
colors have been derived from the image.
Remember hierarchy—emphasize the name,
and keep the supporting type low key.

Before&After
Variation
Sometimes you have no
option to change color or
typeface; they may be house
styles. What to do?
Retain the simplicity

Use two fields, one for photo and one
for words. No gingerbread.
Play to the strengths of the type

Bauhaus is round; the light version is
even somewhat stylish. Set it tightly in
lowercase. By using lowercase even on Retain the alignment
the initial letters, you’ll have a style. Bauhaus is not condensed, so it won’t
studiog
form a strong column. Instead, align
Retain the type hierarchy it to the right, in this case, flush with
Top to bottom, big to small, dark to studio. Let the g hang in open space
light. In this case, the type is predomi- for emphasis. Key is to keep the type
nantly the same weight.
anderson grant shaped; don’t just scatter it around.
interior
photography Darken the green
Deeper shade keeps the red from
2416 washington street, loft 26
clashing; the similar quantities now
santa cruz, california 95060 complement each other correctly.
1-800-555-5555 • www.stgphoto.org

Article resources
Typefaces Colors
1 Bureau Grot Extra Comp Black | 84 pt 5 C0 M100 Y100 K40
Studio G
Anderson
2 (a–b) ITC Franklin Gothic Book Comp
a) 27/21 pt, b) 13/13 pt 6 C45 M51 Y71 K20
Grant
interior 7 C24 M35 Y55 K0
photography
5 2416 Washington Street
Loft 26
8
Santa Cruz
California 95060 Images 8 C65 M45 Y70 K20
6 1-800-555-5555
www.sTgphoto.org 6
Images: iStockphoto.com
7 7
3 (2768718)
4 (1885513)
3 4
Studio G
1
Anderson
2a Grant
interior
photography
Loft 26
Santa Cruz
2b
California 95060
1-800-555-5555
www.sTgphoto.org

Article resources
Typefaces Colors
1 (a–c) Bauhaus Light | a) 75.5 pt, 6 C19 M52 Y100 K3
3 b) 23.5/23.5 pt, c) 11.5/14.5 pt
Studio G
Anderson
2 Bauhaus Medium | 75.5 pt 7 C45 M51 Y71 K20
Grant 6 8 C24 M35 Y55 K0

interior
photography
7 Images
2416 Washington Street, Loft 26
9 C31 M65 Y61 K13
1-800-555-5555 | www.sTgphoto.org
8 Images: iStockphoto.com
10 C38 M81 Y78 K50
3 (4578680)
Studio G
4 (5009801) 11 C27 M38 Y58 K2
9 5 (2768718)
Anderson
Grant
12 C80 M45 Y90 K60
10 interior
photography
2416 Washington Street 13 C16 M35 Y51 K0
11 Loft 26
Santa Cruz
California 95060
1-800-555-5555
www.sTgphoto.org
4 12
13
1a
studiog
anderson grant
2
interior 1b
photography

santa cruz, california 95060
1c

Before&After
Subscribe to Before & After Before & After magazine

Before & After has been sharing its practical approach
Subscribe to Before & After, and become a to graphic design since 1990. Because our modern world
more capable, confident designer for pennies has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
per article. To learn more, go to
able, useful and even fun for everyone.
http://www.bamagazine.com/Subscribe
John McWade Publisher and creative director
Gaye McWade Associate publisher
E-mail this article Dexter Mark Abellera Staff designer
To pass along a free copy of this article to
Before & After magazine
others, click here. 323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
Join our e-list
E-mail mailbox@bamagazine.com
To be notified by e-mail of new articles as www http://www.bamagazine.com
they become available, go to
Copyright ©2008 Before & After magazine
http://www.bamagazine.com/email ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
12 of 12 | Printing formats Design like a lazy person 0671

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For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
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Before&After ®
Studio G
ANDERSON
GRANT
INTERIOR
Design is easier if you put your
PHOTOGRAPHY
2416 WASHINGTON STREET image here and your type there.
Before&After
LOFT 26
SANTA CRUZ
®
CALIFORNIA 95060
1-800-555-5555 Continued 
WWW.STGPHOTO.ORG
Design like a lazy person
Design is easier if you put your image here and yourContinued 
type there Design like a lazy person 0671
Before After
G
Most designs are a combination of words
Studio
Before, this small
and images. These are quite different brochure cover was
designed the hard
things, and they interact in unpredictable way. The designer
ways. Getting them to look good together chose unrelated type-
can be tough. Styles are often incompat- faces and colors, then
added backgrounds
ible, details clash, contrasts can be wrong. and outlines in an
You fiddle and fuss. And even if you get it effort to pull them
together. Design is
right once, getting it right the next time easier than that.
means starting again from scratch.
After, the image
This is too much work! A better way is and words haven’t
to think like a lazy person. Put your image ANDERSON GRANT changed, but segre-
here and your type there. Keep each one
simple, and keep their interaction to a
INTERIOR PHOTOGRAPHY
Studio G
ANDERSON
gating the page into

two zones—image
here, type there—
GRANT
minimum. This almost always yields a 24I6 WASHINGTON STREET, LOFT 26 INTERIOR yields a handsome,
SANTA CRUZ, CALIFORNIA 95060 PHOTOGRAPHY super-clean design in
good design, and the results are easy to 2416 WASHINGTON STREET
LOFT 26 less time, and which
Telephone: 1-800-555-5555 SANTA CRUZ
repeat! Let’s see how: www.stgphoto.org
CALIFORNIA 95060
1-800-555-5555 is easy to repeat!
WWW.STGPHOTO.ORG
0671 Design like a lazy person Before&After | www.bamagazine.com Design like a lazy person 0671
1 of 6
Before
Studio G Studio G Studio G
The shape of the page Add a green back- Center the name at . . . so enlarge the G. . . . so draw some lines
is the foundational ground, and you get the top. Hmmm, looks Dang, now Studio looks to anchor it. Better.
design element. a white frame, too. kinda insignificant . . . like it’s floating . . .
Before
Studio G Studio G Studio G Studio G Studio G
ANDERSON GRANT ANDERSON GRANT ANDERSON GRANT
INTERIOR PHOTOGRAPHY INTERIOR PHOTOGRAPHY INTERIOR PHOTOGRAPHY
24I6 WASHINGTON STREET, LOFT 26 24I6 WASHINGTON STREET, LOFT 26
SANTA CRUZ, CALIFORNIA 95060 SANTA CRUZ, CALIFORNIA 95060
Telephone: 1-800-555-5555 Telephone: 1-800-555-5555
Add the photo. Leave Add outline and round Set the name in the Set contact info at . . . and fill the empty
thin green side edges corners to tie into the Studio typeface; use the bottom, because space with red lines to
for a bit of trim. existing elements. all caps for impact. it’s least impressive . . . tie into the photo.
2 of 6
Before
G
It was hard to do, and it’s
Studio
unattractive, too. Why?
Because the designer tried
to force his choices onto the
page out of sync with the
subject matter.
A theme is good, but . . .
The designer understood the value of
a theme and set round corners (above)
to match his round typeface. Problem:
It’s not enough roundness; the lines
are still mostly straight but now have
ambiguous edges, too, an effect ampli-
fied by the many overlaid shapes (left).
These create busy-ness, not design;
instead of a single sharp edge, the eye
Playful circles Round Bauhaus Demi must now “process” one, two, three,
is a fun, quirky, typeface—when it’s 1 23 4 four separate objects unnecessarily.
Studio G round. To look round, however, requires
big, tightly set, lowercase letters (above). Green overpowers
Problem is, the designer chose upper- Red and green are com-
case letters, which are predominantly plementary, or opposite,
straight, and set his words in small, colors, which are strong
ANDERSON GRANT
straight lines (left and below). The result when used in roughly
INTERIOR PHOTOGRAPHY
24I6 WASHINGTON STREET, LOFT 26
defeats the typestyle, whose quirky equal proportions. Here,
24I6 WASHINGTON STREET, LOFT 26 SANTA CRUZ, CALIFORNIA 95060
SANTA CRUZ, CALIFORNIA 95060
Telephone: 1-800-555-5555
details now just look messy. however, there’s too
www.stgphoto.org
Telephone: 1-800-555-5555 much green, which mere-
ANDERSON www.stgphoto.org ly deadens the red photo.
After
Design the easy way.
Studio G Studio G
ANDERSON
GRANT
INTERIOR
PHOTOGRAPHY
2416 WASHINGTON STREET
LOFT 26
SANTA CRUZ
CALIFORNIA 95060
1-800-555-5555
WWW.STGPHOTO.ORG
The shape of the page Place the photo at the Set the name in a tall Stack the remaining
is the foundational top; touch the edges. typeface, upper-left type in a neat col-
design element. Pay This yields two zones. corner of the zone. umn, which mimics
attention to it. the shape of the page.
Color with swatches
from the photo. That’s
all there is to it!
3 of 6
After
Why does it work? The photo
is the show, and the elements
conform to the page. Photo
and name are big, expansive,
beautiful, clear.
Big to small . . . Dark to light . . .
Studio G Studio G
ANDERSON ANDERSON
Studio G
ANDERSON
GRANT
INTERIOR
PHOTOGRAPHY
Studio G
ANDERSON
GRANT
INTERIOR
PHOTOGRAPHY
GRANT GRANT
2416 WASHINGTON STREET 2416 WASHINGTON STREET
LOFT 26 LOFT 26
SANTA CRUZ SANTA CRUZ
INTERIOR INTERIOR
CALIFORNIA 95060 CALIFORNIA 95060
1-800-555-5555 1-800-555-5555
WWW.STGPHOTO.ORG WWW.STGPHOTO.ORG
PHOTOGRAPHY PHOTOGRAPHY
LOFT 26 LOFT 26
SANTA CRUZ SANTA CRUZ Short lines of uppercase type pack
Studio G
CALIFORNIA 95060 CALIFORNIA 95060
1-800-555-5555 1-800-555-5555 tightly together—lowercase type can’t
WWW.STGPHOTO.ORG WWW.STGPHOTO.ORG
do this—and yield a crisp, vertical,
intentionally designed look. Its place-
ANDERSON ment on the left leaves on the right a
Separate by size and value GRANT field of white that’s active, pushing the
The carefully set type has four levels of INTERIOR eye back toward the type.
visual hierarchy—position: top to bot- PHOTOGRAPHY
tom; size: big to small; weight: heavy to 2416 WASHINGTON STREET
LOFT 26
light; color: dark to light. These signify SANTA CRUZ
CALIFORNIA 95060
relative importance and also move the 1-800-555-5555
WWW.STGPHOTO.ORG
eye from one to the next.
Variations
Lazy-person design is versatile enough to accommodate a whole portfolio!
Words on top Colored field
Studio G
ANDERSON
Studio G
ANDERSON
Horizontal
GRANT GRANT
Studio G
INTERIOR INTERIOR
PHOTOGRAPHY PHOTOGRAPHY
LOFT 26 LOFT 26
SANTA CRUZ
CALIFORNIA 95060
SANTA CRUZ
CALIFORNIA 95060 ANDERSON
1-800-555-5555
WWW.STGPHOTO.ORG
1-800-555-5555
WWW.STGPHOTO.ORG GRANT
INTERIOR
PHOTOGRAPHY
2416 WASHINGTON STREET, LOFT 26
1-800-555-5555 | WWW.STGPHOTO.ORG
Top, bottom, left, right Orientation of
photo and text field can be changed effort-
lessly, because each is self contained; the
type works equally well top or bottom and
can easily be adapted to left or right. Color
is the connection; in each case, the type
colors have been derived from the image.
Remember hierarchy—emphasize the name,
and keep the supporting type low key.
4 of 6
Variation
Sometimes you have no
option to change color or
typeface; they may be house
styles. What to do?
Retain the simplicity
Use two fields, one for photo and one
for words. No gingerbread.
Play to the strengths of the type
Bauhaus is round; the light version is
even somewhat stylish. Set it tightly in
lowercase. By using lowercase even on Retain the alignment
the initial letters, you’ll have a style. Bauhaus is not condensed, so it won’t
studiog
form a strong column. Instead, align
Retain the type hierarchy it to the right, in this case, flush with
Top to bottom, big to small, dark to studio. Let the g hang in open space
light. In this case, the type is predomi- for emphasis. Key is to keep the type
nantly the same weight.
anderson grant shaped; don’t just scatter it around.
interior
photography Darken the green
Deeper shade keeps the red from
clashing; the similar quantities now
santa cruz, california 95060 complement each other correctly.
Article resources
Typefaces Colors
1 Bureau Grot Extra Comp Black | 84 pt 5 C0 M100 Y100 K40
Studio G
ANDERSON
2 (a–b) ITC Franklin Gothic Book Comp

a) 27/21 pt, b) 13/13 pt 6 C45 M51 Y71 K20
GRANT
INTERIOR 7 C24 M35 Y55 K0
PHOTOGRAPHY
5 2416 WASHINGTON STREET
LOFT 26
8
SANTA CRUZ
CALIFORNIA 95060 Images 8 C65 M45 Y70 K20
6 1-800-555-5555
WWW.STGPHOTO.ORG 6
Images: iStockphoto.com
7 7
3 (2768718)
4 (1885513)
3 4
Studio G
1
ANDERSON
2a GRANT
INTERIOR
PHOTOGRAPHY
2416 WASHINGTON STREET
LOFT 26
SANTA CRUZ
2b
CALIFORNIA 95060
1-800-555-5555
WWW.STGPHOTO.ORG
5 of 6
Article resources
Typefaces Colors
1 (a–c) Bauhaus Light | a) 75.5 pt, 6 C19 M52 Y100 K3
3 b) 23.5/23.5 pt, c) 11.5/14.5 pt
Studio G
ANDERSON
2 Bauhaus Medium | 75.5 pt 7 C45 M51 Y71 K20
GRANT 6 8 C24 M35 Y55 K0
INTERIOR
PHOTOGRAPHY
7 Images
2416 WASHINGTON STREET, LOFT 26
9 C31 M65 Y61 K13
1-800-555-5555 | WWW.STGPHOTO.ORG
8 Images: iStockphoto.com
10 C38 M81 Y78 K50
3 (4578680)
Studio G
4 (5009801) 11 C27 M38 Y58 K2
9 5 (2768718)
ANDERSON
GRANT
12 C80 M45 Y90 K60
10 INTERIOR
PHOTOGRAPHY
2416 WASHINGTON STREET 13 C16 M35 Y51 K0
11 LOFT 26
SANTA CRUZ
CALIFORNIA 95060
1-800-555-5555
WWW.STGPHOTO.ORG
4 12
13
5
1a
studiog
anderson grant
2
interior 1b
photography
santa cruz, california 95060
1c
Subscribe to Before & After Before & After magazine
Before & After has been sharing its practical approach
Subscribe to Before & After, and become a to graphic design since 1990. Because our modern world
more capable, confident designer for pennies has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
per article. To learn more, go to
able, useful and even fun for everyone.
http://www.bamagazine.com/Subscribe
John McWade Publisher and creative director
Gaye McWade Associate publisher
E-mail this article Dexter Mark Abellera Staff designer
To pass along a free copy of this article to
Before & After magazine
others, click here. 323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
Join our e-list
E-mail mailbox@bamagazine.com
To be notified by e-mail of new articles as www http://www.bamagazine.com
they become available, go to
Copyright ©2008 Before & After magazine
http://www.bamagazine.com/email ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
12 of 12 | Printing formats Design like a lazy person 0671
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Continued  Design like a lazy person 0671

Design like a lazy person

2 of 12 Design like a lazy person 0671

Studio G Studio G Studio G

3 of 12 Design like a lazy person 0671

Studio G Studio G Studio G Studio G Studio G

anderson grant anderson grant anderson grant

24i6 washington street, loft 26 24i6 washington street, loft 26

Telephone: 1-800-555-5555 Telephone: 1-800-555-5555

4 of 12 Design like a lazy person 0671

Telephone: 1-800-555-5555 much green, which mere-

ANDERSON www.stgphoto.org ly deadens the red photo.

5 of 12 Design like a lazy person 0671

6 of 12 Design like a lazy person 0671

Big to small . . . Dark to light . . .

7 of 12 Design like a lazy person 0671

Words on top Colored field

Top, bottom, left, right Orientation of

8 of 12 Design like a lazy person 0671

Retain the simplicity

Play to the strengths of the type

9 of 12 Design like a lazy person 0671

10 of 12 Design like a lazy person 0671

Grant 6 8 C24 M35 Y55 K0

2416 washington street, loft 26

11 of 12 Design like a lazy person 0671

Subscribe to Before & After Before & After magazine

12 of 12 | Printing formats Design like a lazy person 0671

Before & After is made to fit your binder

For presentation format For paper-saver format

gating the page into

2 (a–b) ITC Franklin Gothic Book Comp

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