CMA eMag

BI-MONTHLY MAGAZINE OF CHANDIGARH MANAGEMENT ASSOCIATION

Issue 7 January 2011

Happy New Year-2011

WEN'S VISIT; ENHANCED HOPE FOR TRADE ACROSS LEADERSHIP LESSONS OF 2010
THE GREAT WALL OF CHINA FOR INDIA INC.
Inside

RURAL INFRASTRUCTURE PROJECTS ARE PRONE

JOIN FORCES TO BRIDGE GAP
TO HAVE MANY RISKS

THE CONTEMPORARY MANAGEMENT NOSTALGIC STORY OF MIL, SIL,

TOOLS FOR CORPORATE BIL - IN LIGHTER VEIN

THE SURVIVAL PATH ON A SPIRAL ORGANIZATIONAL BEHAVIOUR-A Book Review

PETS ARE ENTIRELY FORGIVING, UNORGANIZED AND FAKE PLACEMENT

WITHOUT LASTING MALICE CONSULTANCIES IN JAMMU

CALL OF VALLEY SRISHTI -NATURE SCHOOL

NUCLEAR PLANT AND ALTERNATIVE SOURCES Events

OF ENERGY
 Build
Chandigarh
Management Skills
Development
Excel
Association Learn
Contents 2010-11

Office Bearers
Foreword
DR. Gulshan Sharma 1
President
Dr. Gulshan Sharma WEN'S VISIT; ENHANCED HOPE FOR TRADE ACROSS
Director DR. P.K. VASUDEVA 2
THE GREAT WALL OF CHINA
Foundation of ITFT, Chandigarh
RURAL INFRASTRUCTURE PROJECTS ARE PRONE
DINESH K KAPILA 3
Vice President TO HAVE MANY RISKS
Dr. Niraj Pasricha
Director THE CONTEMPORARY MANAGEMENT
COL KK SHARMA (RETD) 4
Regional Institute of Co-operative Mgt. TOOLS FOR CORPORATE

Secretary General THE SURVIVAL PATH ON A SPIRAL PROF. P THAREJA 5

J.N. Vohra
Textile Consultant PETS ARE ENTIRELY FORGIVING,
BRIG. RANJIT BANERJI (RETD.) 6
WITHOUT LASTING MALICE

Joint Secretary
CALL OF VALLEY Dr. N K. SHARMA 7
A.K. Gandhi
Consultant NUCLEAR PLANT AND ALTERNATIVE SOURCES
J.N. VOHRA 8
Jaiparkash Associate, Ltd. OF ENERGY

LEADERSHIP LESSONS OF 2010

Treasurer FOR INDIA INC.
PROF GURSHARAN SINGH BEDI 9
CA Vivek Goyal
JOIN FORCES TO BRIDGE GAP MANMOHAN KUMAR GARG 10
Past President
Col. Karamjeet Singh (Retd.) NOSTALGIC STORY OF MIL, SIL,
Director COL D S CHEEMA (RETD.) 11
BIL - IN LIGHTER VEIN
Continental Group of Institutes, Mohali
ORGANIZATIONAL BEHAVIOUR-A Book Review DR. SONIKA CHAUDHARY 12
Editor
cma.chd@gmail.com
UNORGANIZED AND FAKE PLACEMENT
http://cmaupdate.blogspot.com/ NITIN GUPTA, MBA 13
CONSULTANCIES IN JAMMU
Mob. : 9814556072

SRISHTI -NATURE SCHOOL Suchita Singh and Maneet Dawra at Srishti 13

CMA Events 14-17

CHANDIGARH MANAGEMENT ASSOCIATION

C/o Bhartiya Vidya Bhawan
Plot No. 5, Sector 27-B, Madhya Marg
Chandigarh-160019, INDIA
Tel .: 0172-2656031, Fax : 0172-2639548
Website : www.cma.net.in
email : cmachandigarh@yahoo.com HARYANA STATE ELECTRONICS DEVELOPMENT CORPORATION LIMITED
( A Haryana Government Undertaking)
Affiliated to hartron SCO 111-113, Sector 17-B, Chandigarh 160017
Tel. : 0172-2722961, 2722962, Fax : 0172-2705529
website : www.hartron.org, e-mail : hartron@hartron.org
ALL INDIA MANAGEMENT ASSOCIATION
 Foreword

DR. GULSHAN SHARMA

President-CMA

WISHING YOU A VERY HAPPY AND PROSPEROUS NEW YEAR

Although, Government of India has taken Policy initiatives for Skills Development, however you would agree that
it should be the collective responsibility of all the stakeholders - Government, Corporate, Academia and others to
ensure the realization of the Hon'ble Prime Minister's call to Skills Development of approx. 500 million people by
2022 to sustain the current economic growth. The skill development initiatives need to be given priority by all of
us.

As we all know that the current education system churns out the students who are not immediately employable
and require skills up-gradation. Keeping in view, the CMA had started its campaign in the Tricity of Chandigarh-
Mohali-Panchkula in northern India from 01st July 2010 and dedicated the year to Skills Development and our
entire programs are in-line with this. It is our endeavour to make every Corporate in and around Tricity to rise to the
occasion and recognize their Corporate Social Responsibility towards enriching and enhancing the potential of
youth to the fullest.

This year we have also launched a "Women Wing” and have involved youth of B-Schools and other institutions
extensively in the CMA activities to develop community approach. In the “Women Wing”, the Lady Members are
playing an important role through awareness campaigns helping cleaning slums, taking up health issues, helping
deprived children, management of homes, environmental protection and tourism promotion in the Tricity etc.

By involving youth of the city we wish to disseminate at large the essential ingredients of social responsibility
towards Self, Family, City for building a peaceful and progressive Nation, in our own humble way. In this connection,
w e have also participated in Chandigarh Carnival for the 1st Time to give visibility of CMA in the tricity. We are
going to hold "Shaping Young Minds" event along with AIMA on 24th February 2011.

I hope you will find this issue informative and interesting as usual.

God Bless you all !

DR. GULSHAN SHARMA

President-CMA

1
WEN'S VISIT; ENHANCED HOPE FOR TRADE ACROSS
THE GREAT WALL OF CHINA

Dr. P.K. Vasudeva

Former Professor (International Trade) - ICFAI University

The recent visit of Chinese Prime Minister Wen Jiabao does not seem to have CEOs' forum, and the agreement between banking regulators, which will
helped much to ease concerns of India over Beijing’s actions and policies hopefully allow better synergy between the commercial operations and the
relating a number of territorial, dams, Pak terrorist and UN Security Council financial requirements of Indian and Chinese companies doing business across
issues, which are important to New Delhi. Beijing has also been disappointed by the border.
the cold response it received from India. Neither, India mentioned its This prickly issue apart, the Wen visit produced several new positives on the
commitment to a one-China policy, and border issues. strategic front, most notably
Not rivals but partners the decision to meet more
However, the positive and optimistic atmosphere that prevailed and the often at the summit level and
improvements, though only small and nuanced, in some positions are good an agreement to work
signs. In a joint statement, Wen said that India and China are not rivals but together against piracy in the
partners, and Prime Minister Manmohan Singh said that there is enough space Gulf of Aden. India and
for both countries to grow. China should lose no time in
Wen was absolutely right because implementing this aspect
by no stretch of imagination India and use it as a stepping-
can rival China's economic, stone for a full-fledged
military and diplomatic power for dialogue on the broader
many years to come; but it can issue of maritime security and freedom of navigation. It is vital that the
indeed partner China in trade and momentum achieved in the relationship between the two neighbours, the
investment, which is why world's most powerful nations is sustained.
companies from the two countries Even as China continues to needle India and treat it with the customary Middle
signed deals worth about $20 Kingdom disdain reserved for all foreigners, it still sees in it economic and
billion. There were also six inter- commercial opportunities. Indeed, in a sense, the two countries are perfect
governmental pacts, four of which were on economic matters — dealing with complements to each other because China is a manufacturing colossus with an
clean technologies, the two Exim banks, the respective central banks and water under-developed domestic market and India is a manufacturing pygmy with a
resources. rapidly growing domestic market. In order to sell all that it produces, China
The focus of the visit, however, was on business and commerce and not on needs to keep its currency artificially under-valued, which makes its exports
politics. Both countries have agreed to expand trade from the present $60 billion cheap. This suits India perfectly because it does not produce enough to meet its
to $100 billion by 2015. It might be achieved even earlier but India’s concern is requirements and therefore needs to import.
that it is heavily skewed in favour of China. Wen has promised to redress this So, unless some completely untoward incident occurs, India-China trade in
with greater market access for Indian goods and services. goods can only grow for the next few years. Add to this the green dimension and
The dramatic surge in bilateral trade is the biggest story on the India-China front the pact signed to promote clean technologies, and there is going to be a
in the past decade. But persistent imbalances are threatening to erode the manifold increase in inter-dependence. Never before,India and China needed
consensus on the Indian side that the two countries can simply buy their way to each other more, as now. The really thorny issues between the two countries
a better relationship. What makes the visit especially significant is the message will only arise when India has grown at 8-10 per cent for two decades. Until then,
the Chinese Premier sent out that he understood India's concerns on the India will have to deal with China with patience.
question of market access and would try to find ways of resolving them. The boundary issue is a different kettle of fish and not a solvable problem
Positives on because, to settle the frontiers, both countries would have to give up some
strategic fronts territory: China in Aksai Chin and India in Arunachal Pradesh. Neither can
Other positives on happen for a very long time.
the economic side In a nutshell, it is safe to infer that Sino-Indian relations have reached the next
to flow from level. There is soon going to be a change of guard in China and that may rock
Mr.Wen's visit the boat for a while if the new leadership decides to become even more
w e r e t h e belligerent which is not likely because of mutual interests. On a slightly longer
announcements view, however, China will have to play by the rules, which are what India needs
on a Strategic and want.
E c o n o m i c The author can be contacted at E-mail: vasu022@gmail.com
Dialogue, the
creation of a

2
RURAL INFRASTRUCTURE PROJECTS ARE PRONE
TO HAVE MANY RISKS
DINESH K KAPILA
Assistant General Manager in NABARD
Infrastructure is generally defined as the physical framework of facilities through
which goods and services are provided to the public or the rails on which the wheels
of the economy move. The infrastructure sector covers a wide spectrum of services
such as transportation (including roadways, railways, airways and water
transportation); power generation, transmission and distribution;
telecommunication; port handling facilities; water supply; sewage disposal;
irrigation; medical; educational and other primary services. Infrastructure
development is a necessary precondition for the integrated development of the
economy.
Rural infrastructure covers within its ambit, economic infrastructure such as
transport and communication, power, irrigation, credit, marketing, storage and
processing, animal husbandry, dairying and fisheries, information technology and
social infrastructure namely education, health, drinking water, sanitation, research
and extension.
Investment in rural infrastructure
creates new economic opportunities
and activities, generates additional
employment and income, facilitates
and improves delivery of other rural
services, enhances linkages of rural
and urban areas, lowers production
costs, facilitates access to institutional
finance and vitally up-scales
democratic processes and skills
amongst the rural poor.
The World Development Report 1994
(Published by the World Bank)
focuses on economic infrastructure
and includes services from:
· Public utilities - power, telecommunications, piped water supply, sanitation and
sewerage, solid waste collection and disposal, and piped gas.
· Public works - roads and major dam and canal works for irrigation and drainage,
cold stores cold chains / market yards etc.
· Other transport sectors - urban and interurban railways, urban transport, ports and
water ways, and airports.
Risks in Rural Projects
New economic opportunities created by Investment in rural infrastructure and
related activities enhance democratic processes and skills among rural poor. Rural
lifestyles in India are getting upgraded now and aspiration levels increasing and
these need to be catered to by improved rural infrastructure in the nation.
The Rural Infrastructure scenario can be set up with comparative ease in the plains
while its implementation presents a challenge in difficult terrain due to the
topography and geographical conditions impacting on logistics, labour availability
and material.
The risks can be studied from the viewpoint of the financing agency, the government,
the implementing agency or the ultimate beneficiary. The main risks across all these
stakeholders are normally as follows;
Costs Overrun Risk - The implementing agencies involved with rural infrastructure
often work by a program approach rather than a project approach. Delays in land
acquisition and administrative approvals and technical sanctions often contribute to
delay in initiating construction. Designs are also often finalized late after finalizing
funding or obtaining approval for a project. These delays can affect the completion
deadline or inflate the cost of the project making it unviable.
Operating Risk The allocation of funds for maintenance is a necessity or the assets
created at a considerable cost often become rundown or unable to generate the
expected benefits. Projects are designed for a certain scenario, say a road is
designed based on the expected traffic (tractors, the normal commercial traffic, light
vehicles etc), plus the agricultural produce, the population of the area and the past
history of floods. Any future excesses unforeseeable in these elements and
happenings would impact the projects adversely.
Construction Risk - This is essentially a two fold issue; human resources and
3
material. Rural projects are often complex and need the allocation of experienced &
trained staff who are motivated to own the projects. This is often lacking in
governmental agencies, specially the imparting of training. The major rural
infrastructure projects often involve the coordination of major autonomous
departments, such as Revenue, Finance, Engineering to maintain the tempo of
execution; this is complex when clearances and coordination is required across
departments.
Environmental Risk - As of today this is major risk and an area of concern. A
drainage project may impact a forest area or sanctuary. Roads may be needed to be
constructed in a landslide prone area or forest, this could be an acute problem where
a road needs to be widened and strengthened for catering to heavy traffic but this
involves a forested area through which it passes. Permission to construct even small
dams or weirs may require in depth studies of impact and consequential
redesigning. Another scenario is that a dam may not be constructed to its full height
due to environmental concerns; this would adversely impact projects dependent on
the height for gravity flow for water or irrigation needs.
Political / Legislative Risk This is a reality in the intricate interplay of political
forces and perceived benefits in most states. A project, well designed and on way to
fruition may be slowed in implementation due to a change in the political party in
power. Priorities can be dictated by ideology or loyalty to a particular region. An area
of concern remains the loyalties of petty contractors in rural areas to particular
political groups, these do impact at times the continuity of projects as leaders feel
constrained at times to reward loyalty by contracts.
Financial Risks - This could be an area of concern in case of projects involving
partnerships with private players where the state share may not be applied to the
project as envisaged. In projects owned by the state, the main concern is budgetary
provisions as per the demand of the project. The tendency to split funds across
multiple projects also delays projects and add to inflation.
Management Risk The staffing pattern of the implementing agencies, their reach
and ability to manage the project (example the agency is awarded a contract 300
kms away from its base or has limited operational staff for one off projects), project
management skills, the training
imparted and updating of
knowledge on a continuous
basis are all areas of concern.
These are vital to the success
of any project. The HR aspects
are a gray area in most
governmental departments
even today. An added concern
is the reluctance of sub
contractors and labour to work
on far flung and scattered
projects, which is a
characteristic of most rural
infrastructure projects.
Technological Risk Normally,
most rural infrastructure projects involve technological applications which have
been standardized over a period of time. PERT / CPM processes are rarely observed
to be used effectively in addition to technological applications. Introducing a new
technology involves training and overcoming barriers at the field level. The need for
upgrading technological applications is genuine but is closely interwoven with
capacity building and training as also hand holding at the initial stages.
These are the main risks often faced by agencies while striving to upgrade the rural
infrastructure. Some are manageable while some would be inherently risky, such as
constructing a new road in mountainous terrain or a flood protection project in the
plains.
=====================================================
The views expressed in this article are personal views of the author and do not
represent the views of his employer.
THE CONTEMPORARY MANAGEMENT
TOOLS FOR CORPORATE
COL KK SHARMA (RETD)
Principal Indigrow Institute of Professional Studies
With an increased globalised world and interlinked economies, management
experts and work forces are moving across the continents as never before. This in
turn is turning traditional accounting systems, performance and reward
measurements and management processes on their head. Key is the ability of
individuals and organizations to constantly unlearn and learn at a pace that is
already mind boggling and is accelerating day by day.
Competitions are fierce and following Kotler's or Porter's models in their traditional
sense will not keep firms from the 'red ocean' of cut-throat competition. The military
has always been accused of fighting and preparing to fight the yesterday's war,
which now is increasingly being held against the corporate world. In this field,
experts are grouping three basic but contemporary tenets - activity based costing
(ABC), balanced scorecard (BS) and economic value addition (EVA), on one
platform.
Activity based costing
This article re-focuses economic
theories as measurement tool,
thus moving away from
accounting based measurement
practiceof many corporate. Out of
the three, ABC is concerned with
incorporating present and future
business environment in placeof
just considering the labour, land
and input costs. Increasingly, the
companies are realizingthat their
products or customer bases are
more complex than what a traditional
cost accounting can gather. The key
is to assign indirect or overhead costs into each product, as the indirect costs alone
cannot be assigned proportionately to all the products.
This provides an accurate measurement of costs as applicable to a product as it will
also cater to the inventory costs; inactivity opportunity costs and any other indirect
cost related to a product or service or a consumer. This assists an organization to
assess wastage and reduce costs in the inputs. Many organizations are known to
use ABC system Proctor and Gamble, US Marines, London Police are some of the
examples. Latest system replacing ABC is known as 'lean accounting' system.
“Procter & Gamble makes use of ABC to identify per case cost of inefficient industry
practices, and the amounts that can be saved by improving those practices”.
Balanced Scorecard
Robert Kaplan and David Norton developed Balanced Scorecard (BS) in 1992, to
enable organizations track their business future and provide strategic direction to the
company's vision. It is a performance measurement system used to assess the
performance of not only the financial resources, but also the business processes,
customers and other critical inputs to run a business. As the name suggests it
balances four perspectives of a company namely, financial, customer, business
processes; learning and growth perspectives. These four have an interconnectivity
as good learning will always lead to better business process, which in turn will get
new and retain old customer, thus generating more profits. This also facilitates
managerial decision-making and has been used by organizational as diverse as
schools, insurance companies, fire departments and many manufacturing
companies.
Economic value Added
Traditional wealth value measurement stated that a company's intrinsic vale was the
present value of future cash flows. Economic value Added or EVA is an adaptation
to this, by bringing in the invested capital or cost of the capital to above equation. EVA
is thus a measurement of results and does not forward any strategy for a business. It
brings in concepts like, “cash is a better measure of operating performance than
4
accruals, some expenses are truly investments and investment capital is not free”.
EVA is the profit of a company minus cost of financing of the firm or cost of capital.
Thus it is driven towards calculation of economic profit and value addition, away from
traditional management of earnings; which eventually leads to a greater
shareholders' return. EVA provides a cohesive and continuous evaluation tool where
cost of the capital is added and viewed from economic profit angle. EVA provides a
common tool for all to work, assess, monitor and evaluate without prejudice to
anyone. It also assists an organization to establish common objectives, which can
be galvanizing and motivating for entire organization.
It is an accepted fact that employee compensation based on the success and their
relative contribution in an organization is both just and motivating for others to follow.
Two methods discussed above BS can connect the organization to the vision and
help employees or departments to develop strategy and execute it on ground, while
EVA determines the success and accomplishments of the departments and
employees in achievements of those goals. One is on strategy and execution, while
the other is performance measurement and true economic value generation. BS not
only measures the current performance, it also evaluates an organizational efforts
for future improvement by using different processes, evaluating customer
response; and learning and growth tables or matrices.
The paper has combined the net impact of all three critical monitoring and decision-
making measures ABC, BS and EVA and recommends change over to these new
measurement techniques. However, today's corporate and many organisations are
suffering an information overload and thus get bogged down in their decision
making. Thus it is critical to involve managers to switch and use these measures and
use these for enhancing the performance. Any complex format requiring too
elaborate a data is likely to slow down the analysis and ultimately will prove
counterproductive.
There is thus a need to strike
a balance between
simplicity and complexity to
ensure that accuracy and
timeliness of decision-
making is not compromised
in any case. It is also
important that all
stakeholders, especially the
senior management is fully
involved in the process
transformation. This trilogy
of initiatives is to add value
to the organization and
therefore needs full
commitment and support of all, but the support of the senior management is crucial
in its implementation and success. This also calls for change in the culture and
breaking traditional barriers as many old hands will resist a change to a new system
where accountability and transparency may be the hall mark of activities.
References :
- Page 197, Cost & Effect; R. S. Kaplan and R. Cooper; Harvard Business
School Press, Boston Massachusetts 1998.
- David Harper; Contributing Editor- Investopedia Advisor; 'EVA:
Overview'.http://www.investopedia.com/ university/EVA/EVA1.asp
Images from:
American Associaion of Law Library Wiki
Tatikonda, L. U. and R. J. Tatikonda. 1998. We need dynamic performance measures.
Management Accounting (September): 49-53
Shaws-Lawsons Associates LLC: http://www.shaws-lawson.com/index.htm
THE SURVIVAL PATH ON A SPIRAL
PROF. P THAREJA,
Principal Programme Coordinator
Interdisciplinary Cell of Total Quality Engineering and Management
PEC Univ of Technology, Chandigarh

Wow! A climb to zenith? Impossible made possible. Mission Achieved. Capatence Zenith of heights and back
(capacity +competence) validated. But one argues. How come you will scale a summit higher than this? To my
Or at a lower hierarchical level, one counts: The Problems overcome. Issues knowledge Mount Everest is the highest peak on mother earth. It concurs for me.
addressed. Corrective and Preventive actions (CAPA) rigorously applied, and Lo! The Quality professor replies: No! The principles of Total Quality Management
The Mount Everest has been successfully scaled. You have become a hero. A mandate that CQI (continual Quality improvement) must be verifiable for qualifying
celebrated name- fame spreading thru' the columns of newspapers. for the TQM- candidature. But -is the process of scaling a high Quality stature
Sitting over the laurels? What next? befitting for the statusof TQM candidate vis-a-visDr.Juran definition of Quality which
Hero to Zero and Reverse implies “Fitness to
But first, let us deliberate over this accomplishment. Well, it is not the capacity or the purpose”? The
competence which could have only counted towards the realisation of an ambition answer should be
fulfilled, but a rigorous summation of many smaller successes;the success of 'yes'. Let us see it
overcoming Fear of height, the capacity to withstand Fatiguing without losing breath, how?
because of continuously rising up the hard terrain, the judicious enhancement in Back to context,
Lung capacity because oxygen becomes scarce as one rises up the sky. The other when the hero
impediments which must be won are:Problems of chill blains, slips over a snow scaled the Mount
laden ground which is equally skidding, and the fear of a fall into death traps, until the Everest, what was
blood in the veins turns into solid ice? to be the end
Keeping the blood into warm condition is a related feat over the combined success of statement of any
most of the impediments counted above. Success is however a product realisation press/news
(the consummation of a target or goal), by way of the demonstration of clipping? The
unprecedented Quality of achievement (and not the journey of continual reporter sure
improvement, or the process of assimilation of capacity and competencies). should have asked
Because, the world is ruthless, they sing aloud the 'One' is a hero while the 'Zero'is about his/her future
soon forgotten. plans?
The ruthless world of Total Quality Management (TQM) is still tougher. It will prompt To the present
the hero with the newer challenge of- what next, and wait again, for the re- context it may be a
emergence of a hero and so on.... Or a bad mentality of proving one as a zero! scaling further of
newer heights (on
How do you write a zero? Let's appoint the pen at a point, and traverse a circular
this part of Universe
path, in a clockwise or anticlockwise direction; and charter a route such that you
only). To accomplish that on Mount Everest itself the author argues with his
reach the place wherefrom you had started. Now, most people will render it a feat r a
students:” why don't you order a few truckloads of earth/soil to be spilled over the
status quo? Unless- it were a case of the perfect product realisation, it is being a zero
peak raising it by a few meters (the job will be accomplished by a cargo helicopter)?
again.
And with that you simultaneously may substantiate the capatence of continual
improvement, first time!” Note that the challenge is again in traversing a spiral (as a
hero)
Well, (saying that again); actually the rescaling of the Mount Everest, itself, was a
demonstration of continual improvement. It is scientifically proven fact that the height
of Mount Everest is continually rising. It happens because of the movement of rocks
beneath, which on striking face 2face, on journeying back, leads to vertical spread of
accumulation of granulated media each and every time. Not further going into
geological aspects, the mother earth (nature) is heard boasting -as if saying- CQI is a
mandatory attribute of better management of processes. It has even been applied to
Constructing a circle Constructing a Spiral the zenith of heights- of the Mount Everest fame!
So,the writing on the wall is clear. One should 'Continue to Improve, Innovate,
If you do not reach the starting (read end) point, or if it was short of zenith, the input Ideate...and' again... Improve!.
now is totalled as zero. You remain unsung. All labour is wasted. Conversely,if the
To connect the aforesaid: Innovation and Ideation are necessary both for an outward
pen had reached the higherplace. Well you would call it a spiral, instead of circle. You
deviation of Journey on a spiral path. Innovation and Ideation are both necessary for
paradigm this process of incremental rise as continual improvement, one which is
survival too. Truckloads of earth will not reach the Mount Everest. A flight to zenith
always enhancing in value, improved product realisation and so on. Even if it were
will enable it for sure.
the rigour of scaling a peak of Mount Everest (Me)! (Improving my own
Survival to the fittest-Spiral is to sustain the fitness.
achievements further is the biggest challenge- sic!)

5
PETS ARE ENTIRELY FORGIVING,
WITHOUT LASTING MALICE

BRIG. RANJIT BANERJI (RETD.)

GM BanerjiAnimal Lovers' Association

On hearing the first whisper of morning cold which heralds the onset of the short, but group of twenty lovebirds making one metre flights in a small cage.
crisp North Indian winter, I resumed walking our two dogs for a longer walk. The last Oh, my other-wise learned friend, I ask you if this is not the same torture which we
of the summer blooms were yet to make their exit, while the buds of a winter crop of mete out to a human prisoner for a crime that he has been imprisoned for after a
flowering plants were beginning to show their first smile. My dogs, one a 'Daschund' proper trial. Which court is to decide the fate of our unfortunate human friends?
and the other a good looking stray, were jay-walking with new found energy. Worse, our religious belief tells us that animals are also undergoing transmigration of
Suddenly, the younger one stopped in her tracks, focussed her gaze, sniffed in a birth, just as we homo-sapiens are. They too are entitled to as good a life as us; we
particular direction and let out a loud bark as if someone was about to violate her who are God's highest form of creation.
'airspace'. The smaller one joined in to make it a duet of 'barks and howls'. Our animal friends teach us
Suddenly a mongrel emerged our path, limping pitifully. I restrained my pets from Take a common day example. Beat your pet dog one fine morning, not too severely, if
lunging on this picture of misery and pain. The poor dog's front leg had obviously only as part of an experiment. Naturally, it will scream in pain and cower or tremble
been hit either by a stick or a stone. His limb had a fracture and was somewhat out of fear. It will never retaliate as you are otherwise a loving master. Do not give it
bleeding, fortunately not profusely. It was plain to see that either the poor specimen any food or water the whole day, eight hours or so. Then approach it in the late hours
had been struck 'in fun' by street urchins or by a sadistic person, the latter because of the evening. What would you find? It meets and greets you with vigorous wagging
he was that way or for 'the heck of it.' of its tail, a joyful jump on your legs and a happy welcoming bark. Your pet has
Adverse example of human 'piety' forgotten the beating entirely and has forgiven you unreservedly, effacing the
Friends, whenever I have had the good fortune of going abroad, I have been morning's ill-treatment without any trace of bad feelings.
complimented by several persons of that country for being an Indian. Among other We are a pet keeping family, having kept fowls, birds, squirrels, cats and of course
words of appreciation, I am filled with pride to be told what excellent customs and dogs. My experience has been unerringly the same with all our pets. They are kinder;
traditional values we promote as an
ancient non-violent, deeply religious
civilization. But the just mentioned
sight and plight of the poor canine
witnessed that morning made we
wonder if we are kind, merciful and
sufficiently filled with piety when we
consider that we form a major part of
India's population.
Whenever I happen to pass through
busy market places, squalor ridden
streets or nearby villages, I see
uncared-for mangy dogs, half starved male/female cattle, and caged birds crying for
freedom as an adverse example of human 'piety'. The scene is no better in most of
the zoos, all this in sharp contrast to the grand impression we have of us in countries
other than our own. Are we only to care for animals that help feed our bellies through
possess unstinted loyalty, entirely forgiving, without lasting malice or anger than
their milk, fur or meat? Does piety stop for those animals that do not have a
their human counterparts. I ask you to take my word as I am today endowed with grey
caretaker? Imagine some of our better off countrymen, who keep big dogs like
hair and have entered the wrong side of seventy fruitful years. Yes, their service to
German Shepherds, Retrievers, Great Dane and Rottweiler in one room flats on the
mankind is universally evident more so whenever we enjoy animal performances in
tenth floor, just to make a 'status' loaded statement.
a three hour circus shows. See the unique way these animals entertain us and our
ere is their concern for the hapless pets children. They are a source of good income to the circus owners, yet after each
exercise needs at least a five to ten outing to the ring, they are returned to their 'cells' where they spend about twenty
kilometer walk or run each day? The hours a day behind bars or in chains.
dogs get frustrated cooped up inside
To conclude, this article is to share the unpleasant truth that animals deserve a better
this man-made prison and turn irritable.
deal at our hands as they teach us by their patience, their endurance, their selfless
Should they happen to snap at a
love, their forgiveness, all this without even a iota of retribution. It's not too late to
member of the family, or a visitor, they
learn from their unspoken teachings. Friends, can we allow our animal friends to
are thrashed mercilessly. The scene is
teach us the innumerable lessons of life all of them without tuition fee, entirely
no better when it concerns seeing a
complimentary!
caged parrot pleading for liberty or a

6
CALL OF VALLEY

Dr. N K. SHARMA
Professor ITFT College - Chandigarh

As the valley abounds in scenic beauty with extensive orchids and locally built Manikaran’s Hot Springs
temples, it calls for sustainable development for protecting its fragile ecology and Manikaran is famous for its hot springs. Probably, the most useful spring is at the
maintaining its distinct cultural identity entrance of the village, which is always in great activity and is said to rise and fall with
The Parbati Valley from Bhutan to Pulga in Himachal Pradesh is about 50km in the increase and decline of river waters. Rocks surroundings the springs are
length and is separated from Spiti by very high mountains. The only connecting link uncomfortably hot while the temperature of the water is above the boiling point. A
is a rather difficult pass at the head of the Parbati River. This river, from which the magnificent gurudwara has come up at this spot, commemorating the visit of Guru
valley takes its name, rises on the Kullu-Spiti border, almost opposite the source of Nanak Dev.
the Pin River, which flows into Spiti. The Parbati drains a large area and is fed by The priest of the ancient temple possesses some old manuscript sheets known as
many tributaries; it carries a volume of water greater than the Beas at the confluence KulantapithaMahatmva which relate to the ancient scared lore of Kullu. The temple
of the two rivers at Bhuin. is in the style of temples at Baijnath and Bajaura. The foundations of this edifice
BijliMahadev Shrine stand some feet below the level of the ground and the local people say that this
Across this confluence on the head of a projecting bluff is situated the BijliMahadev sinking occurred some hundreds of years ago when the Parbati flooded the town.
Shrine, which is one of the most striking temples in the district of Kullu. This temple of Rice, if placed in a muslin bag or tied up in a piece of cloth and thrown in to the pool
Mahadev, 8,076 feet above sea will without further trouble soon be fit
level is both large and very for eating purpose. According to an
substantially built, with covered ancient legend, Lord Shiva and his
verandah of carved deodar and divine consort Parvati were once
sloping roof formed of six tiers of having a stroll in the valley when one
planks of the same wood, of her ear-rings fell and was
protecting at the top by a long beam swallowed by the serpent king
on which are placed small blocks Sheshnag and taken down to the
that are ornamented by tridents. nether world. Parvati begged of her
From a distance is visible the most husband to retrieve it. When
conspicuous adjunct to the temple, Sheshnag didn’t give back the jewel,
the tall 20-meter staff which is Shiva became so furious that he
supposed to attract special decided to annihilate the entire
blessings from the skies in the shape of lighting and from which the temple drives its universe. Fear then entered the heart of the serpent king who surrendered Parvati’s
name. Curiously enough, lighting is very much prevalent in this locality. Mani (jewel)by shooting it up under the pressure of water.
The image of Shiva in this temple is also said to have a miraculous affinity for lighting Along with Parvati’s ear-rings came up other jewels and these continued coming up
and is struck by it at least once a year when it is broken into pieces. When it happens, till the earthquake of 1905 partially closed the mouth of the main spring located
the pujari of the temple collects the broken parts, puts them together and covers behind the temple of Ram Chandra. There is also a small temple of Lord Shiva where
them with sattu and butter.These congeal and become one again till another flash the main springs are situated.
repeats the miracle. Apart from being a religious place, the site of the temple affords Being the foremost pilgrimage place it is visited by lakhs of devotees and tourists. A
magnificent view of mountains. large number of shops haphazardly have spoiled the serenity and environment of
Forest Rest House at Kasol the sacred place.
The tourists hut and the forest rest house at Kasol are charmingly situated on an The Parbati valley, also known as Rupi Valley(the silver valley) was once famous for
open space, which slope down to a broad expanse of clear white sand at the edge of its output of silver. There is an interesting legend regarding the extraction of silver
the main river. Towards Pulga and Tosnullah is a mountain range of mountains of from the mines that are now abandoned.
varied shapes and sizes. Towards south is the Kasolnullah, a wide deep forested Manikaran to Pulga is rather a stiff march of sixteen kms and a climb of nearly 600
ravine, reaching up to pine-crowned meters. Just beyond Manikaran, where the road zigzags, it is rough and stony but not
ridge and locally famed as a prolific difficult for pack and riding ponies.
cover for small game. There are After crossing the bridge, the road
numerous hot springs on the other steadily goes winding up the hillside
side of the river and one can reach by amid a wealth of luxuriant greenery
crossing a small bridge. and of constantly changing beauty till
The Parbati valley is full of excellent it reaches the shadowy gloom of
trout and Kasol would make first rate scented pine trees? The Forest rest
halting place, with every prospect of House and its immediate
some really good sport. Manikaran is environment afford a sylvan and
3 km from Kasol. Here, the river is peaceful retreat of the body and
confined to a narrow deep, rock-lined mind. Form Pulga, 10 km is
gorge. Khiganga, which is well known for its
Massive boulders break the mad rush of the uproarious torrential clouds forming in hot springs.
the bright sunshine iridescent rainbows of sparkling brilliance. Like Vashist near As a valley abounds in scenic beauty with extensive orchards and locally built
Manali, Manikaran advertises its nearness by the sticky smell of sulphur and the temples, it calls for sustainable development for protecting its fragile ecology and
cloud of steamy cluster of houses. maintaining its distinct cultural identity.

7
NUCLEAR PLANT AND ALTERNATIVE SOURCES
OF ENERGY
J.N. VOHRA
B.Text, M.Tech, F.I.E., C.Eng (I), M.I.M.A
Secretary General CMA

India, presently, has the capacity to under the National Action Plan on Climate Change, with plans to generate 20,000
produce 1,35,000 MW of power out of MW Solar power by 2020.
total installed capacity of 162,366 In India more than 2000 gasifiers are estimated to have been established and
MW. With expected 9% economic number of villages has been electrified with biomass gasifier based generators.
growth, the requirement of power by There is limitation of power production with Coal, which is fast depleting; moreover,
year 2030 will be 4,50,000 MW. At in future there may be tax on carbon emission. However, no exploration has been
present, about 70% of the electricity done by any government institution so far as to how much there are deposits of coals
consumed in India is generated by in the Coal fields of India.
thermal power plants, 21% by Also there are problems for expansion of hydro power generation due to opposition
hydroelectric power plants and 4% by by people for setting up Dams at their lands and also from environmentalists. At
nuclear power plants, 5% by other present India is said to be using only 10% hydro-power out of its total potential,
renewable energy systems such as though, no surveys have been done to know total potential of India to generate
Solar, Wind and Biomass. All these Hydro-Power.
alternative sources of energy are Nuclear Reactors
being explored in India. In the world there are 437 Nuclear Reactors, The first large-scale nuclear power
Renewable Energy plant with 8 MW was set up
The development of wind power in in Shippingport,
India began in the 1990s, and has Pennsylvania for power
significantly increased in the last few supply to Pittsburgh area,
years. As of 31 October 2009 the US in 1957.
installed capacity of wind power in France produces 75% to
India was 11806.69 MW. Initial cost 80% power by Nuclear
for wind turbines is greater than that of conventional fossil fuel generators per MW Reactors, whereas, US
installed. Wind Turbines as energy source are set up at places where high and free produces only 20% of its
flow of wind is available. requirement through
In July 2009, India unveiled a US$19 billion plan, to produce 20 GW of solar power by nuclear Reactors. At
2020. Under the plan, solar-powered equipment and applications would be present India produces
mandatory in all government buildings including hospitals and hotels. On November only 4000 MW through
18, 2009, it was reported that India was ready to launch its National Solar Mission Nuclear Reactors, only 3%
of its total power
production.
Up till now only 2 big Nuclear Power plant mishaps has happened in the World; one
better known as “The Three Mile Island” accident at Middletown, Pennsylvania, US,
in March 28, 1979. Even though it led to no deaths or injuries to plant workers or
members of the nearby community, but it brought about sweeping changes involving
emergency response planning, reactor operator training, human factors
engineering, radiation protection, and many other areas of nuclear power plant
operations. Second, in Chernobyl, Kiev, Ukraine in April 26, 1986, a big disaster took
place which necessitated the evacuation of 300,000 people from Kiev and 250
people died.
India has only 19 Nuclear Power Reactors. Now India intends to produce 40,000 MW
Nuclear Power by year 2035. The Reactors and technologies will be procured from
U.S., Russia, France, and Japan. Even though, no mishap has happened in India in
its 19 Plants, however, the Safety and security of he plants is paramount. This aspect
in mind, parliament passed a Civil Liability Nuclear Liability Billon 25th August-2010.
In case of nuclear mishap, the liability of the suppliers will be 1500 crores as
compensation.
The cost of 1000 MW reactor is estimated to be Rs. 9000 Crores. India will set up 40
Nuclear Reactors, with plants having capacity of 1650 MW and 1000 MW power
generation. Each reactor will take 5 to 7 Years for completion. The fuel for these
power reactors will be Plutonium and Uranium. India has rich deposits of thorium
ore, for which research is in progress in India to use this fuel for Nuclear Reactors.

8
 LEADERSHIP LESSONS OF 2010
FOR INDIA INC.
PROF GURSHARAN SINGH BEDI,
Faculty Member at IBS Chandigarh
With the failure of the Geosynchronous Satellite Launch Vehicle (GSLV) F06
mission on Christmas day, the first year of the second decade of the New Millennium
has come to an end with a whimper and not a bang for India. The rocket as well as the
Communication Satellite- 5P had to be destroyed within seconds of the launch.
Rupees 325 Crore went up in smoke for a “very, very, trivial” fault of connecting
cables snapping up.
This failure has not only taken away the sheen from the rapid economic strides and
sterling performance of the nation in sports during the year but also raised serious
questions about the sustainability of the success story of India. Will the story go
forward by design or by chance through serendipity as it happened in the storyline of
the recently released movie “Tees Maar Khan” where an unintended film wins an
Oscar?
Business Leaders
Many, in the wake of recent scams, believe that the only thing that happens by
design in the country is “corruption” in high places.
Nevertheless, the recent parade of the large business contingents led by US
President Barack Obama, British Prime Minister David Cameron, French President
Nicolas Sarkozy, Chinese Prime Minister Wen Jiabao and the Russian President
Dmitry Medvedev through the business corridors of India this year indicates that the
world sees great business opportunities in India.
India Inc watched the parade with deer-in-the headlights look. It needs to shake
itself, learn objective lessons from the failures in the country and abroad and forge
ahead on a chartered course to provide leadership to the global businesses in India.
Some of the lessons culled from the events during the year are summarised in the
succeeding paragraphs.
Caught On the Wrong Foot
Senior journalists like BarkhaDutt, VirSanghvi and RajdeepSardesai, industrialists
like Ratan Tata and former CII Chief Mentor Tarun Das, politicians like A. Rajaand
many other lawmakers
were simply caught
“swimming naked”to use
Warren Buffet's phrase
when NiraRadia tapes
l e a k e d t h e i r
conversations.
Poor Tarun Das simply
lowered his guard in the
vainglorious moments of
hubris when he boasted of
getting the portfolio of
Minister of Road and
Transport & Highways for
Kamal Nath while accusing him of making money by skimming 15 percent from
projects under his charge.He had to profusely regret and apologise.
The saucy tone and tenor of Nira's conversation with Ratan Tata where she says she
would wear her black gown when he wears his black tie and that A Raja was having
crush on Kanimozhy is the stuff that the adult entertainments are made of.
Governments all over the world will continue to tap the conversations in the interest
of the national security overriding the concerns of a private citizen. Therefore,
though, India Inc should not be “unduly worried” it needs to learn an important
9
lesson: “Discretion is better part of Valour” and one should never let his boxers slip
away in weaker moments.
For Corporate Lobbying
Corporate lobbying is a legitimate proposition for the business class to advance its
legitimate business interests and industrial policies with the lawmakers. It is
prevalent in all the leading democracies of the world including US. Politicians do not
always understand the business interests in correct perspective, hence the need for
corporate lobbying. However, it is always viewed with suspicion as the Corporate
Houses have a huge mass of wealth to wield undue influence. Late
DhiruBhaiAmbani used to offer company's share from Director's quota to the pliant
journalists.
NiraRadia has taken the Corporate Lobbying a little too far.With the lure of lucre, she
has formed an unholy nexus between journalists, lawmakers and top bureaucrats at
the behest of Corporate Houses
toinfluence discussion in Parliament
and the news reports and articles in the
media. Supreme Court judges say
corporate lobbying has polluted the
polity.
Incidentally, NiraRadia is a Punjabi
girl;Nira Sharma migrated to Kenya and
returned to India with British Passport.
An important take away from this
episode is:“Kickbacksalways
boomerang and hurt the legitimate
cause of Corporate Lobbying”.
Hacknot the Facebook
Both Mark Zuckerberg an American and
Julian Paul Assange an Australian are computer hackers who have built their
enterprises on internet technologies. Zuckerberg has created the Social
Networking Site Facebook which has 550million users and Assange
thewhistleblower site WikiLeaks, the material posted on which has been circulated
through various newspapers to every person who can read in the world. Zuckerberg
has already made his billions,Assage has made none. Publication of material about
extrajudicial killings in Kenya has earned Assange an Amnesty International Media
Award. But, then the recent publication of US diplomatic cables has been termed as
“reckless and dangerous” by US state department. Though Assange was the
Reader's Choice for Time Magazine's 2010 Person of the Year, yet Zuckerberg
appeared on its cover as the Man of the Year.
Moral of the story: it is better not to carry on any entrepreneurial activity which may be
against government, howsoever, tempting and exciting it may be.
Learn from Larry King
As the year came to an end, Larry King hanged his boots after a long broadcast
career. When asked what qualities he looked for in his guest, he replied that four
traits of Passion, Humour, Anger-at inferior product and Clarity can help one stand
out as a great communicator and a leader- I always looked for them in my guests.
Let all CEOs rise as great leaders to meet the challenges of 2011 while singing “Auld
langSyne” to year 2010.
 JOIN FORCES TO BRIDGE GAP
(Published in JOBS & CAREERS Wednesday, November 10, 2010, The Tribune Chandigarh)

10
NOSTALGIC STORY OF MIL, SIL,
BIL - IN LIGHTER VEIN
COL D S CHEEMA (RETD.)
Advisor Fashion Technology Park, Chandigarh
(The story is a fiction, any resemblance to any living or dead is purely
coincidence and the author is not responsible for any negative
consequences of it.)
“If you marry you shall repent it, if you don't marry you will repent it”, these
words are attributed to the wise man Socrates. I did not realize the wisdom
of the wise old Greek giving the mankind the clever choice of repenting
either way, till I was myself hooked by the charms and bliss of the marital
relationship. When Cupid shot the proverbial arrow, it made me fall head
over heels. Those of the men folk, who have met the same fate as mine,
would realize what a terrible fall it was.
It is said that nothing promotes nostalgia so much as a good wine and a bad
memory. I have already enjoyed nostalgic pleasure of good wine and am
here to narrate my sob story of one deliberate act which has changed the
entire course of my life. Thought, I do realize if I indulge in self-pity the only
sympathy I can expect is from me alone as others would be glad to learn
that I am getting it at last, yet, I have dared to speak in the overall interest of
that miserable species of mankind, called Husband.
I have been a mute defendant in a case of marital unrest unilaterally
slapped on me and very enthusiastically pursued by the 'victim' for the past
more than 40 years. The 'victim' is none other than the one and only one,
beautiful- faced, tears ready that determined creature, who on special
occasions like birthdays, anniversaries and marriage parties behaves like
my wife.
The 'victim' didn't have to engage any lawyers to fight her case, as I was
blessed to have the legendary Mother-in-Law (MIL) and four Sisters-in-Law
(SIL). The abbreviated form of the first lady, by a strange coincidence, is
close to the acronym MIML which stands for Manual of Indian Military Law
(it could, for all I care, stand for Most Insensitive Mother-in-Law). I may
clarify that Military Law is connected to Mother-in-Law only to the extent
that both enjoy tremendous powers.
The process for the prosecution, in- variably opens with a series of
sympathy evoking sobs from the 'victim', these sobs generally degenerate
into full- fledged crocodile tears in due course of time. At such moments
she doesn't appear to be even remotely connected with me and I often
wonder if she is the mother of my two grown-up children. The close
proximity of her mother and/ or of any other blood relations whether the
SIL or the BIL (Brother-in-Law) or even the CIL (Cousins-in-Law) prompts her
to be totally detached from me and stand full five feet and six inches on her
firm feet to demonstrate the superiority of the so called weaker sex. The
'poor little victim' narrates the highhandedness of the defendant with such
lucid details as to provoke 'oohs' and 'aahs' even from a casual listener. Her
detailed description of the acts of omissions and commissions of 'the little
devil' are such that one of the Matrimonial-in-Laws is forced to intervene.
What a pity!
11
Yours truly, the 'foul mouthed-little devil' is expected to stand respectfully
frightened next to any of the blood relations of the 'victim' without ever
attempting to open the trap. Any humble or feeble effort of the 'devil' to
exercise any of the options as a defendant is met with a stern and scornful
glance followed by a volley of carefully selected and by now many a times
rehearsed, abuses. At appropriate and of course , preplanned intervals one
or the other of the in-laws' clans, who apparently have been pre-positioned
tactically, choose to pounce upon the defendant to totally, uproot and
eradicate the seeds of any present or future defiance of any kind.
Though the MIL plays her role to the hilt and cannot be accused of letting
her clan down, it goes to her credit that she has taken pains to groom her
children well and she, many a times, delegates her authority and projects
them to fight the prosecution case under her ever watchful eyes. She
doesn't waste the time when she is in the background, but utilizes it to
direct her stooges, the other Laws-in Marriage who sit, stand or occupy the
witness chair at the command of her index finger. There she goes like an
obsessed professional orchestra conductor, moving her hands and tossing
her head in perfect unison and harmony with those of the perfectly tutored
witness. Though she is the producer and director of the entire drama
(enacted at the behest of the victim) with the only aim of humiliating yours
truly, yet she has the cheeks to announce at suitable intervals that I am one
of her favourite son-in-law. Knowing fully well that there could be nothing
farther from truth than that proclamation of hers, I still have no option but
to adopt the golden 'husband silence' and show my gratitude to her for
bestowing that most favoured status on me.
The shock treatment was meted out to me so often in the first few years of
my 'husbandancy' that I got used to it and in fact started missing it. I learnt
to live with the highhanded attitude of any of the in laws and wondered
about their well being if I ever had an eventless month. My 'good luck'
would have no doubt continued but for the strange stand taken up by the
husband of the younger sister of the victim. The proceedings of the all
important case invariably took place in camera in the presence of the
defendant, the 'victim' and one to two of BIL or SIL depending upon the
gravity of the issues to be hammered. On that eventful day, the 'victim's
younger BIL who had not yet been inducted and groomed completely, had
the guts to occupy a vacant chair in MIL's bed room where the proceedings
had just commenced. The proceedings started as usual with MIL and one
of SIL taking their turns to argue how unfair a brute I had proved to their
tongue- less and innocent daughter/ sister. This, rather under-trained BIL
gave me a contemptuous look (and I have no doubt that he abused my
manliness, umpteen times) before he started barking at the MIL like a
possessed soul ,as if on behalf of all the husbands like me. It was the
'mother of all surprises' for the MIL so used to complete obedience and she
collapsed with sheer breathlessness while making a feeble attempt to bark
back at him. Since then the MIL has been forced to curtail her activities
including the regular visits to her daughters. I miss my MIL.
Book Review
ORGANIZATIONAL BEHAVIOUR
Dr. L. M. Prasad
Sultan Chand & Sons, New Delhi
Fourth Revised Edition, ISBN: 978-81-8054-534-4,
Price Rs: 375/- Pages: 709
Edition: 2006 (Fourth thoroughly Revised and Enlarged Edition)
The Present revised edition of Organisation Behaviour is specially meant
for the MBA students. This book has contributed a lot towards the
development of knowledge for managing people's behaviour at work. Its
increasing role in management can be appropriate by the fact that it has
been made a compulsory subject for the students of management at all
levels. The efforts in this book have been aimed at articulating and
systematizing the conceptual and operational core of human behaviour at
work.
Understanding and managing people's behaviour in the work organization
as quite challenging jobs for managers because of the complexities
involved in this process. In order to ease these complexities, last few
decades have witnessed exponential growth of research and writing on
human behaviour in organization which has led to the emergence of a new
field of study in management, known as Organizational behaviour. It has
been established that an individual's behaviour is affected by -
1. His own Characteristics - Personality, Perception, Attitude, Values,
Emotional Intelligence and Motivation.
2. Group of individual in which he works.
3. Organisation factors such as organization structure, work system and
organizational culture.
Dr. L. M. Prasad ably chaws upon a wide range of conceptual frameworks
and the analysis of various contemporary theorists as he explores research
Reviewer
Dr. Sonika Chaudhary,
H.O.D, Rattan Group of Institution, Mohali
issues relevant to questions of traditional and modern approach and
considered how such research and theory can contribute to the
understanding of human dimensions of organizational behaviour.
Dr. Prasad seeks to understand how various issues related to human as
individual and group behaviour functions pedagogically , what kind of
linkage can be shaped by systematic analysis, how they make a effective
team works for making organizational effectively and change.
He guides us through difficulties in measuring and change the attitude and
behaviour of human who are working in an organization. He states that
understanding and managing people behaviours in the work organization
are quite challenging job for managers because of the complexities
involved in this process.
He has been established that an individual's behaviour is effected by ,his
own characteristics, his own personality, perception learning, attitude and
values, emotional intelligence and motivational .Group of individuals in
which he works and organizational factors, such as organizational
structures and organizational culture.
In the light of the above, it is expected that this text will save the
management students adequately as well as it will be quite useful for busy
practicing managers, particularly those who have no formal education in
management on those managers who have had the formal management
education long back and wish to update their knowledge in the field.
Whereas the organization of the text is concerned, textual materials of the
book have been divided into six parts dealing with a set of dimension of
organization behaviour. Each part has been divided into relevant chapters.
The book is divided in three parts; Conceptual framework for
organizational behaviours, Individual Dimensions of Organizational
Behaviour, Group Dimensions of Organizational Behaviour, Structural and
Cultural Dimensions of Organizational Behaviour, and Organizational
Effectiveness and Change
This book is overall lucid of organizational behaviour and a good book
withal new information in details about the human behaviour and attitude
impact of organizational development to guide the factor of organization
with suitable tables, figures and exhibits.
As such the book is written keeping in view the MBA students but it can be
proved a good reading asset for the bonafide readers.
UNORGANIZED AND FAKE PLACEMENT
CONSULTANCIES IN JAMMU

Nitin Gupta, MBA

With increase in the number of professional institutions, there Jammu has on the authenticity of placement consultancies and also outsource some
been witnessing surge in number of professionally skilled manpower. But genuine consultancies in Jammu to provide platform to fresher. Because
becauseof informal ways of recruitment and on the basis of internal such consultancies are making many fresh professionals vulnerable to
department referral measures for recruitment,many skilled professionals despair and fraud. Due to the apathy of government in such an important
are finding tough. Here in Jammu already there is dearth of opportunities in matter, this issue is becoming complex day by day. I am waiting for the
corporate because of only few corporate working in Jammu. Besides that, justice and also professional skilled youth fraternity looking for justice. I
they recruit only experienced people and for that also no formal am sure this article will bring light into such issue and our voices are
recruitments are followed even going against their addressedproperly.
organization'sestablished recruitment criteria. Moreover they are
reluctant to give passage to the fresh pass outs citing that they are not fit for
the organization till they don't have rich experience of 2-3 years. To add to
SRISHTI -NATURE SCHOOL
the miseries, if somehow they provide passage to fresher by recruiting as Suchita Singh and Maneet Dawra at Srishti
off roll employee with meager package of 4000-5000 per month for
Srishti-Nature School has been set up at Datyar village in Himachal's
professional pass outs like MBA and Engineers. Solan District by Lt Col Maneet Singh Dawra in association with Suchita
As many professionals cannot afford to move outside Jammu for the jobs, Singh. An Outdoor school in Himachal Pradesh, Shrishti, shows children
they have to compromise with such meager packages. It is just a trailer but how the natural world works
Ms. Suchita Singh is member of Chandigarh Management
the real picture is still there. Under the nose of State government, many
Association. As science teacher, she has been teaching at Ajmer's
unrecognized and fake placement consultancies are operating in Jammu. Mayo College.
Now except few worldwide and nationwide consultancies like Mafoi and Indian Express published a report on this school along with the photo
Adecco India, all the other placement consultancies are fake and not shown below . Y ou can read the complete report at
registered bodies subject to the approval of government. They are charging http://epaper.indianexpress.com/IE/IEH/2011/01/02/ArticleHtmls/02_
01_2011_012_028.shtml?Mode=1
handsome registration fees usually rupees 500 or more and also charging
half salary of first month.
There is such a mushrooming of such fake placement racket that it's very
difficult to bust out at once. Actually these consultancies are neither having
any permanent offices nor have any employees. It's like anyone who have
some acquaintance in some small organizations or in insurance sectors or
in some institutes or with some distributors, such people are using one
chair, one table, dairy and pen only for giving jobs to the professionals. I am
also one of the victims. Actually my college SET business school which is
affiliated with university of Jammu failed in providing placement to us.
So as a MBA we had to approach such consultancies as we were not aware
of their realties. Now I have invested 1000 rupees in two consultancies
namely ABN personnel network and the Matrix consultancy run by tutorial
venture. But it's almost 5 months passed but these consultancies didn't
fetch me a single job offer. As I got frustrated but there are many unsung
victims who don't have such platform to express their anguish. Moreover
proprietors of these consultancies are even not graduates and they are
claiming jobs for MBAs and other professionals. I through your platform
appeal to government to intervene in this serious matter and save other
potential victims. It's high time now when government should keep check
on such fraud consultancies and establish some autonomous body to eye

13
 CMA Events
SKILLS DEVELOPMENT AND ROAD MAP AHEAD CMA VISION DOCUMENT RELEASED
S.Sewa Singh Sekhwan, Hon’ble Minister of Education, Govt. of Punjab Speaking on the occasion
Chandigarh Management Association (CMA) today organized an
interactive meet on “Punjab Education: Skills Development &
Roadmap Ahead” at Bhartiya Vidhya Bhavan, Chandigarh on 22nd
Nov. Hon’ble Education Minister Punjab S. Sewa Singh Sekhwan
was the Chief Guest on the occasion. Sh Amrit Lal, Addl. Secy,
Education, Punjab was also present. While speaking on the
occasion Sekhwan said that in view of the rapid changes which the
technological advancement have brought about in the education
system, the infrastructure development, the corporate network
and economic growth in the State of Punjab has been restructured
to move ahead with times. He said his priority would be to further
strengthen the education system in the State to achieve higher
literacy percentage and also to upgrade and improve the existing
curriculum in the State to make it more job oriented. He suggested
to CMA to organize an interface of Academia, Corporate and
Government to understand each other’s’ needs and requirements.
He also outlined the steps being taken by the Govt. of Punjab for
skilling the youth to make them employable. On this occasion
Minister Releasing the CMA Vision Document
14
vision document of CMA regarding skills development in Punjab
was also released by the Minister. Dr. Gulshan Sharma, president
CMA while making a multi-media presentation of the CMA vision,
said that CMA has initiated many steps to bring awareness amongst
students of Business Schools and other institutions about the skills
which they need to develop for enabling them get employment as
per their own capabilities.
He said that the other steps taken by the CMA is to go around
various educational institutions within the 40 KM radius of
Chandigarh to motivate youth and to instil in them the positive
outlook and life management skills to help them pursue higher
studies and career of their choice.
He said the skills development program of CMA will culminate to a
programme ‘Shaping Young Minds” in the month February, where
celebrities and successful corporate personalities will come and
talk about their experiences for achieving success.
Dr. N.K.Sharma, Chairman Skills Initiative – CMA, while giving vote
of thanks concluded the session.
A View of the Audience Attending the CMA Session
 BUDDING MANAGERS ENJOYED INTERACTIVE SESSION WITH MR. RAJBIR DESWAL
HIS BOOK ‘MALL WATCH” WAS RELEASED BY MR D. R. CHAUDHARY
Chandigarh Management Association (CMA) organised an interactive
session on ‘"Value Framework in Administration and Management: In
perspective & in sight" with Mr. Rajbir Deswal, IPS, IG Police (CID)-
Haryana. On this occasion his book “The Mall Watch’- a collection of
Middles published in various national dailies was also released by Mr D.
R. Chaudhary Member, Haryana Administrative Reforms Commission.
Mr. Ranjiv Dalal DGP Haryana has written the Preface of ‘Mall Watch’.
While speaking on the topic ‘Value Framework in Administration” Mr.
Rajbir said it is important for the administrators and managers to revisit
the routine regulations when they get stressed with the existing ones.
Mr. Rajbir said that it is better for the administrators to be good and
polite for wider acceptance by the public. While addressing the
younger lot in the audience, he said that if you are not getting any
response from the administration, it is for you to see that how you
bring about changes while availing the opportunities which comes in
your way. Mr. Rajbir questioned the utility of bringing the
administrative and executive machinery to standstill when elections
are announced. That adversely affect the on-going development work
and in case opposition party comes into power, the ongoing works are
revisited and launched de novo.
Sh Rajbir Deswal, IPS, IG Police (CID) speaking on
‘Value Framework in Administration and Management”
‘Mall Watch” - The Book of Sh Rajbir Deswal, is being released by
Mr. D.R.Chaudhary
15
Mr. Deswal regretted that in a democracy it is the numbers which
outweighs the ideas and the personal character of the candidates in
the elections; however, he added democracy is essential for the human
progress.
Mr. Deswal said that he is happy to see that now the corporate are
giving equal opportunities to both female and males while making
their recruitments. However, much has to be done to curb the menace
of sexual harassment at work places.
Mr. D.R.Chaudhary, while releasing the book had high appreciation of
Mr. Rajbir and said that as long as we have officers like him, the nation is
safe.
He regretted that the State of Haryana is still backward in many
aspects. Until and unless the age old customs are not given go by, it is
difficult to develop the state. For example, he said that the female
feticide is on the increas and the honour killings are another hurdle for
development. Even the most backward African countries have better
record in this direction, he added.
Others who spoke on the occasion were Dr. Gulshan Sharma, President
CMA and Dr P,K,Vasudeva, Past President CMA and Mr. J.N.Vohra,
Secretary General, CMA
Dr Gulshan Sharma, President CMA giving his
presidential Address
Audience interacting with Sh Rajbir Deswal, on his topic ‘Value
Framework in Administration and Management”
 CMA ORGANISED WORKSHOP ON “MIND EMPOWERMENT” SKILLS

Mr. J.N.Vohra, introducing the theme of the workshop.

Capt. Balwant Gurunay, Conducting the Workshop on
Mind Empowerment
Chandigarh Management Association (CMA) organised a workshop on
“Mind Empowerment” skills at ITFT Education Group. Mr. Gurunay
Professional Corporate Motivator and Coach for attitudinal correction and
stress management. Conducted the workshop.
Gurney said that the human brain is a factory of chemicals. It is a pot of
electrochemical activity that affects us and our lives. Most of the time, he
said, we become victim of irrational ways of thinking and we turn to
selective abstraction, i.e. we see only the negatives but missing the positive
details of the situation. In his presentation he brought out this truth in a
simple manner and provided simple but effective tools to balance this
psychosomatic imbalance with some somatic as well as psychological
activities. Gurunay said in our everyday life the kind of situations we meet
like traffic jams, meeting deadlines to complete a task, overload of work at
Sitting on the head table; Dr. Gulshan Sharma and Capt.
Balwant Gurunay
hand, and modern life style interspersed between computers, television
serials, marital conflicts, social and family responsibilities etc., are some of
the causes for increase in the stress level in our life. Gurunay said yoga and
meditation are best known tools to ward off stresses of modern day life.
Dr. Gulshan Sharma, CMA president, said that CMA has dedicated year
2010-11 towards Skills Development and have taken many initiatives in this
direction, as we all know that the current education system churns out the
students who are not immediately employable and require skills up-
gradation.
It is our endeavour to make every Corporate in and around Tricity to rise to
the occasion and recognize their Corporate Social Responsibility towards
enriching and enhancing the potential of youth to the fullest.

INTERACTIVE MEET WITH OFFICERS CONNECTED WITH AVIATION SERVICES OF TRICITY

The Meet was an evening bash enjoyed by everybody. There was good interaction with officials concerned with Aviation Services.
Heads of Air-India, Kings Fisher, Go-Air, Jet Airways and Alchemists Air attended the meeting.
Air Cdr Rajeev Sachdeva, AOC, 12 Wing gave a very good insight regarding developments in the Aviation field particularly concerned
with Chandigarh Airport. Seven other Air Force officers also attended the meet

From Left to Right (Top) –Dr. Gulshan Sharma receiving Air Cdr Rajeev Sachdeva, welcoming the guests, a view of Air Force officers
and CMA members attending the interactive meet. From Right to Left (Bottom) ; Air Cdr Rajeev Sachdeva sitting along Mrs. Indu Sharma, Convener
Women Wing-CMA, Brig Z.A.Dhaliwal and Dr. Gulshan Sharma, President CMA

16
 CMA PARTICIPATION IN CHANDIGARH CARNIVAL (GLIMPSES OF THE EVENT GIVEN BELOW)
Chandigarh Management Association participated in the Chandigarh
carnival, an annual event organised by Chandigarh Tourism
Department. Amongst many other stalls of various institutions and
organisations, CMA also put up its stall to make its visibility amongst
people visiting the Carnival. Estimated more than 3 Lakh people
thronged the Carnival and many also visited the CMA Stall. Broachers
regarding the CMA activities were distributed to the visitors and many
enquired how to become members of CMA and AIMA. The second
purpose of putting up the Stall was to give hype to our forthcoming
event ‘Shaping Young Minds’ to be organised on 24th February 2011
along with AIMA at Tagore Theatre. More than 1500 students of B-
Schools and other colleges filled up forms to give their views as to how
to make Chandigarh a better city and their participation in the Shaping
Young Minds.

Mr. Shiv Singh, Eminent Sculpturist visited
the CMA Stall. Standing along are
Mr. A.K.Gandhi, Mr. Balwant Gurunay &
Ms. Madhulika Kak
Col (Dr.) P.K.Vasudeva and. Dr. Mrs Uma
Mr. Indu Sharma, Convener of Women Wing
Vausudeva visited the Stall. Along with are Dr.
of CMA giving information regarding ‘Shaping
Gulshan Sharma, President CMA and Mr.
Young Minds’ to a young visitor on the stall
Amarjit Tanda

Ms. Jyoti Pual, who handled the CMA Stall getting the format filled Ms. Jyoti Pual, informing about ‘Shaping Young Minds’ event to be organised
by young visitors to the stall by CMA to the young visitors to the stall

Ms. Jyoti Pual, getting the format filled by young Large Crowd thronged the CMA Stall in the Mr. A.K.Gandhi, who managed the Stall
visitors to the stall last day for all the 3 days receiving award from
the Home Secretary UT, Chandigarh

SHAPING YOUNG MINDS

The Most Innovative Management Event of Northern India
Thursday, 24th February 2011, Tagore Theatre, Sector-18, Chandigarh
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 Edited by : JN Vohra, Secretary General, CMA
Plot No. 5, C/o Bhartiya Vidya Bhavan, Sector 27, Chandigarh
Mobile : 9814556072
E-mail : cma.chd@gmail.com