R E T A I L & S H O P P I N G C E N T E R C O N S U LTA N T S

WE DEVELOP SHOPPING EXPERIENCE

 INTO THE CR AF T

We have come a long way to present ourselves as a retail industry player; with a collective 35 years
of experience and a mind set on bringing you the most efficient practices in shoppers’ experience
cutting-edge technologies, business intelligence, frictionless operations and facility management
support in the field.

We owe a huge favor in our path to the employers who trusted us through-out our first steps of the
journey, to consultants who adopted our advisory system, to clients who have nurtured our portfo-
lio into the global scene and our beloved team for flowing their heartily efforts hand-in-hand to
make us your eligible consultant and be part of your support system.

We will never claim to top the race, but staying focused on it makes your journey with us a uniquely
rewarding experience; so we’ve been told by prime shopping mall owners and operators around the
MENA region.

Ready for tomorrow, we are here to listen to your aspired business model and walk together to make
it a success story at all its aspects.

Welcome to Mission235 Retail Consultancy,

Louay Youssef
 G E N E R AT I O N S
DRIVE US, JUST
ENJOY THE RIDE
AT O U R C O R E
THINK, PLAN
& E V O LV E
TOGETHER
 TOGETHER TOGETHER TOGETHER
THINK PLAN E V O LV E

“NEVER MISSOUT ON “LIABILIT Y TO “EMBRACE THE

THOUGHTFULNESS, MILESTONES RULES CHANGE; IT’S OUR
I T G E N E R AT E S A L O YA L OUR PROCESS. C O N S TA N T T H R I V E T O
O R G A N I C B U Y- I N F R O M S T R AT E G I C P L A N N I N G LEAD WITH THE BEST
A L L S TA K E H O L D E R S , AFFIRMS SUCCESS PRACTICES.
S P E C I A L LY O U R AHEAD & ALONG THE NO EXCUSES”
SHOPPERS” WAY ”
FOCUSED ON
R E S U LT S A N D
GROWTH
 Shopping Mall owners reach us at the very beginning of their concept. You don’t
want to build an neither architecture, nor a feasibility study based on wrong varia-
FROM IDE ATI ON bles. We help you from the idea and up, from the foundation and up towards the
launch, so it is always great to start the very first steps together.

FEASI B I L I T Y & B U SINE S S PL ANNI NG
We are your devil’s advocate in times of distraction from what’s legit and in times
where you grow more optimistic than you should. Our findings are based on studies,
research , experience, market analysis, local experts’ infusion, market status-quo, mer-
chants’ readiness and target audience profiles. In retail terms, this is our offering in
terms of market assessmnt and development analysis.

Architects give their best once their brief is crystlaline clear. Our role is to deter-
mine the functionality principals that best optimize and induce the design of your
mall. The architecture of your mall is a static variable in your business journey and
DESIGN & PRACTICES your design should work for at least another decade or two; we are here to help
you build what’s viably correct.

M E RC H A NT M I X & LE AS I NG
O P E R AT I O N S & FA C I L I T Y
BRANDING & MARKETING
Based on our market findings, we determine the demand upon which your mer-
chandize mix will be set at 100%. And given our network and expertise, retail
groups across MENA along with your local retailers are surely someone we know
or we’ve worked closely with before. This allows us to create your leasing system,
plan for the B2B market pentration with the right incentives and pricing scheme,
even help you out with the leasign process. High Five to the turnkey solution.
We don’t seek to grow our scope of cooperation if weren’t rest assured we can deliver.
While your investment is projecting its ROI, we do prepare your operations system
with achievable scheme ready to take over the premises at pre-launch and operation-
al. While operations are realized, your facility is taken care of with an engineered ap-
proach to run at full capacity and functionality.
Our portfolio as a marketing arm for shopping malls gives us a holistic support ca-
pability including your brand works; where we set your concept at the core inter-
est of your crowd and in the branding scene that stands out far from competition.
For us it is Unique or Nothing. We recommend that you always consider us taking
your brand out to the market as we do marketing that works best for you, while
we create the communication that ensures traffic, conversions and satisfaction as
you evolve and grow your mall.

IN V E STM E NT MA NAG E M E NT
M A N P O W E R & TA L E N T R E T E N T I O N
COMPLIANCE & QUALIFYING
As feasibility covers your best case and worst case scenarios, your contingency
plan plays the role of assurance. As the business plan gets in action, we will be
your financial monitor towards protecting your investment; in some cases mall
owners and shareholders are interested in an investment arm within the retail
ecosystem too. In all cases, our investment intelligence scheme does not protect
your portfolio, but ensures your ROI is conservatively met with a surplus.
Whether your are investment with experience in retail or not, there is always a chal-
lenge in developing as well as in maintaining the right manpower body, with a com-
pelling module that runs your mall frictionlessly. Our alliance with international, re-
gional and local talent acquisition and talent development firms, completes the circle
of reqruitment and maintains staff loyalty and efficiency throughout their hiring.
International standards are inevitable in the industry; planning for conformity and
obtaining certificates with ISMA, MESMA, MOH, MOI, ISO, GREEN, OH&S, ICSRA,
Sustainability, is a service we pride to be pioneers at.
Compliance is the rising star of challenges facing businesses all-round their aspects.
For that we have tied up with region-based specialized compliance legal firms to
ensure you are backed up with the right support to operate safe and insured a
hassle-free relationship with all involved parties.
 RCCC
E N D -TO - E N D
SERVICES
 PROJEC T
COORD INATION
Most shopping malls suffer M235 Retail has developed the
during the development phases, R-TripleC management module
resulting in below expectations building a seamless work flow
delivery and thus affecting opera- along inception to delivery in be-
tional and customer experience CLIENT tween Client, Consultant and
quality and that’s a risk you want Contractor.
to assure avoiding.

R -Tr i p l e C

C O N S U LT A N T CONTRACTOR
OUR BELOVED
SHOPOHOLICS
INTRODUCED
 L O U AY
YOUSSEF
MA N AG I N G DI RE C TO R
1 7 YE ARS O F RE TA IL
D E V E LO PM E N T, IDEATION,
CO N SU LTAN C Y, O PER ATIONS,
MAN AG E M E N T, L E ASING, FM ,
ACC E L E R ATOR
M EN A EX P ER I E N CE
SU CC E SS STO RIE S IN OV ER 25 R E-
G IO N AL SH O PPIN G MA L L S, OV ER
5 , 0 0 0 RE TAIL STOR ES
M U LT I - DI SC I PL E N ARY
E XPE RIE N C E IN T H E IND U STRY
AC RO S S
UAE, KSA, QATAR, K U WA IT, EGYPT,
JO RDAN , L IBYA, LEB A NON
NOUR
YOUSSEF
R & D & C X MAN AGER
7 YEA R S OF R E TA IL EXP ERI ENCE,
R ESEA R CH, L EA SING, C USTOMER
EXPER IENC E, MA R KE T
A SSESSM ENT, OPER AT I ONS
M E N A E XP E R IE NCE
SU CCESS STOR IES IN O VER 1 2
SHOPPING MA L L S, OVER 5 0 0
R E TA IL STOR ES
DATA & U I FO CUS
EXPER IENC E IN THE INDUST RY
ACRO SS
QATA R , K U WA IT, EGYPT, LI BYA,
L EB A NON
OMAR
YOUSSEF
MARK E TING & BI MANAGER
1 5 YEARS OF RE TAI L
& MUT LI -I NDUST RY EXPERI ENCE,
CONSULTANC Y, CUSTOMER
EXPERI ENCE, MANAG EMENT,
LEASI NG , FM, ENT REPERNEUR
MENA EXPERIENCE
SUCCESS STORI ES I N 3 SHOPPI NG
MALLS, OVER 9 2 0 RE TAI L STORES
MULTI-DISCEPLENARY
EXPERI ENCE I N T HE I NDUST RY
ACROSS
UAE, QATAR, KUWAI T, EG YPT,
LI BYA, LEBANON
 DALIA
MAHMOUD
A RC H I T EC T & PM
5 YE ARS O F RE TAIL EXPER IENC E,
AR C H IT E C TU R E,
CO N STRU C T IO N , INTER IOR
FIT- O U T, RE SO U R C ING, PR OJ EC T
MAN AG E M E N T, FM
L EBA N O N EX PERIE N CE
SU CC E SS STO RIE S IN 3 SHOPPING
MAL L S, O V E R 5 0 0 RE TA IL STOR ES
DESI G N & F U N C T IO N AL IT Y
E XPE RIE N C E IN TH E INDU STRY
MAZEN
HOSEIKI
O P E R ATIO N S MAN AGER
7 YEA R S OF R E TA IL EXPERI ENCE,
DESIGN, F ITOU T, R ESOUR CI NG ,
PR OJ EC T MA NAGEMENT,
OPER ATIONS
M E N A E XP E R IE NCE
SU CC ESS STOR IES IN 3 S HOPPI NG
MA L L S, OV ER 500 R E TA IL STORES
O P E R ATIO N S & FM
EXPER IENCE IN THE INDUST RY
ACRO SS
UA E, K SA , L EB A NON
PA M E L A
KAADOU
BR AND CONSULTANT
5 YEARS OF RE TAI L
& MUT LI -I NDUST RY EXPERI ENCE,
CREAT I VE, CONCEPT UALI ZAT I ON,
AR T DI REC TOR, G R APHI CS,
ADVER T I SI NG , MARKE T I NG
MENA EXPERIENCE
SUCCESS STORI ES I N 3 SHOPPI NG
MALLS, OVER 9 2 0 RE TAI L STORES
CREATIVE CONTENT
EXPERI ENCE I N T HE I NDUST RY
ACROSS
KSA, UAE, EG YPT, LI BYA, LEBANON
 NOUR
KOBROSLI
CO PY W R I T E R
2 YE ARS O F RE TAIL EXPER IENC E,
C RE ATIV E, CO N C E PT UA L IZ ATION,
AR T D IRE C TO R, G R A PHICS,
AD V E R T ISIN G , B R AND ING,
MARK E TIN G
M EN A EX PER IE N CE
SU CC E SS STO RIE S IN 3 SHOPPING
MAL L S, O V E R 9 2 0 RE TA IL STOR ES
C R EAT I V E CO NTE N T
E XPE RIE N C E IN TH E IND U STRY
AC RO SS
K SA, UAE, E G YPT, L IBYA , L EB A NON
R AWA N
SAREIDDINE
DIG ITAL MAN AGER
5 YEA R S OF R E TA IL EXPERI ENCE,
DIGITA L M EDIA , SOCIA L MEDI A,
DATA M E TR IC S, A NA LYSI S,
B R A ND ING, A DV ER TI SI NG ,
MA R K E TING
M E N A E XP E R IE NCE
SU CCESS STOR IES IN 3 SHOPPI NG
MA L L S, OV ER 920 R E TA I L STORES
CR E ATIV E CO N TENT
EXPER IENC E IN THE INDUST RY
ACRO SS
K SA , UA E, EGYPT, L IBYA , LEBANON
KINAN
AKKAD
VIDEO PRODUCER
3 YEARS OF RE TAI L EXPERI ENCE,
FI LMI NG , PR ODUC T I ON, EDI T I NG ,
AUDI O DESI G N, AR T DI REC TOR,
ADVER T I SI NG , MARKE T I NG
MENA EXPERIENCE
SUCCESS STORI ES I N 3 SHOPPI NG
MALLS, OVER 9 2 0 RE TAI L STORES
CREATIVE CONTENT
EXPERI ENCE I N T HE I NDUST RY
ACROSS
KSA, UAE, EG YPT, LI BYA, LEBANON
 P R O U D LY
EXPERIENCED WITH
THE RENOWNED
 DE VELOPMENT, S CO UT I N G , CO N SULTAN C Y, MARKE T 9 6 , 0 0 0 M ² GL A
MARKE T ASSESSME N T, ASSE SSME N T, D E SI GN , O P E N A I R MA L L
DESIGN, ESTABLI SHME N T, P R O J E C T MAN AG E ME N T, E S - E GYP T
LAUNCH & HAN D O VE R TAB LI SHME N T, FM,
O P E R AT I O N S, LE ASI NG,
QATAR & KU WAI T LAUN C H & HAN D O V E R

QATA R
MAF CARREFOUR M A L L O F Q ATA R MALL OF
M A D I N AT Y

13,000 M² G LA 26,000 M² G LA ARABESQUE

EGYPT 203 SHO P S 5 0 0 0 M 2 GL A
E G YP T E GYP T

MA L L 1 &2 R E H A B
1 4 , 0 0 0 M 2 GL A
E GYP T

R E H A B AV E N U E S A N S T E FA N O COMMUNITY
MALL CENTERS

40,000 M 2 G LA F O O D CO UR T F O O D CO U R T
480 SHOP S 40,000 M 2 G LA 4 0 , 0 0 0 M 2 GL A
50 UNITS FOOD CO UR T
E G YP T E GYP T
EGYPT

EASTERN SOUK S O U T H PA R K S O U T H PA R K
M A D I N AT Y
 OUR
DIRECT
CLIENTS
 PA R K AV E N U E M A L L

E G YPT
C A IR O -A LE XA N D R IA H IG H WAY
7 0 0 R E TA IL U N ITS
2 0 , 0 0 0 SQ M G LA

MA R K E T A SSE SSM E N T
LE A SIN G STR ATE G Y
CO N C E PT D E VE LO PM E N T
CU STO M E R E XPE R IE N C E PL A N N IN G
MA R K E TIN G STR ATE G Y
MA R K E TIN G PLA N
B R A N D IN G
LAU N C H IN G C AM PA IG N
SO C IA L M E D IA STR ATE G Y
S O C IA L M E D IA CO N TE N T G U ID E L IN E S
D IG ITA L A D VE R TISIN G
SA L E S K IT
 A L’ H A M R A M A L L

L IBYA
B E N G H A Z I - 4 TH R IN G R OA D
1 2 , 7 5 2 SQ M G L A
2 , 7 7 0 SQ M E N TE R TA IN M E N T
5 , 6 0 0 SQ M H OTE L
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MA R K E T A SSE SSM E N T
L E A SIN G STR ATE G Y
LE A SIN G MA N AG E M E N T
O PE R ATIO N S MA N AG E M E N T
FAC ILIT Y MA N AG E M E N T
CO N C E PT D E VE LO PM E N T
CU STO M E R E XPE R IE N C E PLA N N IN G IDENTITY IN
MA R K E TIN G STR ATE G Y / PL A N
B R A N D IN G PROCESS
SA L E S K IT

( W O R K IN PR O G R E SS)
 ALEY MALL

LEBANON
A L E Y D ISTR IC T

1 0 , 0 0 0 SQ M G L A
1 1 0 R E TA IL U N ITS

MA R K E T A SSE SSM E N T
L E A SIN G STR ATE G Y
LE A SIN G MA N AG E M E N T
O PE R ATIO N S MA N AG E M E N T
FAC IL IT Y MA N AG E M E N T
CO N C E PT D E VE LO PM E N T
CU STO M E R E XPE R IE N C E PLA N N IN G
MA R K E TIN G STR ATE G Y / PL A N
B R A N D IN G
SA LE S K IT

( W O R K IN PR O G R E SS)
 BRANDS
WE’VE
WORKED WITH
 ACTIVE
CLIENTELE
LIST
 L E B A N O N , B E I R U T C E N T R A L D I S T R I C T, B A N K S S T R E E T
ARAB BANK BUILDING OFFICE 401, 404

LEB. +961 345 8338 / +961 363 4448

E G Y. + 2 0 1 0 3 3 3 6 7 1 1 1

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