CALGARY EVENT

CENTRE: PUBLIC
ENGAGEMENT
RESULTS
JULY 2020

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TABLE OF
CONTENTS
1. EXECUTIVE SUMMARY 3 5.2.1 RESULTS OF ROUNDTABLE SESSIONS 26

2. PURPOSE & OBJECTIVES 4 5.3 MINDSET: BUSINESS OR PLEASURE 27

3. COMMUNITY ENGAGEMENT PROCESS 5 5.3.1 OPPORTUNITIES & CONSIDERATIONS 31

3.1 CITY-WIDE ENGAGEMENTS 5 5.4 INSIDE THE EVENT CENTRE – FEATURES 32

3.2 STAKEHOLDER & PARTNER ENGAGEMENT 7 5.4.1 RESULTS OF ROUNDTABLE SESSIONS 34

4. PUBLIC SURVEY PROCESS 8 5.5 INSIDE THE EVENT CENTRE - PROGRAMMING 35

4.1 METHODOLOGY 8 5.5.1 RESULTS OF ROUNDTABLE SESSIONS 37

4.2 AWARENESS CAMPAIGN 9 5.6 OUTSIDE THE EVENT CENTRE - PROGRAMMING 38

4.3 SURVEY RESPONDENTS 12 5.6.1 RESULTS OF ROUNDTABLE SESSIONS 42

5. SUMMARY OF PUBLIC FEEDBACK 14 5.7 OUTSIDE THE EVENT CENTRE – BUILT ENVIRONMENT 43

5.1 DETAILED FINDINGS & INSIGHTS 16 5.7.1 RESULTS OF ROUNDTABLE SESSIONS 45

5.1.1 RESULTS OF ROUNDTABLE SESSIONS 22 APPENDIX – PUBLIC SURVEY 46

5.2 LEARNINGS FROM PAST SITE USAGE 23

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1. EXECUTIVE SUMMARY
Calgary Municipal Land Corporation (CMLC) was appointed by The City From respondents’ feedback, three dominant themes emerged:
of Calgary and Calgary Sport and Entertainment Corporation (CSEC)
PRIDE – Many see the Event Centre as an opportunity to revitalize east
as development manager for the new Calgary Event Centre. One of
Victoria Park and the surrounding neighbourhoods, catalyze growth,
CMLC’s first responsibilities in this role was to solicit public feedback
and give Calgary a world-class facility befitting the city’s global stature.
on the new facility from the citizens of Calgary.

VARIETY – By and large, people want the space to offer variety, excitement
The Event Centre Engagement Strategy—approved by the multiparty
and opportunities to consistently attract locals and tourists to Calgary and
Event Centre Assessment Committee in September 2019—sets out a phased,
east Victoria Park year-round…on top of the more obvious benefits of being
city-wide approach for gathering public opinion and insights on the new facility.
able to host major concerts and sporting events.
The strategy included an online survey, roundtable discussions with project and
community stakeholders, and in-person engagement events in each of Calgary’s CONNECTION – The Event Centre is an opportunity for Calgarians to
14 municipal wards. connect with each other, with friends and family, with business associates,
and with the community at large.
Between January 29 and March 27, 2020, we solicited feedback from thousands
of community stakeholders on the design of the facility and the public
programming it will deliver. In this time, we directly reached 1,977 community
members at 23 in-person engagement events, collected 14,549 online
surveys and chaired five roundtable discussions with representatives
from 22 community organizations.

The public survey probed respondents about what the Event Centre will mean
to them and sought to identify features and programming inside and outside
the facility that will appeal to the broader community. The roundtable sessions
accommodated more in-depth discussions on these same topics.

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2. PURPOSE & OBJECTIVES
This document shares the findings collected through the Event Centre Public
Engagement Strategy. This report will help guide the planning and development
of the Event Centre and will help ensure its thoughtful integration into the city’s
Culture & Entertainment District.
These findings reveal the aspirations of Calgarians and our community and
project stakeholders, gathered over nearly two months of public engagement.
• Provide citizens across the city with opportunities to participate in the
consultation process though in-person and online engagement channels.
• Define the product development needs of the future Event Centre in
terms of architectural principles, public amenities, programming, retail
and other commercial space.
Align with the guiding principles of the City of Calgary’s Engage policy

KEY OBJECTIVES
DIALOGUE - Purposeful dialogue between The City and stakeholders
Develop a framework for the project’s success to gather information to influence decision-making.

• Plan and execute a program that gathers public feedback to guide the
ACCOUNTABILITY - The City upholds the commitments it makes to citizens
successful delivery of the project on behalf of all partners.
and stakeholders and demonstrates that results and outcomes of the
• Review and analyze engagement findings and report to project partners engagement processes are consistent with the approved plans for engagement.
on ‘what we heard’.

INCLUSIVENESS - The City makes its best efforts to reach, involve and hear
• Leverage public feedback to inform the facility’s design, development
from those who are impacted directly or indirectly.
and integration into the district.

• Develop a framework to identify programming opportunities to activate TRANSPARENCY - The City provides clear, timely and complete information
the facility, sustain public participation and help shape the delivery of and endeavours to ensure decision processes, procedures, and constraints
ongoing placemaking programs. are understood and followed.

Successfully engage with Calgarians

COMMITMENT - The City, within its ability and work plans, allocates
• Create a neutral project environment with a transparent approach to help sufficient resources for effective engagement.
ensure all stakeholders, including partner stakeholders and organizations,
receive the best possible recommendations and advice.
RESPONSIVENESS - The City of Calgary endeavours to understand citizen
• Create several methods of input and collaboration with stakeholders from and stakeholder concerns.
all interested groups (e.g. tourism, arts and culture, City of Calgary, community
residents, CSEC and Calgary Stampede) to solicit broad and diverse views
and ideas.

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 1.

3. COMMUNITY
ENGAGEMENT
PROCESS 2.

CMLC used direct, face-to-face interactions to provide Calgarians with

details of the project and to hear their feedback. This involved event
activations in every city ward, as well as a series of roundtable discussions
with stakeholders and partners.

3.1 CITY-WIDE
ENGAGEMENTS 3.

CMLC facilitated 23 engagement sessions between January 29 and

March 1, 2020 in each of Calgary’s 14 municipal wards. During these sessions,
we shared information about the Event Centre and talked with Calgarians
about what the Event Centre means to them. A total of 1,977 people attended
these sessions, sharing with CMLC their ideas and concerns about the Event
Centre. Participants were also invited to complete a survey, either digitally
or on paper.

1. Ward activation session, with digital kiosks.

2. Ward activation session with CMLC engagement team. 5
3. Ward activation session, with digital kiosks.
Calgary municipal ward activation sessions:

WARD LOCATION DATE IN 2020

Ward 7 St. Louis Hotel - Best of Calgary January 15

Ward 2 Melcor YMCA at Crowfoot February 1

Ward 11 Scotiabank Saddledome - Calgary Flames vs. San Jose Sharks February 4

Ward 7 Central Library February 6

Ward 11 Scotiabank Saddledome - Calgary Hitmen vs. Prince Albert Raiders February 7

Ward 8 C-Space February 8

Ward 11 Scotiabank Saddledome - Calgary Roughnecks vs. New York Riptide February 8

Ward 3 Vivo Centre February 9

Ward 1 Shane Homes YMCA at Rocky Ridge February 9

Ward 7 SAIT, Irene Lewis atrium February 11

Ward 5 Saddletowne YMCA inside the Genesis Centre February 12

Ward 11 Scotiabank Saddledome - Old Dominion Concert February 14

Ward 11 Beltline Neighborhood Association February 15

Ward 11 Scotiabank Saddledome February 17

Ward 8 Bankers Hall February 19

Ward 6 Canada Olympic Park Winsport February 22

Ward 1 Bowness Park skating area February 22

Ward 9 East Calgary Twin Arenas - Erin Woods February 23

Ward 10 Village Square Leisure Centre February 23

Ward 12 Brookfield Residential YMCA at Seton February 29

Ward 13 Cardel Recreation Centre February 29

Ward 4 Thornhill Aquatic & Rec Centre March 1

Ward 14 Trico Centre for Family Wellness March 1

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3.2 STAKEHOLDER
& PARTNER ENGAGEMENT
CMLC hosted roundtable meetings with civic and project partners
(January 31), community organizations (February 5), and local residents
and landowners (February 25) and facilitated these meetings using an
‘appreciative inquiry’ methodology that encourages open dialogue and
mutual disclosure of ideas, objectives and concerns.

Due to COVID-19, CMLC postponed two planned ‘World Café’ engagement

sessions and hosted them later as virtual sessions on May 13 and 14.

Representatives from the following organizations attended:

• 17th Avenue Business Improvement Association • Erlton Community Association

• Arriva Commercial Board • Ramsay Neighbourhood Association

• Arriva Condo Board • Tourism Calgary

• Beltline Neighbourhood Association • Victoria Park Business Improvement Association

• Calgary Arts Development • Hockey Calgary

• Calgary Downtown Association • Calgary Public Library

• Calgary Economic Development • Karen Ball & Associates

• Calgary Police Service • Platform Innovation Centre

• Calgary Stampede • Calgary Booster Club

• East Village Neighbourhood Association • Big Art

• East Victoria Park landowners • Studio Bell, Home of the National Music Centre

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4. PUBLIC SURVEY PROCESS
CMLC created a survey to allow Calgarians to share their expectations
and aspirations for the Event Centre.

4.1 METHODOLOGY
The public online survey was open from January 29 to March 27, 2020. Most
respondents used the online version, although some chose to use a printed
version that CMLC also made available.

Survey Goals

1. LISTEN 3. UNDERSTAND

• Give as many Calgarians as possible the opportunity to provide input • Learn why Calgarians plan to come to the space

• Collect input early enough in the process to be useful to the planning team • Understand their thoughts, feelings and attitudes

• Know what this space will mean to them

2. DISCOVER

• Discover what Calgarians expect to experience

• Prioritize expectations

• Allow for idea-sharing and encourage innovation

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4.2 AWARENESS CAMPAIGN
To broaden awareness of and participation in the engagement process,
CMLC deployed a print and online media campaign using paid, earned,
partner and owned media channels.

Owned: CMLC Facebook and Instagram channels, website and newsletter.

Paid: Facebook, Instagram, Search, Google Display Network, Calgary

Herald (print media).

Partner: Calgary Flames in-arena banners and signage during

regular-season games and The City of Calgary social and digital platforms.

Earned: Media release distribution, media announcement at program outset.

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 CREATIVE EXECUTION SAMPLES 2. 3.

1.

4.

1. Facebook Desktop News Feed – Image Ad

2. Print Ad – Calgary Herald
3. Google Display Creative
4. Facebook Mobile News Feed Placement 10
1.

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1. Booth Creative
4.3 SURVEY RESPONDENTS
This section will provide some details about the people who completed the survey.

PROPORTION OF PROPORTION OF
OVERVIEW HOUSEHOLD INCOME AGE
RESPONDENTS RESPONDENTS

Completed Surveys: 14,549 Less than $25,000 4% Under 18 1%

Partial Completions: 3,621; Rejected : 441 $25,000 to $34,999 4% 18-24 9%

Location: Calgary Area (FSA list below) $35,000 to $49,999 6% 25-34 24%

Timeframe: January 29 – March 27, 2020 $50,000 to $74,999 12% 35-44 23%

$75,000 to $99,999 13% 45-54 18%

PROPORTION OF
GENDER
RESPONDENTS $100,000 to $124,999 14% 55-64 15%

$125,000 to $149,999 9% 65-74 6%

Female 44%

Male 53% $150,000 or more 22% Over 75 1%

Prefer not to say 3% Prefer not to say 16% Prefer not to say 3%

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Responses are rejected on the industry-standard basis of timing (unusually fast or slow responses) and answer intelligibility, straightlining, and quality indicators. 12
POSTAL CODE FSAs

Below is the count for the self-reported

postal code forward sorting areas (FSA).
FSA COUNT FSA COUNT

T2Z 722 T1Y 243

T3H 703 T3J 241

T3K 629 T2M 239

T3E 548 T3R 220

T2G 546 T2P 207

T2J 521 T2C 206

T3G 520 T2B 187

T2X 499 T2L 147

T3M 480 T3P 143

T2T 473 T4B 133

T2Y 463 T2h 128

T2W 452 T1S 89

T2E 443 T1X 82

T2R 428 T3N 81

T3A 414 T3Z 66

T3B 371 T0J 49

T2K 362 T1P 45

T3C 352 T0M 40

T2N 349 T0L 38

T2V 340 T4A 35

T2A 326 T1K 10

T3L 299 T0K 5

T2S 291

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5. SUMMARY OF
PUBLIC FEEDBACK
Throughout the engagement process, we sought to understand how users expect • Parking challenges have been a notable barrier in the past. The new facility
to experience the facility, inside and out. We have summarized and organized the should incorporate ease of parking and convenient transit access.
findings into 10 categories:
• Public safety perceptions around the Saddledome have been an issue.
The new Event Centre needs to improve the public’s perception and feeling
WHAT THE EVENT CENTRE MEANS TO CALGARIANS of security through design considerations and the presence of enforcement.

Major events: A new Event Centre means, first and foremost, an opportunity
for Calgary to host high-calibre concerts and events in a modern facility. POSITIVE ENERGY

Connections: Opportunities to connect with friends, family and the community
inside and outside the Event Centre are highly valued.
Civic pride: The connection between the Event Centre and pride of place is strong.
As development unfolds, we must prioritize the design aesthetics of the
facility and strengthen the connections to Calgary’s Culture & Entertainment
District, local businesses, artists and community groups.
Economic stimulus: The Event Centre offers significant opportunities to stimulate
tourism and economic growth in the region. Calgarians have high expectations
in this regard.
• Whether visiting the facility for business or pleasure, visitors want positive and
dynamic experiences. The programming and built environment need to create
myriad opportunities for people to celebrate, enjoy the spaces and connect—
whatever their reason for coming.
• The programming and built environment need to be celebratory and joyful
to match the energy and aesthetic we’ve worked so hard to establish in the
Rivers District.
FEATURES INSIDE THE FACILITY

• The facility’s seating should offer good sightlines, be ‘close to the action’,
Negativism: Not everyone surveyed is in favour of the project, making it even more
offer upgrade options and enable social interactions.
important to maintain clear and open communication before, during and after
development.
• Retail should include branded merchandise as well as local and curated offerings.

LEARNINGS FROM CURRENT SITE USAGE (Saddledome) • Food service choices should include sit-down options for before and after events.

The Saddledome site has a long history and some legacy issues around image, • The facility should support both large and smaller-scale events to maximize
safety and accessibility. In recognition of this fact, and in considering public visitor appeal.
feedback pertaining to these issues, we’ve identified the following considerations
• The facility should reflect and showcase natural features in the vicinity (such
to help overcome these challenges.
as the Elbow River).
• High ticket prices have been a barrier for some citizens. Include lower-cost
events and activities to draw visitors in greater numbers and diversity than
major ticketed events.
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PROGRAMMING INSIDE THE FACILITY
• While concerts and sports are the biggest draws, other events—for example,
comedy, educational, family, dance, western, Indigenous and e-Sports events—
should be offered to reduce facility ‘dark times’.
• Seek opportunities to support long-running, longer-term events while
recognizing the need to also run higher-revenue-generating events.
• Consider coordinating—formally or informally—Event Centre content with
offerings from other entertainment venues in the city.
PROGRAMMING OUTSIDE THE FACILITY
The area outside the Event Centre offers substantial opportunities to attract
visitors with affordable, all-ages events such as festivals, concerts and community
activations. Respondents raised the following ideas around outdoor programming.
• Outdoor retail and food & beverage offerings should be flexible and modular
to support demand for novelty, variety and local content.
• When planning for longer-term retail and food & beverage offerings, consider
how these can serve surrounding residential communities and enhance existing
tourism offerings at the city, regional and provincial levels.
BUILT ENVIRONMENT OUTSIDE THE FACILITY
• Survey respondents expect the built environment outside the Event Centre
to include attractive and accessible spaces and amenities that facilitate social
interaction—even when no events are taking place.
• The built environment should be modular, multi-use, and inviting so visitors
are attracted to and linger in the space.
• The built environment should work year-round. Include a strategy to facilitate
winter programming and activation.
• The Elbow River is currently underutilized as a nearby public amenity and
should be considered in designing the Event Centre’s built environment.
SAFETY & ACCESS
• Design considerations such as accessibility, lighting and sightlines must
prioritize public safety and access for first responders.
• Recognize that ongoing residential development in the area will support
the need for a safe, welcoming environment.
• Facility operators must work with neighbourhood social agencies
(e.g. Alpha House) to ensure vulnerable populations are considered.
COMMUNITY INTEGRATION
• The design and activation of the Event Centre should consider other district
facilities and surrounding communities to encourage visitors to explore the
greater area.
• Capitalize on the Event Centre’s prime location at the crossroads of East Village,
Music Mile, Studio Bell, Stephen Avenue and 17th Avenue SW.
• Coordinate with local artists, pop-up merchants and community associations
to support connections and enhance walkability throughout the area.
• Connect with relevant service providers to address concerns around bylaw
enforcement and to help mitigate construction impacts not just of the Event
Centre but also of the BMO Centre expansion, future Green Line, 17th Avenue
extension and nearby residential projects.
COMMUNITY SUPPORT
• Enduring success for the Event Centre will require ongoing community
buy-in lasting well beyond the Event Centre’s construction period.
• The Event Centre, like any major ‘brand’, requires coordinated communications
support from all on-site businesses and organizations, and mutually supportive
collaboration with other venues throughout the district.
• Ensure easy public access to up-to-date information on the building, activation
and ongoing facility programming.
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5.1 DETAILED FINDINGS
& INSIGHTS
This section presents data collected through the online survey as well
as qualitative findings gathered through the roundtable discussions
and World Café virtual sessions.

“Which of these iconic Calgary experiences, if any, make you proud

QUESTION “OTHER” was an open-ended
of Calgary?”
option and responses included:

• Calgary Comic & Entertainment Expo

Most feel a variety of Calgary experiences make them proud of
ANSWER
the city, especially the Calgary Stampede. • Calgary Roughnecks Games

• Calgary Hitmen Games

Stampede 10-Day Festival 79% • Calgary Zoo

Calgary Flames Game 67%

• Calgary Philharmonic
New Central Library 62%
• Glenbow Museum
Stampede Parade 59%

Stampeders Game 45% • Heritage Park

Canada Day Celebrations 44% • Lilac Festival

RESPONSE
BREAKDOWN Skating at Olympic Plaza 41%
• Sled Island
Calgary Folk Festival 39%

Beakerhead 32% • Spruce Meadows

Pride Parade 31% • Studio Bell, home of the National

High Performance Rodeo 28% Music Centre

Other 15% • Winsport

None of the above 2%

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QUESTION “Why might those kinds of iconic experiences give you a sense of pride in Calgary?”

The main reasons attributed to Calgary pride included culture and entertainment, a reminder to get out and enjoy life,
ANSWER
show off to guests visiting.

STATEMENT TOTAL

Culture and entertainment make Calgary a great place to live 77%

Reminds me to get out and enjoy life 68%

Helps me show off Calgary to out-of-town guests 67%

RESPONSE Connects me with other Calgarians 52%

BREAKDOWN
Shows that Calgarians can accomplish great things together 50%

Honours Calgary’s diverse cultural heritage 45%

Other 4%

None of the above 3%

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QUESTION “What will it mean to have the new Event Centre in Calgary?”

The most common responses included the opportunity for better concerts & events, city pride, supporting sports,
ANSWER
and entertainment variety.

Better Concerts & Events 26.8%

City Pride 15.5%

Support Sports 13.8%

Entertainment Variety 12.9%

Revitalize Area 9.7%

Ambivalent 8.3%
RESPONSE Community Gathering Space 8.1%
BREAKDOWN
Financial Burdens 7.4%

Attract Tourism 6.2%

Family & Friend Time 5.6%

Economic Growth 4.9%

Affordability Concerns 0.4%

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OPEN FIELD VERBATIM
The survey also provided an option for open-form comments that were col-
lected verbatim. A selection of these is provided below (green bubbles) and
common themes are summarized down the centre.
It means everything to me… everyone
I know is a huge concert goer and other
events as well and since the age of the
Saddledome we can’t experience that
anymore, I’ve actually had to either drive
to Edmonton, fly to Vancouver/Seattle
to see my favourite artists which definitely
sucks since Calgary used to hold
world-class events at the Saddledome
a long time ago. This will be a great project
and I look forward to see what the city
brings with the building and the culture
and amenities available outside of the
building as well.
It will make me feel like Calgary
BETTER CONCERTS & EVENTS (26.8%): Some can overcome hardship and still
respondents specified the importance of having have things to be proud of.
a facility that can hold better-quality concerts and
events in Calgary, as well as the convenience of not
having to travel to other cities.
CITY PRIDE (15.5%): Some respondents stated
that a world-class facility will be important to
their sense of pride in the city.
SUPPORT SPORTS (13.8%): Some respondents
declared the importance of having the Event
Centre to support the Calgary Flames
and other sports teams.
It will mean that we keep a
major sporting franchise (the
Flames) here in Calgary, which
is a extremely important to me.
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 That a larger breadth of variety
will be available to me and my
family close to our home.
I hope it will bring a new
vibrancy to the Victoria Park
ENTERTAINMENT VARIETY (12.9%): Some
area. Right now, it is run
respondents raised the idea that the Event
down and embarrassing.
Centre will mean a greater variety of entertainment
opportunities.

REVITALIZE AREA (9.7%): Some respondents Truthfully

indicated that the Event Centre will help revitalize I don’t
the entire surrounding area. really care.

AMBIVALENT (8.3%): Some respondents were

unsupportive of the Event Centre.

It will mean that taxpayers are

on the hook for an expensive
public project where most of
COMMUNITY GATHERING SPACE (8.1%): Some
the profit goes to a private
respondents mentioned the importance of the
company, while economists
Event Centre as a community gathering space
keep telling us there is very
independent of the formal programming.
little return for taxpayer
funding of these ventures.

Create a sense of community

and a fun place to go even when
there isn’t an event going on. FINANCIAL BURDENS (7.4%): Some respondents
expressed frustration at public funding being used
to support the Event Centre.

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 It will mean so much! I will be so
excited to visit each and every
time I go. I will be taking friends
and family downtown multiple ATTRACT TOURISM (6.2%): Some respondents
times per week to see what’s expressed that the Event Centre will be a boost
going on at the event centre for local tourism.
and in the community space.

This can enhance Alberta tourism along

with increased tourism to Calgary. We
need to tap into those tourists who drive/
FAMILY & FRIENDS TIME (5.6%): Some respondents
fly into YYC and immediately head to
cited the importance of this space for new
the mountains. If we have cultural events
opportunities to spend time with family and friends.
(e.g. entertainers with a residency in
Calgary) and offer that as part of their
package and/or a stop over for a few days)
not only to explore the mountains but see
ECONOMIC GROWTH (4.9%): Some respondents
what YYC is all about. These smaller
stressed the anticipated economic benefits from
venues have great potential.
the Event Centre.

AFFORDABILITY CONCERNS (0.4%): Some

Job creation is very important
respondents expressed the hope that the
in a city that needs a boost
Event Centre would benefit those who cannot
to its economy.
afford tickets.

We can’t afford to pay

$200 per outing. (Tickets,
food, gas). It would mean
we could actually afford
living in Calgary.

The full list of verbatim responses can be found here: calgarymlc.ca/eventcentre

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5.1.1 RESULTS OF
ROUNDTABLE SESSIONS
The following insights came up in roundtable engagement sessions.
REVITALIZATION: This is the rebirth of historically significant space.
It is important to celebrate both the history and rebirth of this area.
AUTHENTICALLY CALGARY: Ideally, the Event Centre space will look, feel
and function in a way that’s authentic to Calgary. The Saddledome’s enduring
attraction was in many ways driven by that authenticity, and some
stakeholders would appreciate that continuing with the Event Centre.
ICONIC STRUCTURE: Calgarians appreciate the impact of iconic structures
and architecture, and community stakeholders are seeking that same visual
identity in the new facility.
DIVERSITY: Stakeholders expressed a desire to see the elements of ‘Western
culture’ (hospitality, hard work, pride of place, community service, integrity,
diversity) integrated into the facility—along with diversity in programming.
Ensuring diverse cultural communities are represented in and feel connected
to the facility through its programming and function is also important.
RESIDENTIAL AND COMMUNITY CONNECTIVITY
• Consideration of how access into and out of the Event Centre and through
the surrounding communities impacts those communities
• Improving connectivity, and ease of access to encourage walkability
between communities around the Event Centre.
• Consider local residents’ needs and input when planning evening activations
and retail offerings.
• Leveraging the infrastructure improvements around 17th Ave Extension
and Stampede Station to support pre/post-event access, additional
parking, wayfinding and connectivity.
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5.2 LEARNINGS FROM
PAST SITE USAGE
CMLC gauged respondents’ feelings about the current area and Saddledome Though most respondents do not go to the Saddledome frequently, many
building in order to identify potential opportunities or concerns that can attend Flames games or concerts a few times per year. Most cite ticket prices
inform the design of the Event Centre. as biggest barrier to attending events at the Saddledome, followed by parking
and lack of interesting events.

QUESTION “How often do you attend events at the Saddledome?”

ANSWER More than half go to events at the Saddledome more than twice per year; nearly a quarter go more frequently.

Weekly 5%
Once a month
or more often

Once a month 17% 22%

Every 2-3 months 23%

Two or more
RESPONSE times per year
BREAKDOWN
2-3 times per year 34% 57%

Rarely/Never 20%

Unsure 1%

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QUESTION “Which of the following events have you attended at the Saddledome, if any?”

ANSWER Most respondents have attended a Calgary Flames game, music concert, or an event associated with the Calgary Stampede.

Calgary Flames Game 84%

Music Concert 80%

Stampede 10-Day Event 77%

Calgary Hitmen Game 52%

RESPONSE Calgary Roughnecks Game 41%

BREAKDOWN

Conference or Tradeshow 41%

Children/Family-focused Event 21%

Comedy Show 15%

None of the above 2%

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QUESTION “Which of the following barriers, if any, might have prevented you from visiting the Saddledome?”

ANSWER Ticket prices are the biggest barrier to visiting the Saddledome, followed by parking and lack of interesting events.

“OTHER”
Ticket prices 75% responses included:

Parking 45% • Accessibility for limited

mobility individuals
Lack of interesting events 43%
• Bathrooms

Not enough other nearby options 16% • Poor sound quality

RESPONSE (e.g. bad acoustics)
BREAKDOWN Poor transit connections 13%
• Expensive food/drink
options
Safety concerns 7%
• Large line-ups/over
Other 10% crowded

• Outdated building
None of the above 8%
• Doesn’t accommodate
certain shows

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5.2.1 RESULTS OF
ROUNDTABLE DISCUSSIONS
In addition to the survey responses, the following insights came up
in our roundtable community discussions.

PARKING AND ACCESS: Existing infrastructure and parking access was
a frequent topic of discussion during community discussions.
• 17th Avenue (East) has been geared towards serving visitors before and
after events. There is interest in making better use of parking opportunities
in this area as a means to improve access while also supporting local businesses.
• Consider providing a ‘premium’ parking option for those willing to pay more
and incentivize others to use alternate access points and/or public transit.
VISIBLE FIRST RESPONDERS: Enhancing visibility and accessibility of first
responders, such as police and emergency medical, will be an important part
of the Event Centre plans. Some examples include:
• Police on bicycles or horseback
• Prominent and visible locations for emergency medical services
• Collaboration with other community safety groups

Connections into and out of the district are limited and congested during
major events. The area plans should consider how to accommodate
future modes of transport including:
• Bikes, scooters
• Clear, decisive and respectful management of intoxicated individuals
VULNERABLE PEOPLE: In an urban setting, vulnerable people must
be supported to ensure that their needs are met, in cooperation with
the appropriate social service organizations.

• Ridesharing

• Autonomous transit within the space

• Park and Ride

• Public transit

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5.3 MINDSET: BUSINESS
OR PLEASURE
CMLC inquired about what would draw users to the Event Centre – whether for Just under half of respondents said they would come for business, and almost
business, pleasure, or both, in order to craft the space and programming to meet all would come for pleasure. One common theme for both is the importance
their needs and expectations. of celebration and connection with friends, family and co-workers.

“When you come to the Event Centre for

QUESTION “Would you visit the Event Centre for business?” QUESTION business, who, if anybody, might you bring
with you?”

About half would visit the Event Centre for Of those who are interested in visiting the
ANSWER business, a third would not, and another third ANSWER Event Centre most would bring co-workers
are not sure. or clients.

Co-workers 83%

Clients 65%

Yes 44% Staff I supervise 38%

RESPONSE RESPONSE
My boss 33%
BREAKDOWN No 30% BREAKDOWN

I’d go alone 25%

Don’t know 26%
Other 4%

None of the above 1%

27
QUESTION “Why might you want to bring those folks on business?”

ANSWER The top reasons for coming to the Event Centre for business are celebrating a success and networking.

CO-WORKERS CLIENTS STAFF MY BOSS GO ALONE

REASONS TOTAL (%)
(n=5,337) (%) (n=4,182) (%) (n=2,442) (%) (n=2,103) (%) (n=1,609) (%)

Celebrate a success 70 75 77 84 84 68

Network 67 71 76 75 78 70

Show my appreciation 60 63 71 76 71 56

RESPONSE
Get away from the office 52 56 54 62 65 58
BREAKDOWN
Show of Calgary to business guests 51 54 64 61 65 58

Impress them 35 36 44 43 46 39

Other 3 2 2 3 3 4

None of the above 3 1 1 1 1 6

28
 “When you come to the Event Centre for
QUESTION “Would you visit the Event Centre for pleasure?” QUESTION pleasure, who, if anybody, might you bring
with you?”

When visiting the Event Centre for pleasure,

ANSWER Most would visit the event centre for pleasure. ANSWER most would go with local friends/family
or out of town visitors.

Friends (local) 93%

Family (local) 89%

Yes 90% Out-of-town visitors 77%

Romantic date 53%

RESPONSE No 4% RESPONSE
BREAKDOWN BREAKDOWN
I’d go alone 25%
Don’t know 6%
Other 1%

29
QUESTION “Why might you want to bring those folks for pleasure?”

ANSWER Top reasons for pleasure trips to the Event Centre: togetherness and because they like the same entertainment

FRIENDS FAMILY VISITORS DATE GO ALONE

REASONS TOTAL (%)
(n=12,131) ( %) (n=10,019) (%) (n=2,103) (%) (n=6,848) (%) (n=3,243) (%)

Enjoy being together 90 91 91 92 95 93

Like the same entertainment 88 90 89 90 93 91

RESPONSE Show off Calgary 61 62 63 73 67 71

BREAKDOWN
Need to get out of the house 47 48 48 49 58 61

Impress them 29 30 30 35 38 41

Other 2 2 2 2 2 3

30
5.3.1 OPPORTUNITIES
& CONSIDERATIONS
Based on the survey findings and community stakeholder insights, we have
identified the following opportunities and considerations.

• Whether coming for business or pleasure, visitors are coming to be social;

therefore, the programming and built environment should enable opportunities
for social connectivity, and not just attending an event.

• Wherever possible, the programming and built environment need to be

celebratory to match the mood that draws visitors here in the first place.

31
5.4 INSIDE THE EVENT
CENTRE – FEATURES
CMLC measured the priorities and expectations of visitors for features inside
the Event Centre. These largely centre around creating a comfortable and social
experience.

32
QUESTION “Which features, if any, would you like to see inside the new Event Centre facility?”

ANSWER Desired features include good seating, social gathering spaces and sit-down restaurants.

“OTHER”
responses included:

• Adequate washrooms

Seating feels close to the action 73% • Affordable pricing

(e.g. drinks or food)
Social gathering spaces 70%
• More food/drink
options (i.e. healthy)
Sit-down restaurants 68%
• Better sound quality
Fast food 55%
• Comfortable, spacious
seating
Merchandise stores 48%
RESPONSE • More family-oriented
BREAKDOWN In-seat service 45% events and amenities
(i.e. games, washrooms)
Box/premium seating 33%
• Local beer and
food options
Other 16%
• Open, wide
None of the above 5% concourses

• Updated interior
design

33
5.4.1 RESULTS OF
ROUNDTABLE SESSIONS
FLEXIBILITY: The facility will be a critical focal point for both culture and sports
programming, including concerts, shows and a broad spectrum of sports
(e.g. volleyball, eSports, martial arts, professional hockey, etc.), which are also
important draws for tourism. The greater the variety of events, the wider the
appeal and the greater the impact on tourism and the local economy.

BACK-OF-HOUSE: It is important to the immediate neighbouring facilities

and tourism destinations, including future SAM Centre and the Calgary Youth
Campus, that the Event Centre’s back-of-house areas not impair their operations,
nor disconnect these facilities from the rest of the district.

THE RIVER: The Elbow River is an important natural feature. The facility design
and orientation should improve and enhance connections to this natural amenity.

34
5.5 INSIDE THE EVENT
CENTRE - PROGRAMMING
CMLC inquired about the priorities and expectations related to programming
inside the Event Centre.

Music concerts and sporting events are the top priority for programming
activation in the Event Centre.

35
QUESTION “What kind of culture and entertainment programming would you like to see inside the new Event Centre facility?”

ANSWER Most would like to see music concerts and sporting events in the new Event Centre.

“OTHER”
responses included:

• Animal-themed
Music Concerts 95% Events
• Art Exhibitions
Sporting Events 83% • Auto/RV/
Motorbike Shows
Comedy Shows 61% • Award Shows
• Boxing/MMA
Educational/Speakers 51% • Cirque de Soleil
• Community Group
Children/Family-focused 43% Content
• E-Sports
RESPONSE
Dance Shows 39% • Expos and Trade
BREAKDOWN
Shows
Western/Agricultural Programming 35%
• Farmer’s Markets
• Home and Garden
Indigenous Programming 28%
Shows
• International Events
E-sports Events 24%
• Local Artists
• Monster Trucks
Other 5%
• Motorcycle Show

2% • Multicultural Events
None of the above
• Religious Conferences/
Events
• Roller-skating
• Trade Shows

36
5.5.1 RESULTS OF
ROUNDTABLE DISCUSSIONS
In addition to the survey responses, the following insights came up
in our roundtable community discussions.

ANNUAL OR MULTI-YEAR EVENTS: Interest in supporting and seeking

opportunities for the facility to enhance tourism and activation through
multi-year or annual events.

COORDINATED PROGRAMMING: Seeking opportunities to coordinate

programming with local arts communities and other public facilities like
Arts Commons, Grey Eagle, Calgary Stampede, and Studio Bell, home
of the National Music Centre.

37
5.6 OUTSIDE THE EVENT
CENTRE - PROGRAMMING
CMLC inquired about priorities related to programming outside the
new Event Centre.

The main findings in this area focus on variety – in terms of retail, food
and beverage, and community space.

38
 “What kind of culture and entertainment programming would you like to have in the community space, outside
QUESTION
the new Event Centre facility?”

Most respondents would like to see a variety of cultural and entertainment programming options outside the facility
ANSWER
and in the community space.

Festivals “OTHER”
88%
responses included:

Outdoor Concerts 87% • Restaurants

Free Performances 78% • Green Space

• Rollerskating/Skating
Outdoor Screen to Watch 77%
the Game/Event/Movies
• Pet Friendly Areas
Civic Celebrations
(Canada Day) 75%
• Public Art

Green Space 75% • Bars, Beer Garden

71% • Farmer’s Market

Marketplace
RESPONSE
BREAKDOWN • Food Trucks
Children/Family-Focused 45%
• Free Concerts

Buskers 44%
• Free Activities

Western/Agriculture Events 40% • Community Activities

32% • Tailgating
Indigenous Programming
• Playground
Educational/Speakers 28%
• Multicultural
Other 6% Programming

None of the above 2%

39
QUESTION What type of retail would you like to see on the street level connected to or adjacent to the facility?

ANSWER Most would like to see local merchants/artisans and pop-up merchants on the street level connected to the facility.

“OTHER”
Local Mechants/Artisans 76% responses included:

• Bars, pubs and

Pop-up Merchants 69%
restaurants

Merchandise/Souvenir 58% • Coffee shops/cafes

• Farmer’s markets
Convenience Store 50%
• Beer gardens/
RESPONSE Western or Regional Canadiana 41% breweries
BREAKDOWN
• Liquor stores
Clothing 41%

Art Galleries 37%

Other 6%

None of the above 5%

40
QUESTION “What kind of food and beverage options would you like, either inside the facility or outside in the community space?”

ANSWER The top two responses, with more than 80% of respondents selecting them, were casual dining and local restaurants.

“OTHER”
responses included:

• Food Trucks
Casual Dining 85%
• Street Food
Local Restaurants 82%
• Craft Beer

Local Craft Beer 73% • Wine Bar

• Coffee Shop
Bar/Nightclub/Pub 71%
• Cannabis
International Food 58%
• Distillery
RESPONSE
Fast Food 50%
BREAKDOWN • Food Hall

Fine Dining 36% • Healthy Food

• Ice Cream
Global/National Brand Restaurants 36%
• Indigenous Food
Speciality Sustainable 32%
(e.g. vegan, gluten-free) • Keto

Other 5% • Local Restaurants

None of the above 2% • No Chain Restaurants

41
5.6.1 RESULTS OF
ROUNDTABLE DISCUSSIONS
In addition to the survey responses, the following related insights came up
in our roundtable discussions.

AFFORDABILITY: Programming options outside the Event Centre must be

affordable to as wide a range of Calgarians as possible.

CONSISTENCY: One drawback that keeps people away from the current
facility is that there are many “dark periods” with no programming or
street-level activation. Consistent programming activity would help
create more of a draw to the area.

NOVELTY: If Calgarians perceive that there is often something new to

experience, it will help draw consistent traffic to the area.

ANCHOR/SATELLITE: In order to balance novelty with profitability, consider

offering a mix of anchor experiences that will be consistently available with
rotating experiences that change regularly.

LOCAL: There is a strong interest in local offerings and experiences that support
a variety of programming and retail offerings.

RESIDENT AMENITIES: Support the needs of local residents through

programming and retail offerings to bolster the daily activity and
sustainability of the community.

42
5.7 OUTSIDE THE EVENT
CENTRE – BUILT ENVIRONMENT
CMLC inquired about priorities related to the built environment outside
the Event Centre.

Respondents were most interested in a built environment that facilitates

community programming and ease of access.

43
QUESTION “What kind of structures would you like to have in the community space, outside the new Event Centre facility?”

ANSWER Most would like to see public washrooms, patios, green space and concert space in the community space outside the facility.

“OTHER”
responses include:

• Activity Space
Public Washrooms 83%
• Roller-skating
Patios 82%
• Art Installations

Green Space 79% • Beer Garden

• Coffee Shops
Amphitheatre/Concert Space 78%
• Dog Friendly
Skating Rink 56%
• Farmer’s Market
RESPONSE
Kids’ Play Area 45%
BREAKDOWN • Food Truck Space

Water Park 41% • Parking Structures

• Outdoor Screen
Sport Court 40%
• Washrooms
Dog Park 28%
• Patios

Other 6% • Playground

2% • Tailgating Space
None of the above

44
5.7.1 RESULTS OF
ROUNDTABLE DISCUSSIONS
In addition to the survey answers, the following insights came up
in the roundtable discussions.

MODULAR: If the use of the space is going to be varied, the built environment
should prioritize modular spaces and structures that can serve multiple purposes
and that can easily be moved, changed or adjusted to suit evolving requirements.

POSITIVE FOOT TRAFFIC: Positive foot traffic is a critical driver for maintaining
public safety. This includes:

• Clear sightlines with minimal hidden areas.

• Minimal stairs, which can serve as loitering space.

• Environmental design considerations to support public safety.

NO DEAD ZONES: Spaces where there is nothing to do, that feel abandoned,
or have no built environment or purpose, may reduce public safety. Some
specific concerns:

• Beware of the transitional space between major ingress areas like the future
Green Line station, the 5th Street underpass, the 25th Avenue entrance,
and the 17th Avenue entrance.

• Beware of back-of-house spaces that can be dead zones that

repel positive foot traffic.

• Consider ways to ensure all spaces are well lit.

45
APPENDIX
PUBLIC SURVEY

46
CALGARY EVENT CENTRE SURVEY
THANKS FOR HELPING SHAPE CALGARY’S NEW EVENT CENTRE!

In partnership with The City of Calgary and Calgary Sports and Entertainment
Corporation (CSEC), the Calgary Municipal Land Corporation (CMLC) is the
Development Manager for Calgary’s new Event Centre and responsible for
the delivery of the Rivers District Master Plan – a 20-year master plan to create
Calgary’s Culture and Entertainment District.

To help us create an Event Centre that all Calgarians can enjoy, we want to hear
your ideas and aspirations for the visitor experience in and around the facility
that will help inform the design process.

This survey should take you about 6-8 minutes to complete.

At the end of the survey, you’ll have a chance to enter to win an entertainment
prize package.

More information about the project can be found at

www.calgarymlc.ca/eventcentre.

Thanks for your input!

ABOUT YOUR DATA:

The personal information provided by you in this survey is collected under

the authority of the Freedom of Information and Protection of Privacy Act,
Section 33(c) and will be used by Calgary Municipal Land Corporation (CMLC)
to guide planning of the new Calgary Event Centre. If you have questions
about the collection or use of your information, please contact a CMLC at
403-718-0300 or send a letter to CMLC Office at 430-8th Avenue SE.

47
FOR THIS SECTION, WE’D LIKE YOUR THOUGHTS ON SOME ICONIC
CALGARY EXPERIENCES.

Please enter the FIRST THREE characters of your postal code. Leave it blank
if you’d rather not say.

Which of these iconic Calgary experiences, if any, make you proud Why might those kinds of iconic experiences give you a sense
of Calgary? Select all that apply. of pride in Calgary? Select all that apply.

Calgary Folk Festival Connects me with other Calgarians

Skating at Olympic Plaza Helps me show off Calgary to out-of-town guests

Pride Parade Culture and entertainment makes Calgary a great place to live

Calgary Flames Game Shows that Calgarians can accomplish great things together

Stampeders Game Reminds me to get out and enjoy life

Canada Day Celebrations Honours Calgary’s diverse cultural heritage

Stampede Parade Other (Please specify):

Beakerhead None of the above

Stampede 10-Day Festival

New Central Library

High Performance Rodeo

Other (Please specify):

None of the above

48
FOR THE NEXT SECTION, WE WANT TO GET A SENSE OF WHO MIGHT,
OR MIGHT NOT, JOIN YOU IF YOU VISIT THE NEW EVENT CENTRE.

For clarity, we’ll be using these terms:

• Event Centre - The facility replacing the Saddledome.

• Community Space - The outdoor public space around the facility.

If you were to visit the Event Centre for business, who, if anybody, If you were to visit the Event Centre for pleasure, who, if anybody,
might you bring with you? Select all that apply, if any. might you bring with you? Select all that apply, if any.

Clients Friends (local)

Co-workers Family (local)

Staff I supervise Romantic date

My boss Out-of-town visitors

I’d go alone I’d go alone

Other (Please specify): Other (Please specify):

None of the above None of the above

Why might you want to bring those folks on business? Why might you want to bring those folks for pleasure?
Select all that apply, if any. Select all that apply, if any.

Impress them Enjoy being together

Show my appreciation Like the same entertainment

Get away from the office Need to get out of the house

Celebrate a success Impress them

Network Show off Calgary

Show off Calgary to business guests Other (Please specify):

Other (Please specify): None of the above

None of the above

49
FOR THIS NEXT SECTION, WE’LL ASK YOU ABOUT YOUR THOUGHTS RELATED
TO THE EXISTING SADDLEDOME AND THE NEW EVENT CENTRE FACILITY.

How often do you attend events at the Saddledome? Choose one. Which of the following barriers, if any, might have prevented you from visiting

the Saddledome? Select all that apply.

Weekly
Parking
Once a month
Safety concerns
Every 2-3 months
Poor transit connections
2-3 times per year
Lack of interesting events
Rarely/Never
Ticket prices
Don’t know
Not enough other nearby options

Other (please specify):

Which of the following events have you attended at the Saddledome,
None of the Above
if any? Select all that apply.

Calgary Flames Game

Calgary Roughnecks Game

Comedy Show

Music Concert

Calgary Hitmen Game

Conference or Tradeshow

Stampede 10-Day Event

Children/Family-focused Event

None of the above

50
Which features, if any, would you like to see inside the new Event What kind of culture & entertainment programming would you like
Centre facility? Select all that apply. to see inside the Event Centre facility? Select all that apply.

Box/Premium Seating Music Concerts

Sit-Down Restaurants Comedy Shows

Fast Food Dance Shows

Seating Feels Close to the Action Educational/Speakers

Social Gathering Spaces Sporting Events

Merchandise Stores E-sports Events

In-Seat Service Western/Agricultural Programming

Other (Please specify): Indigenous Programming

None of the above Children/Family-Focused

Other (Please specify):

None of the above

51
FOR NOW LET’S THINK ABOUT THE COMMUNITY SPACE OUTSIDE THE FACILITY.

What kind of culture & entertainment programming would you like to What kind of structures would you like to have in the Community Space,
have in the Community Space, OUTSIDE the Facility? Select all that apply. OUTSIDE the Facility? Select all that apply.

Outdoor Concerts Amphitheatre/Concert Space

Festivals Kid’s Play Area

Buskers Public Washrooms

Green Space Skating Rink

Free Performances Water Park

Outdoor Screen to Watch the Game/Event/Movies Dog Park

Civic Celebrations (like Canada Day) Patios

Western/Agriculture Events Sport Court

Indigenous Programming Green Space

Educational/Speakers Other (Please specify):

Marketplace None of the above

Children/Family-Focused

Other (Please specify):

None of the above

52
FOR THE NEXT PART, WE WANT TO FIND OUT ABOUT THE RETAIL OFFERINGS
THAT ARE MOST INTERESTING TO YOU.

What type of retail would you like to see on the street level connected What kind of food and beverage options would you like, either INSIDE the
or adjacent to the Facility? Select all that apply. Event Centre or OUTSIDE in the Community Space? Select all that apply.

Merchandise/Souvenir Bar/Nightclub/Pub

Clothing Global/National Brand Restaurants

Convenience Store Local Restaurants

Western or Regional Canadian Local Craft Beer

Art Galleries Casual Dining

Local Merchants/Artisans Fine Dining

Pop-up Merchants Fast Food

Other (Please specify): International Food

None of the above Specialty Sustainable (e.g. vegan, gluten-free)

Other (Please specify):

None of the above

What will it mean to you to have the Event Centre in Calgary?

53
THANKS FOR ALL YOUR INPUT SO FAR. WE REALLY APPRECIATE IT!
THESE NEXT FEW QUESTIONS ARE FOR CLASSIFICATION PURPOSES ONLY.

What gender do you identify with? Pick the range that best describes the total income of your household.

Female Less than $25,000

Male $25,000 to $34,999

Other (Please specify): $35,000 to $49,999

Prefer not to say $50,000 to $74,999

$75,000 to $99,999

Which of the following represents your age group? $100,000 to $124,999

Under 18 $125,000 to $149,999

18 to 24 $150,000 or more

25 to 34 Prefer not to say

35 to 44

45 to 54

55 to 64

65 to 74

75 or older

Prefer not to say

THANK YOU FOR YOUR TIME AND INTEREST IN HELPING SHAPE CALGARY’S NEW EVENT CENTRE!

To be entered to win an Entertainment Prize Package, please review the contest rules and regulations below and enter your email address.

The prize package includes:

• Two tickets to Calgary Flames home game on March 31, 2020, signed Calgary Flames jersey and $200 gift card to Cardinale restaurant in East Victoria Park.

54
EVENT CENTRE PUBLIC ENGAGEMENT SURVEY CONTEST
CMLC ENTER TO WIN EVENT CENTRE ENTERTAINMENT PRIZE PACKAGE
Official Contest Rules & Regulations - Open to residents of Canada
COMPLETE THE SURVEY for your chance to win:
1. HOW TO ENTER: To enter the contest, participants must complete an online
Event Centre public engagement survey online at www.calgarymlc.ca/ECengage.
Entries can also be made by completing the survey at an official Event Centre
public engagement event or complete a survey at the East Village Experience
Centre and fill out a ballet with their contact information (First Name, Last
Name, E-mail Address, Phone Number). Participants will then be automatically
entered to win the Event Centre Entertainment Prize Package.
2. CONTEST CLOSE: Contest closes March 27th, 2020 at 4:00 p.m. MST.
3. NO PURCHASE NECESSARY: Completion of the Event Centre public
engagement survey is required to be entered in the contest. Alternate forms
of entry are; by completing the survey in person and filling out a ballot at the
EV Sales and Experience Centre located at 553 Riverfront Ave. S.E., Calgary
AB, or by mail attn. C LePan, Calgary Municipal Land Corporation, 430 8th
SE Avenue, Calgary, Alberta T2G 0L7.
4. NUMBER OF ENTRIES: For the purpose of this contest, each (one) completed
entry will be considered as one contest entry. The number of entries will vary
based on the number of entries received by CMLC at the closing date of the
contest (March 27, 2020).
5. ODDS OF WINNING: The odds of winning the Event Centre Entertainment
Package are 1 (one): total number of entries received.
6. PRIZE DESCRIPTION: Event Centre Package includes: Two (2) Tickets to
the Calgary Flames Home Game, March 31st, 2020, $200 gift card to Cardinale
Restaurant and a signed Calgary Flames official jersey. Tickets and gift cards
are not redeemable for cash. CMLC reserves the right to substitute prizing
without notice.
7. CONTEST DRAW: At 5 pm. on March 27th, 2020 CMLC will draw, from all
completed entries received, one entry to receive the Event Centre
Entertainment Package. CMLC will contact the winner via phone or email.
8. HOW TO CLAIM TICKET PRIZE: CMLC will contact the winning submission
via telephone or email on March 27th, 2020. Package must be picked up by the
winner by March 30th at 4pm MTN or an alternate winner will be drawn.
GENERAL RULES:
9. This contest is conducted by Calgary Municipal Land Corporation (CMLC)
and is open to all individuals who are residents of Canada, except: (i) employees
and representatives and consultants of CMLC, official contractors, suppliers
and partners.
10. None of CMLC representatives, employees, agents, successors or assigns,
(collectively the “Sponsors”) shall be responsible in any way for the use of
or bear any liability whatsoever in any way attributable to the prize awarded
in this contest or the events forming part of this contest.
11. CMLC reserves the right to consider null and void, any entry submission
that is incomplete, has been tampered with, have been obtained outside
legitimate channels of distribution, or if not original, or are illegible, altered,
forged, defaced, mutilated or tampered with in any way or not obtained in
accordance with these Contest Rules. CMLC is not responsible for entries
fouled by technical difficulties.
12. The Sponsors retain the right, in their absolute discretion, to make substitutions
of equivalent kind or value in the event of the unavailability of any component
of a Prize for any reason whatsoever. The Prize is not transferable and must be
accepted as awarded. No cash surrender value.
13. This contest is subject to all Federal, Provincial and Municipal laws.
14. The right is reserved to withdraw or terminate this contest at any time
without prior notice.
55
15. The decisions of the Sponsors will be final and binding on all entrants. THE INFORMATION CONTAINED IN THIS SITE IS PROVIDED “AS IS” AND
WITHOUT WARRANTY OF ANY KIND, EXPRESSED OR IMPLIED, INCLUDING,
16. This contest closes at 4:00 pm MTN March 27th, 2020.
BUT NOT LIMITED TO, ALL WARRANTIES AND/OR CONDITIONS OF
Event Centre Public Engagement Survey Contest – Disclaimer
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. CMLC DOES
One entry per person. Contest entrants must be residents of CANADA,
NOT WARRANT THAT THE FUNCTIONS CONTAINED IN THE MATERIAL IN THIS
who are 18 years of age or older. Directors, officers, agents and employees
SITE WILL BE UNINTERRUPTED OR ERROR FREE, THAT DEFECTS WILL BE
of CMLC (the contest administrator), their advertising and promotional
CORRECTED, OR THAT THIS SITE OR THE SERVER THAT MAKES IT AVAILABLE
agencies and their respective affiliates, associates, subsidiaries and divisions
ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. CMLC DOES NOT
and their immediate family members and persons with whom they are
WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OF OR
domiciled are not eligible to participate in or enter any contests. Participation
THE RESULT OF THE USE OF THE MATERIAL IN THIS SITE IN TERMS OF THEIR
in the contest is subject to the terms and conditions in the Official Contest
CORRECTNESS, ACCURACY, RELIABILITY, OR OTHERWISE. BY USING THIS
Rules & Regulations.
SITE AND THIS INFORMATION YOU AGREE THAT CMLC (INCLUDING THEIR
AFFILIATES, ASSOCIATES, SUBSIDIARIES AND DIVISIONS, AND THEIR
RESPECTIVE AGENTS, OFFICERS, DIRECTORS AND EMPLOYEES) ARE
NOT LIABLE FOR DAMAGES OF ANY KIND.

Our Privacy Policy is here: https://www.calgarymlc.ca/privacy-policy

Please provide your email address to enter the contest. By providing your email
you agree to the rules and regulations above.

Your Email:

THANK YOU FOR TAKING OUR SURVEY! YOUR INPUT WILL MAKE
A BIG DIFFERENCE TO OUR CITY.

56