Leadership and Communication

Class # 05
Class # 05: Objectives
Discussion – Group activity about last homework

Determine purpose and type of report for different leadership situations

Organize documents logically and according to the audience

Include the appropriate content for popular types of reports

Design documents for accessibility and professional appearance

Plan your presentation, including developing a communication strategy

Prepare a presentation to achieve the greatest impact

Present effectively and with greater confidence in person and online
 SCOUT!!!
• Get every groups homework
• Let´s start class discussion about last homework
• Everyone choose a team leader
• Every leader has to explain the homework
• Best explanation gets extra points
• To get the extra points the team leader must do the best effort posible
• The team leader has only 3 minutes
• Get ready! You only have 3 minutes to prepare yourself.
 Determine purpose and
type of report for different
leadership situations

Video – The Key to Powerful Leadership Communication

 Determine purpose and type
of report for different
leadership situations
So, it is important the purpose and types of leadership
communication reports we have to apply to make people
get the right message:

• Purpose
• Report Type
• Focus
 Determine purpose and
type of report for different
leadership situations
PURPOSE REPORT TYPE FOCUS OF CONTENT
Progress Status, analysis
Financial Performance
Inform Sales / Mkt Achievements
Operational Compliance
Meetings (minutes) Summary major topics
Research / investigate Results from reasearch
 Determine purpose and
type of report for different
leadership situations
PURPOSE REPORT TYPE FOCUS OF CONTENT
Procedure Order

Instruct Policy Regulations

Performance apparisals Improve performance
Request for proposal Guidelines
Annual Finance, mission, vision

Persuade Feasibility Viability

Proposals Needs and benefits
Business plans Profitability
 Organize documents
logically and according to
the audience

• Open with power

• Developing with Reason – the Body or discussion Section
• Mutually Exclusive, Collectively Exhaustive (MECE)
• Closing with grace
 EXCERCISE – 15 minutes
Each group have 5 minutes to structure a message, has to be clear. Possibilities:

• Email – Marketing for Asian trades (Quinoa)

• Letter – Let Vizcarra do his job – Subject: Congress
• Announcement – Mining benefits for TIA MARIA local rural towns
• Announcement – Oxxo expansion in Lima
• Email – why my boos should promote me? (Finance intern)
• Email – why you are fired (Human Resources intern)
• Exposition – why my team should get points
• Letter – why you should hire me (intern)

Scout has to ask everyone who wins, the team who does earn extra points
 Include the appropriate
content for popular types
of reports
• A letter or Memo or • Discussion / Body
Transmittal or Preface • Closing or conclusions
• Cover • Next steps, if appropriate
• Title page • Appendix
• Table of contents • Bibliography
• Executive summary
• Introduction / opening
 Include the appropriate
content for popular
types of reports
• Handling of Exhibits in Reports
• Exhibit placement
• Exhibit labels
• Using Research Information in Reports
• Primary research
• Web Research
• Avoiding plagiarism
• Progress reports
 Include the appropriate content
for popular types of reports

• Proposals – formal report with a letter of transmittal

• Executive Summaries
• Abstracts – brief overview of the research
 Design documents for
accessibility and
professional appearance
Important for the ethos of the leader, adds point to the
personal image and professionalism:

• Layout
• Spacing and Alignment
• Front Type and Size
• Headings
• Running Headers and Footers
Design documents for
accessibility and
professional appearance
 Plan your presentation,
including developing a
communication strategy
The three “P´s” – Approach to presentation development
and delivery

• Plan – determine strategy

• Prepare – Develop content
• Present – Deliver, set up
 Plan your presentation,
including developing a
communication strategy
Develop a communication strategy for our important written
communication:

• Determine strategy: context, purpose, audience, timing, feedback

• Selecting the Medium and the delivery method
• In person or online round-tale presentations
• Stand up extemporaneous presentations in person or online
• Impromptu presentations
• Webcasts and webinars
• Establishing a logical and effective presentation structure
 Prepare a presentation to
achieve the greatest impact
Once we have an overall plan for the flow of our presentation,
we can get down to create:

• Introduction – Context, purpose, foreshadowing

• Conclusions (in the summary)
• Body – the content in the middle
• Testing the flow and logic
• Editing and proofreading
• Practicing to facilitate effective delivery
Prepare a presentation to
achieve the greatest impact
 Present effectively and with
greater confidence in
person and online
Concentrate on your delivery style:

• Getting nerves under control

• Eye contact
• Posture and gestures
• Voice and speech patterns
• Delivery effectively with visual aids
• Handling Q&A
 Present effectively and with
greater confidence in
person and online

Video – Presentation Good & Bad Examples

Suggestion:
How To Begin Your Presentation with Simon Sinek
https://www.youtube.com/watch?v=e80BbX05D7Y
CONCLUSIONS

01 Determine purpose and type of report for different leadership situations

02 Organize documents logically and according to the audience

03 Include the appropriate content for popular types of reports

04 Design documents for accessibility and professional appearance

05 Plan your presentation, including developing a communication strategy

Prepare a presentation to achieve the greatest impact

06 Present effectively and with greater confidence in person and online
 HOMEWORK

Leadership Communication, 4th Edition, Deborah J. Barrett

©2014 | McGraw-Hill Irwin | Published:
ISBN-10: 0132390930 | ISBN-13: 9780132390934

• Read chapter 5 pages 114-143.

• Read chapter 6 pages 144-170.
• Complete Application 5.1 on pages 137- 141.
GRACIAS
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